CAPITOL AREA
TECHNOLOGY

The journey started with Capitol Area Technology when they opted for Quickbook services, eBay integration and for other services. From there onwards we are offering them our back-end service.

Industry

Semiconductors

Founded in

2008

Country

Texas, USA

Platfrom

Magento, Hyva

About Project

Capitol Area Technology is based in Texas, a leading distributor of semiconductor manufacturing equipment spare parts. The business has a strong presence in offline and online stores such as eBay site, and Capitol Area Technology, offering its customers over 500,000 products. To ensure the highest quality of products, the organization collaborates with the best brands in the semiconductor industry, helping them gain a strategic edge. To carry out that, the client wants to relaunch a website with completely fresh storefront design & high end performance while loading website pages to provide fantastic ecommerce experience to end customers.

Expectation from Clients

We have been working with Capital Area as a client for a couple of years so at the initial meeting for relaunch, the client stated clear expectations of having faster website loading time at the center and customer journey based on buying psychology of wholesale customers from semiconductor industry. They wanted to reduce overall product navigation and checkout process time considering previously identified buying patterns. This is crucial to our goal. It is anticipated that the newly updated website would improve the user experience

What was the Process?

The highlighting part was to serve our client’s users, so we began conducting an extensive research of competitors’ websites, google analytic account data and feedback loop to understand industry specific consumers’ buying practices and used that information to develop cutting-edge redesign strategy.

Our Magento Developers have created a design for significant pages of a website and got approval on an immediate basis from the client side. The best thing was, they loved our concept of giving search functionalities more attention because 90% of buyers utilized search to find the right products. We used the Figma tool for the Design phase.

Looking at the expectations & problem statement, We have decided to use the Hyva theme for rebuilding the existing website frontend. Hyva aims for a faster ecommerce website and achieving 90+ score on google page speed tool. Our development phase includes upgrades of multiple frontend heavy 3rd party extensions & customization to make them compatible with the Hyva theme. We used Hyva plugin compatibility expertise from the extensions product team.

Website had a couple of integrations for Magento platform with Ebay, Shipstation, Quicklook, etc which also got updated to either fine tune or patch to keep current functional flow in sync.

The Result

Finally, Website went live in November & We were all excited to launch our first Hyva theme based Magento website. Improvement got attention immediately & b2b leads flow got increased upto 35%. Website conversion got improved upto 28% after website launch.

Client Review