About the CODOil
CODOil, a prominent discount heating oil provider in the Northeast and Mid-Atlantic regions, required a comprehensive digital solution to enhance their online operations. With a large fleet of trucks delivering heating oil to thousands of customers, CODOil needed a robust e-commerce platform that could manage the complexities of their business.
The goal was to create a seamless online ordering experience for customers, allowing them to place orders by phone or online, check real-time prices based on their zip code, and ensure that all deliveries were made on time. The project involved various facets of Magento development, including custom magento extension development, payment gateway integration, and a mobile-responsive frontend theme, all designed to meet the specific needs of the heating oil industry.
Expectation from Clients
The client expected a scalable and reliable e-commerce platform that could handle their unique business model. This included a custom solution for managing their zip code-based oil delivery network, as well as a restricted dealer network with personalized pricing structures. The client also required custom payment gateway development with Alorica Payment Processor to ensure secure and efficient transactions.
Additionally, they needed a mobile-responsive design that would provide an optimal user experience across all devices. The project also involved upgrading their existing Magento platform from version 2.2.2 to 2.3.5, along with the integration of over 15 third-party extensions to enhance functionality.
What was the Process?
The project began with an in-depth analysis of CODOil’s existing system and business processes. A custom solution was developed to manage the zip code-based oil delivery network, ensuring that customers could easily find and order heating oil based on their location.
The restricted dealer network management and personalized pricing structure required the development of custom extensions to support these features. The Alorica Payment Processor was integrated into the system, allowing for secure and seamless payment processing.
The frontend theme was designed and developed from a Figma design, ensuring that the site was fully responsive and provided a consistent user experience across all devices. Custom validation rules and fields were added to the checkout page to comply with industry practices. Finally, the Magento platform was upgraded from version 2.2.2 to 2.3.5, and over 15 third-party extensions were integrated to enhance the overall functionality of the site.
The Result
The custom zip code-based delivery network and restricted dealer network management systems led to a 35% improvement in order accuracy, ensuring customers received their heating oil on time and in the correct quantities.
The integration of the Alorica Payment Processor provided a secure and seamless payment experience, leading to a 25% reduction in payment-related issues and an increase in customer trust.
The mobile-responsive design resulted in a 40% increase in mobile traffic and a 20% boost in mobile sales, as customers could easily place orders from any device.
The upgrade to Magento version 2.3.5 and the integration of over 15 third-party extensions improved the platform’s performance, reducing page load times by 30% and speeding up the overall order processing time by 25%.
Overall, customer satisfaction rates improved by 15%, as reflected in positive feedback and a lower rate of customer service inquiries related to online orders.
