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Top 05 Shopify Challenges of Running a Store

Since the eCommerce business is growing rapidly, then for most people, Shopify comes second to none whenever a question comes to their mind to set up their online store.

According to InsiderIntelligence, the Global eCommerce market is expected to grow at least $7.5 trillion in the year 2025. And, it is expected to grow in the coming years, as borderless eCommerce demonstrates that selling online across international borders can be beneficial to businesses.

One of the most popular brands in the e-commerce business platform sector right now is Shopify. But, as you know, every coin has two sides, and Shopify is no exception. It’s a lot of fun to create an online store, but it may be a difficult task at times. The difficulties that newcomers encounter when using Shopify can be challenging.

With the help of this article, we will be going over the types of Shopify challenges that you face and how you could overcome them.

5 Shopify Common Challenges every Store Owner Face

In this article, we will show you popular Shopify problems as well as the accurate solutions to solve them to make them simpler to realize and more efficient when working with Shopify. You can either address these problems on your own or hire a Shopify expert.

01. Multi-channel Integrations

Simply put, it is the practice of communicating with customers through various “channels,” both direct and indirect, to offer them products and services. Email, phone, social media, and even geolocation tracking can be used to promote a product depending on the location.

Multi-channel communication is necessary for a company’s success since the more clients you can approach, the more likely you are to meet individuals who are interested in the product or services. Here, you have to create product listings for each channel manually to ensure fast and accurate order fulfillment, along with managing the returns for all the sales channels.  Let’s understand the consequences of duplicate work which eCommerce brands might be going to come across such as, 

  • Increases the possibility of inaccuracy.
  • Chances increase for mismanagement.
  • Order delivery delays.
  • Poor customer experience.


Although this could be a hectic process to manage more than one store, you can easily carry this out by optimizing all your sites. Another thing you could implement is to centralize all your orders into one single system. This will help you control all your orders without any mismatches or issues that could arrive later.

Also read: How can you make Multiple Shopify Stores on one Account?

02. Adding New Products to the Store

Well, during a product onboarding process finding bugs is one of the most common Shopify problems. It’s extremely frustrating for many business owners, which is understandable considering the amount of time and effort required to start a store only to fail at the finish line. 

There are multiple ways adding new products to your Shopify store can go wrong, as well as numerous error messages. Here’s a quick list of typical errors you might encounter when signing new products, as well as how to fix them:

Product stock error:-

{“errors”:{“order”:[“Line items is invalid”],”line_items”:[“Title can’t be blank”]}}

This would be used to manage the order or cancel it and refund the customer manually.

Stock syncing error:-

Inventory linking error for variant: VARIANT_NAMEto: STORE_URL

{errors”:{“base”:[“option values provided for 1 unknown option”]}}

While collaborating with the third-party inventory, this error could appear. And, also, the inventory can’t sync with the online store. So, to rectify that, you have to come across the relevant product ID and connect to their support team.

Inventory stock error:-

{“errors”:” Unable to claim inventory”}

{“Errors”:” Inventory not available; Asked for {5184082563=\u003e1}, got {5184082563=\u003e0}”}

Results:- On Shopify, either enhance the inventory quantity or cancel the order and reimburse the client.

Product variant error:-

There is no product version available, SKU: 1234567890, retailerref: 54321012345


This issue only arises when you integrate with a third-party supplier. The inventory isn’t able to integrate with the online store in this scenario. In order to correct them, you must note the relevant product ID and reach out to the customer support team for the third-party inventory system.

03. Poor Website Performance

Without a doubt, the performance of the website plays a major role in the success of your Shopify store. Having a nice page speed offers your customers a pleasing experience, which eventually is going to help you boost your conversion rate and lower your bounce rate. You will be amazed to know that, the possibility increases to 32% as the page load time increases from 1 second to 3 seconds. 

In addition to this, the speed of this site is also a very important factor when it comes to its SEO ranking in Google. The speed of your website is directly proportional to the good user experience, and eventually, this will enhance your Google ranking factor as well. 

  • Nearly 50% of people who make use of the Internet assume web websites load in less than two seconds.
  • Even a one-second faster page speed will result in a boost in your sales of up to 07%.
  • A delay in the 02-second lag in loading speed caused up to 87% of people to leave the site.


Check for flaws and unnecessarily tiresome procedures and processes. If you don’t want to lose your competitive edge owing to slow loading times, here are some helpful suggestions for responding quickly while your Shopify store is offline. Such as, prioritizing your mobile optimization, optimizing the product images for faster loading times, eliminating unnecessary codes, and reducing your redirects as well as broken links. 

Now, I know carrying out this thing is not possible for an unseasoned person, and that’s why you must hire a dedicated Shopify developer who helps you carry out this thing smoothly. 

One of the worst things that can happen to an online store owner is a data breach that leads to the loss of sensitive information like personal information, credit card details,  mobile numbers, etc not bank account numbers. There may be monetary and reputational costs, interruptions in business operations, and even legal repercussions if sensitive information is compromised.

In a report published by IBM, it is estimated that the cost of the data breach was $4.24 million in 2022. Safety should be your top concern as a merchant if you operate an online store. So, to stay ahead of the fraudsters you need to carry out certain things such as,

  • Identity checks.
  • Multi-layered authentication.
  • SSN verification.


To stay at the top of the pioneer, make sure your store is secured by these sections. Apart from this, you can also add security plugins and safety components, and upgrade your eCommerce platform. The rule is very simple and that is to regularly monitor the site and look out for signs that give a sign of suspicious activity, identify the latest threats and regularly update your platform when you will receive official updates released by their developers.

Also read: Shopify Speed Optimization – A Detailed Guide

05. Integration of ERP

ERP is a very critical component irrespective of any corporation. It is software that helps to automate the company core’s business in a streamlined manner. It involves certain things such as processing orders, billing, and shipping, along with managing the supply chain-related issues for the Shopify business.

In case, there is a consistent rise in the order volume or delays in your financial reporting then, believe me, it’s a good sign for having an ERP system with your Shopify store. Apart from this, there are other indicators as well which help you to understand that you need this integration:

  • Having a lot of suppliers to manage.
  • Delay in Shipping of products.
  • Low employee productivity as a result of doing tasks manually.
  • Handle more than one B2B customer relationship.
  • Due to high volume, wrong shipping of products.


It’s important to integrate this with your business if you don’t want to limit your business. The only option which you’re left with is to move your data back and forth with your Shopify online store and ERP systems. 

The main reason to consider cloud-based ERP integration is that it has an open and well-documented API that is easy to integrate within your System and is very easy to handle. With cloud-based ERPs, you would be able to lower the IT infrastructure costs, lower upfront investment, and pay-per-use pricing models.

Wrapping Up

Well, these are some of Shopify’s most common problems that store owners usually come across. Your trust should increase knowing that you can handle any challenge that arises. If you need assistance fixing Shopify issues, you can also get in contact with us.

SetuBridge is a well-known Shopify development agency that has supported clients to develop eCommerce businesses for a wide range of customers. Apart from this, we provide Integrations of third-party applications, Shopify Migration, Shopify apps, customization and development as per the requirement, and multiple other services.