About Project
Capitol Area Technology is based in Texas, a leading distributor of semiconductor manufacturing equipment spare parts. The business has a strong presence in offline and online stores such as eBay site, and Capitol Area Technology, offering its customers over 500,000 products.
To ensure the highest quality of products, the organization collaborates with the best brands in the semiconductor industry, helping them gain a strategic edge. To carry out that, the client wants to relaunch a website with a completely fresh storefront design & high-end performance while loading website pages to provide a fantastic e-commerce experience to end customers.
Expectation from Clients
We have been working with Capital Area as a client for a couple of years so at the initial meeting for relaunch, the client stated clear expectations of having faster website loading time at the center and customer journey based on the buying psychology of wholesale customers from the semiconductor industry.
They wanted to reduce overall product navigation and checkout process time considering previously identified buying patterns. This is crucial to our goal. It is anticipated that the newly updated website will improve the user experience
What was the Process?
The highlighting part was to serve our client’s users, so we began conducting extensive research of competitors’ websites, google Analytics account data, and feedback loop to understand industry-specific consumers’ buying practices and used that information to develop cutting-edge redesign strategy.
Our Magento Developers have created a design for significant pages of a website and got approval on an immediate basis from the client side. The best thing was, they loved our concept of giving search functionalities more attention because 90% of buyers utilized search to find the right products. We used the Figma tool for the Design phase.
Looking at the expectations & problem statement, We have decided to use the Hyva theme for rebuilding the existing website front. Hyva aims for a faster eCommerce website and achieves a 90+ score on the Google page speed tool. Our development phase includes upgrades of multiple frontend hyva 3rd party extensions & customization to make them compatible with the Hyva theme. We used Hyva plugin compatibility expertise from the extensions product team.
The website had a couple of integrations for Magento platform with Ebay, Shipstation, Quicklook, etc which also got updated to either fine-tune or patch to keep the current functional flow in sync.
The Result
Finally, the Website went live in November & We were all excited to launch our first Hyva theme-based Magento website. Improvement got attention immediately & b2b leads flow increased up to 35%. Website conversion improved by up to 28% after the website launch.
