How to Start Your Print On Demand Business in 2023


Unlock the world of Print-on-Demand business – where dreams turn into reality! Embrace the fascination of launching your own venture without the hassle of fulfillment, inventory, or shipping worries. Experience the magic of Print-on-Demand companies that empower you to start with minimal startup costs and zero inventory maintenance.

Discover the secret to success with this ultimate guide on How to Start a Print On Demand Business and unleash your entrepreneurial spirit today! In case you guys are thinking that is print on demand worth it, then let me tell you a secret.

This year could be an exciting time to begin your POD business, as the market is also booming now that over 2.14 billion online shoppers are available. Till 2021, the global market for POD business was valued at USD 4.90 billion and it is expected to grow at a compound rate of between 26-28% i,e; $39-40 billion by 2030.

Since, now you’re familiar with its rising demand, let’s understand the step-by-step procedure for launching your Print on demand Business.


What is a Print On Demand Business, and How Does it Work?

Print-on-demand (POD) is a digital printing technology that enables the production of small quantities of printed materials, such as clothes, books, posters, or other promotional stuff, cost-effectively and efficiently. Print On Demand works by printing a copy of a product once it is ordered. Rather than producing large quantities in advance and storing them in a warehouse.

The process of POD typically involves using specialized digital printing equipment, which creates high-quality prints that can be customized according to the customer’s preferences. Once an order is received, the POD business companies start manufacturing and ship the item directly to the buyer, reducing the need for storage and inventory management.

POD business has become increasingly popular in recent years, particularly in the publishing industry, as it allows for the production of niche or self-published books without the need for large upfront investments. Additionally, POD can be used to establish personalized merchandise, such as T-shirts, mugs, mobile covers, and so on, with low overhead costs, making it an attractive option for small businesses or individuals who’re looking to monetize their creative ideas.

how does print on demand work

How to Start a Print On Demand Business in 2023.

As we have discussed, starting a POD business can be a worthwhile and rewarding adventure in 2023 To get started, first, you have to figure out the niche on which you have to work or the audience you want to cater to, such as a particular hobby or interest group. Next, generate designs that appeal to this market using graphic design software or even outsourcing to a designer.

Once your design is ready, find a supplier for your Print On Demand business that offers the products you want to sell. And, finally begin marketing your business through social media, online ads, and collaborations with the influencers in your niche. With a solid plan and execution, you can launch a successful POD business in 2023.

Let’s unpack the methods that will help you understand how to start and scale your POD business gradually.

Proper Prior Planning

Consider creating a POD business, if you’re seeking a fun and worthwhile business attempt. However, it’s crucial to plan all the stuff down such as carrying out in-depth market research, selecting a niche, and establishing an online store before you get started. This thorough planning will contribute to your success and help you increase your profits. Take your time to do it well, then embark on your entrepreneurial success journey.

Conducting Market Research

Well, this is the most crucial step, or you could say it’s the cornerstone step. This involves analyzing consumer trends, understanding your competition, and identifying popular products to sell. Some ways to conduct market research include:

  • Identifying the popular search terms and understanding the trends using Google Trends and Keyword Research Tools.
  • Analyzing your competition’s pricing strategy, the way they offer products, and their marketing strategies.
  • They are surveying potential customers to understand their needs and preferences. 
  • By conducting market research, you can identify gaps in the market and find ways to separate your business from your competition.

Deciding your Niche

Having a specialized market segment for particular products is the first and foremost step for the POD business. Creating a niche allows you to draw numerous benefits, such as increased profits, reduced competition, and lower advertising costs. Since you have completed the market research, the next step is to decide on a niche for your POD business. This will involve identifying a specific target audience, such as pet owners or sports enthusiasts or job professionals, and Housewives. This is called Deciding your niche.

You can create customized products as per the customer demands, this appeals to your target market and makes your business stand out from the rest. Having a niche makes it easier to grow an audience that becomes an asset. So, how can you find a profitable niche for your business?

  • If you want to know what will sell best in 2022, search it on “Google Search Bar” for those keywords. If you dig into the details, you might be able to spot the shaky mainstream trends at the moment.
  • Using Google Trends, while simultaneously evaluating different products. As a result of its capability to show search queries coming from a variety of countries and languages, Google Trends is a highly helpful tool that can rapidly determine the level of interest in any given subject.

Remember this thing: if you’re targeting everybody, it means that you’re targeting nobody, and that’s why picking a niche is so important.

Selecting a Printing Partner

Collaborating with a printing partner is an important decision for your business. Your customers will only select a partner that offers high-quality products, reliable refill services, and competitive pricing. It is impossible to overestimate the significance of this matter, as it is directly related to your reputation as an entrepreneur.

Let us understand some of the important factors to consider in order to become a preferable printing partner (when you’re selecting a printing partner for your business:)

  • Product selection and quality
  • Fulfillment services and turnaround time
  • Fees and pricing.
  • Integration with your online store and other tools

These are some of the few important factors that you must consider while selecting a reputable partner. You can also ensure that your products are of high quality and are delivered on time to your users.

Setting up an Online Store

Lastly, customers need to set up an online store where they can display their customized products and sell them effectively. This means choosing an eCommerce platform like Shopify or Magento and making the required changes to the design and layout of your store.

You’ll also need to connect your store to the fulfillment and payment gateway of your printing partner. An eCommerce development agency can help you with this process, by offering them their expertise in online store setup, payment gateway integration, and custom designs.

How much does it cost to start a Print on demand Business

Well, let’s be honest, whenever we plan to start any business, this thing first comes to mind and that’s why we are covering this thing. We are sure that this table will help you to understand how much expense there would be.

CostDescriptionEstimated Expense
Print-on-demand PlatformThe platform you will use to sell all your products $29-$99 per Month
Domain NameThe address of your Online store$14-$15 per Month
Web HostingService that stores your website files and makes them accessible to users.$5-$10 per Month
Product DesignsThe artwork that you will use on your products$0-$100+ per design.
Shipping FeesExpense of Shipping your products to customers.It generally varies depending on the weight and size of the product along with shipping destination.
MarketingCost of promoting your business and driving traffic to your site.It varies on the marketing channels you use.

Now, let’s discuss the total expense and we have come up with the two categories. 

Low-End: $50-$100 per month

High-End: $200-$500+ per month

Although, this is not the final expense as there is huge possibility that it can cost little less from the estimation or little more. As, you need to take care of other expenses such as, Staffing, Utility Expense, Software and many more.

Designing Custom Products for Your Print On Demand Business

Since your clients are relying on you to make their products look elegant, so whoever the customer is visiting the site they buy those products. But, what if they don’t have visually appealing products? This is where an expert product designer, that is both aesthetically pleasing and functional, ensures that your customer products would stand out from the competition. 

“Color does not add a pleasant quality to design – it reinforces it” – Pierre Bonnard

Selecting the Products to Sell

The first step in designing products for your POD business is to select the products you want to sell. Here, you have to decide whether to serve the masses by selling things like mugs, mobile covers, and t-shirts or one can go to an even more specific market.

That is why conducting market research is very critical in defining the gaps in the market and understanding the preferences. And, that’s why it becomes equally important to select the products which are in demand and it should appeal to your audience as well. There are some of the common products for your POD businesses include:

  • Apparel, including t-shirts, hoodies, hats, etc.
  • Home goods, such as mugs, pillows, and towels.
  • Accessories, including phone cases, tote bags, and jewelry.
  • By selecting the right products to sell, you can attract your target audience and build products that resonate with your users.

It’s important to remember that the marketplace’s or e-commerce platform’s terms and conditions must be met for your product to be accepted. You should also review the advertising policies of social media networks to see what kinds of things you can promote there. 

Designing Product Templates

Once your customers have selected the products to sell, the next step is to provide them with design product templates. These templates serve as a base for your customers to customize their products with their text, designs, and images. Having a skilled product designer will help you to create templates that are visually appealing and easy to navigate. Some of the tips which product templates include:-

  • Keeping the design simple and easy to customize
  • Using high-quality images and graphics.
  • Providing clear instructions for customization
  • By designing effective product templates, you can make it easy for your customer to create personalized products that they’ll love. 

Creating Product Mockups

After designing the product templates, the next step is to develop product mockups. The mockups would allow your customers to see what the final product would look like before it goes live on your e-commerce site. It’s also become necessary as it will enable you to make all the necessary changes before the product is available for purchase.

That’s why having an Excellent Product Designer Extension will help you to create realistic and visually stunning product mockups that will give your clients a clear idea of what to expect. Product Designer application is having all the required tools that would help you to create high-quality product mockups which eventually going to make your customer’s product stand out. Here are some tools for creating product mockups includes:

  • Photoshop Templates
  • Online Mockup Generators
  • By creating attractive and realistic product mockups, you can give your users a clear idea of what their customized products will look like.

Finalizing Designs

Here’s the final step, once you have chosen the products to sell, designed product templates, and created product mockups, the final step is to finalize the designs. This would involve making any sort of necessary tweaks and adjustments required to make sure that your final product is both visually appealing and functional.

Our product designer would support you to finalize the designs that make your client’s products stand out from the competition and generate more sales. Some of the tips for finalizing the designs include:

  • Checking for copyright infringement or offensive content
  • Offering feedback to customers to ensure their satisfaction
  • Ensuring that designs are high-resolution and print-ready.
  • By finalizing designs, you can ensure that your Designer POD products meet your quality standards and exceed your customer’s expectations.

In conclusion, designing products that can sell is a crucial part of eCommerce development. By selecting the right products to sell, designing product templates, creating product mockups, and finalizing the designs.

You can help your clients increase their online sales and grow their businesses. While integrating our Product Designer, you could have the confidence that your client’s products will be both visually appealing and functional, ensuring their success in the competitive world of eCommerce.

How to market your Print On Demand Business?

After understanding what is a POD business and finalizing all the designing parts of the product. Now, it’s time to reach out to people and market your products. And, in order to carry out that, there are certain steps to gain traction in the store. A few of them are given below:-

Marketing and Promotion

After designing your products, the next step is to market and promote your business to your target audience. In this section, we will discuss the key steps which are involved in marketing and promoting your Designer POD business, including identifying your target audience, developing a strong marketing strategy, using social media for promotion, implementing SEO strategies, and running paid ads. 

Identifying Your Target Audience

Since this is the first step in marketing your POD business to identify your target audience, this involves understanding the demographics, interests, and behaviors of your potential customers. By specifying your target audience, you can customize your marketing messages and promotions to resonate with their needs and preferences. Also, analyzing your website and social media analytics also provide you valuable insights into your audience demographics and behavior. 

Developing Your Marketing Strategy

Once you’ve figured out your target audience, the next step is to develop a marketing strategy. This will involve outlining the tactics and channels you will use to reach and engage with your target audiences, such as email marketing, partnership with influencers, or content marketing.

By developing a clear marketing strategy, you can maximize the effectiveness of your marketing efforts and drive sales for your POD business. So before developing your marketing strategy, make sure to consider the resources and budget you have available, and focus on creating a cohesive and consistent brand experience across all the channels. 

Using Social Media for Promotion

Social Media could be a powerful tool for promoting your Print On Demand business. By creating engaging content, building a strong following, and leveraging social media advertising. You can reach a large and engaged audience as well. Platforms such as Facebook, Instagram, Linkedin, Twitter, and so on. They would allow you to share your brand messaging and content with the audience. 

Also, don’t forget to use hashtags and relevant keywords to increase your visibility, and engage with your followers by responding to the comments and the messages. Let us share a few tips, that could help you to understand, how you should use your Social Media for promotion;

  • Posting Regular Updates and Promotions.
  • Engaging with your Audience through comments and Direct messages
  • Running Targeted ads to reach a new audience.

Implementing SEO Strategies

Search Engine Optimization (SEO) will help your Print On Demand business to rank higher in the search results and helps to attract more and more organic traffic. By optimizing your website’s content, structure, and metadata for the relevant keywords you will be able to rank higher in the Search Engine Results Pages (SERP). Some of the essential tips which are required to implement SEO strategies are as follows:

  • Conducting the Keyword Research to Identify the Relevant Terms
  • Optimizing your website’s title tags, Meta Descriptions, Headings, and subheadings.
  • Creating high-quality and relevant content that targets specific keywords.

Running Paid Ads

I know that you’re familiar with a quote like “Slow and Steady wins the Race” but when it comes to running your POD business it doesn’t perfectly fit out there. For those who’re starting their POD business, it might not be possible to gain real traction right at the moment, and might have trouble getting people to check out your latest product or promotion at first.

So, if you want to get rid of this problem, paid advertising might be just what you need. With tools like Facebook Ads, and Google Ads. You can easily reach your specific audience and get more and more people into your business.

To get the most out of your paid advertising campaigns, it’s also become important to define your target audience and set clear goals for your campaigns. This will help you to craft messaging and select targeting options that will resonate with your audience and drive more conversions. 

In addition, testing the different ad formats, targeting options, and messaging can help you to optimize your campaigns over time and you will be able to figure out what works best for your business. 

Don’t let your Print On Demand Business get missing in the crowded online marketplace. With the help of paid advertising, you will be able to stand and drive the traffic and sales you need to succeed. 

With the right approach and execution, your marketing and promotion efforts can drive growth and bring success to your business. 

Streamlining Sales and Fulfillment for POD Business

As your company expands, you will be responsible for managing customer orders and fulfilling those orders. This would also include the printing and delivering of products, the management of inventory, and the handling of inquiries from customer service. By integrating your store with the tools and services offered by third parties, an eCommerce development agency may assist you in streamlining the sales and fulfillment processes of your business.

Handling Customer Orders

Regarding sales and fulfillment for your Print-on-demand business, handling customer orders becomes quite a critical component. Making sure of having a smooth and efficient ordering process can help you to build trust with your customers and drive the report business. 

Consider putting in place a customer-friendly order management system that is both easy to use and intuitive, so that consumers can place and monitor their orders with minimal effort. Providing multiple payment options, and offering clear and transparent pricing and shipping information avoids any confusion or surprises.

Printing and Shipping Products

Once orders are placed, printing and shipping products are the next steps in the fulfillment process. Whether you’re producing custom products or reselling third-party products, it is also really important to have reliable and efficient printing and shopping processes in place. 

Consider partnering with a trusted fulfillment provider or investing in your printing and shipping partner to ensure timely and high-quality order fulfillment. Monitor and optimize your process regularly to minimize errors and delays, and it must offer clear and timely communications with your customers regarding the order status and shipping updates.

Managing Inventory

Having effective inventory management is essential for ensuring that you have the products which you need to fulfill the customer orders, while also minimizing excess inventory and associated costs. Consider implementing strong inventory management systems that allow you to track stock levels, monitor demand, and forecast future needs.

By staying on top of your inventory levels and needs, you could avoid stock out and overstock, while also optimizing your product offerings and pricing strategies to better align with customer demand.

Handling Customer Service

Finally, strong customer service is the key to building loyalty and driving repeat customers for your Print on demand business. Make sure that you have a dedicated and responsive customer service dynamic team that can quickly and effectively address any sort of questions, concerns, or issues that would arise. 

Consider implementing a ticket system or chat system integration that would allow the customer to easily submit and track their inquiries, and provide clear and detailed FAQs and documentation to help the customers find the information they need on their own. 

In conclusion, by prioritizing efficient order management, reliable printing and shipping, effective inventory management, and strong customer service, you will be able to scale your Print-on-demand business.

It will ensure a smooth and satisfying sales and fulfillment experience for your customer. With the right approach and execution, you can build a loyal customer base and drive long-term growth and success for your business.

Scaling your Print-on- demand Business: Strategies for Growth and Success

As your business continues to grow, you may want to expand your product line and create brand loyalty. This can involve developing new products, improving your customer experience, and outsourcing certain tasks to free up your time. From expanding your product line to improving customer experience, there are a variety of strategies you can use to drive growth and build long-term success for your business.

To receive success in your business, you must collaborate with an eCommerce development agency, they will support you in scaling your business, by offering ongoing support, and expertise such as website maintenance, design updates, optimizing your website speed, and much more. 

Analyzing Business Growth

Before you can effectively scale your business, it is important to have a clear understanding of your current business performance and growth potential. Consider analyzing the key metrics such as sales, customer acquisition cost, and customer lifetime value to identify areas of strength and opportunity for improvement. 

Once you have got a clear understanding of your business’s growth trajectory, you can begin to develop a plan for scaling your operations sustainably and strategically.

Expanding Product Line

One of the effective ways to scale your Print-on-demand business is to expand your product line to meet the changing needs and preferences of your customers. Consider conducting market research to identify the potential product offerings that would align with your brand and the customer base, and invest in product development and testing to ensure quality and appeal. 

Expanding your product line can help you to attract new customers, increase sales from existing customers, and build brand loyalty over time. 

Creating Brand Loyalty

Speaking of brand loyalty, building a loyal customer base is another key strategy for scaling your Print-on-demand Business. Consider investing in targeted marketing campaigns, personalized communication, and loyalty programs to reward and retain all your valuable customers.

By creating a strong brand identity and cultivating a loyal customer base, you can generate repeatable business that will drive growth for your business.

Improving Customer Experience

An effective customer experience is essential for attracting and retaining customers and ultimately driving the growth of your business. Consider investing in user experience research and testing, optimizing your website and checkout process and minimizing friction, and increasing conversion rates. 

In addition, offering timely and responsive customer service, offering clear and transparent pricing, and shipping information, and providing detailed product information can help to build trust and satisfaction with your customers.

Outsourcing Tasks

Finally, as your eCommerce business grows and expands, you may find that it becomes increasingly difficult to manage all the aspects of your operations in-house. Consider outsourcing tasks such as customer service, fulfillment, and marketing to trusted third-party providers that could help you to streamline and scale all your operations.

By outsourcing tasks that are outside your core competencies, you can free up time and resources to focus on strategic growth initiatives and ensure that your business remains agile and competitive in the dynamic eCommerce landscape.

Lastly, scaling your e-commerce business requires a combination of strategic planning, investment in the key areas of growth, and a commitment to offering an exceptional customer experience and value. By following these strategies and adapting to the changing needs of your business and customers. You can build a successful and sustainable eCommerce business that would drive growth and deliver long-term success.

Best Print-On-Demand Services for Developing Custom Products

Looking to create your unique products without worrying about inventory or shipping? Print-on-demand services can be a game-changer! But with so many options out there, it’s important to choose wisely based on your specific needs. Whether you’re creating custom t-shirts or selling art prints, consider factors like shipping destinations and retail prices before selecting what is the best print-on-demand company. But with a little research, you’ll be well on your way to turning your creative vision into a reality!

  1. SetuBridge Product Designer

If you run an online store and want to give your consumers a chance to design and purchase truly one-of-a-kind things, then this custom product design app is for you. It makes it simple for your customers to create unique designs for a wide variety of products, such as t-shirts, mugs, phone covers, shoes, and more. 

Since the product customizer apps now come with multiple design options that allow their users to upload images, add text, colors, patterns, clip art, and fonts as well. The main highlighting part of our product design studio will allow the users to design anywhere on the product rather than a specific design area.

  1. Printful

Well, Printful is one of the most demanded print-on-demand companies out there available in the market. It provides more than 220 different products with a range of printing solutions, such as direct-to-garment, cut-and-sew, sublimation, as well as embroidery.

You could also add custom tags as well into your products which include stickers as well. With the help of the Printful mockup generator, customization becomes much easier. And, the best part is that it integrates with almost all the major platforms such as Shopify, Etsy, and much more.

  1. Printify 

Printify offers access to an extensive network of print-on-demand suppliers around the world. As a result, you can select the best supplier around the world with ease for fast and cost-effective shipping. Even though, the Shipping Times and the product quality will vary depending on the supplier you choose. 

This Print-on-demand company enables businesses to customize more than 300 products in many ways, which includes embroidery, sublimation, and direct-to-garment printing. The highlighting part for this is that Printify offers Premium and Enterprise plans that offer significant discounts for all kinds of Print-on-demand businesses.

  1. CustomCat

CustomCat is a US-based company that helps you seamlessly create and sell unique products from the images you upload and publish to your store. CustomCat is a quick and reliable print-on-demand fulfillment partner that helps you to eliminate the need for physical inventory. This print-on-demand shop offers a few printing options, such as direct-to-garment, 3-D dye infusion, and sublimation. 

CustomCat also offers as one-of the largest print-on-demand merchandise catalogs which are available- so it could be a perfect fit for you if you’re looking for some unique print-on-demand products. Another good part is that it includes activewear and DIGISOFT printsoft technology

  1. SPOD

Well, SPOD is one of the fastest print-on-demand companies out there, as they ship in a 48-hours, and half of our orders they shipped within 24 hours. It allows users to upload their designs or create their own with the help of a FREE graphic library and start selling, printing, and dropshipping on Shopify. 

While having an experience of 20+ years, SPOD offers many different printing options which include digital direct, laser transfer, special flex, and sublimation. They offer a product range of more than 200+ items. You can also enable the option so that costumes can customize the products with their own designs and images. 


Are you looking to start your eCommerce business in 2023, but don’t want to deal with the inventory and shipping headaches? Print-on-demand might be the perfect solution! By following the steps outlined in this blog and partnering with an eCommerce development agency, you could set up your successful and profitable POD business. 

Remember to stay focused on your niche, you must offer them high-quality products and customer service and continually adapt to the changing market trends. With the potential to reach customers worldwide and minimal upfront costs, print-on-demand is an exciting opportunity for entrepreneurs. 

Good Luck!