How to deal with out of stock products, 8 ways to avoid losing your sales

How to deal with out of stock item, 6 ways to avoid losing your sales

Reading Time: 4 min

One of the most irritating things for your customer is to find out that the product they want is out of stock. The fact that you are selling items means that people visit your site. When they find out that certain products are not available, they leave.

If a product is important to them, there is a good chance they’ll go to a competitor’s website and buy the item there instead. To avoid losing customers and sales due to out-of-stock items, consider these 6 proven methods to reduce dropouts and increase sales.

1. Let product pages reflect the availability

Product out of stock is a common problem for e-commerce stores. It can be frustrating for customers, and it can be difficult to keep track of which products are available and which aren’t. But there are ways to deal with this problem if you know what to look for.

When a product is out of stock, there are the things you need to do:

  • Make sure that your website reflects an “out of stock” message when a product isn’t in stock. This should happen automatically if you’ve set up your inventory properly – but if not, it’s worth checking your settings so that the site will let customers know when something isn’t available.

You can also alert yourself with the help of the Magento 2 out of stock notification extension. That way you can know when your products are going out of stock.

2. Let customers know when the product is back in stock

The first thing you’ll want to do is make sure each product has a “back in stock” date. If it doesn’t have one yet, add one! This will help you keep track of when your next shipment of the product should arrive.

If your inventory management system allows you to set up alerts based on inventory levels, set up an alert for when your back-in-stock date comes around. That way when you get an alert saying that your back in stock date has arrived or is close enough to arrive that it’s worth restocking the product you’ll know immediately so you can take steps toward restocking it.

Also, run a back in stock notification campaign with the help of Magento 2 back in stock notification to notify customers when items return so they can be purchased again. That way you can retain customers to a great extent.

Also read: What is Quick Order and Why does it matter in the e-commerce business?

3. Allow pre-ordering of out of stock items

You should allow pre-ordering of out of stock items because it will help you build a better relationship with your customers.

This will allow customers to secure their place in line while they wait for the product to get back in stock. They’ll feel more confident about making a purchase because they won’t have to worry about losing their spot in line if someone else purchases the item before them. This also allows you to start collecting payment for an order that won’t ship until after the item comes back in stock.

This will make people feel valued and appreciated by your company and that’s an excellent way to start building customer loyalty.

4. Offer similar products

When you’re dealing with out-of-stock products, the best thing to do is to offer similar products.

If you’re trying to reach a customer and they can’t find what they’re looking for, they’ll be frustrated. You don’t want your customers to feel like they’ve wasted their time trying to buy your product. You need to offer them something that’s similar, but also different enough that it can fill their needs as well.

If you could make a recommendation for something else that would work for them, then you can help them out without having to worry about losing potential sales.

5. Use a waiting list feature

When a product is out of stock, you can create a waiting list for that product. This means that any customers who purchase the item will be added to a queue, which will be updated every time an item is restocked. You can then prioritize your customers based on their position in the queue so that you’re always making sure your most loyal customers get first dibs on the product.

The waiting list allows you to set up automatic notifications for each customer when they are moved into their new position in the queue so if a customer buys an item and gets bumped up to number three, they’ll receive an email letting them know they can expect it within the next few days!

6. Showcase customer reviews and ratings on product pages

But we wouldn’t recommend hiding your out-of-stock products. In fact, if you do that, you might lose more customers than you’d expect. Here’s why:

1) It’s better, to be honest about what’s available than to make up excuses for why an item is sold out. Customers appreciate honesty and transparency, especially when it comes to their hard-earned money.

2) If an item is sold out but still available from another retailer, let your customers know about that too! If a customer feels like they’re getting the best deal on the internet for a particular item, they’ll probably stick around and continue shopping with you even if that means buying something else instead of what they originally wanted.

3) Finally, consider showcasing customer reviews and ratings on product pages for out-of-stock items even if they aren’t available right now. This helps customers get a sense of what other people thought about an item before they buy it themselves 


Each one of these different strategies can help you deal with an out of stock situation on your product page. Not every strategy will fit every situation, but having various options to choose from will ensure that you’ll be able to get all your customers their products as soon as possible.

And with this list in mind, you should be able to avoid the common pitfalls and problems with out of stock products and avoid losing any sales whatsoever.

Age verification software for website

Age Verification for eCommerce: A Complete Guide

Reading Time: 4 min

Let’s bust some myths. Many believe that age-restricted products are not as profitable compared to open for all products. But that’s just wrong. Why? Even though buyers are restricted to a specific age group, it appeals to a huge chunk of shoppers.

With the regulating authorities having trust issues on local stores to sell age-restricted products online. eCommerce stores are in a great position to leverage this opportunity. With the help of Magento 2 Age Verification. Online stores can follow norms and improve sales.

Want to know more? Here are 6 pointers that will brief you on age verification. Just read on!

1. What’s Magento 2 age verification?

When you’re selling age-restricted products like 18+ films, vapes, and drugs like cannabis. You’re supposed to follow strict steps and norms proposed by authorities. And you must adhere to it. If not, then you’ll be inviting a heavy penalty to your brand.

The main concern is that the products should not be purchased by some minors. And these days, cliché age verification pop-ups don’t work. It’s like closing a window but not a gate.

So, what’s the solution? With the help of technology. We can filter shoppers. Magento 2 age verification popup extension is one such solution. Shoppers can’t just bypass this one by clicking on “yes”.

Such extensions are acceptable by the norms. And you can focus on selling 18+ products without worrying about underage buyers sneaking on your product.

2. Why does it concern you?

When age-restricted products like 18+ games, films, and comics are sold to minors, then it can have a negative impact on their mental as well as physical health. 

Why is avoiding age verification bad for businesses?

  • New laws are introduced and age gates are a thing of past
  • You are staking your brand value and inviting heavy penalties
  • Stores are vulnerable to further sanctions if you’re not following the norms
  • You are prone to frauds

Hence, to avoid all this hassle. Owners are integrating their eCommerce stores with virtual verification software like Magento 2 age verification extension. This also helps in avoiding frauds and chargebacks.

3. Some laws that e-commerce stores should know

There are regulations set by different states through the USA and other countries in Europe.

Following are some Age verification laws that you should know if you’re selling vaping products online:

  • GDPR: General Data Protection Regulation
  • PAS 1296: Publicly Available Specification – It focuses on Online Age Checking
  • AVPA: Age Verification Providers Association – Works to enhance Code Of Conduct

Now, let’s see what type of age restrictions are laid out in countries like the US and UK.

Age verification is required in the UK

From October 1, 2015. Law makes declared regulations to avoid adverse effects of products like tobacco, e-cigarettes, or e-liquids for minors. They’ve introduced serious penalties for sellers who defy the law.

Age verification is required in the US

Retailers who sell Electronic Nicotine Delivery Products (ENDS) will face regulations from the Food and Drug Administration (FDA). The law intends to prevent the sale of alcohol, various vape products, and tobacco to below 18 age groups.

Canada’s Age Verification Update

After the Cannabis Act was introduced in 2019. Retailers have been informed to improve age verification for specific products. As simple age gates won’t work. Along with it, they’ve set a heavy penalty of upto $5,000,000 and imprisonment for offenders.

Age Restriction for France

Stores that sell spirits, alcohol, knives, etc are not supposed to be sold to minors. Except for some cases where there’s authorization as per norms. Also, there’s no direct regulation for the sale of tobacco products but it’s prohibited to market or sell products while showcasing intent.

Age restricted products

4. Some Popular Age-Restricted Products In The US

Want to know which products are regulated in a country like the US? Let’s Take a peek:

  • Knives and crossbows (Depends on the state)
  • 21+ : Alcohol | Cigarettes | e-Cigarettes | Vape
  • 17+ : R-rated Movies | Dating apps (State dependent)
  • 18 to 21+ : Guns (Depends on the type of gun)
  • 18+ : Aerosol paint | Some shaving razors | Lottery tickets

5. Age Verification Popup Extension

To avoid trouble with authorities. Businesses are integrating their website with age verification.

There are two methods to do it. 

  1. Store managers themselves manage web development. This method is good for the long run. But it’s a hassle as they need to learn and do it themselves.
  2. Hire experts who specialize in such issues and get personalized.

Trouble handling age verification? No need to worry! We got your back. With our robust Magento Age Verification extension. You can manage, customize, and place age gates on the homepage, CMS, cart, and product pages. This will enable you to verify the age of visitors.

There won’t be any annoying prompts once verified. Also, you will have all the freedom to add custom touch into your pop-ups in the form of designs, templates, color, and content. Our product is the best fit for businesses that face difficulty in implementing age verification norms.

The extension can be integrated with your eCommerce store. It’s 100% responsive with mobile devices. The best one you can find in the industry!

6. Benefits Of Setting Age Verification?

Age verification is necessary. Beyond doubt. The reasons are pretty obvious. If you want to showcase your credibility and protect industry standards, then age verification is a must. Also, it helps you avoid warning letters, fines, and shutdowns from regulating authorities like FDA.

From the perspective of shoppers. Magento Age verification is a sign of credibility. It will help you build trust among fellow customers.

#We Conclude here!

We’ve taken a tour of age verification that would help your store stay away from unnecessary regulations and penalties. If you have any further queries, be sure to comment or hit us up. We will be glad to help you out.

Take your e-commerce business to the next level with Magento’s best-in-market solutions. 

website spam customer protection guide

How do I protect my website from spam?

Reading Time: 4 min

Imagine you’re in a spa and suddenly you get bombarded by a gust of cold wind. That’s what spams do with your website.

Magento stores are vulnerable to fake users and spam which will reduce your store’s workability. You won’t be able to work on quality leads and waste your resources on dummy entries.

Now, before we start on how to counter fake registration. Let’s learn more about spam and why should a business worry about it.

1. What are spams?

Spams are one of the cheapest and most effective methods to fuel malicious intent. It can be in the form of fake registration on your eCommerce website, spam forms, fake messages, or comments on your website to freeload your audience into other platforms.

Another term when it comes to spam is Spambots. Bots can be good or bad. For instance, your stores might have chatbots or email bots that can help create follow-ups to take care of your customers.

On the other hand, there are bad bots that will ruin your client base. They are designed to collect client information from online sources like forums, chat rooms, etc. This is done so that they can send unsolicited emails to your customers and redirect them away from your site.

2. Why should you care about Spam?

Spammers can break into a site to disrupt its workflow. Following are some major issues faced by online stores.

Fake registrations and signups

It’s one of the major issues faced by e-commerce stores. Sometimes clients don’t even know that they are getting spammed.

Can’t focus on legit leads

It’s not difficult to distinguish between fake and real leads. But there are so many entries that it’s a hassle to deal with them all. Stores waste a lot of their essential customer service time to handle the consequences.

Spam messages and comments

Sometimes spammers want to redirect your valuable audience to other platforms. They simply spam comments on products and chat rooms to divert your customers. 

Result: Reduction in Conversion Rate and revenue.

Data collection

Spam bots have specific tasks. Some are designed to collect information. They’ll gather the contact info of your customers and mail-blast them with their brand or intent. It usually leads to losing your client base.

Search Engine Rankings

One of the worst effects of website spam attacks is, it creates a negative impact on your hard-earned Search Engine Ranking. It leaves a deep scar on your brand value.

3. Do you know how to recognize Spam?

Actually, it’s not difficult to detect spam. There are a few things you need to keep in mind when you are analyzing the data of your store.  

Look out for abnormal traits. Even a sudden increase in visitors can also be an indicator of a bot. Though it might not be true in many cases. 

So, how to find them? Simply include time analysis. Entries by a bot are very typical. Usually, a customer will take a few seconds to check the page and then click on a form. Then another 10-20 seconds to fill out minor details. Whereas a bot will do it flashily. Like in just 2-4 seconds.

So all you gotta do is check on the duration a visitor spends and filter them out. But this is not a full-proof plan. You will be wasting a ton of time managing this. A better way to handle spam is by using technology.

Counter measures to protect your website from spams

4. What is the best way to protect my website from spam?

Now, in order to focus on genuine leads, businesses out there are using tech to counter tech. Following are some widely used methods. You can find your fit here.

Google reCAPTCHA

Stores are widely adopting the Google reCAPTCHA feature. It’s easy to use with great results. It involves simple tests to make it difficult for bots to go through it. 

Magento Captcha

For your website, you can try using the built-in Magento captcha feature for customer registration forms. It helps avoid bots from auto registering accounts as it requires human interaction.

Restrict Spammer Through Email Domain Name

With this, you can restrict spammer requests through the email domain name used in the request, just enter the list of email domains known to you as spam domains and you are able to restrict

Use Plugins & Website Spam Protection Extension

SaaS is a boon. You can pick from the various custom options to reduce spam activity on your website. Like Magento 2 Restrict Fake Registration. 

Another method is to add a Magento Honeypot extension which keeps a hidden question on your form. If it gets filled, then it’s a bot.

Rate limiting rules

Many times there is troublesome spam from specific regions. So in order to have those reputed locations, you can create custom rules to limit the connections based on country, URL, etc. With this, you can limit the volume of repeated requests.

5. Best Magento 2 Spam Customer Registration Extension

Taking care of spam can be a hassle. What if you can get everything in one place?

We’ve compiled top contenders that will help you avoid spam as much as possible.

Spam Customer Protection ~by SetuBridge

Our developers at SetuBridge have come up with SetuBridge Spam Customer Protection to counter the spam. Check out its features below!

  • Efficient in preventing signups from spam customers
  • Customer name length validation
  • Magento 2 Honeypot validation to detect spambots
  • Auto-detect & block known spam bots
  • Configure spam characters & email domains to blacklist them

Spam and Bot Blocker ~by MageAnts

It’ll protect your site from spammers. It’s capable of keeping bad emails from registering on your site. Clients can add specific bots to the list for blocking. 

It can restrict spammers for a domain name, email, IP address, and length of the first name. Also, you will get an error message in case of abnormalities. All in all, it’s a decent product that you can give a try.

Bot Blocker ~by Swissuplabs 

This bot blocker enables you to detect and block bots that tarnish your site morale. The service comes with features like bot activity tracking and compatibility with Magento sites. It majorly works on clicks per minute activity to track bots. It’s a good pick for starters.


Did you find one that tickles your pickle? Hit us up and we’ll be happy to take your store on a spam-free journey. You can take care of your customers and we’ll take care of spam.

Conversion rate optimization

What is Conversion Rate Optimization (CRO)?

Reading Time: 4 min

Imagine that you own a shop and many customers come daily, but they move out without buying anything. Sounds dejecting right?

What if this happens on your eCommerce website?

Worry not. What you need to do is to convert those visitors into potential customers. We got a solution for you.

The path that leads to quality instead of just quantity, is Conversion Rate Optimization (CRO).

In recent times, most people have a low attention span. If something does not attract them in the first go, there is a high chance that they won’t be one of your conversions.

In short, you’ll have to be their love on the first visit.

In the following blog, we will discuss Conversion Rate optimization. Benefits. How to calculate conversion rate. Where your business stands among the eCommerce world.

So, let’s get started…

What Is Conversion Rate Optimization?

CRO is the process of increasing the percentage of conversions from the desired platform. Conversions as in doing a specific set of actions like purchasing, subscribing, etc.

You must be thinking that increasing visitors will increase conversions. But that’s not how CRO works. For instance, there are 100 visitors on a site & 5 of them purchase a product.

Now, making the rest 95 of the visitors interested in purchasing the product is the motive of CRO.

In other words, it focuses on improving conversions from the existing crowd.

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”
– Jeff Eisenberg, Bestselling Author

Now, before deciding whether you should go for CRO or not. Let’s see how to calculate Conversion Rate.

How to calculate Conversion Rate?

Conversion rate is the ratio of the number of conversions and number of visitors multiplied by 100.

Let’s take an example if you’re having 100 visitors. And getting 3 conversions. Then according to the formula, you’ll be having a 3% of Conversion Rate. You can also calculate different Conversion Rates for different goals. For instance subscribing, signing up, visiting blogs, feedback, etc.

It depends on your priorities while considering different rates for evaluation.

Conversion Rates Running in eCommerce Zone

See, different companies have different domains of clients. Hence, they will have conversion rates. For example, a business that primarily focuses on industrial tools will have a lower Conversion Rate as compared to a business that specializes in consumer goods like cosmetics.

Below are some major industries and their Average Conversion Rate (CVR).

IndustryAvg. Conversion Rate
Luxury handbags0.6%
Home Furniture0.6%
Luxury apparel1.0%
Home appliances1.0%
Sporting goods1.5%
Active footwear2.1%
Electronics & accessories2.2%
Toys and learning2.3%
General footwear2.4%
Home, dining, art & decor2.4%
Beauty and makeup2.4%
Active apparel2.5%
General apparel2.7%
Health & beauty2.8%
Beauty & skincare3.0%
Food & beverages5.5%

If you find yourself below the concerned numbers, then you need to work on Market Research & Conversion Rate Optimization. Anyways, whatever your current Conversion Rate is you must strive to improve it because better leads mean better revenue.

What if businesses avoid CRO?

Cart dumping is one of the biggest problems for consumption-based businesses. Stats says that more than 60% of carts are dumped midway while checking out.

This happens because many online shopping platforms are annoying their customers by asking a ton of details while filling out forms or taking too much time loading the page or even browser crashes.

You don’t want this to happen with your clients, do you?

Such incidents can be avoided if you go for Conversion Rate Optimization. It will do proper market research and provide optimal solutions.

So, if you consider it, CRO plays a huge role in bringing out your potential conversions and revenue. Especially those businesses that belong to the eCommerce domain.

  1. What are CRO tools?
    CRO tools collect data about a website and its visitors. It helps owners understand how people use their site and filter out potential changes for CRO.

  2. Reasons why CRO is good for online businesses?
    Enhances the speed of your website
    – Your clients will get a customized experience
    – More profit from existing visitors
    – Helps to reduce the annoyance of the website
    – Improve the overall website functionality
    – Increase website traffic indirectly

  3. What is CRO testing?
    It is a method of bringing out the best possible options for improving your conversion rates while making changes to your website. It’s like a simulation that runs for a stipulated period and its outcomes are then evaluated for better CRO.

  4. What strategies are used for Conversion Rate Optimization?
    Step 1: Introspection. Research and identify flaws
    Step 2: Analyze research outcomes and channel the thoughts to find a solution for better optimization
    Step 3: Sorting your priorities. It is essential because you don’t want to waste your resources on something trivial
    Step 4: Test out your findings and conclude the essential changes

  5. What strategies are used for Conversion Rate Optimization?
    We are also preparing a blog series on Conversion Rate Optimization where you can get insights into topics like:

    Product Page Optimization
    Checkout Flow Optimization
    Website Speed
    Performance Optimization


To sum it up, CRO is not just website optimization, but it also helps improve site performance, bounce rate and boosts marketing efforts. It enables companies to understand how customers think. Also, we can’t ignore the fact that CRO enables industries to transmit the data to improve their future business strategies.

CRO is a blessing that can be bestowed by SetuBridge where we have a great team to fulfill your needs.

By now you must be having a decent idea of where your business stands in the Conversion World. Still, got queries? 

Hike Your Conversions Upto +12% with Our CRO service!