Top 5 Shopify Popup & Spin-to-Win Apps to Grow Your Email List

It is Monday morning. You open Shopify Analytics and see 2,000 visitors from last week. Eleven bought something. The rest left, and you cannot reach a single one of them.

That gap is the most expensive thing in a small store. Ads bring people in once. An email list brings them back for free. And most shoppers leave before paying anyway, since the average cart abandonment rate sits at 70.22%.

A popup is the cheapest patch for that leak. But a plain “join our newsletter” box is easy to scroll past. Across 1.24 billion popup displays, the average email popup converted 2.1% of visitors. Popups using a spin-the-wheel format converted at 3.5%, against 2.0% without one.

So the real question is which Shopify popup app fits your situation. Here are five, and the problem each one solves.

Key Takeaways

• Gamified popups roughly double signup rates over static email popups. That makes spin-to-win the fastest lever for Shopify list growth.
• Pick your popup app by its billing meter, not its feature list. Subscribers, pageviews, impressions, and visitors behave very differently at scale.
• Wheelify suits wheel-first campaigns. SendWILL suits stores with no email tool. OptiMonk suits optimisation. Wheelio suits format rotation. Poptin suits multi-popup setups.
• Delay the popup 6 to 10 seconds, target it by page, and always include mobile.
• Protect margin with an anti-cheat rule, honest odds, and a capped top prize.
• Measure revenue per subscriber before you scale the campaign.

The 5 apps at a glance

• Attrac Popup, Announcement Bar – Best for stores that want bars, banners, and email popups in one built-for-Shopify app.
• Pop Convert ‑ Pop Ups, Banners – Best for merchants who want a spin-to-win wheel and A/B testing to grow signups.
• CWILL Popup Email Marketing – Best for stores wanting popups and full email automation together, free to start.
• Poptin Exit Popup Email Pop Up – Best for teams that run popups across multiple platforms, not just Shopify.
• Email PopUp & Pop Up Discount – Best for stores that want a free, simple spin-to-win and discount popup toolkit.

Top 5 Shopify Popup & Spin-to-Win Apps to Grow Your Email List

“All apps personally tested by our Shopify Team”

1 – Attrac Popup, Announcement Bar

Attrac Popup, Announcement Bar, by AppHero, is a built-for-Shopify app for on-site marketing. It brings bars, banners, and popups together in one clean dashboard. You can grow your email list with opt-in popups, header signup forms, and exit-intent windows.

The app also runs upsell and cross-sell campaigns that lift average order value. Top bar types include multi-announcement, countdown timer, and free shipping bars. Embedded banners show store alerts on product pages and in the cart drawer. Detailed analytics and audience targeting help you reach the right visitor.

What Tested Results

• Free plan available with 1,500 impressions per month.
• App backend available in 6 languages.
• Top bar types: multi-announcement, countdown timer, and free shipping bars.
• Opt-in, discount, and free shipping popups grow your email list.
• Header signup forms and exit-intent windows capture leaving visitors.
• Upsell and cross-sell campaigns lift average order value.
• Embedded banners show alerts on product pages and the cart drawer.
• Page, domain, device, and audience targeting for precise campaigns.
• Integrates with Mailchimp, Klaviyo, Omnisend, and PageFly.

2 – Pop Convert ‑ Pop Ups, Banners

Pop Convert ‑ Pop Ups, Banners, by CartKit, is a Built for Shopify app for lead capture. It helps you grow your email list with popups, rolling banners, and spin wheels. You can trigger popups on exit intent, geo-location, and custom page URLs.

The app includes 250+ templates, so you never start from scratch. A/B testing lets you test versions and optimize campaigns for more signups. It supports many formats, including image popups, fullscreen, slide-in, side panel, and video. Email automations and marketing integrations round out the toolkit.

What Tested Results

• Free plan available for 1,000 unique visitors and 50 subscribers per month.
• Grow your list with popups, rolling banners, and spin wheels.
• Trigger popups on exit intent, geolocation, and custom URLs.
• A/B test versions to optimize campaigns for more signups.
• Browse and customize 250+ templates for a fast start.
• Many formats: image, fullscreen, slide-in, side panel, and video.
• Email automations plus marketing and social-proof integrations.
• Fast, reliable performance for every device at global scale.

3 – CWILL Popup Email Marketing

CWILL Popup Email Marketing, by CWILL, is a Built for Shopify app for email growth. Formerly known as EcomSend, it captures emails with popups, signup forms, and spin-the-wheel games. Exit-intent popups catch visitors before they leave your store.

Beyond capture, it sends full email campaigns with a drag-and-drop editor and templates. You can automate welcome emails, cart recovery, discount alerts, and win-back flows. The free plan includes unlimited popup views and stored contacts. It works with Klaviyo, Mailchimp, SMSBump, and Privy, and supports 23 languages.

What Tested Results

• Free plan with 30 new subscribers and 1,000 marketing emails per month.
• App backend available in 23 languages.
• Unlimited popup views, widgets, and stored contacts.
• Grow your list with popups, signup forms, exit intent, and spin the wheel.
• Build email campaigns with a drag-and-drop editor and templates.
• Automate welcome, cart recovery, discount alerts, and win-back emails.
• Custom sending domain and multi-language email templates.
• Popup discounts drive sales, with Klaviyo, Mailchimp, SMSBump, and Privy.
• Changelog: actively maintained with frequent updates.

4 – Poptin Exit Popup Email Pop Up

Poptin Exit Popup Email Pop Up, by Poptin, is a no-code popup and forms platform. It helps you grow your email list with exit-intent popups, email popups, and opt-ins. A spin-the-wheel game turns lead capture into a fun, gamified moment.

You can build announcement bars, popup messages, and email forms without any code. Smart triggers and targeting rules help you convert quality leads at the right time. A/B testing and analytics show what works, so you can improve results. Poptin connects newsletter popups and sticky bars to your email and CRM tools. It also works beyond Shopify, on your own platform, with sub-accounts for teams.

What Tested Results

• Free plan for 1,000 visitors per month, around 3,000 pageviews, and 1 domain.
• Exit-intent popups, email popups, coupon popups, opt-ins, and spin the wheel.
• No-code popup maker builds announcement bars, messages, and forms.
• Smart triggers and targeting rules help convert quality leads.
• A/B testing and analytics help you improve popup results.
• Connect newsletter popups and sticky bars to your email or CRM.
• Works beyond Shopify, on your own platform too.
• Sub-accounts and users suit agencies and teams.
• Changelog: actively maintained with regular updates.

5 – Email PopUp & Pop Up Discount

Email PopUp & Pop Up Discount, by Hoppy Apps, is a free all-in-one popup app. It helps you collect emails and build lists to promote your sales and offers. A spin-the-wheel popup gamifies lead capture and makes signing up fun.

Discount popups let you offer deals, including volume discounts, while collecting emails. Countdown popups add urgency and FOMO to nudge faster purchases. Upsell popups promote products to lift order value at key moments. Popups sync with Klaviyo, Mailchimp, and Shopify Email, with double opt-in support.

What Tested Results

• Free app with no paid tier required.
• Spin-the-wheel popups gamify lead capture and promote sales.
• Email popups collect addresses and build your marketing list.
• Discount popups offer deals, including volume discounts, while capturing emails.
• Countdown popups add urgency and FOMO to boost sales.
• Upsell popups promote products to lift average order value.
• Exit-intent popups help reduce cart abandonment.
• Syncs with Klaviyo, Mailchimp, and Shopify Email, with double opt-in.

Comparison of Top 5 Shopify Popup & Spin-to-Win Apps

App (Company)	Free Plan	Spin-to-Win	Email Automation	Templates / Targeting
Attrac Popup, Announcement Bar by AppHero	Free plan (1,500 impressions/mo)	—	—	Page, domain, device, audience targeting
Pop Convert ‑ Pop Ups, Banners by CartKit	Free plan (1,000 visitors/mo)	Yes	Yes	250+ templates
CWILL Popup Email Marketing by CWILL	Free plan (30 subs/mo)	Yes	Yes	Email templates + targeting
Poptin Exit Popup Email Pop Up by Poptin	Free plan (1,000 visitors/mo)	Yes	Autoresponder	Triggers & targeting rules
Email PopUp & Pop Up Discount by Hoppy Apps	Free app	Yes	—	Smart triggers & targeting

What is a spin-to-win popup?

A spin-to-win popup is an email capture form shaped like a prize wheel. The shopper enters an email, spins, and lands on a discount, free shipping, or a gift. The code arrives on screen and by email. The address flows into your Shopify customer list or your email tool.

Why the wheel beats a plain signup box

A box that says “get 10% off” tells the shopper the ending before they start. Nothing is left to find out. A wheel withholds the outcome, and an unresolved outcome holds attention. That is the whole mechanism.

The second effect is smaller but stronger. Once someone taps spin, they have already started. Finishing feels natural, so typing an email becomes part of a game. The offer still matters too, because popups with a discount converted at 2.4% against 1.7% with no incentive.

Where to place it on your store

• Match the page. URL-targeted popups converted at 2.4% versus 2.0% sitewide.
• Home and collection pages suit new visitors best. Keep the checkout path clean.
• Never restrict it to desktop. Desktop-only popups converted at 1.4%, mobile-inclusive ones at 2.2%.

When to trigger it

• Wait 6 to 10 seconds. That window converted at 2.4%, while instant popups sat at 1.9%.
• For list growth, use scroll and page-count triggers. Exit intent averaged 1.8%, so save it for cart recovery.
• Run the wheel hardest around real moments: a product drop, a clearance, or BFCM week.

Guardrails: when a spin-to-win popup hurts you

This format is not free money. Used badly, it costs more than skipping it.

• Keep the odds honest. Every slice you display should be genuinely winnable.
• Cap the top prize at a margin you can absorb repeatedly. A busy week will hand it out often.
• Hide the popup from logged-in customers and anyone who subscribed in the last 30 days.
• Keep it to one to three fields. Conversion dropped to 1.5% at four fields and 1.4% at five.
• Skip the reflex countdown timer. Popups with a countdown converted at 1.9% against 2.1% without one. Use urgency only when a deadline is real.
• Judge the campaign on revenue per subscriber after 60 days, not on signup count.

Choosing your Shopify popup app

Every app here will put a spin-to-win popup on your store this afternoon. The one that still fits in twelve months is the one that matches how your store grows.

So work backwards. Check your monthly visitors, your pages per session, and your current list growth. Pick the app whose meter rewards that shape. Then set a 6 to 10-second delay, keep one field, and review revenue per subscriber in 60 days.

FAQs

Do spin-to-win popups slow down my Shopify store?

Modern popup apps load after your theme, so the impact is usually small. Apps with the Built for Shopify badge, such as Wheelify and SendWILL, are reviewed against Shopify performance standards. Test your product page speed before and after installing.

What discount should the wheel give away?

Start with a spread that averages close to your normal welcome offer. Free shipping, 5%, 10%, and one 20% slice works well. Weight the odds so the biggest prize is rare but genuinely winnable.

Will a spin-to-win popup only attract discount hunters?

Some subscribers will be deal-driven, which is true of any discount offer. The way to know is revenue per subscriber over 60 days. If that number holds up against your other channels, the list is healthy.

Can I use these popup apps with Klaviyo or Mailchimp?

Yes. Wheelify, OptiMonk, Wheelio, and Poptin all pass subscribers into major email platforms. SendWILL syncs to Shopify customers as well as Klaviyo and Mailchimp. Connect the integration before launch so early signups are not stranded.

Is a free popup app good enough to start?

For most new stores, yes. Poptin covers 1,000 visitors with every popup type, and OptiMonk includes all features up to 10,000 pageviews. Upgrade when traffic forces the move, not before.

How often should I change my spin-to-win popup?

Refresh the offer or format every quarter. Move sooner if the signup rate drops while traffic holds steady. Returning visitors stop noticing anything that never changes.