Design Matters!! Keeping Your Website Updated Leads to Increase in SALES

4 min. read

Your website design is the face of your business, and you want it to look GOOD!!

In a world where people stay online for most of the day, the majority of the consumers visit a company’s or service provider’s website before making a purchase. And as more and more consumers make decisions based on their online experience, the appearance, usability, and accessibility of your website are more important than ever, especially if you are in a competitive market. The study showed clearly that the look and feel of the website are the main drivers of first impressions. With growing competition in every sector, users have more options online and are becoming less tolerant towards bad design and usability. The first thing a potential customer will do is visit your website, and from that visit form opinions about your products and services, If they like what they see, they will take the next step toward doing business with you.

An updated website shows growth and makes your constituency see your organization as vibrant and relevant. Although this impact on perception may seem soft, the change in perception will have an increase in trust, which can directly impact lead generation efforts, sales and competitiveness.

Does an attractive design lead to more sales?

The answer is yes, updating your website can attract customers, therefore make your business grow. After all, why would a customer deal with a frustrating site when a competitor has an easier site that is painless to use? An easy to use the site can enhance the user’s productivity and let them get tasks done quicker. There are a number of different ways you can use so as to maintain your website. It is indeed important to update your business website as it carries in higher traffic and high conversions, which in return will provide success to your business. A website refresh is a perfect time to find ways to save admin time and improve customer service. Don’t procrastinate, update.

1. It creates the perfect impression of your business

When people visit your site, they see it as a reflection of your organisation. The updated website gives you the feeling that it is still in operation, active and that they care about their customers. Creating fresh and reliable contents for your website is indeed great for most customers. Making periodic “spot changes” to your website can help you keep up with popular online trends as well as improve its usability and visual appeal.

2. Search engines love fresh content

Why your competitors are ranking high on search engines and you might not be. High results on search engines will always mean high traffic. If you keep your site and content updated, you increase your chances of getting noticed. Apart from rethinking your SEO and Keyword strategy, new content attracts more links to your site. This involves providing easily accessible, engaging content that the ideal customer will find useful. It also means that the website is ultimately focused on converting those visitors into customers.

3. Responsive & mobile friendly

We’re spending two hours online on our Smartphone every day; 65% of web traffic comes from mobile devices. The use of mobile devices like smartphone and tablets has increased rapidly in the market and they have overtaken the desktop and the primary method of accessing the web. With users accessing the Internet via smartphones and tablets rather than a desktop computer, the importance of having a mobile- friendly website becomes paramount. The responsive website gives visitors a better user experience and increases the chances that they will buy your product or service. This means that if your website is not designed for smartphone and tablets in mind, then you could miss out potential leads.

4. Website Speed

Website design is not just about appearance. It also affects how quickly your website loads, the most visitors will not hang around for a web page to load if it takes too long. They will simply hit the back arrow and look elsewhere, leaving you with a potential customer lost. So try to engage the customer with some awesome stuff which will hardly take a fraction of seconds to draw your customers. If your website speed is slow, you’re missing out on traffic and customers. People want sites that load quickly when they are on the move.

5. Keeping visitors informed, keeps them coming back

You can keep visitors coming back to the site by telling them about your news, latest offers and product reviews, increasing the chances of selling to them not just once, but again and again. Another reason to update your website is that it gives your potential clients valuable information. In this way, your website acts as a networking tool to business contacts you may never actually have talked to, potentially keeping in touch with thousands of valuable contacts with very little work on your part.

In conclusion, You should plan to frequently update, upgrade and redesign your business website in order to keep it fresh for your customers. The website who is getting updated regularly with custom needs of the client’s requirement, the client might think they have reached in safe hands, and thus refer numerous other customers, thereby increasing your business and revenue. By investing a little time and effort into updating your website, you have a chance to pull ahead of your competitors, who may not understand the importance of looking sharp and up-to-date in the online world. Hence, website redesign might help you achieve your business goals.

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Written By Sagar Panchal

Sagar Panchal is the CEO of SetuBridge, a creative agency specialized in Web development, mobile app development, e-commerce etc. He has many years of experience within the web design industry and has a passion for the latest web technologies and design trends. He loves to write on ​technology & passionately promotes digital best practice.

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