How To Set Up A Shopify Store for Black Friday and Cyber Monday

Quick Summary: Black Friday and Cyber Monday are the biggest shopping days of the year for e-commerce, and I have created this comprehensive guide to help you set your Shopify store up for success during these big shopping days. You will learn how to get ready for the store opening, generate buzz leading up to launch day, build trust with customers, personalize the shopping experience for customers, and build momentum for sales once the sale has ended. If you have a good plan and a proper strategy in advance, you could make a significant revenue this time of year.

The numbers show a clear rise. In 2024, Shopify merchants sold goods worth more than $9.3 billion across Black Friday besides Cyber Monday. That marks a 24 % rise from 2023. Shoppers worldwide spent about $281 billion online during the 2024 holiday period – Black Friday or Cyber Monday made up close to 30 % of that sum. 

For a single Shopify store owner, the figures point to a genuine chance. On BFCM days, traffic to a typical Shopify store grows by 300-400 % relative to normal days. When the store is ready for the surge, its conversion rate climbs by 25-35 %.

Why Black Friday and Cyber Monday Matter for E-commerce Success

Picture Black Friday besides Cyber Monday as the biggest online shopping event of the year. The two days and the weekend that link them give online shops ideal conditions. Shoppers plan to spend cash, they wait for discounts, plus they pay right away. The task is not to stir interest – the task is to steer buyers to your shop, not to a rival.

If a store on Shopify is new, BFCM provides a rapid way to show its name and gather buyers. If the store is already known, BFCM grants a clear path to lift yearly takings. A large share of Shopify owners state that BFCM takings alone equal 20 – 30 percent of the full year total.

The Economic Impact of Holiday Shopping Events

Black Friday and Cyber Monday are no longer just one-day sale events but have become week-long shopping marathons. This longer period provides more chances for your store to sell. But it also implies that buyers are choosier about the stores they take their money to.

Researches on consumer behavior to BFCM reveal that 65% of shoppers start looking for Black Friday deals two to three weeks before the actual day. Another 48% of them make wish lists and wait only for BFCM promotions to buy. This conduct results in a distinct moment where readiness coincides with chance.

Shopify’s Advantages for Seasonal Sales

Shopify is designed in a way that it can easily manage situations with a very high number of visitors. The platform adjusts its capacity automatically to deal with the traffic spike, hence your store will not be “downgraded” with the incoming rush of customers. In contrast to some e, e-commerce platforms that impose additional charges for increased traffic, Shopify provides this infrastructure in its basic plans free of charge.

The Shopify App Store contains a wide variety of apps that are created expressly for the purpose of seasonal sales optimization. You can personalize the capabilities of your store by utilizing any of the numerous options available, which range from countdown timers to inventory management systems, without the need for coding knowledge. This feature is open to all small businesses, and they are able to measure up to the big retailers in the BFCM competition.

Technical Preparation and Store Optimization

Make sure your store is capable of handling an increase in traffic and that it can provide a smooth shopping experience before you go into promotional planning.

Page Speed Optimization: BFCM traffic can be a heavy load for stores that are slow to load. Check your current page speed with Google PageSpeed Insights or Shopify’s in-house analytics. If your pages take more than three seconds to load, you are losing sales.

Uninstall the unnecessary apps that slow down your site. Check your installed apps and turn off the ones that are not necessary for the BFCM period. Each app adds code to your store, and during high traffic times, this addition becomes lag that is quite noticeable.

Make your pictures lighter by compressing them without losing their quality. Apply the services such as TinyPNG or Shopify’s in-house image optimization. Product images should not be larger than 200KB while still looking good.

Mobile Optimization: More than 70% of BFCM purchases are made via mobile devices. Make sure you can go through your entire store using your smartphone and tablet. Verify that:

• All buttons are easily tappable
• The text can be read without zoom
• The images are correct
• The checkout process is smooth
• Browsing is not interrupted by pop-ups

Inventory Management System: There is nothing that destroys customer trust more than ordering a product that is out of stock.

Check the level of your inventory for all the products that you are planning to feature. For highly demanded products, raise the stock orders immediately. Place inventory alarms in Shopify so that you are notified when products are running low during the sale period.

If you sell out of, stock items, consider allowing customers to sign up for back, in, stock notifications. Apps like Back in Stock for Shopify can send an automated message to customers when a product they want is available again, thus, you can get those sales that you would have lost otherwise.

Testing Your Checkout Process: It is necessary for the flow of the checkout to be smooth and without any flaws. Thereby, test transactions should be done in great numbers to clearly see if there is any point of friction where the hard work will be focused on finding the solution:

• Test all payment gateways
• Make sure discount codes are working properly
• Confirm that shipping pricing is fair
• Ensure that order confirmation emails are sent immediately
• Trial the checkout process on various devices as well as browsers

Use Shopify’s checkout speed features such as Shop Pay, Apple Pay, and Google Pay. These one-click checkout methods can save up to 40% of cart abandonment, which is the case most of the time during fast shopping events.

Store Design and User Experience

Your store’s look during BFCM should be able to tell a story of the special event that is going on there right away.

Create a BFCM Theme

Visual updates alone can do the trick; you do not have to revamp your entire store:

Homepage Banner: Develop a stunning banner that lets customers know about your BFCM deals. What to include:

• Offer text that is clear and bold
• Period of the sale
• The countdown timer adds a feeling of urgency
• The main action to be done is, button

Use Shopify’s theme editor to position banner sections, or use apps like POWR or Hextom to make countdown timers and promotional banners.

Color Scheme: Use a color combination of black, gold, silver, or red that is often related to BFCM sales. These colors signal deals and create urgency from a psychological point of view.

Navigation Updates: Incorporate a new menu item such as “BFCM Deals” or “Black Friday Sale” which directs customers straight to your sale collection. Make sure it is impossible for them not to notice it.

Create Dedicated Landing Pages

Just discount products, and don’t be confused if customers will find them. Develop curated landing pages:

BFCM Deals Collection: Make a collection that features all the discounted products. You can sort it by discount level, product type, or popularity. Add refreshing copy that informs customers about the deals and sale period.

Gift Guides: As BFCM is the beginning of the holiday shopping, create gift guide pages based on recipients (gifts for him, her, kids, pets) or price points (under $25, under $50, luxury gifts). Make these highly visible links from your homepage.

Bestsellers Page: Put up your top-selling products with BFCM prices. When customers see the social proof of what others are buying, they are more inclined to purchase.

Implement Strategic Pop-ups

Pop-ups are generally looked down upon, but if deployed strategically, they are very efficient:

Exit-Intent Pop-ups: If a customer is about to leave, a pop-up offering an extra discount or free shipping should be displayed. Such a technique can rejuvenate 10- 15% of the lost visitors.

Welcome Pop-ups: First-time visitors should be given a welcome discount code in exchange for an email signup. Set the timing so that the pop-up appears after 10, 15 seconds of browsing.

Announcement Bar: The top bar of your site could be used for the continuous presentation of the most important things the customers need to know: “Black Friday Sale: Up to 40% Off | Free Shipping Over $75 | Sale Ends Monday”

All pop-ups have to be nice-looking on mobile devices and allow users to close them easily. Tech, savvy pop, ups irritate customers and decrease conversions.

Crafting Your BFCM Offer Strategy

Your offer plan is what will make you successful during BFCM. Given that you have sales data from the previous periods, you can come up with offers that will attract customers and also be profitable for you.

Discount Strategy

Do not participate in the race to the bottom with meaningless “50% off everything” promotions. Instead, work out tiered deals that will lure customers to spend more:

Tiered Discounts:

• Spend $50: Get 15% off
• Spend $100: Get 25% off
• Spend $150: Get 35% off

This approach raises the average order value and makes the customers feel that they are getting better deals as they buy more.

Category-Specific Deals: You can set different discount levels for different product categories depending on your margins. For example, high-margin items can have high discounts, while low-margin products can be given lower discounts.

Flash Sales: Hourly or very short time, based deals can be used to create urgency. For example, “30% off winter coats from 2, 4 PM EST.” This is a great way to get customers to visit your store many times during the weekend.

Bundle Offers

Bundles are powerful for increasing order value. Create strategic bundles based on:

• Products frequently purchased together
• Complete solutions (e.g., “The Complete Skincare Set”)
• Bestseller + slow-mover combinations
• Gift-ready packages for the holiday season

Make the value clear by pricing bundles 15, 25% lower than the prices of individual items.

Free Gift with Purchase

Rather than offering blanket discounts, give away gifts at certain spending levels. In this way, you save your margins but at the same time, provide a value that is highly perceived by consumers. Make sure that the gifts are:

• Costs you little but has perceived value to customers
• Complement purchased products
• They are small and easy to ship
• Introduce customers to products they might buy later

Early Bird and Exclusive Access

Help your loyal customers feel special by allowing them first-hand access to BFCM deals. Apart from this, the scheme:

• Makes VIP customers feel valued
• Spreads traffic across more days, reducing server strain
• Creates social proof with early sales
• Generates buzz and anticipation

Give the early access codes to the customers who have bought from you within the last six months. The starting time should be 48 hours before your public sale.

Build Hype Before Launch with ‘Coming Soon’ and ‘Back in Stock’ Magic

The holiday season can be made much easier and more profitable if your Shopify store has “Coming Soon” and “Back in Stock” notifications. These tools not only help to keep your customers updated on product availability but also prevent the loss of sales due to the unavailability of the stock and create a buzz before your biggest sale days like Black Friday and Cyber Monday. So instead of a potential client running off to purchase the same product from another competitor, you get to engage with them and make a sale once your products are back.

Back in Stock Alert Apps that Fit Your Needs is the initial step. First, look for good coming soon and back in stock Apps in the Shopify App Store. In general, these apps are applauded for their ease of use and being in harmony with different store themes. They allow you to adjust the manner and time of your customer notifications so that the alerts correspond to the branding and tone of your store.

If you want to pre-sell and gather early customers’ interest, the SB Coming Soon Product, PreSale, is the right answer. It is a tool that makes your products more attractive by adding “Coming Soon” and “Notify Me” badges. Then there is the very important task of composing and setting your notices correctly. Have the app that you have chosen and installed set up and ready to send out an email or SMS notification automatically when a product is restocked.

Put an image, a description, and a link to the product so that your customers can just follow the link and get the product on their own. Also, why not add a “Only 3 left!” to your product page to create urgency and promote sales? A waiting list or a “Notify Me” form is nothing more than a simple email or a phone number field serving as a fast way for people to sign up.

The last thing you should do is to automate and Personalize Your follow-ups. Organize a letter series that goes out automatically and first informs subscribers about product availability, then, if they have not bought, gently reminds them. The conversion and engagement are improved by using personalized messages, including names or product preferences. These notifications are a great way to ensure that no one interested in your products and cannot find them will go away disappointed from your store during BFCM.

Make Every Product Uniquely Yours with Personalisation

During Black Friday and Cyber Monday, generic products are subjected to heavy price competition. In the case of identical items being compared across various stores by shoppers, the price is the only factor that distinguishes one store from another. However, personalization completely changes this interaction.

Personalized products cannot able to be compared shopped. Customers, when they customize a product, add a name, choose a color, and upload an image, have made something different. This difference lowers the customers’ price sensitivity and raises the product’s perceived value. Some studies show personalized products can be priced 20, 30% higher than their non, non-personalized counterparts.

On top of that, the emotional bond plays even more of a role in the case of holiday shopping. Personalized gifts appear to be more thoughtful and of deeper value. Buyers are ready to pay higher prices for products that demonstrate that they have made an extra effort in choosing the gift.

How Shopify Stores Can Let Customers Design or Customize Products

Specialized apps add personalization options to your product pages to make product personalization possible. In case a customer clicks on a product that can be personalized, they will find additional fields, dropdowns, or design tools instead of standard size and color selections.

The layers part of the story is a personalization app that adds a design interface to your product page. Customers use this interface to do their customisations. Second, their selections are recorded and sent along with the order data. Third, your fulfilment process receives these details and produces the customised item.

Different products mean different personalization methods. Text-based customization is great for products where customers add names or writings (jewelry, ornaments, mugs). Visual customization is good for products where customers choose from design libraries (phone cases, wall art). Advanced customization enables customers to upload their own pictures or use design tools (t-shirts, canvas prints, photo books).

Shipping and Logistics Strategy 

On Black Friday and Cyber Monday, the rate of cart abandonment rises to 73%. In other words, for every four shoppers who put something in their cart, three leave without purchasing. The main reason? Delivery uncertainty.

People buying during the holidays are under a different kind of time pressure. It is not only for themselves that they are buying; they have to buy gifts that need to arrive by certain dates. If your store does not tell the customers in a clear way when the delivery will be, the customers think the worst and leave their carts to find stores that will give them that information.

How Delivery Estimation Tools Build Trust and Urgency

Delivery estimation tools estimate when the ordered goods are expected to be delivered based on the customer’s location, the shipping method selected, and the current date. Such tools show messages like “Order within 4 hours for delivery by November 27th” or “Estimated delivery: November 25, 28.”

The technical side of it is pretty detailed and involves numerous elements. First of all, the tool determines the location of a warehouse or a shipping place, next, it finds out the customer’s shipping address based on their ZIP code or IP address, and then it gets the carrier transit times together with the order processing time. Some of the advanced systems even consider holidays and weekends when carriers do not deliver.

Today, delivery estimation applications are directly linked with major shipping carriers (USPS, UPS, FedEx, DHL) to obtain real-time transit data. This connection is what keeps delivery estimations up to date without any need for manual interventions.

Set Clear Shipping Timelines for Different Locations

The less is more approach should be taken when writing delivery badges by strategically locating them delivery badges so that they have the maximum effect. On product pages, position the delivery estimate near the “Add to Cart” button. This positioning spot grabs the customer’s attention at the exact moment they are making their decision whether to continue or not.

Make delivery badges eye-catching, but at the same time, do not ruin the overall page aesthetics. A small calendar icon next to “Get it by Nov 28” or a truck icon with “Free 2-day shipping” is a means of quick communication that doesn’t require customers to go through lengthy shipping policies.

Adapt your message according to the value of the cart. Customers who are close to obtaining free shipping are shown messages such as “Add $12 more for FREE shipping by Nov 27.” This strategy is responsible for increasing the average order value, and at the same time, shipping faster is being promoted.

Also, international stores should point out timelines for domestic and international shipments clearly. “US orders arrive in 3- 5 days. International orders arrive in 7, 14 days, ” thus avoiding confusion and setting the right expectations everywhere in the world.

Email Marketing Campaigns

One of the most powerful BFCM tools that can bring 30- 40% of the overall revenue is email marketing. You can use targeted sequences to carry out this marketing tool to your advantage. A properly coordinated program creates excitement, leads to the conversion of sales, and leverages urgency to the greatest extent during the time of the most intensive shopping.

Building Your Email Sequence

Make sure that your email campaign is strong enough to be launched 2 weeks before BFC to be able to attract interest and keep up energy.

Week 1: Teaser Emails

• Email 1 (14 days before BF): Subject: “Something BIG is coming…” – Spark curiosity with vague hints, no specifics revealed.
• Email 2 (10 days before BF): Preview select deals or product categories to whet appetite.
• Email 3 (7 days before BF): Urge subscribers to follow social media channels for exclusive early updates.

Week 2: Launch and Reminder Emails

• Email 4 (3 days before BF): “Early Access for VIP Customers” – Provide an exclusive discount code for loyalists.
• Email 5 (Black Friday morning): “It’s Here! Black Friday Sale Now Live” – Announce full launch with top offers.
• Email 6 (Black Friday afternoon): “Top Sellers Flying Off Shelves” – Incorporate social proof like real-time sales data and reviews.
• Email 7 (Saturday): “Weekend-Only Flash Deals” – Highlight time-limited promotions.
• Email 8 (Cyber Monday morning): “Final Day: Cyber Monday Exclusive Deals” – Focus on tech-savvy or remaining inventory.
• Email 9 (Monday evening): “Last Chance: Sale Ends Tonight” – Escalate urgency for final conversions.

Segment-Specific Emails

Tailor content to customer segments for higher engagement:

• VIP Customers: Prioritize exclusive access, premium products, and personalized perks.
• One-Time Buyers: Use “Welcome back” themes with irresistible reactivation discounts.
• Cart Abandoners: Send customized reminders showcasing abandoned items at BFCM-reduced prices.

Email Design Best Practices

Subject Lines: A/B test for optimal open rates:

• Urgency: “🔥 24 Hours Left: Black Friday Deals End Tonight”
• Curiosity: “You won’t believe what’s 60% off…”
• Personalization: “[Name], your exclusive Black Friday deal is inside.”
• Direct: “Black Friday Sale: 40% Off Storewide”

Email Content:

• Start with the strongest offer in the preview text.
• Feature high-resolution product images.
• Include bold, clear CTA buttons (e.g., “Shop Now”).
• Embed countdown timers to amplify FOMO.
• Maintain concise, bullet-point copy for scannability.
• Integrate social proof: star ratings, testimonials, and “X sold in the last hour.”
• Ensure full mobile responsiveness for seamless viewing.

Abandoned Cart Emails

The sequence should be more aggressive during BFCM: Remind at 1 hour (“Your cart is waiting!”), 6 hours (include a small incentive), and 24 hours (heat up with more significant discounts and pressing language) after the time of abandonment to get back the abandoned sales effectively.

The constructed plan here turns these messages into a cash flow tool by mixing BFCM elements, anticipation, personalization, and urgency.

Social Media and Advertising Strategy

With the help of your existing social media following and advertising data, you can create highly targeted campaigns for BFCM (Black Friday Cyber Monday).

Organic Social Media

How to start momentum building three weeks before BFCM:

Countdown Posts: Daily or weekly countdown posts create buzz and excitement. Reveal the products going on sale with a nice photo, but don’t share the exact price.

Behind-the-Scenes Content: People love to see ‘behind the scenes’ footage of your team getting ready for BFCM and packing orders or restocking the shelves. This not only increases anticipation but also builds a strong bond.

User-Generated Content: Feature images of customers using the products that are going to be on sale, and share their positive feedback. This not only gives social proof but also creates excitement.

Instagram and Facebook Stories: Use Stories for real-time updates during BFCM weekend:

• Poll followers on which products should be featured in flash sales
• Share limited-time offers exclusive to Story viewers
• Post sold-out alerts and restock notifications
• Show order count in real-time

TikTok and Reels: Making short and catchy videos about the products, unboxing experience, and providing styling/usage tips will help to increase traffic from new users on these platforms.

Paid Advertising Strategy

Your store data from the past enables you to do retargeting campaigns that are very detailed and precise:

Facebook and Instagram Ads:

• Retarget past website visitors with carousel ads featuring bestsellers
• Create lookalike audiences based on your best customers
• Run conversion campaigns highlighting your strongest offers
• Set up dynamic product ads showing users the exact products they viewed

Use small budgets for 2, 3 weeks before BFCM and gradually increase the spending as the weekend gets closer. Check the returns from ad spend (ROAS) periodically and move your money to the most profitable ads.

Google Ads:

• Bid on brand terms to protect against competitors targeting your customers
• Create Shopping campaigns showcasing discounted products
• Run remarketing campaigns to past site visitors
• Target high-intent keywords like “[product type] black friday deals”

Influencer Partnerships: The influencer you collaborated with in the past is an excellent resource to help you during BFCM. Give them permission to share exclusive codes with their audience and monitor the performance by unique discount codes or affiliate links.

Post-Purchase Optimization: Turning One-Time Buyers into Loyal Customers

Customer journey is not limited to the checkout page only. Post-purchase tuning, if done effectively, will result in customer loyalty, bring about repeat purchases, and will be a major source of lifetime value, particularly after such events as Black Friday and Cyber Monday (BFCM) that are characterized by high volumes of transactions. By giving great experiences, brands have the power to change holiday shoppers into brand loyalists who will promote them further.

Order Confirmation Emails

Make these very fast contacts more personal to confirm the purchase and to create a positive feeling:

• Express Gratitude: Tell customers explicitly that you appreciate their BFCM order. Do it by recognizing that they made the right choice in the sea of competing deals.
• Manage Expectations: Processing timelines, shipping, and tracking are the things that should be very clearly explained to customers. This will not only calm down the customers but will also prevent them from sending you queries.
• Upsell Subtly: If a customer bought a product, then the store can sell some additional products that will go well with the already purchased ones (for instance, accessories for electronic devices or a combined pack of several skincare products).
• Boost Engagement: Encourage people to follow the brand on its social media by giving direct links.
• Incentivize Returns: Add a secret bonus discount code (for example, 10, 15% off) that can be used for the next purchase and has a short expiration time so as to create an urgent feeling.

All these parts convert a transaction email into a relationship, building one, and the opening rates of such emails are very often above 70% in the period after a purchase.

Packaging Inserts

Make the unboxing event an unforgettable moment for the brand with nice inclusions:

• Thank You Cards: The thank you cards that imitate handwriting and that express gratitude are signed by the team to add a little personal touch.
• Discount Codes: Discount vouchers for future orders, which are divided into tiers according to the spend (for instance, a bigger discount for a bigger cart).
• Referral Programs: Information about referral and reward programs, such as $10 off for both the person who refers and the one who is referred.
• Social Media Prompts: The QR codes or the social media account names that encourage unboxing sharing with the use of branded hashtags (#MyBFCMHaul) to create user-generated content.

Minimal inserts expenses but high ROI through word of mouth and natural promotion.

Review Request Sequence

Make the timing of follow-up reviews automatic to get more genuine feedback:

• Send emails 7, 10 days after shipment, thus leaving staff free to process new orders.
• Make forms user-friendly: A few questions, and the customer can even upload photos of the product if desired.
• Give opportunities like presence in a raffle or small account credits.
• Reviews during holiday seasons are always available as social proofs that influence potential buyers throughout the whole year via websites and ads.

Work on achieving 10%, 20% of review completions to increase brand trust and SEO.

Retargeting for Repeat Purchases

Clients who have purchased on BFCM should be worked on through loyalty development, staged campaigns:

• Email Flows: At 30, 60, and 90 days post-BFCM, send personalized sequences.
  • Day 30: Complementary suggestions (e.g., cases for phones).
  • Day 60: Replenishment reminders for consumables (e.g., vitamins, coffee).
  • Day 90: Exclusive loyalty offers or early access to sales.
• Ad Retargeting: Employ pixel information for platforms like Facebook/Instagram to serve dynamic advertisements showing either abandoned carts or related products.
• Ensure that your purchase kind is highly relevant by segmenting it and monitoring metrics such as repeat rate (20- 30% target).

This approach has the potential to elevate customer lifetime value by 25, 50% and thus to convert BFCM spikes into a steady revenue flow.

Put shortly, post-purchase optimization is a high, impact, low, low-effort lever. Use these techniques to build relationships, get insights, and guarantee long-term profits in the tough, to win e, e-commerce market.

Key Takeaways

• Black Friday and Cyber Monday are the main contributors to huge online sales worth billions of dollars yearly across the globe, with Shopify stores being the primary beneficiaries of record-breaking revenues every year.
• It is a fact that early preparation (usually from 6, 8 weeks before) greatly changes the conversion rates, and fewer technical problems can be experienced.
• Speed, mobile optimization, and customer trust are the three main factors that lead to BFCM success.
• The use of “Coming Soon” pages and “Back in Stock” ads as a means of pre-launch buzz can, without a doubt, increase sales on the first day by up to 40%.
• By giving the delivery information, stores help in reducing the number of people who decide to leave the cart because that is mostly their number one concern during holiday shopping.
• Product personalization is one of the ways that increases the average order value and, at the same time, creates memorable shopping experiences for the customers.
• Strategies after BFCM are equally important as the event itself when it comes to securing customer relationships that will last long term.

Conclusion

Black Friday and Cyber Monday are great chances for your brand to become visible among a large number of competitors. Although there is fierce competition, it is the preparation that differentiates the successful stores from the others. Record-breaking sales are the result of strategies used from site performance optimization to customer experience enhancement. BFCM is not only about generating revenue during one weekend; it is about getting customers who will be loyal to your brand in the future.

The main points should be fast-loading pages, giving delivery expectations in a clear way, creating personalized shopping experiences, and having strong post-purchase communication. Early preparation can be done through testing, refining, and optimizing every detail. With Shopify’s efficient means, such as coming soon pages, delivery estimation, and personalization apps, you can confidently compete and win this BFCM season.

FAQs

How can I hype my store for Black Friday and Cyber Monday without spending a fortune?

One way to get people talking about your new product or service is to create a “Coming Soon” page and collect email addresses for exclusive alerts. To gather the contacts you need, you can simply install free apps from Shopify like SetuBridge. Next, someone who was only a bit curious about your brand becomes a loyal customer who cannot wait to see your next offer.

What’s the quickest fix for cart abandonment during peak shopping rushes?

Moreover, you can add some delivery estimation apps to your store that inform the buyers of the exact dates the shipment will arrive according to their ZIP code. This not only alleviates the buyers of the waiting anxiety but also increases their confidence in the store, and thus, the probability of a purchase is high. There is no denying that customers want to know if their presents will be delivered before the holidays.

How do I make my products irresistible without slashing prices too deeply?

How about bundles of bestsellers with some limited-edition twist items (e.g., customized holiday mugs) to entice your customers? Additionally, using personalization tools for giving unique gifts can increase the average order value significantly because customers will feel they are getting a great deal tailored just for them.

What’s one post-sale move that turns Black Friday one-timers into repeat fans?

One more practice for market promotion is to send distinct thank-you messages, including upsell hints, as well as review requests to your customers. Shopify’s flows instrument is at your disposal to facilitate such simple communication, yet effective in building loyalty, which goes like “Did you love that scarf? Then get a pair of gloves to match it”.

How do I test my store’s readiness for Cyber Monday traffic spikes?

You are advised to isolate a small segment that consists of 10% of your list and run a brief flash sale targeting only them. Meanwhile, you should be performing various checks, such as mobile speed, app syncs, and checkout flow. Next, you can fix the problematic areas with tools like GTmetrix. Being at ease with the situation means there will be no crashes on game day.