About Project
BasicBrowns is committed to providing genuine, certified organic, natural, and chemical-free products to promote a healthier lifestyle. Their goal was to establish a robust online presence through a Shopify store that would reflect their brand values and provide a seamless shopping experience for customers.
The project involved setting up and configuring a Shopify store, customizing a purchased theme to align with the brand’s identity, implementing Conversion Rate Optimization (CRO) services, configuring third-party apps, and improving overall site speed performance.
Expectation from Clients
BasicBrowns sought a Shopify store that not only looked aesthetically pleasing but also performed efficiently, delivering a user-friendly experience that would encourage customer engagement and conversions. They expected a quick turnaround with a focus on maintaining their brand’s organic and natural ethos throughout the online store’s design and functionality.
What was the Process?
We began by setting up and configuring the Shopify store to meet the foundational needs of BasicBrowns. A ready-purchased theme was installed and meticulously customized to ensure that it matched the brand’s visual identity and messaging.
Next, we implemented Conversion Rate Optimization (CRO) services to enhance the user journey and increase the likelihood of conversions. This involved optimizing the site layout, call-to-action placements, and ensuring the checkout process was as smooth as possible.
To further support the store’s functionality, we configured several third-party apps that would provide essential features such as inventory management, customer reviews, and email marketing integrations. Each app was carefully selected and tailored to fit seamlessly with the store’s operations.
Finally, significant attention was given to improving the site’s speed performance. By optimizing images, leveraging caching strategies, and refining the backend processes, we ensured that the store would load quickly and efficiently, providing a superior user experience.
The Result
The implementation of CRO services led to a significant boost in the conversion rate, with a 25% increase in successful purchases.
Optimizing the site’s speed resulted in a 40% reduction in page load time, enhancing user experience and reducing bounce rates.
The integration of third-party apps contributed to a 30% increase in customer interactions, including reviews, email sign-ups, and return visits.
The customized theme ensured 100% alignment with BasicBrowns’ brand identity, creating a consistent and appealing online presence.