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An Ultimate Solution for Shopify GA4 Integration


In the era of digital dominance, every online business craves data-driven insights for unrivaled success. Luckily, a game-changer called Google analytics 4 (GA4) exists- a robust analytics platform that revolutionizes tracking and reporting capabilities for businesses. And, if you’re a savvy Shopify store owner, performing Shopify GA4 integration will be your secret weapon to optimize your online presence.

Let us take you on an engaging journey and make you understand Shopify GA4 integration and how you can effortlessly install it on your store while customizing settings and unlocking the full potential of GA4’s exceptional features. Brace yourself for a data-driven adventure, because we’re about to reveal how to integrate google analytics on Shopify like a pro.

What is GA4 Google Analytics?

In the vast realm of the online world, knowledge is power. And with Google Analytics by your side, you hold the key to unlocking unparalleled success for your online store. Picture this: you’re running ads, collaborating with influencers, and sending out engaging email campaigns. But how can you define that is it worthy enough? Enter Google Analytics, the ultimate sidekick that reveals the true impact of your marketing endeavors.

By diving deep into the metrics, you’ll witness the magic unfold—tracking user interactions, conversions, and even the revenue generated by your marketing efforts. Say goodbye to guesswork and hello to a holistic view of your marketing funnels, where total sales and average order value illuminate your path to prosperity. With customizable reports tailored to your business, you’ll become the master of meaningful metrics. Get ready to embark on an engaging journey through the labyrinth of data with Google Analytics as your trusted guide. Your online store’s success story is just a click away with our Shopify Store Development Services.

Process of Setting up Google Analytics 4 Account

Ready to unlock the hidden treasures of your online store? Before you embark on an incredible data-gathering journey, there’s a key you must possess: a Google Analytics account! Once you’ve secured this vital gem, you’ll create a Google Analytics 4 property, integrating enchanting Google Analytics 4 tags on your Shopify store, and even forge a powerful link between your Google Ads and Analytics accounts. Get ready to unveil the secrets of success in just a few captivating steps.

How to Integrate Google Analytics on Shopify

Introducing Google Analytics 4(GA4), your ticket to unlocking the secret world of user interaction with your website or app! Imagine: a powerful data platform that’s completely free, eagerly waiting to capture every important click and swipe with precision. Well, GA4 isn’t just another ordinary upgrade, but a magnificent evaluation from the beloved Universal Analytics of yesteryears.

So brace yourself for mind-blowing advantages like supercharged data collection, finely-tuned event tracking, and a mind-bending twist-yes, it supports machine learning! Get ready to embark on an adventure where data meets innovation, and your insights soar to new heights. It’s time to dive into GA4 and prepare for a reading experience that will leave you saying “wow” at every turn.

Transform your Shopify Store with GA4 Integration

Enhance your Shopify store analytics and unlock valuable insights by setting up GA4 (Google analytics). By integrating GA4, you can gain a deeper understanding of your customers’ behaviour, track key metrics, and optimize your marketing strategies. Discover how setting up GA4 can transform your Shopify store and empower you to make data-driven decisions for growth and success.

Step1: Create a Google Analytics Account

Enter the realm of data-driven insights and raise the bar for your online presence. All you need to start this grand journey is a reliable Google Account. You can start this amazing journey with the account you already have if you already use Gmail or Ads.

But don’t worry: if you haven’t yet experienced the beauty of the Google cosmos, setting up an account is as simple as pie. Consider it your golden key to the Google analytics vault hidden riches. It’s time to set sail and develop your very own Google analytics 4 property after you’ve carefully created your account. Buckle up, brave.

Shopify GA4 setup

Step 2: Develop a Google Analytics 4 Property

Unlock the gateway to insightful data and embark on an extraordinary journey of analytics! Discover the power of GA4, where the magic happens. Simply click on the admin section of Google analytics and create a GA4 property. Join the club of innovators with awe-inspiring insights. Prepare to be amazed!

Step 3: Install Google and YouTube Sales Channel

Hey there, so now is the time to install Google as well as YouTube on your Shopify store. (You know, earlier they were termed as Google sales channels so better don’t get confused around it) 

Although, it is important to setup because only then you will be able to process your GA4 tags. In the next step, we will understand its breakdown in a much more precise way.

Step 4: Add Google Analytics 4 Tags

So, we believe that you have successfully installed the Google and Youtube channels and make sure to not connect with the Google Merchant Center for completing the GA4 tags integrate process.


  • Start with your Shopify admin, go to Online store> Preferences.
  • In the Google analytics section, click on Manager pixel here.
  • Click Connect your Google account.
  • Choose Tag ID for the GA4 property which you want to connect to your Shopify store.
  • Click Connect your Google Analytics 4 property.

Step 5 Add Enhanced E-commerce Tracking

With this your eCommerce will be enhanced that lets you track all the interaction of the user along with your product pages and checkout flow. To set this up, you can simply go to Data>Ecommerce Settings and simply, turn on the Enabled Enhanced Reporting.

Simply, follow the instructions for adding the necessary code to your Shopify theme.

Step 6 View your data in Google Analytics

So, after completing all these steps, you can start viewing the eCommerce data in your GA4 property. To get access to this, simply click on Conversions>Ecommerce>Overview.


If you’ve reached this point in the blog, I trust you now know how to seamlessly integrate Google Analytics into your Shopify store. Rest assured, the process isn’t as daunting as it may seem. But in case you need any kind of assistance, our best Shopify developers will help you for Shopify GA4 Integration. Just follow these steps: sign in to or create a Google Analytics Account, input your tracking ID in the Shopify admin panel, activate Enhanced eCommerce if necessary, and verify the integration in real time. Once completed, you’ll gain invaluable insights into your store’s performance, visitors, and conversions. Take the next step and harness the power of data to optimize your online business today!


  1. How to integrate google analytics for Shopify?

    Talking about google analytics, it’s a free website tracking tool that offers valuable insights of your customer behaviour that visits your website. It all starts with creating your Google analytics account

  2. Is GA4 compatible with Shopify?

    Boost your store’s performance with GA4! Create a Google analytics 4 property and seamlessly integrate your Shopify store.

  3. How to add Google analytics to Shopify stores?

    Simply sign in to your Shopify account. While scrolling on the left panel menu, open the Online store dropdown menu, then select the preferences from the list. Now, navigate to the “Google analytics account” area. Simply click on the Manage pixel here.

  4. Does the Shopify website automatically track eCommerce events for GA4?

    Control the eCommerce events on your Shopify website. Utilize gtag.js or Google tag manager to actively track and optimize your online business.

  5. What is a Good score on Shopify?

    Talking about your Shopify speed score, it is estimated that, if your Shopify speed is more than 50, you can consider it a good Shopify speed. And a score of 80~85+ is a sign that your store is functioning pretty well.