6 min. read
Looking throughout the web statics, ever wonder why your website’s bounce rates are high but conversion rates are low? All your attempts and efforts of attracting traffic to your sites are successful yet there is no improvement in sales rate?
You know it’s not good and want to fix this but don’t know-how. Set back and read this article carefully, here you are going to have an overview of user experience design and some of the best user experience tools to improve conversion rate.
What is User Experience design?
User experience design (UX) is the process of designing products that are useful, simple, and easy to work with.
The main perspective of UX design is to create easy, efficient, relevant, and overall pleasant experiences for the user.
UX experience refers to the interaction the user has with the products or the services and UX design considers the elements that shape this experience.
It’s about enhancing the experience that people have while interacting with everyday products and services, such as websites, apps, and even coffee machines. UX design is the combination of market search, psychology, business, strategy, and design of the product.
In this overview, we have briefed 5 categories of User Experience Tools:
1. UX analytics and event-tracking
UX analytics and event-tracking tools enable you with insight into what your visitors are doing on your website or mobile app.
Tools provide you with a better idea of what works for your website and whatnot. These tools also collect real-time data, exploring this data gives you a quick ability to determine if a particular design change will be effective before you implement it.
These tools also allow you to check inside the application and decide if your visitors successfully achieved their goal with your product or services.
UX analytics & event tracking tools:
2. Session recording and heat mapping
Heat Mapping and session recording tools are advanced as it shows you exactly how your visitors are interacting with each page of your website or mobile app.
With the heat mapping tool, you can check how the user interacts with the individual page. You can recognize patterns using heat maps at the page level to see the interaction. This includes mouse activity- where the visitor moves the mouse over your site or clicks.
Congrats to this, the session recording tool enables you to track the entire session. It also includes full session recordings of how the visitors move about on your website or app.
Session recording tools allow recording and watching user’s sessions to get connected with their behavior.
With these tools, companies can better monitor all visitor gestures over the entire session or particular page and conclude which areas require rework or optimization.
Session recording & heatmap tool:
3. A/B and split testing
A/B testing, multivariate testing and split testing are user testing techniques. These techniques are used to determine the variations of a web page having the highest success rates with your visitors.
This testing enables you to compare two versions of a web page- content or an element on the page.
The testing offers real-time, quantitative data about your visitors and helps you make better upcoming decisions.
Some best tools falling into this category:
4. Usability feedback
Usability feedback tools are usually referred to as visual feedback tools. Generally, marketers and other user experience specialists use these tools to enhance page usability by capturing input from their users as it comes in.
These tools allow visitors to point specific page elements and provide feedback on the same. Visitors can pinpoint any friction points at the page level, including unresponsive or confusing gestures, too many unused features, etc. With the selection of the element, the tool saves the screenshot with the user’s feedback.
These tools are of great use for new websites or apps to detect bugs or irrelevant elements easily.
Some best tools falling into this category:
5. Mockup and wireframing
MockUp and wireframing tools mainly focus on the creation of new designs and emerging concepts for funnels, landing pages, etc.
The tools show you conversion rates at different points of the user journey so you can easily see where users might be dropping out and find a solution for it.
These tools provide a visual representation of the design and lead to rapid prototyping.
These tools play a leading role in product development as they enable creating technical drawings and collaborate on these projects using built-in communications tools.
Mockup & wireframing tool:
These tools all have the best to offer in terms of tracking and optimizing user interaction with your brand and improving user experience.
With the tools offering your required analytics, you can experience the highest conversion rates.
If you have more personalized factors to analyze and tackle for your Magento website, contact us here at firstname.lastname@example.org. The SetuBridge team has phenomenal expertise in analyzing, tackling, and solving the factors contributing to a low user experience rate.
Sagar Panchal is the CEO of SetuBridge, a creative agency specialized in Web development, mobile app development, e-commerce etc. He has many years of experience within the web design industry and has a passion for the latest web technologies and design trends. He loves to write on technology & passionately promotes digital best practice.