How to deal with out of stock products, 8 ways to avoid losing your sales

How to deal with out of stock item, 6 ways to avoid losing your sales

Reading Time: 4 min

One of the most irritating things for your customer is to find out that the product they want is out of stock. The fact that you are selling items means that people visit your site. When they find out that certain products are not available, they leave.

If a product is important to them, there is a good chance they’ll go to a competitor’s website and buy the item there instead. To avoid losing customers and sales due to out-of-stock items, consider these 6 proven methods to reduce dropouts and increase sales.

1. Let product pages reflect the availability

Product out of stock is a common problem for e-commerce stores. It can be frustrating for customers, and it can be difficult to keep track of which products are available and which aren’t. But there are ways to deal with this problem if you know what to look for.

When a product is out of stock, there are the things you need to do:

  • Make sure that your website reflects an “out of stock” message when a product isn’t in stock. This should happen automatically if you’ve set up your inventory properly – but if not, it’s worth checking your settings so that the site will let customers know when something isn’t available.

You can also alert yourself with the help of the Magento 2 out of stock notification extension. That way you can know when your products are going out of stock.

2. Let customers know when the product is back in stock

The first thing you’ll want to do is make sure each product has a “back in stock” date. If it doesn’t have one yet, add one! This will help you keep track of when your next shipment of the product should arrive.

If your inventory management system allows you to set up alerts based on inventory levels, set up an alert for when your back-in-stock date comes around. That way when you get an alert saying that your back in stock date has arrived or is close enough to arrive that it’s worth restocking the product you’ll know immediately so you can take steps toward restocking it.

Also, run a back in stock notification campaign with the help of Magento 2 back in stock notification to notify customers when items return so they can be purchased again. That way you can retain customers to a great extent.

Also read: What is Quick Order and Why does it matter in the e-commerce business?

3. Allow pre-ordering of out of stock items

You should allow pre-ordering of out of stock items because it will help you build a better relationship with your customers.

This will allow customers to secure their place in line while they wait for the product to get back in stock. They’ll feel more confident about making a purchase because they won’t have to worry about losing their spot in line if someone else purchases the item before them. This also allows you to start collecting payment for an order that won’t ship until after the item comes back in stock.

This will make people feel valued and appreciated by your company and that’s an excellent way to start building customer loyalty.

4. Offer similar products

When you’re dealing with out-of-stock products, the best thing to do is to offer similar products.

If you’re trying to reach a customer and they can’t find what they’re looking for, they’ll be frustrated. You don’t want your customers to feel like they’ve wasted their time trying to buy your product. You need to offer them something that’s similar, but also different enough that it can fill their needs as well.

If you could make a recommendation for something else that would work for them, then you can help them out without having to worry about losing potential sales.

5. Use a waiting list feature

When a product is out of stock, you can create a waiting list for that product. This means that any customers who purchase the item will be added to a queue, which will be updated every time an item is restocked. You can then prioritize your customers based on their position in the queue so that you’re always making sure your most loyal customers get first dibs on the product.

The waiting list allows you to set up automatic notifications for each customer when they are moved into their new position in the queue so if a customer buys an item and gets bumped up to number three, they’ll receive an email letting them know they can expect it within the next few days!

6. Showcase customer reviews and ratings on product pages

But we wouldn’t recommend hiding your out-of-stock products. In fact, if you do that, you might lose more customers than you’d expect. Here’s why:

1) It’s better, to be honest about what’s available than to make up excuses for why an item is sold out. Customers appreciate honesty and transparency, especially when it comes to their hard-earned money.

2) If an item is sold out but still available from another retailer, let your customers know about that too! If a customer feels like they’re getting the best deal on the internet for a particular item, they’ll probably stick around and continue shopping with you even if that means buying something else instead of what they originally wanted.

3) Finally, consider showcasing customer reviews and ratings on product pages for out-of-stock items even if they aren’t available right now. This helps customers get a sense of what other people thought about an item before they buy it themselves 

Conclusion 

Each one of these different strategies can help you deal with an out of stock situation on your product page. Not every strategy will fit every situation, but having various options to choose from will ensure that you’ll be able to get all your customers their products as soon as possible.

And with this list in mind, you should be able to avoid the common pitfalls and problems with out of stock products and avoid losing any sales whatsoever.

Shopify store access help guide

How to give access to your Shopify website?

Reading Time: 3 min

SetuBridge Support asks for temporary access to the admin panel on your Shopify website. In this blog post.

1. The reason we might need access

Here are the primary reasons:

  • Help you configure the App properly
  • Fix compatibility issues
  • Work customized to your specifications

2. Collaborator request

We send a collaborator request to gain access to your website’s admin panel. Apps, Theme Settings, and Pages are the only areas that can be accessed using this access type.

In the event that we request access, you can review the request and approve or reject it. Once you accept it, the collaborators appear in the Collaborators section on the Users and Permissions page in your Shopify admin.

On your website’s backend, you can find and review collaborator requests on the Home page.

Shopify store access backed guide by setubridge

Allowing us access is as simple as clicking the Accept request button. 

Shopify store access backed guide by setubridge
Shopify store access backed guide by setubridge

3. Remove SetuBridge Collaborator 

When your users no longer need access to the backend, you should delete their accounts.

  1. Go to Settings → Account → User & Permission
Shopify store access backed guide by setubridge
  1. Choose SetuBridge Support in the Collaborator accounts section 
Shopify store access backed guide by setubridge

  1. Scroll down and click Delete collaborator account at the bottom.
Shopify store access backed guide by setubridge

  1. In the dialogue window, paste the password in the field and confirm the deletion of the collaborator account. 
Shopify store access backed guide by setubridge

4. Is it safe to give SetuBridge access to my store?

To work with our App, we request access to the website’s backend. We have highly skilled Shopify developers that will come to configure and solve the issues and make things right! We won’t touch any other elements of your website.  

We will be happy to assist you if you have any questions left.  Whenever you need help, you can reach out to the  Customer Support team

Find out more about our top-class Shopify development services and the top solutions we offer.

blog-image

Top 5 Product Designer Shopify Apps 

Reading Time: 3 min

Are you an eCommerce store owner looking to create a unique “wow factor” for your customers? Do you want to be able to offer custom products that are personalized and tailored to your customers’ needs?

Shopify Product Designer tools allow eCommerce stores to provide a more customized experience, giving customers the ability to create their own designs and personalize products, like shirts, mugs, and phone cases the possibilities are endless!

Here are the top 5 Shopify product designer apps:

1. Product Designer App ~by SetuBridge

We, at SetuBridge, have created a Shopify product design app to offer you the best. The app helps you get started with selling personalized products without having to deal with the hassle of building an online store.

The product personalizer Shopify app allows your customers to design their own products. They can select from a number of fonts and add custom text, upload their own images, choose a background color, and more depending on the type of product they’re designing. Once they’re done, they can place their order.

Best features:

  • Color management: Fixed set of colors + Pick from a color palette
  • The app harbors editable high-resolution print files in SVG, PNG, PDF, JPEG
  • Users can customize and design products, logos, text, and images limitlessly
  • It supports various product types – Simple & Configurable
  • A unique feature of multi-sided products design
  • Perfectly works on all your users’ devices
  • You can set resolution warning & custom pricing as per modifications 

Pricing: $2.99/month

  • Unlimited product design 
  • Unlimited orders per month
  • Premium Support
  • All Features Included

Users can get unrestricted usage of all designer tools with no limit to designs per install. It’s an all-you-can design tool!

2. POD Product Personalizer ~ by InkGo

POD Product Personalizer is built by InkGo. It allows you to create products on demand, even if you don’t have an inventory. With this app, you can personalize apparel and decor with unique designs or photos uploaded by customers.

Best features:

  • Multiple options to customize products
  • Text customization: Fonts, style, color, orientation, etc
  • Users can upload their own images to create their desired products.
  • Customization of colors, sizes, and styles available to improve overall looks
  • Users can get a preview of mockup 3D
  • Export file CSV option available for services and automatic send order

Pricing:

  • Free: 10 orders per month limit
  • Starter pack: $19/month
  • Professional: $49/month
  • Business: $99/month

3. Product Customizer ~ by Printcart

Printcart Shopify App is a tool to help you customize products for your customers, make them feel valued, and build better customer relationships. This free app helps you design products that your customers can personalize with text or photos. That means you can be sure that what you’re selling is exactly what your customer wants.

You can use the product customizer to:

  • Personalize products with your customer’s name or photo
  • Allow your customers to choose from different options for their product (such as size or color)
  • Make it easy for them to preview what their product will look like before ordering it
  • The app also allows you to create customizable templates that they can use to create their own personalized products.

Pricing: $7.99/month

4. Tsunami Personalize On-Demand  ~ by iPersonalyze

Tsunami Personalize On Demand Shopify app is a high-tech personalization platform that will help you to double your sales. Your customers can personalize your products online, order them and get them delivered in no time.

Best features:

  • Users can easily add to the store pre-designed personalizable products library
  • It gives live dynamic product previews 
  • More products including branded Disney and Marvel for various products

Pricing: Free to install

5. Print On Demand ~ by Imprinted

Imprinted is a print on demand service that works with Shopify to give you the opportunity to design and sell your own custom products, especially T-shirts. They take care of everything from printing to white label drop shipping.

Best features:

  • High-quality product and print
  • 7 days of shipping guaranteed from the day of order
  • They give a built-in designer which is an integrated designer and mockup generator
  • No minimum order restrictions: Order from anywhere

Pricing: Free

Conclusion

In this article, we covered the best five product designer Shopify apps. Ultimately, there are some great Shopify Product Designer Apps out there, but you have to do your research to know the besest. The factors that are important for you may be different for someone else. In the end, all of these mentioned products will probably work for you.

As a Shopify Development Company, Company, we can provide innovative Shopify solutions for global Startups, SMEs, and Enterprises of all industry types. Find out more about our Shopify services and solutions. 

To speak with our experts, please Contact us.

add_to_cart

What is Quick Order and Why does it matter in the e-commerce business?

Reading Time: 3 min

Due to the continuous and growing business competition, merely offering quality service or good products is not enough. For the b2b eCommerce industry, especially in online shopping, companies are trying their best to let customers shop conveniently rather than visiting store after store and comparing products.

To gain a competitive advantage over others, it’s vital for you and your company to offer fast delivery options, a safe payment method, and a quick special order system. ​

Elevate your e-commerce Business with the best-in-market Magento solutions like Quick Order.

If you want to build a robust store for B2B e-Commerce business, then it must have a very professional appearance, with simple and convenient orders for your customers. Using Magento Advance Quick Order extension for commerce, you can make your customers effectively and easily through the order process.

What is Quick Order?

Quick Order is an extension that allows customers to order products from your store at lightning speed. Customers can add products to their shopping carts by directly typing SKUs or uploading the CSV file instead of navigating through multiple pages. This saves time and effort for customers who want to bulk shop for the same products over and over again, so they can come back to your store more often.

The Quick wholesale Order Extension adds a new page that displays a search box modal and a table/grid of all your products. The table/grid includes fields where customers can specify quantity and also displays product images, stock status, price, and other columns. Customers can type in a product name or SKU and click Search to populate the grid with only products that match the search query.

Customers then set quantities for the desired products in their cart and click Add To Cart. So if you’re looking for a faster way to boost your B2B sales, then this is a great method.

How Does Quick Order Extension Work?

Magento Bulk Order works like this: When the customer goes to the catalog page, they will see a table with all the products displayed. In that table, there is an empty column for the quantity of each product.

The customer can enter the desired quantity in that column and then click on “ADD TO CART” in a button below the table. Once they hit that button, all of the products they have chosen will be added to their shopping cart.

As mentioned above, this feature also works well for B2B e-commerce stores since they usually deal with wholesale orders wherein customers will buy larger quantities of products at once.

Also read: Age Verification For ECommerce: A Complete Guide

How does B2B Quick Order Help eCommerce Stores?

Do you ever look at a product page and think, “I just want to type in a few numbers and be done with it”?

The longer you run an eCommerce business, the more you realize how important it is to turn the sale around as quickly as possible. Even a second delay can mean lost revenue. Every step of the customer journey brings new potential for drop-off. And for b2b e-commerce stores, where customers often place orders for thousands of dollars of inventory, those delays add up.

That’s why we created Magento Quick Order by SKU to make sure that your b2b customers can get through their orders in as little time as possible. They’ll never have to wonder where they are or what they’re supposed to do next thanks to our simple and intuitive interface design. Just input your SKU numbers or UPC codes into the main form, set your quantities, add them all to your cart at once, and make one payment done!

The best Magento quick order extension that you can be used

With years of experience and talented developers, we are rising in the eCommerce services domain. 

With our Magento Bulk Quick Order extension, you can fulfill the needs of your clients and boost revenue like anything.

Top Features:

  • The extension gives users the ability to upload CSV files with products
  • Bulk Add To Cart options for customers to quicken the purchase
  • Ability to search by SKU, Product Name, Model Number for easy navigation among products
  • The extension gives a unique feature of a display popup with a sticky button or page
  • The product is A/B tested: Best for UX (For mobile as well as desktop)
  • You can also have a personalized Quick Order Form with various custom options like Color, Labels, Texts, etc

Takeaways

You simply have to give your customers an easier way to browse through your products and make their purchases, and that is what the Quick Order extension does.

If you have any queries, be sure to drop us a mail and our team will revert back to you ASAP!!

White-and-Blue-Smartphone

Top 5 Shopify Apps for Coming Soon Products

Reading Time: 3 min

We all love to use classic countdown timers showing our users that something is happening and they have to wait. This can be a new post or product launch, but either way, you’ll want to grab your visitors’ attention! I’ve handpicked the best Coming Soon countdowns that cover the widest variety of use cases (not just technical issues) in the market today.

What is coming soon product notification app?

Are you an online business owner or do you have some prospective clients who’d love to know when your new product is coming out? You need a notification app that will send people updates about your soon-to-be-launched products. 

Approximately half of all websites used by businesses have yet to be released. Why do so many websites use Coming Soon product labels, pages, and banners? It helps them to “save face” and remain competitive in their industries.

In this article, I’ll explain the best 5 options and how they are in comparison.

1. Coming Soon Product ‑ Notify me ~by SetuBridge 

This is definitely one to keep an eye on. We think this app is going to really shake things up in the coming year. It’s intuitive, affordable, and easy to use. Not only that, it’s full of all kinds of free resources and guides that will help you learn how to make the most out of your new products!

Okay, we know what you’re thinking: a Shopify app with a billion features? But hear us out: sometimes this kind of thing is worth it. This app has everything, we mean everything, you could possibly want from an app like this. Not only will it tell you about upcoming products, but also many options for the product launcher.

Features:

  • Easy to configure
  • “Notify Me” button: You can also add custom text
  • All customer’s data at a single place in the backend
  • Ready to use email template content to notify customers
  • Notify users if the product is available
  • Get complete analytical data information
  • Allow Google reCAPTCHA to avoid bots on your site

Pricing:

  • Standard: $7.99/month
  • Shopify Plus: 10.99/month

2. Coming Soon Products Preorders ~by Gravity Software

Some store owners buy the coming soon theme, but if you want to add notification of your upcoming product without spending a lot of money, then this is a good solution.

Features:

  • Create pre-order products
  • Create coming soon products
  • Automate product publishing process
  • Add the availability of the product with the exact date and time

Pricing:

  • $9.99/month

Also read: Top 3 best Shopify Apps for Optical Store

3. PreOrder Now ‑ Pre‑order ~by Website On-Demand

Preordering made easy! With this app, you can get pre-orders and start working on the demand on hand. No guess-work! No risks!

Features:

  • Manage your Pre-orders with features like badges, emails, tagging, mixed cart alerts, discounts, etc
  • Simple and easy theme installation
  • Mixed cart alerts
  • Pre-order emails

Pricing: 

  • Shopify basic: $19.95/month
  • Shopify standard: $39.95/month
  • Shopify advanced: $59.95/month

4. PreOrder Alpha ~by Cosmek Labs

What’s wrong with selling your products before they arrive in the market? That’s what you can do with this app. A great option for coming soon products!

Features:

  • Create multiple products
  • Mixed cart warning
  • Order tagging
  • Pre-order ribbon and button
  • Customer Email Notification

Pricing:

  • Limited: Free
  • Unlimited: $14.99/month

5. Pre‑order Today ~by Appikon Software Pvt Ltd

Don’t miss out on a single visitor. Keep converting them and generate revenue. Generating alerts and preordering helps to retain the momentum of sales on your site.

Features:

  • Mixed cart alerts
  • Apply status on to-be-launched products
  • Offer discounts on pre-order status options
  • Pre-order emails to send separate notifications
  • Managing pre-orders with features like badges, emails, tagging, cart alerts, pre-order discounts, and more

Pricing:

  • Starter: $7.99/month
  • Pro: $14.99/month
  • Premium: $24.99/month

Takeaways

That’s it! You’ve walked through the best options available for pre-order and coming soon product apps. Drop us a mail if you want a demo or guidance with your eCommerce store. We’ll be happy to help!

SetuBridge also offers Shopify development and various services to improve store enhancement and conversion rate. Read more about our Shopify development services and solutions, Click here

Feel free to Contact Us

Top 3 best Shopify Apps for Optical Store

Top 3 best Shopify Apps for Optical Store

Reading Time: 3 min

If you are an online eyeglasses retailer then you are in a different ball game. The lens is the focal point of your business and without it, you can’t make any business online. But this does not mean that there are no options for you as a retailer to build an online presence.

There are various types of apps available in the market which can make the purchase of Prescription Eye Lenses easier. Although they provide much information regarding customers and products, you should know about the best Shopify app for your business that meets all the parameters that you wish to fulfill.

Still, reading? Then you sure are interested in Prescription Eye Lens Apps. Let’s compare them in detail.

1. Prescription Eye Lens ~ by SetuBridge

One of the best hotshots out there!

It will make your shoppers feel at ease while shopping lenses. All they have to do is fill out the prescription or upload a file. And let the app do all the work to find their desired product.

Prescription Eye Lens

Its Best Features: 

  • Create eyewear products instantly from the backend
  • Set specifications like name, stock, price, etc
  • Configure button for product page to open popup and display steps for prescription
  • Product variations in form of price, power, axis, base curve, cylinder, and diameter.
  • An option to check off left and right eyes
  • 2 Methods to fill prescriptions: 
    • Manual
    • Upload a prescription file in png, jpg, pdf, or jpeg
  • Quick checkout options

What users say about Prescription Eye Lens App:

  • Improves their Conversion Rate
  • It satisfies customers
  • Improves ROI

Pricing: 

  • 14 days free trial
  • Premium: $19 per month (Unlimited orders)

2. Ant Lens ~by PB App

A simple yet rigid way to add prescription products. It’s optimal for stores that have limited inventory. Shoppers can enter their prescription and get the prescribed glasses in a flash.

Features by Ant Lens:

  • 6 prescription types:  Reading, Single Vision, Frame Only, Contact, Non-prescription, and Progressive
  • 5 lens types: Clear, Photochromatic, (non) Polarized, and Blue Light Filter lenses
  • 3 methods to enter prescription: Manual, uploading doc, and via email
  • Gives app styling and lens pricing options 

What users say about the AntLens app:

  • Clear features for specified products
  • It’s rigid. Store managers don’t have freedom if they want to have a large inventory
  • Costlier and slow ROl
  • Limited prescriptions

Pricing: 

  • 7 Days free trial
  • Premium 1: $68 per month (Includes 150 orders)
  • Premium 2: $98 per month (Includes 300 orders)
  • Premium 3: $198 per month (Includes 800 orders)

3. LensAdvisor: Select Lens App ~by LensAdvisor

An easy way to sell prescription lenses. This app offers a simplified and limited version of prescription lens apps.

Features of LensAdvisor:

  • 5 Prescription Types: Reading, Progressive, Non-prescription, Single Vision, and Frame Only
  • 5 lens types: Clear, Photochromatic, (non) Polarized, and Blue Light Filter lenses
  • Prescription Submission: Manual + File uploading + via email
  • Customizable lens pricing, app styling, and other form rules

What users say about LensAdvisor:

  • Clear products for limited inventory
  • Costly and slow ROI
  • Limited products and prescriptions

Pricing: 

  • Free: Limited to 3 products only
  • Premium 1: $69/month (Includes 250 orders)
  • Premium 2: $99/month (Includes 500 orders)
  • Premium 3: $199/month (Includes 1500 orders) 

#Takeaways

For those of you who like to create your own custom Shopify apps or who need to redesign or upgrade your store. We can help. SETUBRIDGE offers custom app development services for all types of client projects. Also delivered all types of custom development, theme customization, and third party integration services.

Did you find your right fit? Are you looking for a budget-friendly app with all the features? Hit us up and we’ll take your shoppers through seamless ordering.

Contact Us

Start Your Eyewear Business

How to Start an Eyewear Business in 10 Easy Steps?

Reading Time: 9 min

Do you want to enter the online eyewear industry? Do you need a quick start guide? In this article, we will help you build an online eyewear store. All the way from the very beginning to the very end, we’ll guide you. And by the end, you’ll have a fully functioning eyewear store.

Starting your own online eyewear store is not as daunting of a task as it might seem. In fact, there are many positive aspects of selling eyewear products online. With the right navigation, resources, and techniques. You can create a viable business that allows others to select their eyeglasses in a convenient manner. SetuBridge offers e-commerce solutions to take your business to the next level with Shopify and Magento’s best-in-market solutions. Your customers can shop knowing they are getting genuine products at a fair price.

1. Understanding the global eyewear market

It is crucial to understand this step in the whole process. Building an eyewear store is not a cakewalk. The first thing you need to do is conduct thorough market research.

According to The Vision magazine, around 42% of males and more than 50% of females in the world are wearing glasses. And the study shows that more than 70% of the planet will need some sort of eye correction due to the time spent on screens.

In 2018, the eyewear business was worth a 131billion USD. And it’s estimated to jump to 250 billion USD by 2025. From stats, we can see that the US and EU are the world’s largest markets for eyewear stores. But recently, the Asia Pacific region is moving ahead with a sharp growth rate of 13% in this domain.

Understand eyewear ecommerce market
Value of the eyewear market worldwide from 2020 to 2027, Source: Statista ((in billion U.S. dollars))

2. Establish A Solid Business Model

This is something you can’t avoid when you’re set on the path to monetizing your idea.  Businesses spend a lot of money to get their structure set. Creating a robust business model helps you in pitching investors and generating a revenue model.

When it comes to the product, you’ll have to decide on the types of eyewear your store will carry. Will you focus on sunglasses? Contact lenses? Designer frames? Knowing exactly what types of products your store will offer will allow you to accurately target your customers.

Once you’ve decided on your product selection, you’ll need to figure out how they’ll get from the manufacturer to the customer. Will you purchase inventory directly from the manufacturer and store it in a warehouse? Will you have a drop-shipping arrangement with manufacturers or a third-party service provider? How will your customers return defective products or order replacements? You’ll need to figure out all of these details before opening for business.

Finally, you need to decide on how you’re going to market your business. Will you rely on social media ads? Are there any print publications that are read by members of your target audience? Think about how much money you expect to spend per customer, and make sure that it’s less than how much each customer spends on average otherwise, you won’t turn a profit!

3. Legalize your eyewear business

You don’t want the FBI to barge into your turf for illegal activities right?

So, in order to run your business legally, you need to get a Business License & Permit. Depending on the country, the process may differ… But getting a license makes things much easier.

Also, when it comes to legalization, there are a lot of daily transactions happening. You will need a special business account to manage, protect, and keep track of capital. And in case your business and personal assets are linked, then they are also at risk when your business is sued.

4. How to Build Your Website?

Now, this is the most important part. All your onboarding, sales, conversions, etc will depend on your eyewear website. If shoppers like it, your revenue: Stonks!!

Now, there are many aspects to building a website. But let’s start from zero.

If you’re just starting your business. Then you’ll need a robust website to deal with your products and shoppers. Now, to do this, people have two options:

  • Do It Yourself
  • Hire Pros

Do It Yourself

  • Many store owners believe that their site should be their own creation. To do this, they simply form a developer team and start working on creating a website. Though the store owners have all the flexibility, it’s still hectic.
  • They’ll have to learn everything and work with trial & error methods. It’s good for the long run, but starting would be very slow with a lot of amateur mistakes.

Hire Pros

  •  If you want a flashy website built in a short period of time. Then this option is for you. Here people hire a company like SetuBridge which specializes in making websites that will be result-oriented. Specify your requirements and they will do the rest.
  • The best part of hiring pros is that you don’t need to worry about anything.

5. How to Choose The Right Platform?

What makes you different from your competitors? What unique features do you provide?

You can try doing some market research and find flaws in the best optical stores online. And try to include those features. For example, when you’re shopping in an online optical store, there are times when you can’t find your prescribed product. For this, you can move to eyewear solutions where you can get custom extensions as per your need.

We know, that creating your very own online is an important decision. There are many options, and it can be difficult to know which platform is the best fit for you and your business. But we’ve simplified that for you. Following are two best picks when it comes to starting an online eyewear store:

Method 1: Magento Supremacy

  • Magento is an open-source eCommerce platform that allows users to create, manage, and edit stores online. With this, you can scale your business efficiently as you grow. 
  • Magento is widely used by top eCommerce businesses like lenskart.com, hp computers, etc. It’s the best pick especially when you want to create robust stores that can handle large inventories. Also, there are hundreds of unique options available when it comes to Magento. For instance, if you want virtual try-on or prescription order lenses, then you can also do that by integrating your site with custom extensions.
  • At SetuBridge, you will have access to various plug-ins and extensions like the Prescription Eye Lens extension where shoppers can enter the details like base curve, diameter, power, etc and the store can fetch the prescribed product.

Method 2: Shopify

  • You don’t need to be a developer or hire one because you can easily manage your online store by yourself. Shopify offers hundreds of beautiful themes, which will help you bring your brand to life.
  • It has a Shopify app store with thousands of apps that can help you to improve the functionality of your eyewear store. You also have the flexibility to implement all modern marketing tools like Google Adwords, Facebook Ads, and others.
  • We provide a wide variety of services ranging from custom services like Shopify apps to building robust stores. Our most popular solution for online eyewear stores is the Prescription Eye lenses Shopify App. Clients can create lens-type products, get prescription-based orders, and much more. It will help you increase conversion rates and sales. If you need a helping hand from professional eyewear digital marketing experts, just reach out to us.
  • SETUBRIDGE offers custom app development services. Also delivered all types of custom development, theme customization, and third-party integration services.

Also read: 5 Best Ecommerce Platforms To Start Online Business (2022)

6. Keep Your Product Catalog Up To Date

The part where a customer is thinking about whether to buy your product or not. It’s the product catalog that comes to the rescue and gives the final push.

So, keeping our catalog up to date is super important. This means that you’ll need to research the latest trends, make sure you have all sorts of eyewear opticals on your shelves, and write compelling descriptions for each item.

In addition to keeping a cutting-edge inventory, you’ll also need to keep your language fresh and fun you want all of your shoppers to feel like they’re part of the newest trends when they shop, right?.

7. How to add Payment Gateway to an E-Commerce Site?

People are far more likely to abandon their shopping carts if they have too many hoops to jump through during checkout. To ensure that your potential shoppers become actual customers, it’s important that you make the checkout process as efficient and simple as possible.

One way to do this is to integrate payment gateways into your e-commerce website. Payment gateways allow you to accept debit and credit card payments from customers, with this information transferred securely from your website to the relevant bank account for processing.

A good payment gateway service will provide you with a reliable platform that ensures that your customer’s sensitive information is kept safe and secure, while also giving them a variety of different options for paying for goods or services on your site. This can include credit cards, debit cards, electronic checks (eChecks), PayPal, Apple Pay, Google Pay, and Amazon Pay. Some even offer cryptocurrency payment options!

You’ll also want a service that offers you 24/7 support in case anything goes wrong during the checkout process—this will ensure that you can resolve any issues quickly and efficiently without losing any potential customers along the way.

Also read: Top 5 Payment Gateways 2022

8. Optimize & Improve Your Site 

Improving your site is about more than just making it look better, or having more features. You want your eyewear store to be as effective as possible for your customers, so you can get the most out of every investment you make in it.

Here are some of the ways that we can help:

Conversion Rate Optimization

We can help you increase the number of visitors who become paying customers. Your conversion rate is a key factor in how successful your site is, and we’ll work with you to optimize it.

Webpage Speed

The faster your pages load, the better your visitors will like them. We’ll help you speed up your pages so they load fast and keep visitors happy.

9. How do you market your website?

When you create your own site, shoppers won’t come on their own to buy eyewear frames online. You’ll need to increase traffic and improve its search ranking so that shoppers will naturally land on your website.

Below are proven methods that will boost your store: 

A) Organic is best

Getting things done organically means a gradual build-up of your regular visitors. When you keep engaging stuff on your website that makes visitors come and visit is the key to building your website organically.

To do this, you can create a blog page for the site and start writing SEO-friendly content. Another thing you can do is create landing pages that can direct traffic to their searched item. This will not give results instantly, but it’ll help you in the long term.

B) Paid Campaigns

Funds are essential assets. So, if you can manage some cash for paid ads then you can scale up pretty fast. Instagram, Facebook, Tik-Tok, Google, and so on are all good places to run ads. Just ensure that you target the right audience and track your ROI.

10. Build your Network 

Networking is the key. Without it, your store will face time decay. Shoppers won’t be able to know about your store if you don’t grab their attention. Many businesses spend a lot to improve their network. Here’s what you can do the same:

Social Media

Nothing goes around without social media coming into play when you market your products. Apps like Twitter, Instagram, Facebook, etc have become a hub for fellow marketers.

You simply can’t ignore the fact that nearly 57.6% of the world’s population is active on social media. All you need to do is, target your audience and focus your campaign.

Takeaways

We know what it’s like to be in your shoes: we’ve walked that path. We know how hard it is to find the right tools to make your dream come true. That’s why we’ve built our own eye lens solutions that integrate seamlessly with Shopify and Magento to give you all the features you need from one-click checkout options to improved SEO in one easy package.

If you’re still in the planning stages of starting your business, we can help with that, too! Our developers will work with you to make sure that your store plan is solid, and then they’ll help you see it through. Once your business is off the ground and thriving, they’ll continue to offer support by helping you implement strategies for growth.

What are you waiting for? Let’s get started!


Age verification software for website

Age Verification for eCommerce: A Complete Guide

Reading Time: 4 min

Let’s bust some myths. Many believe that age-restricted products are not as profitable compared to open for all products. But that’s just wrong. Why? Even though buyers are restricted to a specific age group, it appeals to a huge chunk of shoppers.

With the regulating authorities having trust issues on local stores to sell age-restricted products online. eCommerce stores are in a great position to leverage this opportunity. With the help of Magento 2 Age Verification. Online stores can follow norms and improve sales.

Want to know more? Here are 6 pointers that will brief you on age verification. Just read on!

1. What’s Magento 2 age verification?

When you’re selling age-restricted products like 18+ films, vapes, and drugs like cannabis. You’re supposed to follow strict steps and norms proposed by authorities. And you must adhere to it. If not, then you’ll be inviting a heavy penalty to your brand.

The main concern is that the products should not be purchased by some minors. And these days, cliché age verification pop-ups don’t work. It’s like closing a window but not a gate.

So, what’s the solution? With the help of technology. We can filter shoppers. Magento 2 age verification popup extension is one such solution. Shoppers can’t just bypass this one by clicking on “yes”.

Such extensions are acceptable by the norms. And you can focus on selling 18+ products without worrying about underage buyers sneaking on your product.

2. Why does it concern you?

When age-restricted products like 18+ games, films, and comics are sold to minors, then it can have a negative impact on their mental as well as physical health. 

Why is avoiding age verification bad for businesses?

  • New laws are introduced and age gates are a thing of past
  • You are staking your brand value and inviting heavy penalties
  • Stores are vulnerable to further sanctions if you’re not following the norms
  • You are prone to frauds

Hence, to avoid all this hassle. Owners are integrating their eCommerce stores with virtual verification software like Magento 2 age verification extension. This also helps in avoiding frauds and chargebacks.

3. Some laws that e-commerce stores should know

There are regulations set by different states through the USA and other countries in Europe.

Following are some Age verification laws that you should know if you’re selling vaping products online:

  • GDPR: General Data Protection Regulation
  • PAS 1296: Publicly Available Specification – It focuses on Online Age Checking
  • AVPA: Age Verification Providers Association – Works to enhance Code Of Conduct

Now, let’s see what type of age restrictions are laid out in countries like the US and UK.

Age verification is required in the UK

From October 1, 2015. Law makes declared regulations to avoid adverse effects of products like tobacco, e-cigarettes, or e-liquids for minors. They’ve introduced serious penalties for sellers who defy the law.

Age verification is required in the US

Retailers who sell Electronic Nicotine Delivery Products (ENDS) will face regulations from the Food and Drug Administration (FDA). The law intends to prevent the sale of alcohol, various vape products, and tobacco to below 18 age groups.

Canada’s Age Verification Update

After the Cannabis Act was introduced in 2019. Retailers have been informed to improve age verification for specific products. As simple age gates won’t work. Along with it, they’ve set a heavy penalty of upto $5,000,000 and imprisonment for offenders.

Age Restriction for France

Stores that sell spirits, alcohol, knives, etc are not supposed to be sold to minors. Except for some cases where there’s authorization as per norms. Also, there’s no direct regulation for the sale of tobacco products but it’s prohibited to market or sell products while showcasing intent.

Age restricted products

4. Some Popular Age-Restricted Products In The US

Want to know which products are regulated in a country like the US? Let’s Take a peek:

  • Knives and crossbows (Depends on the state)
  • 21+ : Alcohol | Cigarettes | e-Cigarettes | Vape
  • 17+ : R-rated Movies | Dating apps (State dependent)
  • 18 to 21+ : Guns (Depends on the type of gun)
  • 18+ : Aerosol paint | Some shaving razors | Lottery tickets

5. Age Verification Popup Extension

To avoid trouble with authorities. Businesses are integrating their website with age verification.

There are two methods to do it. 

  1. Store managers themselves manage web development. This method is good for the long run. But it’s a hassle as they need to learn and do it themselves.
  2. Hire experts who specialize in such issues and get personalized.

Trouble handling age verification? No need to worry! We got your back. With our robust Magento Age Verification extension. You can manage, customize, and place age gates on the homepage, CMS, cart, and product pages. This will enable you to verify the age of visitors.

There won’t be any annoying prompts once verified. Also, you will have all the freedom to add custom touch into your pop-ups in the form of designs, templates, color, and content. Our product is the best fit for businesses that face difficulty in implementing age verification norms.

The extension can be integrated with your eCommerce store. It’s 100% responsive with mobile devices. The best one you can find in the industry!

6. Benefits Of Setting Age Verification?

Age verification is necessary. Beyond doubt. The reasons are pretty obvious. If you want to showcase your credibility and protect industry standards, then age verification is a must. Also, it helps you avoid warning letters, fines, and shutdowns from regulating authorities like FDA.

From the perspective of shoppers. Magento Age verification is a sign of credibility. It will help you build trust among fellow customers.

#We Conclude here!

We’ve taken a tour of age verification that would help your store stay away from unnecessary regulations and penalties. If you have any further queries, be sure to comment or hit us up. We will be glad to help you out.

Take your e-commerce business to the next level with Magento’s best-in-market solutions. 

spam_protection4

How do I protect my website from spam?

Reading Time: 4 min

Imagine you’re in a spa and suddenly you get bombarded by a gust of cold wind. That’s what spams do with your website.

Magento stores are vulnerable to fake users and spam which will reduce your store’s workability. You won’t be able to work on quality leads and waste your resources on dummy entries.

Now, before we start on how to counter fake registration. Let’s learn more about spam and why should a business worry about it.

1. What are spams?

Spams are one of the cheapest and most effective methods to fuel malicious intent. It can be in the form of fake registration on your eCommerce website, spam forms, fake messages, or comments on your website to freeload your audience into other platforms.

Another term when it comes to spam is Spambots. Bots can be good or bad. For instance, your stores might have chatbots or email bots that can help create follow-ups to take care of your customers.

On the other hand, there are bad bots that will ruin your client base. They are designed to collect client information from online sources like forums, chat rooms, etc. This is done so that they can send unsolicited emails to your customers and redirect them away from your site.

2. Why should you care about Spam?

Spammers can break into a site to disrupt its workflow. Following are some major issues faced by online stores.

Fake registrations and signups

It’s one of the major issues faced by e-commerce stores. Sometimes clients don’t even know that they are getting spammed.

Can’t focus on legit leads

It’s not difficult to distinguish between fake and real leads. But there are so many entries that it’s a hassle to deal with them all. Stores waste a lot of their essential customer service time to handle the consequences.

Spam messages and comments

Sometimes spammers want to redirect your valuable audience to other platforms. They simply spam comments on products and chat rooms to divert your customers. 

Result: Reduction in Conversion Rate and revenue.

Data collection

Spam bots have specific tasks. Some are designed to collect information. They’ll gather the contact info of your customers and mail-blast them with their brand or intent. It usually leads to losing your client base.

Search Engine Rankings

One of the worst effects of website spam attacks is, it creates a negative impact on your hard-earned Search Engine Ranking. It leaves a deep scar on your brand value.

3. Do you know how to recognize Spam?

Actually, it’s not difficult to detect spam. There are a few things you need to keep in mind when you are analyzing the data of your store.  

Look out for abnormal traits. Even a sudden increase in visitors can also be an indicator of a bot. Though it might not be true in many cases. 

So, how to find them? Simply include time analysis. Entries by a bot are very typical. Usually, a customer will take a few seconds to check the page and then click on a form. Then another 10-20 seconds to fill out minor details. Whereas a bot will do it flashily. Like in just 2-4 seconds.

So all you gotta do is check on the duration a visitor spends and filter them out. But this is not a full-proof plan. You will be wasting a ton of time managing this. A better way to handle spam is by using technology.

Counter measures to protect your website from spams

4. What is the best way to protect my website from spam?

Now, in order to focus on genuine leads, businesses out there are using tech to counter tech. Following are some widely used methods. You can find your fit here.

Google reCAPTCHA

Stores are widely adopting the Google reCAPTCHA feature. It’s easy to use with great results. It involves simple tests to make it difficult for bots to go through it. 

Magento Captcha

For your website, you can try using the built-in Magento captcha feature for customer registration forms. It helps avoid bots from auto registering accounts as it requires human interaction.

Restrict Spammer Through Email Domain Name

With this, you can restrict spammer requests through the email domain name used in the request, just enter the list of email domains known to you as spam domains and you are able to restrict

Use Plugins & Website Spam Protection Extension

SaaS is a boon. You can pick from the various custom options to reduce spam activity on your website. Like Magento 2 Restrict Fake Registration. 

Another method is to add a Magento Honeypot extension which keeps a hidden question on your form. If it gets filled, then it’s a bot.

Rate limiting rules

Many times there is troublesome spam from specific regions. So in order to have those reputed locations, you can create custom rules to limit the connections based on country, URL, etc. With this, you can limit the volume of repeated requests.

5. Best Magento 2 Spam Customer Registration Extension

Taking care of spam can be a hassle. What if you can get everything in one place?

We’ve compiled top contenders that will help you avoid spam as much as possible.

Spam Customer Protection ~by SetuBridge

Our developers at SetuBridge have come up with SetuBridge Spam Customer Protection to counter the spam. Check out its features below!

  • Efficient in preventing signups from spam customers
  • Customer name length validation
  • Magento 2 Honeypot validation to detect spambots
  • Auto-detect & block known spam bots
  • Configure spam characters & email domains to blacklist them

Spam and Bot Blocker ~by MageAnts

It’ll protect your site from spammers. It’s capable of keeping bad emails from registering on your site. Clients can add specific bots to the list for blocking. 

It can restrict spammers for a domain name, email, IP address, and length of the first name. Also, you will get an error message in case of abnormalities. All in all, it’s a decent product that you can give a try.

Bot Blocker ~by Swissuplabs 

This bot blocker enables you to detect and block bots that tarnish your site morale. The service comes with features like bot activity tracking and compatibility with Magento sites. It majorly works on clicks per minute activity to track bots. It’s a good pick for starters.

#Conclusion!

Did you find one that tickles your pickle? Hit us up and we’ll be happy to take your store on a spam-free journey. You can take care of your customers and we’ll take care of spam.

Magento security patch

Magento 2 Critical Vulnerability: Adobe Update Walkthrough!

Reading Time: < 1 min

13 Feb, Sunday was a surprise as Adobe caught us off guard and released an emergency patch for a critical vulnerability in Magento 2. As per Adobe, this issue is critical. So neutralizing this should be a high priority.

Why the sudden release by Adobe?

The issue CVE-2022-24086, allows any unauthenticated user to manipulate the vulnerability. This flaw concerns all Adobe Commerce and Open Source Magento stores worldwide. Very limited information is released by the software titan due to security concerns.

But what store managers need to do is clear! They need to fill the hole with the following steps.

How To Solve It?

You just need to chase the below guidelines and it’s done!

Step 1: First of all. You need to add the below file to the root directory.

     MDVA-43395_EE_2.4.3-p1_COMPOSER_v1.patch

Step 2: After it’s done. You can run the following command to install a patch.

     patch -p1 < MDVA-43395_EE_2.4.3-p1_COMPOSER_v1.patch

Note: If the above command does not work, try using -p2 instead of -p1

Step 3: The final step is to run the cache refresh command under

System > Cache Management.

In case you’re facing problems in solving this issue. You can contact us and we will do it for you!

References

Increase_Valentine’s_Day_Sales1

How to Increase Valentine’s Day Sales 2022

Reading Time: 5 min

With the all-time fav, Valentine’s day knocking on the door in Feb. Online stores are gearing up to fulfill the demands and surpass their previous year’s revenue.

From 2020 to 2021, we’ve observed a spike in online shoppers. More than 45% of consumers now buy their Valentine’s presents online, and this trend is set to keep rising.

As per NRF Research, planned Valentine’s Day spending in the United States reached around 22 billion USD in 2021. Though it was relatively lower than 2020. But considering the pandemic, it went quite well. For 14 Feb 2022, it’s expected to surpass the previous year’s revenue because revenge shopping is in momentum.

With that being said. The main issue lies in getting the sales. You might have a fabulous team and products, but without a perfect layout for marketing. It will all be for nothing.

Take your e-commerce business to the next level with Magento’s best-in-market solutions. In today’s highly competitive market, conversion-driven services provide a seamless path to growth.

1. When To Start Product Planning And Marketing?

As early as possible. Why? Because it’s never too early. Many online stores book their clients a whole year prior by asking them to sign up or remind them to purchase for next Valentine’s. So, it’s all about planning. If you’ve set up your store and are looking for potential means to get Valentine’s conversions, then read on!

2. Valentine Is Not All About Flowers & Rainbows!

Though 14th Feb is a day for Cupid supremacy. But stats give out the real picture. Contact pigeon says that only 52% of the shoppers are buying gifts for their partners. So, what about the rest of the 48%?

Well, the answer lies in trends. People these days are more inclined towards gifting their loved ones. Which includes family, co-workers, besties, “just friends”, pets, and even themselves. So, you need to ensure that you don’t miss out on a decent chunk of customers.

3. What Do Buyers Want?

Before you start spending to market products. You need to know whether shoppers want to buy it or not. In the 2021 Valentine’s season, florals only contributed only 9% of the sales. Whereas a large shift was observed towards jewelry, consumables, and more personalized gifts. Customizable goods have seen a spike recently.

Shoppers’ behavior is dynamic. But you can track their behavior through API integrations. You’ll be able to analyze the trends and generate useful leads. You can take a follow-up or pitch them through email marketing.

4. Is Your Website Valentine Specific?

When shoppers come in the mood to buy products. You would want them to give relevant options right?

To ensure that, you can create a special Valentine section on your website to pool in buyers. It can cater to the needs of buyers in a specific niche. Your section can have various customizable products like Cards, Mugs, and T-shirts that will resonate with the Valentine theme. It will also help you improve the website’s conversion rate and overall ranking in random searches.

5. Is My Website Annoying?

When it comes to online shopping. There are tons of options for buyers. And they tend to have a short attention span. So you need to be their love on the first visit. How? Let’s see…

  • Your website must be speedy like flash. Nearly 54% of shoppers quit the store due to loading time.  If your average loading time is beyond 3 seconds. Then you need to work on Page Speed Optimization.
  • Another aspect is to avoid spam. Your website will get extra load if your website gets spammed frequently. Due to this, you won’t be able to focus on legit leads. So, you can protect your website from spam with the latest tech like Google reCAPTCHA for Spam protection.
  • Checkout duration must be minimum. Almost 45% of shoppers drop carts midway because the payment portion is time-consuming. So, you must integrate with robust Payment Getaways for quick and easy payments.

6. Offer Custom Gifts!

As we discussed earlier. Florals are a thing of the past. People are looking for goods that can connect them with their loved ones. With the trends moving towards personalized shopping, stores are coming up with a lot of customizable products. 

In 2021’s Valentine, people spent $2.7 billion on Clothes and wearables for their loved ones. The top picks among the sold products were custom T-shirts, custom mugs, Shoes, Wristbands, and personalized gift cards. Along with it, custom mugs and jewelry were among the best sellers.

So, in order to convert customers to your website. You can get your store integrated with a custom product designer tool for better likability. With this, your shoppers can create products of their own taste on your website. It will also help you improve your Conversion Rate and bounce rate.

7. Assert Your Shipping Date!

Customers want commitment. More than 80% of shoppers are concerned about the delivery date of their purchase. In fact, ETA is of the essence during Valentine’s week. So, if you can assure them in this regard, then you’ll be improving your conversion rate. 

Your store can convey the delivery date range and ETA of the order. You can integrate your store with the Order Delivery Date to support your call. With delivery date estimation, your customers can plan to send gifts to their partners on a specific date.

8. Audience Engagement Plans!

Wouldn’t it be nice if your customers would market your product?

What if you can compel them to purchase more?

Revenue: Stonks!

To achieve this, marketers can draft ideas to engage shoppers. People like offers with discounts and cashback. But we ain’t doing charity. So, in order to get a perfect balance in sales, you can run activities and ad campaigns.

For instance, you can try to give a discount through Spin To Win Game on your website that will give various vouchers that’ll tempt them to buy more. Sometimes people prefer to send gift cards instead of purchasing. So, in order to convert them, you can allow customers to buy and share gift cards.

Intriguing campaigns will attract shoppers. Because everyone likes odd & fun stuff. For instance, you can have a meme war for your customers. Like, regular posts of product-related memes will intrigue shoppers and want them to share it more.

9. Convey Your Plans!

Your campaigns won’t have any effect if the targeted public does not know it exists. So, when you’re set to attract an audience. Be sure to hit the right spots for a Better Conversion Rate.

Now, in order to market your ideas. You can tap into your regular customers. They should be the first ones to get the brochure and all the discount offers. You can mail-blast to inform them of the same. Also, the same strategy can be used for casual visitors to convert them into purchasing products.

10. Is Collaborating Worth It?

Yes & No! Directly tapping into a client base is always a good strategy. But it requires long-term execution and a lot of planning. When you collab with a brand, you can use the concept of Event Activation. And depending on the location/place your leads will spike. Though this idea can give you a lot of headaches and it’s time-consuming.

#Summing_Up

We’ve covered a significant portion of the marketing ideas that a retailer can use. Still, there are many plans that can suit a specific niche well. These will surely help you generate good revenue.

Still, your website is the face of your brand. So be sure that it’s a heavy worker.

Happy Selling!

Conversion rate optimization

What is Conversion Rate Optimization (CRO)?

Reading Time: 4 min

Imagine that you own a shop and many customers come daily, but they move out without buying anything. Sounds dejecting right?

What if this happens on your eCommerce website?

Worry not. What you need to do is to convert those visitors into potential customers. We got a solution for you.

The path that leads to quality instead of just quantity, is Conversion Rate Optimization (CRO).

In recent times, most people have a low attention span. If something does not attract them in the first go, there is a high chance that they won’t be one of your conversions.

In short, you’ll have to be their love on the first visit.

In the following blog, we will discuss Conversion Rate optimization. Benefits. How to calculate conversion rate. Where your business stands among the eCommerce world.

So, let’s get started…

What Is Conversion Rate Optimization?

CRO is the process of increasing the percentage of conversions from the desired platform. Conversions as in doing a specific set of actions like purchasing, subscribing, etc.

You must be thinking that increasing visitors will increase conversions. But that’s not how CRO works. For instance, there are 100 visitors on a site & 5 of them purchase a product.

Now, making the rest 95 of the visitors interested in purchasing the product is the motive of CRO.

In other words, it focuses on improving conversions from the existing crowd.

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”
– Jeff Eisenberg, Bestselling Author

Now, before deciding whether you should go for CRO or not. Let’s see how to calculate Conversion Rate.

How to calculate Conversion Rate?

Conversion rate is the ratio of the number of conversions and number of visitors multiplied by 100.

Let’s take an example if you’re having 100 visitors. And getting 3 conversions. Then according to the formula, you’ll be having a 3% of Conversion Rate. You can also calculate different Conversion Rates for different goals. For instance subscribing, signing up, visiting blogs, feedback, etc.

It depends on your priorities while considering different rates for evaluation.

Conversion Rates Running in eCommerce Zone

See, different companies have different domains of clients. Hence, they will have conversion rates. For example, a business that primarily focuses on industrial tools will have a lower Conversion Rate as compared to a business that specializes in consumer goods like cosmetics.

Below are some major industries and their Average Conversion Rate (CVR).

IndustryAvg. Conversion Rate
Luxury handbags0.6%
Home Furniture0.6%
Luxury apparel1.0%
Home appliances1.0%
Sporting goods1.5%
Active footwear2.1%
Electronics & accessories2.2%
Toys and learning2.3%
General footwear2.4%
Home, dining, art & decor2.4%
Beauty and makeup2.4%
Active apparel2.5%
General apparel2.7%
Health & beauty2.8%
Beauty & skincare3.0%
Haircare3.5%
Food & beverages5.5%

If you find yourself below the concerned numbers, then you need to work on Market Research & Conversion Rate Optimization. Anyways, whatever your current Conversion Rate is you must strive to improve it because better leads mean better revenue.

What if businesses avoid CRO?

Cart dumping is one of the biggest problems for consumption-based businesses. Stats says that more than 60% of carts are dumped midway while checking out.

This happens because many online shopping platforms are annoying their customers by asking a ton of details while filling out forms or taking too much time loading the page or even browser crashes.

You don’t want this to happen with your clients, do you?

Such incidents can be avoided if you go for Conversion Rate Optimization. It will do proper market research and provide optimal solutions.

So, if you consider it, CRO plays a huge role in bringing out your potential conversions and revenue. Especially those businesses that belong to the eCommerce domain.

  1. What are CRO tools?
    CRO tools collect data about a website and its visitors. It helps owners understand how people use their site and filter out potential changes for CRO.

  2. Reasons why CRO is good for online businesses?
    Increase speed of your website
    – Your clients will get a customized experience
    – More profit from existing visitors
    – Helps to reduce the annoyance of the website
    – Improve the overall website functionality
    – Increase website traffic indirectly

  3. What is CRO testing?
    It is a method of bringing out the best possible options for improving your conversion rates while making changes to your website. It’s like a simulation that runs for a stipulated period and its outcomes are then evaluated for better CRO.

  4. What strategies are used for Conversion Rate Optimization?
    Step 1: Introspection. Research and identify flaws
    Step 2: Analyze research outcomes and channel the thoughts to find a solution for better optimization
    Step 3: Sorting your priorities. It is essential because you don’t want to waste your resources on something trivial
    Step 4: Test out your findings and conclude the essential changes

  5. What strategies are used for Conversion Rate Optimization?
    We are also preparing a blog series on Conversion Rate Optimization where you can get insights into topics like:

    Product Page Optimization
    Checkout Flow Optimization
    Website Speed
    Performance Optimization

CONCLUSION

To sum it up, CRO is not just website optimization, but it also helps improve site performance, bounce rate and boosts marketing efforts. It enables companies to understand how customers think. Also, we can’t ignore the fact that CRO enables industries to transmit the data to improve their future business strategies.

CRO is a blessing that can be bestowed by SetuBridge where we have a great team to fulfill your needs.

By now you must be having a decent idea of where your business stands in the Conversion World. Still, got queries? 

Hike Your Conversions Upto +12% with Our CRO service!

Age verification law by countries

Age verification law by countries

Reading Time: 3 min

Around the globe, governments require online retailers to restrict access to minors. Many of the laws require reliable age verification laws or age-restricted to verify & supply products.

Age verification for e-commerce has been a global issue in the vape industry, it is now gaining additional attention with the surge of online retailers selling END products.

Vapes, vaporizers, vape pens, hookah pens, electronic cigarettes (e-cigarettes or e-cigs), and e-pipes are some of the many terms used to describe electronic nicotine delivery systems (ENDS). ENDS are non-combustible tobacco products. 

“Without age verification or age-restricted software, stores can face serious repercussions (legal and otherwise – bad PR, for instance) if underaged consumers get a hold of their goods”

Forbes

Cigarette/Vaping eCommerce stores really need to comply with the legal rules for selling underaged products like cigarettes or vaping products online.

The Law ENDS Online Sales of Vaping Products to those below the age of 18. 

  1. General Data Protection Regulation (GDPR). 
  2. Publicly Available Specification (PAS) 1296: Online Age Checking.
  3. Age Verification Providers Association (AVPA) Code Of Conduct.

Age verification in the INDIA:

As per the Central government of the Cigarettes & Other Tobacco Products Act (COTPA), the law states that it is an offense for any person to sell any tobacco products (including cigarette papers), nicotine inhaling to a person under 18, whether or not it was for their own use. 

Age verification in CANADA:

Canada’s legislation says, if you sell tobacco or vapor products in Ontario, you must follow the rules in the Smoke-Free Ontario Act, 2017.

It is against the law to sell or supply a tobacco product or vape product to someone who:

  • Younger than age 19
  • Appears to be younger than age 25, without asking them for ID and being satisfied that they are at least age 19

As a retailer, you must post these signs depending on the products you sell. 

Also read: Age Verification For ECommerce: A Complete Guide

Age verification in the UK:

As per 1 October 2015 records from Uk gov. official website, it became illegal: 

  • For retailers to sell electronic cigarettes (e-cigarettes) or e-liquids to someone under 18
  • For adults to buy (or try to buy) tobacco products or e-cigarettes for someone under 18

Age verification in the US:

Online retailers that sell ENDs products face more regulations from the U.S. Food and Drug Administration (FDA). As per the US, FDA department official statement:

  • Seek to curtail the sale of applicable flavored ENDS products that are sold online without heightened age verification processes

SetuBridge’s Magento Age verification popup

The Magento 2 age verification or age-restricted is a smart compliance tool that helps merchants to enforce age checks for visitors before entering restrictive websites.

The module offers flexibility to select several pages to show pop-ups instead of the whole site, which could not only help protect your website effectively but also enhance the experience of users. Also, No unnecessary repeated checking prompts once verified.

The Magento age verification features:

  •  Add age lock on specific product pages or the entire website
  •  Show age restriction pop-up to mobile users
  •  Easily customization of the age verification popup color and content
  •  No unnecessary repeated checking prompts once verified
  •  Provision for popup templates with different styling and purpose

The module helps online retailers to add the age gate pop-up Magento 2 on any of the pages or all pages of the website to restrict tobacco products. 

Age Verification Popup

To avoid trouble with authorities. Businesses are integrating their website with an Age Verification Popup.

Age verification popup

Conclusion

Age verification or age restriction laws for online retailers are different by country. Countries prepare a law based on their citizen’s better health. Online retailers add age verification plugins as per the products they sell in their stores.

image_56

10+ Best Magento 2 Blog extension for Free & Paid

Reading Time: 5 min

Content is your friend that is always there to help your customer by providing relevant information. So as a good friend content engages your website visitors and helps to inform & educate them about your products & services.

By posting content on a regular basis you will create a community of customers who consume your content. In case their reference required similar products or services, they will come to you as they have created a repo with your company through your content.

In today’s era of content marketing blogs play a vital role in any business. As it helps to grow their business & expand their reach. When it comes to B2b business, publishing blogs on a regular basis get more leads than those that do not do it.

Utilize Magento’s best-in-market solutions to take your e-commerce business to the next level.

Importance of blogs in eCommerce

As the ecommerce industry expands like never before from Apparel to Machinery, you name it, you have it. So, it is very much essential to become relevant in cut-throat competition and to have your own brand voice.

To become a brand or create a niche for your product & service one has to use content marketing in a way that helps them to get more leads.

In continuation to content marketing blogs play an important role in any ecommerce store as it shares & educates their visitor through a piece of content.

Now, the question is how to communicate your brand message with your customer, well there are several ways to write blogs and communicate your message with your target audience.

Below are a few references of types of blogs

  • Personal
  • Business
  • Affiliate
  • Niche
  • News

Being an ecommerce website the most important thing is to get the relevant traffic to your store on a frequent basis. To achieve this nothing is more important than writing a piece of content that conveys the message of your brand, which ultimately results in traffic.

Hence, having a blog section in your store is a must in today’s content era.

Also read: How to Boost Your E-commerce Sales in 2022

Why should you have a blog with a Magento platform ONLY?

If you have a Magento ecommerce / Adobe commerce then it should have its own blog section rather than having a WordPress blog section and the reason is time & resources.

If your blog section integrates with Magento ecommerce then the hassle to update will be no more, as you can keep the content on a single platform by just integrating third-party blog extensions. Also, it will prevent you from hacking issue as Magento 2 provide Security patches, that’s how you can keep your store and your customers’ data safe.

So, if we talk about the go-to blog extensions that will perfectly blend with your website all you need to do is just install the blog extension in your ecommerce store. So, to help you even further we have found the best FREE available blog extension in the market. You can choose as per your requirement, and need.

Free Magento 2 Blog Extensions

1. Better blog by Mageplaza

Magento 2 Better Blog extension

Feature

  • PWA-ready solution provided
  • Responsive design
  • SEO friendly
  • Multiselect categories
  • Related posts on the product page
  • Blog Topics
  • Comment: Built-in comment, Facebook Comment, Disqus Comment.
  • Integrate Magento Sitemap or Blog sitemap
  • Import aheadWorks M1 Blog, Magefan Blog
  • Related Product slider block

Price: FREE

2.Magento 2 Blog by Magefan      

Magento 2 Blog Extension - 114 FREE & Paid Features | Magefan

Feature

  • Create Blog Posts, Categories, and Tags
  • Achieve better SEO 
  • Advanced Permalinks
  • Allow & manage comments 
  • Multilanguage and Multiple Websites Support
  • Blog Sidebar Widgets
  • Magento 2 Page Builder to create Blog content easier & faster.
  • Auto-Publishing on Facebook
  • Responsive Design

Price: FREE

Know more

Also read: 5 Best Ecommerce Platforms To Start Online Business (2022)

3. Magento 2 blog extension by MageArray 

Magento 2 Blog Extension

Feature 

  • Tag Management
  • Category Management
  • Comment Management
  • Archive Management
  • Related Products Management
  • Display Management
  • Content Management
  • SEO Optimizations
  • Social Media

Price: FREE

Premium / Paid Magento 2 Blog Extensions

4. Blog MX by Mirasvit

Feature 

  • Improve your site’s search rankings
  • Drive more organic traffic to your store
  • Format the content with TinyMCE
  • Organize posts with categories and tags
  • Boost engagement with Disqus or Facebook comments
  • Add related products to any post

Price: $149

5. Blog Pro by Amasty

Feature 

  • Create catchy posts with an intuitive editor
  • Promote your store with advanced SEO capabilities
  • Add multi-level category tree and 3D tags
  • Freely customize your blog pages layout
  • Use AMP to make your blog work fast
  • Manage comments and let visitors share content
  • Improve mobile shopping with PWA add-on

Price: $349

Also read: Emerging eCommerce trends 2022

6. Blog for Magento 2 by aheadworks

Blog for Magento 2

Feature 

  • Create visually appealing posts and increase recognition with authorship tools
  • Provide smooth performance on any device thanks to PWA Studio support
  • Boost engagement with DISQUS comment service integration
  • Increase traffic and remain visible by utilizing comprehensive modern SEO settings
  • Easily migrate WordPress blog to Magento 2

Price: $329.00

7. Magento 2 Blog Extension by Magezon

Magento 2 Blog Extension | Logo

Feature 

  • Customizable Blog Pages Layout  
  • Perfect Blog Navigation  
  • Full Control over Posts 
  • Personalize Blog Articles  
  • Advanced SEO Performance  
  • Multiple Stores & Languages
  • Comments Management 
  • Socializing Function
  • Related Blocks: Related Posts, Related Products
  • Responsive Layouts
  • Faster Blog Pages On Mobile (AMP)
  • Blog Import & Integration
  • Compatible with Magezon Page Builder, Ultimo, and Porto theme

Price: $129.00

8. Blog Extension For M2 by Magebees

Blog Extension for Magento 2

Feature 

  • Create blog posts, categories, tags & comments quickly.
  • Create a Blog Widget for any page.
  • Social media sharing options are available on the post.
  • Add a multi-level category tree.
  • Create SEO-friendly URLs.
  • The show featured and gallery images for posts.
  • Ability to pin posts at the top.
  • URL rewrite for mapping old URL with the new one.
  • Import blog information from WordPress.

Price: ₹3,597

9. Blog Extension For Magento 2 by Cmsmart 

Blog Extension For Magento 2

Feature 

  • Customize the main column of the blog page
  • Create unlimited Blog Post
  • Post categories management
  • Comments Management
  • Share your post on social networks
  • Responsive layout design
  • Multistore Support

Price: $106.85

10. Magento 2 Blog Extension by FME extensions

Feature 

  • Create a Feature-Rich SEO Friendly Blog
  • Create Unlimited Blog Categories
  • Add Images & Video gallery to blog articles
  • Configure SEO Details for Posts and Categories
  • Assign Related Products and Articles to Each Post
  • Enable blocks for Recent Posts & FB Comments

Price: $89.00

Conclusion

Thus, we can say that the Magento 2 Blog extension is an essential tool for any eCommerce store. So that you can manage your blog section without relying on a second platform. As a result, you will be more focused on branding & pushing your product to your customer directly with your blog content.