7 min. read
Today let us talk about that magic word that can make your online business soar through the sky. Yes, the word is ‘Trust,’ the customer trust. If you think about outshining your competitive businesses, the first thing that comes to your mind is providing high-quality products or services; you are only halfway there. But, when you can build customer trust through your superior services, then, in that case, you win customer’s loyalty too, then you contribute in a big way towards the success of your business. With even a small percentage increase in customer retention, you can bring about an enormous leap in profits for your online business.
So, it is very crucial for you as an online business owner to know how you can shape up customer trust. Remember, taking that extra step to keep your customer satisfied.
You will surely be rewarded with their loyalty towards your brand. Spoilt for choice, today’s customers will not take your claims at face value, but it is only a better user experience and customer service that can keep them bonded to your label.
Let us now see how we can work step by step in raising a loyal customer base with these simple yet effective hacks and help your organization reap the benefits of winning customer trust.
Having A Testimonial Page and Product Reviews Is a Must
Creating a Testimonial page or having product reviews is essential for your online business. Don’t hesitate to reach out to your customers for a testimonial. If their experience with your organization is satisfactory, they will be more than willing to share it with others.
Putting up direct certified reviews from, say Google, Facebook could be included on the Testimonials page for additional weightage. Place these testimonials out there prominently for both existing and potential customers to see. It gives a clear shout about your credibility and will help to convince new visitors to convert.
Many websites put customer reviews and product star ratings on the product page. This feature is a must for every website that wishes to win the trust of new visitors.
Today’s customers heavily depend upon gauging product quality from existing product reviews. So, having honest and organic reviews and giving quick and professional responses to the reviews can work very well for turning your visitors into customers.
Securing Your Website with SSL Certificate
By securing your website with SSL Certificate, all the interactions between the user’s web browser and the webserver are encrypted to protect it against any cyber-attacks like Man-in-the-middle attacks and resulting data breaches.
In addition, the protocol of the website changes from HTTP to secured HTTPS after installing SSL Certificate on the server.
A visual symbol of trust, a padlock, is introduced before the URL of the website, which helps the visitors to feel secure to share their crucial information. With an array of SSL Certificates available with many reputed SSL Certificate providers, you must buy a Cheap SSL Certificate not just to provide your website with the highest degree of security but for the added advantage of getting authentication as well. Ranging from different security necessities and varying budgets, RapidSSL Certificate, Comodo SSL cert is among the most popular and widely used SSL Certificates. You can invest in what suits your needs.
Research Well About Your target audience
Know your target audience and spend some time market researching them well. This is essential to deliver personalized experiences to your customer, which is indeed the need of the hour. Then, focus your sales and marketing strategies based on this research. Who does not enjoy, when you are looking through the vast list of daily essentials that you buy online, and suddenly the pain is reduced by presenting before you a list of things that you most often buy? These are the services your customers enjoy. Yes, these are the small, thoughtful solutions to the customer’s needs, the daily issues they face, and that small added value to your services, e.g., a special discounted offer curetted just for them, can help you gain their unmatched trust.
Pay Attention to Design structure
A well-structured, professional website design can create an impact that will help you win your customer’s trust. Therefore, please pay attention to details to create a good website design that is easy to navigate. As a result, customers can have easy access to the information required, thus taking the user interface to the next level.
You must always strive to create a website design that supports fast loading speeds. A fast-loading website will always help you achieve a better user experience for your customers. In addition, loading high-resolution product images can go a long way in attracting your customers by giving a real feel of the products. Easy and fast checkouts, mobile optimization are few other design elements of your website design that will help you garner trust from customers in a big way.
Incorporate Business Information into Your Website
It is vital to provide clear and authentic information about your organization on the website. It is always advisable to have sections of the ‘About us’ and ‘Contact us’ pages carrying this information. It creates a sense of trust in customers to know that the organization behind the website is a genuine one.
Take care to incorporate “contact us” details across various channels so that customers can reach out with any issues and get resolutions from the customer service.
Work On Building a Great Customer Service
Customer Service is that crucial factor that can make or break the trust and loyalty associated with an organization. Here, the network of highly trained and dedicated support staff plays a crucial role. For their successful operation, they need a reliable support structure to solve customer’s daily issues individually. This makes the customer services being offered more personal, systematic, and professional.
If the customers see how far you have gone to solve their problems, then you are surely going to be rewarded with not only their trust and loyalty but your strong referral to their social network. And after all, this is what you are aiming for?
Build A Strong Social Media Profile
These days, social media has become a platform that has the largest audience attached to it. It allows you to interact specifically with your existing customers and address their issues with a quick and effective response. Remember, this is going to reflect on your potential customers.
They are going to notice how responsive and responsible your organization is in handling existing customer’s issues. Here is the time to build a reputation with the new prospects.
Social content marketing is another tool that you can take advantage of, and you can use this platform for trust-building.
When the articles posted by you on social media get shared by your existing customer, it carries a lot of credibility, and it acts as a referral of trust for the new customers. Another tip that needs to be highlighted here is, any positive feedback or approval from a big, reputed company you have worked for, you should shout about it. This social proof of your credibility is the most important trust-building factor for new customers.
In conclusion, we can say that online businesses that will devote time and resources to developing trust and loyal customers surely have a very bright future ahead for them. Work on all the tips shared above to win customers and put their interest first before anything else. Then, you will be on the right road to build a long-time relationship with your customers.