Quick Summary: If you run a B2B shop on Shopify, you can’t just rely on basic pricing. This option allows you to negotiate pricing, provide volume discounts, and improve relationships with your wholesale customers. In this guide, we compare the five best Shopify apps for custom B2B quotes based on features & benefits and real-world use cases to help you make an informed choice.
If you run an online store, you’re used to dealing with all kinds of customers, especially in B2B Sales, where price is based on volume or need. Custom B2B quotes support the hassle-free custom pricing option without displaying those prices publicly at first. This creates more flexibility on your part, supporting a better conversation between you, the seller, and the buyer before any pricing is visible. Deloitte notes that the B2B e-commerce market is expected to reach $32.11 trillion globally in 2025 and is forecasted to reach $36.16 trillion by 2026, with a forecasted 14.5% annual growth rate.
This is a great opportunity for store owners like you, who would like to find ways to eliminate the hassle of managing custom pricing quotes. Just last year, sales on B2B sites gained 10.5% to a total of $2.297 trillion total sales. In addition, CPQ (configure-price-quote) software was a market valued at $2.2 billion in 2022 and is expected to grow to approximately $7.3 billion by 2030. And if you’re a Shopify user, there are great apps available to help with custom pricing and help quote requests turn into orders, too. (Source)
This blog explores the top five Shopify apps for custom B2B quotes. We will go over what they do, their features, real user feedback, and selection tips. Consider it another article to help make your store more buyer-friendly. By the end, you’ll have a good grasp of how these tools tackle common pains like manual quoting and lost leads. Let’s jump right in.
What Are Custom B2B Quotes?
Custom B2B quotes are custom price points you send to business buyers. They are not the same as fixed prices on your site. Rather, they are custom quotes that take into consideration order size, deadlines, or other customer service components. For instance, a wholesaler may get quoted a better rate on a product or service when they buy 100 units instead of 10 units.
In layman’s terms, B2B custom quotes are much like an online handshake agreement. The buyer desires a price quote before they make a purchase. You review the customer quote criteria and send the buyer back a customized, priced quote. Custom quotes fit the B2B sales process, where you cannot offer the same price to all buyers. The tools in the apps allow you to ‘hide’ your add-to-cart button and have the buyer request a ‘quote’ option instead. In this scenario, the buyer must share their contact information, and the B2B merchant is in control of the conversation moving forward.
So who cares? B2B buyers often compare multiple buying options and require flexibility with terms and pricing. Failure to issue your custom quotes presents a risk of potential lost sales to your competitors who offer better terms and pricing. The apps and technology provide an integrated, automated experience, resulting in all these steps executed through one app/technology, eliminating countless hours of back-and-forth emails.
Why Do Online Store Owners Need Apps for Custom Quotes?
When a large client comes to your verified Shopify store, only to leave without buying anything because the price is more than they were planning, the last thing you want is for them to feel discouraged. Custom quotes present an opportunity for price negotiation in private, but writing and creating custom quotes can be a tedious process and easy to make mistakes.
Custom quote apps for B2B have many benefits: first, they allow you to hide the price to avoid sticker shock, which is especially good for items that are a larger dollar amount; second, they allow you to gather buyer details, like company size or quantity requirements immediately; third, they will track everything in one dashboard for follow up use, in real time.
Statistically, self-service tools like custom quote apps in B2B eCommerce have been reported to increase conversion rates by as much as 20%, because of the buyer’s perceived control over the experience. Along with self-service tools, AI trends are also on the rise; these apps leverage AI technology that can provide scoring for leads and suggest pricing. Simple reality, more “qualified” requests, fewer no-shows for the store owner, with everything consolidated for follow-up use. If you are juggling inventory with your marketing, you will have more time for growth. (Source)
How to Choose the Best Shopify App for B2B Quotes
Choosing an app starts with your store’s needs and size. Ask yourself the following questions: Are you selling to large businesses (Are you a Shopify Plus merchant?) or small businesses? Will you require order forms for bulk orders or only basic hide product options?
Look at ratings and reviews for users just like you for your “real talk”. Then, look at features like customization of forms, and does it match your branding? Pricing is important, and start free if you can! And while we are discussing pricing, testing trials are great to see how easy it is to set up the app.
Lastly, think integration. Does it work with your email tools or themes? You will want an app that will plug in and make it a seamless process. Custom pricing should be a part of your store owner’s flow, not a new chore.
Top Shopify Apps for Custom B2B Quotes
1. AI Request a Quote, Hide Price
“AI Request a Quote, Hide Price” is a Shopify app for B2B merchants to hide prices, add Request a Quote (RFQ) functionality, and increase conversions using AI to generate quotes quickly. Users can add RFQ functionality to any product page or collection of products, allowing buyers to request a price using multistep quotation forms, through WhatsApp, or via phone or text. It is a great way to hide product prices or add-to-cart buttons while collecting requests for quotes.
Features
- Multi-item request form for bulk quotes.
- Quotes sent via call, email, or WhatsApp.
- Hide price and add-to-cart buttons easily.
- Choose compact or multi-step form styles.
- Support for multiple languages in quotes, PDFs, and emails.
- AI scores lead for quality and blocks spam.
Reviews & Rating
- Rating: 4.7/5.0 Stars
- Reviews: Based on 138+ reviews.
Pros
- Handles bulk and custom quotes well.
- AI features save time on lead checks.
- Lots of integrations for bigger workflows.
- Custom forms look pro and match your site.
Cons
- Higher plans are needed for unlimited use.
This app works great if you want AI to handle the heavy lifting in custom pricing talks.
2. BSS B2B Quotes & Quick Order
BSS B2B Quotes & Quick Order is a B2B solution for Shopify stores designed for wholesalers & B2B customers to allow for a quote request form for B2B customers to download in the admin panel and hide prices. The store owner can customize the Quick Order pages to allow B2B customers to do a bulk order, add multiple items to the cart, or add CSV files for faster checkout.
The app also integrates with Shopify Plus, syncing Company and Location data to show the customer the correct catalog price per location, along with showing quantity rules and volume pricing rules on the Quick Order pages.
Features
- Add quote buttons and forms anywhere.
- Edit and send quotes from your admin.
- Style forms, buttons, and emails to match your look.
- Quick pages for bulk adds or CSV uploads.
Reviews & Rating
- Rating: 4.8/5.0 Stars
- Reviews: Based on 149+ reviews.
Pros
- Handles big orders like a champ.
- Free starter plan to test the waters.
- Seamless with Shopify Plus for pricing.
Cons
- Advanced features are locked behind paid plans.
- CSV uploads need clean files to avoid errors.
Bulk-focused stores will find this a solid pick for custom B2B quotes with less hassle.
3. Q:Request A Quote & Hide Price
Quote Snap adds a “Request a Quote” button on product and collection pages for B2B & DTC customers to request prices on customized form fields. You receive quote notifications in real time, use drag and drop sections to customize quotes, auto-fill company and B2B customer information, track negotiations, and turn quotes into PDF or orders.
You can hide prices and Add to Cart buttons throughout your store. Supports discounts on full quote and individual line items.
Features
- Easy quote requests for B2B or regular buyers.
- Hide prices and offer deals on request.
- Customize buttons and forms to fit your site.
- Get alerts on every request, anywhere.
- Sync data to tools like Mailchimp or HubSpot.
Reviews & Rating
- Rating: 4.9/5.0 Stars
- Reviews: Based on 607+ reviews.
Pros
- Super easy to set up and use.
- Tracks negotiations step by step.
- Free plan for basics.
Cons
- Email alerts can be buggy.
- Support chains might delay fixes.
Ideal for stores wanting fast custom quote tools without a steep learning curve.
4. SA Request a Quote, Hide Price
SA Request a Quote, Hide Price is a Shopify app that allows customers to create quotes for products and negotiate pricing. It’s a great option for B2B and D2C stores. Customers can add items to quote requests with a single click from collection pages, product pages, or from the shopping cart, provide suggested pricing, and add comments about each quote request.
Features
- Quotes for B2B or regular customers.
- Style buttons and forms your way.
- Hide prices by tags, vendors, or collections.
- Turn quotes into orders with B2B extras.
Reviews & Rating
- Rating: 4.9/5.0 Stars
- Reviews: Based on 534+ reviews.
Pros
- Buyers can suggest prices, sparking deals.
- Deep hiding options for control.
- Converts quotes to orders smoothly.
Cons
- Theme updates might need restarts.
- Higher costs for B2B extras like terms.
A go-to for interactive custom B2B quotes where buyers join the pricing chat.
5. Quotify: Request a Quote
Enhance your online shopping experience with Quotify. Empower customers to request custom quotes for any product, perfectly fitting your business model. Streamline your quote process with a tailored flow, collect essential customer information, and send personalized proposals.
Utilize Google Analytics for insightful quote funnel optimization and integrate Zapier for efficient automation. Upgrade your quote e-commerce strategy with Quotify! Capture every B2B lead with a seamless quote-to-order.
Features
- Unlimited requests to catch all chances.
- Build forms to ask just what you need.
- Translate into languages like Spanish or German.
- Send proposals and auto-convert accepts to orders.
Reviews & Rating
- Rating: 4.7/5.0 Stars
- Reviews: Based on 67+ reviews.
Pros
- Custom forms grab key info upfront.
- Automation saves follow-up time.
- Analytics show what’s working.
Cons
- Emails need more polish.
- Discounts don’t always show clearly.
Perfect for stores prioritizing lead details in custom quotes.
Comparison of Top Shopify Apps for Custom B2B Quotes
| App Name | Rating | Reviews Count | Key Features | Best For |
| AI Request a Quote, Hide Price | 4.7/5 | 138 | Multi-items request form, AI lead scoring, Spam blocking | Stores needing AI-driven lead management and quick bulk quotes |
| BSS B2B Quotes & Quick Order | 4.8/5 | 149 | Quick Order pages with CSV uploads, Shopify Plus sync for pricing | Wholesalers focused on bulk orders and volume pricing |
| Q:Request A Quote & Hide Price | 4.9/5 | 607 | Customizable quote buttons/forms, Negotiation tracking | Simple B2B/DTC stores wanting quick, hassle-free quote requests |
| SA Request a Quote, Hide Price | 4.9/5 | 534 | Buyer price suggestions, Real-time notifications | Interactive negotiation hubs for personalized pricing talks |
| Quotify: Request a Quote | 4.7/5 | 67 | Custom forms for info collection, Proposal automation | Lead-nurturing stores prioritizing detailed forms and analytics |
Key Takeaways
- Custom B2B quotes help businesses offer personalized pricing to wholesale buyers and large-volume customers
- The right quote app can automate your sales process and save hours of manual work each week
- Features like price hiding, bulk ordering, and automated workflows are essential for B2B success
- Most top-rated quote apps integrate seamlessly with existing Shopify stores
- Choosing the right app depends on your business size, customer base, and specific pricing needs
Conclusion
Today’s B2B world is growing at a rapid pace, with sales exceeding $32 trillion, and custom B2B quotes can help you, store operators, customize your price points, and earn trust. With these 5 apps, your store can easily hide prices and manage requests for quote options. They save you time and manual effort and improve conversions up to 20%, while you focus on the important work of turning your leads into a customer for life.
Picking the right pricing app will depend on what you’re trying to accomplish, such as whether you anticipate more bulk orders or want smart features using AI. Explore free trials and see which gives you the best opportunity to sample features, reviews, and integrations. Each app brings benefits, whether you want to leverage features for smooth negotiations and custom forms, or simply streamline how you take custom quotes and custom pricing into your business model.
B2B e-commerce continues to remain elevated through cooperation in custom pricing estimates or custom quotes. These tools help keep your store flexible in terms of products and enable you to provide a friendly fire to create the best customer experience. So get started, customize your style/format to your digital retail setup, and get orders coming in. Your journey to custom sales starts now, happy quoting!
FAQs
What are custom B2B quotes, and why do they matter for online stores?
Custom B2B quotes are customized pricing offers for buyers that are based on terms regarding volume or needs, instead of a fixed price. They help to establish trust with the buyer, initiate a negotiation process, and help to communicate a higher price in a $32 trillion dollar buyer/seller environment – allowing for buyer flexibility.
How do Shopify apps help with hiding prices for custom quotes?
These apps take away the “add to cart” buttons and replace them with “quote request” buttons, taking away the price so the buyer isn’t surprised by a serious price increase. They capture the buyer’s information at the beginning of the process to streamline a decision for their response, turn the requested offer into an order, and help to execute a B2B sale.
Which app is best for handling bulk orders in custom B2B quotes?
AI Request a Quote by SetuBridge is designed for bulk order needs. Its quick order and CSV upload pages can serve volume pricing and save a ton of time on big lists.
What features make AI Request a Quote stand out for custom pricing?
AI Request a Quote leverages AI for lead scoring qualification, spam prevention, and PDF generation in almost real-time. It can handle multiple item forms, send quotes through WhatsApp, and integrate with apps like Mailchimp to streamline personalized pricing options quickly and effectively.
How can these apps improve B2B quote conversions for store owners?
Apps like Q:Request A Quote keep track of offers and negotiations, apply discounts, and automatically convert quotes to orders, minimizing manual entries. They provide better lead capturing, personalized offers to customers, and analytics to improve performance and increase sales.
Digital Marketing Head
Vijay Chavda is the Digital Marketing Head at SetuBridge Technolabs with 14 years of expertise in driving growth strategies. Beyond marketing, he is skilled in data analysis, leveraging Power BI and Tableau to turn insights into action, blending creativity with analytics for impactful business results.
