4 min. read
As the novel coronavirus pandemic known as COVID-19 has not only affected business nationally globally. It creates a rough situation for online store merchants to manage the business under such a situation. Every e-commerce merchant has one question in mind presently, how to lessen the impacts of a pandemic on the business? What strategies to be planned out to reach a minimized goal with no experienced loss? Companies are sourcing different ways to be productive and create a safe and convenient online shopping experience for customers.
In this article, our research team has collected information your brand needs to know about strategies and step to surpass the scenario with consistency.
Have your mind ever tickled with the thought to go through the product page, graphics that you created long ago or give a new look to your website but with the busy schedule, the idea couldn’t be executed?
Well, the time is now. The company can use this valuable time to re-design catalogue with precision. From product description to layout, everything on the front-end of the website can be determined through. Left out information or more descriptive words can be utilized to connect easily to the reader. The time can be used very productively to get knowledge about different new technologies like live support, artificial intelligence, chatbots, etc. to provide the most reliable customer service.
BRANDING AND MARKETING
There are various ways to reach out to the potential and genuine customer with custom branding methods using Google, Facebook, etc. By replacing companies branding and messaging from sales-driven to general concern, it impacts the customer with the thoughtfulness of the company. The effective business campaign at the right time to the right customer can increase the exposure of the business and may lead your business to be popular. An effective business campaign grabs attention, stir curiosity and loyalty, although not immediately, but comes to notice after the positive scenario.
Every business house has taken the term “self-quarantine” seriously to break the virus chain. Under such circumstances, communication needs can be fulfilled by utilizing video calls, free chat applications, teamwork applications, etc. The company may still be able to meet quarterly goals by the use of a wide range of communication applications, especially if you can effectively leverage technology to your benefits.
OPTIMIZE ORGANIC REACH TO CUSTOMERS
A company can boost the site’s organic reach by updating website title pages, H1 descriptive headers, backlinks and Meta tags. Refreshing page content with new information will help to keep your website on top of the search engine results when your customers naturally search for your product or services. This keeps your site updated and classified over other competitors. Organic search traffic can also be optimized by creating targeted audiences similar to those who visit your competitors’ site.
OFFERS AND GIFTCARDS
Customer is always in search of an opportunity to get more and pay less. It makes him feel like he has won a war against every consumer who pays the same without getting any benefit. Offers and benefits are what customer needs and cash is what a company needs; both the needs can be fulfilled with the strategy of “pay-in-advance” to get exciting offers and gift cards. This continues cash flow in the business as well as it completes a sales target. For the delivery purpose,
Create an option such as buy online pick-up in-store, Touchless pick-ups or curbside request. As it has become a topmost priority, it’s a simple way to emerge trust and loyalty among shoppers.
Moreover, an e-commerce merchant can empower their business by utilizing this time in reading and analysing different e-commerce upcoming trends. Determine emerging market developments, cons and pons of advancing technology and plan a distinct approach to resume business with more power after a pandemic.
Sagar Panchal is the CEO of SetuBridge, a creative agency specialized in Web development, mobile app development, e-commerce etc. He has many years of experience within the web design industry and has a passion for the latest web technologies and design trends. He loves to write on technology & passionately promotes digital best practice.