How to Fix Broken Links for Speed Optimization

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Are you struggling to improve your Shopify store’s loading speed? Broken links often cause a slow website, making them one of the most common culprits. Broken links are links that lead to non-existent pages, causing 404 errors. These errors not only frustrate your customers but also harm your website’s performance.  

In this blog post, we’ll look at the influence of broken links on Shopify store speed and why they’re so important to address.

Ever clicked on a link only to discover it wasn’t active? It can be annoying, I guess. This makes it essential to fix any outdated links on your website. Customer’s experiences enhance their likelihood of making a sale, when you make it quick and simple for them to visit the websites they want.

Plus, fixing the broken links can boost your website’s SEO performance, by making it more credible and authoritative, and improving your chances of rankings higher on the search result pages. And a faster crawl rate can enhance your website’s loading speed, which leads to an even better user experience.

Broken links negatively affect your user experience on a website and its ranking in search engines, as has been shown so far. Online tools like the W3C Link Checker, Google Search Console, Broken Link Checker, etc tools can be used to find them. The performance and user experience of your website will both be enhanced by routinely checking for and resolving broken links.

A broken link checker tool is an easy and efficient way to detect broken links in your Shopify store. There are many online tools available, such as Ahrefs, Ubersuggest, Semrush, Screaming Frog, etc. These programs check your website for broken links and give you a report on that.

Manually Check Your Site

Another best practice for checking broken links is to manually check your site. Examine each page of your website and click on each link to ensure that they are all functional. This might take some time, but it’s an excellent approach to find any broken links that the automated programs might have overlooked. But if you have an ecommerce website with lots of products on it, then this might be a time taking and hectic process.

Monitor Google Search Console

Google Search Console is a useful tool for monitoring broken links on your site. It can warn you of any broken links on your site, and allow you to swiftly resolve the issue. Google Search Console is a fantastic tool you can use since it offers insightful information on the performance of your website.

You can manage them by following this simple step given below:-

‘Search Console’ -> ‘Pages’ -> ‘Not found (404)’

Google search console

Use Shopify Apps

Shopify has several apps available that can help you detect and fix broken links in your store. One such application is the Link Manager, which lists all your site’s broken links in detail and enables you to quickly fix them.

You can make sure that your Shopify store is free of broken links and offers your consumer a flawless purchasing experience by adhering to these best practices. Remember to regularly check your site for broken links to maintain your store’s optimal performance.

It’s vital to fix the broken links on your website as soon as you find them. Here are two ways to fix broken links and understand the importance of maintaining fixed links.

Manually fixing broken links is time-consuming but effective. You need to identify the pages that contain the broken links and then correct the URL. You can also redirect the broken link to a new URL. Just remember that, test the link to ensure it’s working correctly.

Automated tools are a quick and efficient way to fix broken links. There are many online tools available that can scan your website for broken links and then automatically correct or redirect them. Some popular tools generally include Screaming Frog, SEMrush, and Ahrefs.

A problem with broken links is that they can hurt your SEO score. Search engines like Google, penalize websites that have too many broken links, which can lower your rankings in search engine result pages. Your website will load more slowly for search engines if there are too many broken links present, which will slow down your entire website. These broken links need to be looked out for and changed as soon as you can. 

As a Shopify store owner, you’re pretty much aware that it is to provide your customer with a simple and pleasant browsing experience. Broken lines can negatively affect your store’s performance by making it take longer to load and reducing your SEO ranking. This article will go through how replacing broken links can increase the speed and SEO rating of your Shopify store.

Firstly, fixing broken links can improve your Shopify Store Speed by reducing the number of HTTP requests. The server needs to work harder to fetch the unavailable page when a user clicks on a broken link, which slows down loading. The number of HTTP requests is lower by correcting the broken links, resulting in quicker load speed and a better user experience.

Secondly, fixing broken links can improve your SEO score by reducing the number of 404 errors. A 404 error signals that a page on your website is no longer accessible to search engines, which lowers your SEO ranking. You may improve your SEO score and raise your website’s exposure in search results by correcting broken links and decreasing the amount of 404 errors.

Making sure your website is operating correctly and giving visitors a positive experience is one of your most critical duties as a website owner or webmaster. Checking and monitoring your website’s links on a regular basis is one component of this because broken links might make your users angry and have a bad experience. Here are some best practices for preventing broken links on your website:-

Regularly checking and monitoring the links on your website is essential to identify and fix any broken links. This can be performed manually or with the help of tools and software designed to check links for errors.

Ensure that the links on your website are properly structured and formatted. Use clear and descriptive anchor text that accurately reflects the content of the page being linked to. Also, ensure that the URLs are correctly formatted and free from any errors or unnecessary characters.

Utilization of 404 Error Pages and Redirects

Despite your best efforts, some broken links may inevitably appear on your website. Use 404 error pages in these circumstances to let users know that the page they were seeking is not available and to provide connections to more pertinent website information. Use redirects to bring users to the correct page if a page has been relocated or deleted.

Following these practices, you can fix the broken links present on your website and give your visitors a nice browsing experience. And make sure, your website is kept up to date in order to obtain the trust and credibility of your target audience.


In conclusion, optimize Shopify store speed and performance of your Shopify store requires resolving broken links. It not only enhances the user experience by offering easy navigation, but it also raises your store’s SEO rating, bringing in more customers and possibly increasing sales. In order to provide your customer with the greatest possible shopping experience, it is crucial that you give resolving broken links top priority as a Shopify store owner. Therefore, put your hands to the task at hand and watch as your store soars to new heights.