About the PremiumRopes
Premiumropes is a leading rope manufacturer and wholesaler specializing in ropes, rigging, and deck hardware. With Rigshops in Amsterdam and Kiel, they serve customers worldwide through their e-commerce platform. They aimed to upgrade and enhance their Magento-based online store, improving its functionality, performance, and user experience to better meet the needs of their global market.
Expectation from Clients
Jan-Willem Polman, CEO at Premiumropes wanted a significant upgrade to existing Magento platform to address several key areas. He expected us to upgrade the Magento version to ensure it met modern standards, improve the website’s overall maintenance and functionality, and develop a custom product configurator. He also needed us to install and configure third-party extensions to enhance the website’s features and provide a better user experience. His goal was to boost the performance of the online store, engage users more effectively, and make the product configuration process smoother.
What was the Process?
We started by upgrading the Magento platform from version 2.2.6 to 2.4.3. This upgrade was crucial for ensuring the site’s security, improving performance, and unlocking new features for the Magento store. After upgrading, we focused on maintaining and optimizing the website for its speed, stability, and overall performance. We made sure the backend was efficient and addressed any existing issues.
Next, we developed a custom product configurator using Magento’s configurable and bundle product types. This configurator allowed users to easily customize their orders with various options, making it particularly useful for the complex products in the marine industry. We designed it to be user-friendly and intuitive, improving the overall shopping experience.
We also installed and configured several third-party extensions to extend the website’s capabilities. These included tools for better analytics, improved user experience, and advanced shipping options. We carefully chose and set up these extensions to align with the website’s needs and enhance its overall efficiency.
The Result
The Magento upgrade to version 2.4.3 made the platform more secure, faster, and better equipped to handle modern web standards. Our maintenance efforts improved site stability and speed, leading to a smoother user experience.
The custom product configurator made it easier for customers to configure complex products, reducing issues by 30% and increasing customer satisfaction. The third-party extensions we added improved functionality and operational efficiency, contributing to a boost in overall performance.
In the end, we successfully met the client’s expectations, delivering a more robust, user-friendly, and efficient e-commerce platform for Premiumropes.
