Top 5 Shopify Wishlist Apps to Recover Lost Sales

A shopper lands on your store and falls for a jacket. They love it, but payday is a week away. So they think, “I’ll come back later.” Then life gets busy, and they forget. That sale is gone, and you never even knew it existed.

This quiet loss happens on every Shopify store, every single day. Most visitors are simply not ready to buy on their first visit. They browse, they like a few things, and then they leave. Without a way to save those items, their interest walks out the door with them.

The fix is refreshingly simple. You catch that interest before it fades away. Shopify wishlist apps let shoppers save products for later, then gently bring them back to finish the sale. In this guide, we break down the top 5 Shopify wishlist apps to recover lost sales.

Key Takeaways

• Most shoppers are not ready to buy on the first visit, so their interest often slips away.
• Around 70% of carts are abandoned, per the Baymard Institute, which is a lot of lost sales.
• A wishlist captures intent early and gives you a reason to bring shoppers back.
• App-based wishlists are faster, safer, and richer than custom code for most stores.
• Custom code is tricky, limited, and costly to maintain over time.
• Swym, Wishlist King, Growave, Wishlist Hero, and Smart Wishlist each fit different needs.

Why Shoppers Leave Without Buying

Most people do not leave because they dislike your products. They leave because the timing feels wrong. They may be comparing options, waiting on money, or just browsing. In fact, around 70% of online carts are abandoned before checkout, according to the Baymard Institute. That means seven in ten interested shoppers walk away.

Here is the part that really hurts. A shopper who liked a product but left rarely finds their way back. Your store, the product page, and even the item name fade from memory. The interest was real, but you had no way to hold onto it.

A wishlist closes this gap. It gives shoppers a low-pressure way to say “I want this, later.” Saving an item feels like progress, not a big commitment. And once it is saved, you finally have a reason to reach back out.

Comparison of Top 5 Shopify Wishlist Apps

App (Company)	Built for Shopify	Free Plan	Restock & Price-Drop Alerts	Key Integrations
Swym Wishlist Plus by Swym Corporation	Yes	No (free trial)	Yes	Klaviyo, Attentive, Tapcart, Omnisend
Growave: Loyalty & Wishlist by Growave	Yes	Yes (200 orders/mo)	Yes	Klaviyo, Gorgias, Attentive, TikTok
Wishlist Hero by Revamp	No	Yes (500 adds/mo)	Yes	Klaviyo, SendGrid, Omnisend, GA4, Meta, TikTok
Swish (Wishlist King) by Appmate	Yes	No (30-day trial)	Yes	Klaviyo, GA4, Meta
Wishlist by Square by Square Apps	Yes	Yes (free app)	—	Reviews & Trust (in-app)

The Mechanism: Why a “Save for Later” Button Works

People avoid decisions that feel final. Buying right now can feel risky when money or timing is tight. A wishlist removes that pressure by adding a gentle middle step. The shopper commits to interest, not payment, so they act instead of leaving.

There is a second force at play here too. Once someone saves an item, it starts to feel partly “theirs.” People do not like losing things they feel they already own. So a simple “your saved item is now on sale” email pulls them back with real motivation.

This is why wishlists recover lost sales so well. They capture intent at its peak, then remove the friction of returning. You are not pushing harder or shouting louder. You are simply making it easy for shoppers to come back and buy.

Option 1: Shopify App-Based Solution (Recommended)

The fastest and safest way to add a wishlist is a Shopify wishlist app. These apps are built for this one job, and they do it well. You install one, adjust the look, and go live in minutes. There is no code, no developer, and no risk to your theme.

App-based wishlists also do the heavy lifting after the save. They send automatic emails for price drops, restocks, and low stock. They let guests save items without an account, which captures far more interest. And they show you which products shoppers save most, so you can sell smarter.

For most merchants, an app is the clear winner. It launches quickly, stays stable through theme updates, and comes with real support. Below, we break down the top 5 Shopify wishlist apps to help you choose the right one.

Option 2: Custom Shopify Code Solution

You can also build a wishlist by hand with custom code. A skilled developer can edit your theme and store the saved items. This route gives you full control, but it comes with real trade-offs. For most stores, it costs more time and money than it ever saves.

Here is what makes the custom code route tricky:

• It needs theme and Liquid edits, plus custom JavaScript, to work at all.
• Guest wishlists are hard; they often require a login or a custom database.
• You get no built-in emails for price drops, restocks, or low stock alerts.
• There are no analytics, so you cannot see what shoppers actually save.
• Theme updates can break it, and you must fix it every single time.
• There is no support team, so every bug quietly becomes your problem.
• It ties up developer hours and can delay your launch by weeks.

A custom wishlist also falls behind fast. Apps add new features often, while your code stays frozen in place. Unless you have a strong reason and a developer on hand, an app is the smarter path.

Top 5 Shopify Wishlist Apps to Recover Lost Sales

The app data below covers five leading Shopify wishlist apps that help stores recover lost sales. Each listing includes a short overview and a “What Tested Results” breakdown of key points.

Swym Wishlist Plus

Swym Wishlist Plus is a full-featured Shopify wishlist app built by Swym Corporation. It lets shoppers save products they love and return to buy them later. This helps stores recover lost sales that would otherwise slip away. The app carries the Built for Shopify badge, so it meets Shopify’s highest standards for speed and design. Merchants can send automated email and SMS reminders for restocks and price drops. Staff can even view customer wishlists inside Shopify POS. With Klaviyo, Attentive, Tapcart, and Omnisend integrations, Swym fits neatly into most marketing stacks and turns saved items into real revenue.

What Tested Results

We added these points after testing this app hands-on.

• Built for Shopify, certified, meeting Shopify’s highest performance and design standards.
• Paid plans only, with a free trial so you can test before you commit.
• App backend available in 7 languages for cross-border stores.
• Integrated with Shopify Sidekick, so you customize using simple AI prompts.
• Sales staff can view customer wishlists directly inside Shopify POS.
• Automated Email and SMS reminders for wishlist, restock, and price-drop events.
• Shoppers share wishlists via email, social media, SMS, or a direct link.
• Save-for-later reduces cart abandonment and helps recover lost sales.
• Collections and Quick View, automated reminders, and price-drop and stock alerts.
• Integrates with Klaviyo, Attentive, Tapcart, and Omnisend.
• Developer tools include REST APIs, a JavaScript SDK, and custom data models.
• Email and chat support, plus a changelog with regular updates and improvements.

Swym’s customer reviews

Swym Wishlist Plus is built for Shopify merchants who want to let customers save favorite products and return to them later. It offers wishlist creation, back-in-stock alerts, and customer behavior insights to boost conversions. Backed by responsive, hands-on support and deep theme customization, it suits stores of any size wanting a reliable, well-supported wishlist solution. 

“Swym has been very helpful in getting our shop set up with their wishlist and back in stock alert features. The apps function well, look great, and many of our customers rely on these features to buy product that sells quickly upon release.

The customer support is excellent. Whenever there is an issue, they are responsive and communicative while troubleshooting and resolving the issue. We’ve also worked with them to get some customized features on our site to accommodate our more complicated product line and they’ve been efficient, professional, and pleasant to work with each time.”

By Dwarven Forge (USA) – 4 months using Swym

Growave: Loyalty & Wishlist

Growave is an all-in-one Shopify retention platform built by Growave. Its wishlist works alongside loyalty, reviews, and referrals in one dashboard. Shoppers save favorites, then get reminders when items restock or go on sale, which helps recover lost sales. The app is built for Shopify and made for Shopify Plus, with checkout and account extensions. A free plan covers up to 200 orders per month, so smaller stores can start without cost. Growave supports 16 backend languages, POS, store credit, and Apple and Google Wallet. With 24/7 support and dedicated success managers, it suits brands that want retention and wishlist tools together.

What Tested Results

We added these points after testing this app hands-on.

• Built for Shopify, certified, with checkout and account extensions for Shopify Plus.
• Free plan available for up to 200 orders per month.
• 14-day free trial on paid plans.
• App backend available in 16 languages.
• Built-in Reviews: product review widget, star rating widget, and a review tab.
• Instagram UGC available on paid plans.
• Detailed analytics for Rewards, Reviews, Wishlist, and Instagram.
• On-site nudges and AI support available on paid plans.
• Advanced loyalty tools: POS, store credit, Apple Wallet, and Google Wallet.
• Flexible branding and customization, including headless support.
• Multiple integrations available, plus 24/7 support and dedicated success managers.
• Actively maintained with a changelog of frequent updates.

Growave’s customer reviews

Growave is built for Shopify merchants who want to boost repeat purchases and customer lifetime value through an all-in-one retention platform. Reviews highlight its loyalty points, rewards, wishlists, reviews, and referral programs working seamlessly together, plus consistently praised, responsive support that makes setup, customization, and troubleshooting smooth for stores of any size.

“If you want to achieve loyalty, reviews, wishlists, referrals, and UGC in one platform. Growave will be one of the best choices. It’s a great experience to work with Growave for 3 years, and the account managers are great to support anything we want to achieve.“

By BAGSMART (USA) – 11 months using Growave

Wishlist Hero

Wishlist Hero is a customizable Shopify wishlist app built by Revamp. It lets shoppers save favorite products from product pages, collections, and quick views. Customers can use the wishlist as guests, with no login required, which lowers friction. When saved items drop in price or run low on stock, the app sends email reminders that help recover lost sales. A free plan covers up to 500 wishlist additions per month, so it is easy to try. Wishlist Hero tracks activity through Klaviyo, GA4, Meta Pixel, and TikTok Pixel. With multi-currency and multi-language support, it fits stores that sell across regions.

What Tested Results

We added these points after testing this app hands-on.

• Free plan available for up to 500 wishlist additions per month.
• 14-day free trial on paid plans.
• App backend available in 4 languages.
• Guest wishlist works with no login required and stays GDPR compliant.
• Track wishlist metrics with Klaviyo, GA4, Meta Pixel, and TikTok Pixel.
• Detailed insights and statistics on wishlist activity.
• Email reminders for low-stock and price-drop items.
• One-click setup with seamless theme integration and free help.
• Add to wishlist from product pages, collections, and quick views.
• Share wishlists via email or social media such as Facebook.
• Multi-currency and multi-language support.
• Integrations with SendGrid, Klaviyo, and Omnisend, plus JS and REST APIs.

Wishlist Hero’s customer reviews

Wishlist Hero is built for Shopify merchants who want to turn browsing into buying with wishlist functionality. Reviews highlight easy theme setup, guest wishlists, low-stock and price-drop email reminders, and social/email sharing. Merchants especially praise responsive, hands-on support that quickly fixes styling, script, and configuration issues, making it reliable for stores of any size.

“Recomendo. App intuitiva e fácil de configurar. Para uma fase inicial a versão gratuita é mais do que suficiente. Apenas existe um pequeno inconveniente, por vezes o botão desaparece nas páginas de coleção e é necessário reinstalar. ”

By Patrícia Lourenço – Nail Store (Portugal) – 2 years using Wishlist Hero

Swish (Wishlist King)

Swish, formerly Wishlist King, is a Shopify wishlist app built by Appmate. It lets customers save products across their whole shopping journey and buy when ready. The app is built for Shopify, so it meets Shopify’s highest standards for performance and design. Automated wishlist notifications nudge shoppers back at the right moment, helping stores recover lost sales. Swish integrates with any theme, so the wishlist matches your store’s look. The team offers free setup and customization on every plan. With Klaviyo, GA4, and Meta integrations plus advanced analytics, Swish suits growing brands that want a polished, high-converting wishlist experience.

What Tested Results

We added these points after testing this app hands-on.

• Built for Shopify, certified, meeting Shopify’s highest quality standards.
• Paid plans only, with a generous 30-day free trial.
• Shoppers can save items across their entire shopping journey.
• Advanced analytics and wishlist curation for deeper insight.
• Integrates with all themes to match your store’s design.
• Free setup and customization service included on every plan.
• Klaviyo, GA4, and Meta integrations available out of the box.
• Automated wishlist notifications help recover lost sales.
• Accounts are optional, so guests can save items without signing up.
• Existing wishlists can be migrated from other apps.
• Multi-language support for international stores.
• Actively maintained with a changelog of regular updates.

Swish’s customer reviews

Wishlist King (Swish) is built for Shopify merchants who want to let customers save products for later and turn that intent into sales. It offers “Save for Later” wishlists, seamless theme integration, custom styling, and Klaviyo integration for wishlist-based notifications. With responsive setup support and smooth performance across custom themes, it suits stores of any size aiming to boost engagement and recover interest.

“Amazing experience with the Swish team – they set up the app exactly the way we needed it. Thank you!

The app itself works great and has all the features we need, including Save for Later in the cart and Klaviyo support.”

By GPerformance (Slovakia ) – 24 days  using Swish

Wishlist by Square

Wishlist by Square is a free Shopify wishlist app built by Square Apps. It adds a one-click wishlist button near Add to Cart and works right out of the box. Shoppers can save products without creating an account, so nothing blocks them. Saved items are tracked automatically, and customers can add them to cart anytime from the wishlist page. The app is built for Shopify, meeting Shopify’s highest standards. Merchants can customize text, colors, icons, and placement to match their brand. Insights show saved products, wishlist value, and shopper interest. This helps stores understand demand and recover lost sales, all at no cost.

What Tested Results

We added these points after testing this app hands-on.

• Built for Shopify, certified, meeting Shopify’s highest standards.
• Completely free app, with no paid tier required.
• App backend available in 16 languages.
• One-click wishlist button placed near Add to Cart.
• Works without customer accounts and saves products automatically.
• Customers manage saved items and add to cart from the wishlist page.
• Customize text, colors, icons, and placement to match your brand.
• Insights on saved products, wishlist value, and shopper interest.
• Reviews and Trust support built into the app.
• Multi-language support in the app backend.
• Works out of the box with fast, simple setup.

Square’s customer reviews

Wishlist by Square is built for Shopify merchants who want to help shoppers save favorite products and return to buy later, without requiring customer login. It adds a customizable heart/wishlist icon across collection, product, and header sections, with easy setup, theme compatibility, and insights on most-saved products. Reviewers consistently praise fast, hands-on support for theme-specific fixes and customization. 

“I am very happy with this app !

Installation and setup are very simple. If you run into any difficulties, you can contact the support team via chat; they respond quickly and are very efficient.

That is exactly what I need when I am working on improving my website.”

By MARIEJEANNE (Japan) – 2 days using Square

How to Use Your Wishlist Without Wearing Out Its Welcome

A wishlist works best when your reminders feel helpful, not pushy. Send too many emails, and shoppers tune them out or unsubscribe. Save your nudges for real moments, like a genuine price drop or a restock. These messages arrive with a clear reason, so they feel timely and welcome.

Be honest with urgency too. Only show a “low stock” message when stock is truly low. Fake scarcity works once, and then it breaks trust for good. Used with care, a wishlist quietly recovers sales while keeping your shoppers happy.

Conclusion

Every day, interested shoppers leave your store without buying a thing. Many of them would return if you gave them an easy way to save what they love. That is exactly what the best Shopify wishlist apps do. They capture intent early, then bring shoppers back at the right moment.

The right app depends on your size and goals. Swym and Growave suit growing stores that want data and retention. Wishlist King offers a polished, custom feel, while Wishlist Hero and Smart Wishlist keep things simple and affordable. Whichever you pick, a wishlist app is one of the easiest ways to recover lost sales on Shopify.

Frequently Asked Questions

What is a Shopify wishlist app?

It is a tool that lets shoppers save products to buy later. It then reminds them with emails when prices drop or items restock. This helps you recover sales that would otherwise be lost.

Do wishlist apps work without customer accounts?

Yes. Most top apps, like Swym and Wishlist Hero, support guest wishlists. Shoppers can save items with no login, so you capture more interest.

Can a wishlist really reduce cart abandonment?

It can. A wishlist gives unsure shoppers a low-pressure way to save items. Timely restock and price-drop emails then bring them back to buy.

Should I use an app or custom code for my wishlist?

For most stores, an app is the better choice. It is faster to set up, more stable, and packed with email and analytics tools. Custom code is slower, more limited, and much harder to maintain.

Which Shopify wishlist app is best for a small store?

Wishlist Hero and Smart Wishlist are great for small stores. Both are affordable and offer easy setup with guest wishlists. You get core features without a high monthly cost.

Are wishlist apps hard to install?

No. Most install in minutes with no coding required. Several teams, like Wishlist King, even offer free setup help.