Social commerce blog by setubridge

How can social commerce earn revenue for your eCommerce Business?

Reading Time: 8 min

INTRODUCTION

In October 2021, Li Jiaqi and Viya, China’s famous live-streamers, sold $3.1 billion worth of items. That is almost three times the sales data average for Amazon. This is the power of social commerce. Social commerce is a way of using social media platforms to generate revenue for your eCommerce business.

Whether you like it or not, online shopping is now the trend. Social commerce is transforming the way users shop online and is anticipated to grow by $1.2 trillion globally by 2025. Social media is now becoming a major e-commerce platform, and almost 77% of the audience uses it. And this type of e-commerce is helping small enterprises reach a larger audience now than before.

In this article, we’ll explain how social commerce works and how you can use it to earn revenue for your eCommerce business.

“It’s word of mouth on steroids.”

— SADIE HAWKINS, TikTok’s GM of North America  

Social commerce: what exactly is it?

Social commerce is a way for eCommerce businesses to earn revenue through social media platforms. It is more like leveraging the user base on social media by influencing them with products and services directly on the platform. By creating and sharing content on social media, businesses can drive traffic back to their website and, ultimately, convert it into sales.

In social media, merchants are allowed to set up a complete catalog of their products or services, and, in some cases, the platform also allows social media users to complete purchases within the platform. In another case, an interested buyer is redirected to the merchant’s eCommerce website after clicking on the “BUY” button. 

The e-commerce sector has grown steadily since 2003, and it even enjoyed a spike during the COVID-19 pandemic. However, the social commerce market has grown by an amazing amount. The social marketplace, according to eMarketer, grew by about 38% in 2020 to $26.77 billion and is expected to reach $50 billion a year by 2023.

Social commerce provides businesses with a priceless opportunity to connect with customers on their preferred social media platforms, where they spend most of their time. For companies looking for new clients, a targeted collection of potentially qualified leads assembled in one location is a good hunting area.

For visitors, social commerce offers an attractive possibility to make lightning-fast impulse purchases and quickly follow preferred influencer suggestions. They may

finish the entire shopping procedure while remaining within the social network cycle. 

Ecommerce vs. Social Commerce

Ecommerce is the term used to describe internet shopping through a website or branded app like Amazon, eBay, or Walmart, and customers can simply access them via desktop or mobile. Many people are getting confused by social commerce and E-commerce, but both are different. Social commerce is like an extended version of ecommerce based on how social media is influencing the buying decisions of its audiences. 

Customers are influenced by the online store via top-of-the-funnel approaches such as digital advertisements, social media posts, and other marketing initiatives. Also, after arriving at the store, even more steps in the purchasing process should be completed by the consumer, which increases the probability that they may lose interest and a possible sale.

This is where social commerce takes place.

Social commerce eliminates needless processes and optimizes the purchasing process by permitting customers to check out immediately via social media sites. This makes the customer’s experience more seamless and boosts revenue for the merchant.

Furthermore, because social media platforms are designed to be mobile-friendly, social commerce is a very accessible approach to reaching a wide range of customers.

Shoppable postings help businesses increase revenue by making the purchasing process easier. They can buy your goods directly from a social network post if they are shoppable.

The leading platforms, Facebook and Instagram, are the ones that help to drive more clients with their advanced levels of functionality. Other social media platforms are also enhancing their capabilities, like Pinterest, TikTok, and even Snapchat. which helps them to draw a particular audience for their product.

1. Facebook 

Facebook shop for social commerce

In the year 2020, Facebook introduced Facebook Shops to support small companies with their online sales. With this feature, Facebook allows merchants or brands to set up products or services right on the company’s Facebook profile under the “shop” menu. This feature is completely customizable and allows merchants to import products through a CSV. There are approximately 250 million active Facebook Stores already registered with some brands that are achieving wonderful results by having a retailer have 56% more sales conversion via shops than a usual budget campaign.

Facebook extended this feature later by introducing a product tagging feature through which products from the catalog can be tagged while publishing an image or video post on the platform. If a follower clicks on a tagged product in your post, they can view the price and product details before purchasing on Facebook. Just to mention that Facebook offers both in-app purchasing and redirecting to merchant websites. 

2. Instagram

Intagram shop for social commerce

Instagram has mentioned that almost 40-45% of people utilize their platform to shop every week, using features such as shopping tags. Almost 28% of their Instagram transactions are pre-plan. Instagram is a terrific platform to sell on when it comes to generating revenue.

Unlike Facebook, Instagram shops allow loading products or services directly from a Facebook business account. You may enable the option to tag items in posts, stories, and reels by creating an Instagram business account. Followers will see the product’s name, description, and price when they touch the promoted product. Instagram also offers in-app purchases or redirection to a merchant’s website to complete the purchase.

Instagram, well-known for its eye-catching images, stories, and videos, is an excellent platform for presenting high-gloss marketing imagery. Instagram Live Shopping lets you market and showcases things live. Influencers are generating live videos in the form of unboxing, explainers, promotions, and style guides to influence their audience by tagging the same product so that viewers can browse product information like price, description, etc. Visitors can purchase them without leaving the app. The functionality allows business accounts to add and show products from their Facebook or Instagram Shop during the live stream. 

Businesses are more likely to have an Instagram Shop discovery tab if they regularly create Instagram Shoppable content. This implies more brand visibility and increased revenue possibilities.

3. Pinterest

Pinterest is an excellent medium for promoting your small business and, based on Pinterest, 46 percent of weekly Pinners have discovered a new brand or product on the site.

Brands may now post their items to Pinterest Shopping and transform them into product pins. These are Rich Pins that extract product descriptions, pricing, and accessibility from your website instantly.

Pinterest TV is a broadcasting platform that helps creators develop exponentially. It only shows one live episode at a time, so all attention is on you when people tune in. In general, artists that host Pinterest TV episodes find significant viewership growth.

The platform also includes analytics and improvement services, such as an ad manager, which assists merchants in creating and monitoring effective marketing campaigns.

4. Twitter

Twitter, too, wants a piece of the social commerce cake, and the company just launched its Twitter Shops service to a limited number of businesses. When you visit the profile of a merchant who has activated Twitter Shops, you’ll see a “View shop” button immediately above their Tweets. 

At present, app checkout is not possible on Twitter. Instead, clicking on an item will send you to the sales page, where you can finish the transaction. However, we anticipate that Twitter will soon provide its native payment function, similar to Instagram and Facebook.

To increase eCommerce traffic through the immediacy and involvement of store broadcasts, Twitter has become the most recent social media platform to dabble in live-stream purchasing.

5. TikTok 

TikTok, a recent participant in the social commerce industry, is becoming much more than a short-form video-sharing platform. TikTok is a social commerce platform worth highlighting now that it has shoppable posts, real-time shopping features, and chances for branding.

At present, brands can link to their Shopify product listing and appear in a shopping tab on their TikTok profile if they have a TikTok For Business account.

Businesses like Chipotle have accumulated over 1.7 million followers and over 3.8 million likes. Chipotle took its Boorito Halloween event to the VR realm in October 2021 by letting customers attend a virtual store on Roblox. By using the hashtag #Boorito to advertise on TikTok, they amassed over 4.2 billion views.

TikTok Live is a real-time broadcast that users can view on their TikTok app.

Organize live shopping activities

Live shopping is a technique in which businesses exhibit their items via a social media broadcast. Retailers chat about product details, engage with consumers, and sell things from the camera in real-time throughout the live show. 

This raw, spontaneous, and instantaneous engagement with your viewers may help you create more true and meaningful connections with them, as well as produce revenue in ways that other online selling approaches cannot.

So far, Instagram, Pinterest, Twitter, and TikTok all support native live shopping. Sellers may tag highlighted items from the Shop page inside the app, and those products will be shown at the bottom of a streaming video so visitors can click to learn more and order.

Twitter and Pinterest, not to be left behind, are now adopting live commerce. Twitter released its Live Selling function in November 2021, and Pinterest introduced Pinterest TV the same month with a collection of live, original, and shoppable programming on the Pinterest app. The retail revolution will be broadcast live rather than recorded.

The Advantage of Social Commerce

If you are reading this article while here, and if you aren’t persuaded that social commerce is essential for your organization, consider the following important benefits.

1.Social media has a large number of prospective clients.

According to Search Engine Journal, there are currently 4.55 billion active social media users worldwide, which is 9.9% greater compared to last year. With more of these individuals beginning to purchase on social media, this is a big chance for you to get your items in front of fresh faces and dramatically build your market.

The idea is to capitalize on this purchasing habit by making it as easy as possible for customers to checkout straight through their social media sites, with as little as a feasible disturbance.

2. Effortless, seamless purchasing.

With features like the purchase button and in-app checkout available on many platforms, social commerce helps to reduce needless steps in the purchasing process. Each extra step in the sales funnels increases the likelihood that the buyer will lose interest and abandon your page

However, by designing a simple purchasing experience that keeps customers in the app throughout their transactions, you may reduce this risk and enhance revenues.

3. You will be able to reach your ideal customer.

Social commerce is all about going to where your consumers are. The majority of your potential customer is currently using social media. This presents you with the ideal chance to share your brand voice through original content and communicate with current consumers in a fresh, more genuine way.

Numerous social media networks also provide analytics features that let you monitor users’ social and purchasing trends over time. You may immediately personalize your content and products for your intended audience using this data.

Increase your sales by having a social commerce presence.

Smaller businesses may now access markets that were previously exclusively available to larger companies thanks to social commerce. And, with Twitter, Pinterest, Facebook, Instagram, and TikTok all aggressively creating social buying capabilities, small companies may attract buyers without the need for major promotions.

Check out these resources to get ahead in the amazing world of social commerce and engage with all of its interesting features:

  • Pinterest Small Business Portal is brimming with tools and solutions to assist you in selling things, growing your following, and driving clients to your site.
  • Twitter Small Business Solutions contains small business marketing tactics as well as Twitter suggestions. Furthermore, when Twitter Shops are ultimately pushed out to small companies, you’ll be the first to know.
  • TikTok For Business Small Business Resource Center provides best practices, information, success stories, and innovative tools to support your small business in succeeding on TikTok.
  • Meta for Business Seller Resource Collection has training, advice, and encouragement to support you in selling on Facebook, Instagram, or Messenger.

Wrapping Up

Social commerce is a great way to earn revenue for your eCom business. By utilizing the power of social media, you can reach a larger audience and sell more products. Plus, social commerce is easy to set up and manage, so you can focus on running your business instead of worrying about marketing. If you’re not already using social commerce to earn revenue for your eCom business, now is the time to start.

For queries related to your e-commerce websites, feel free to talk to our experts.

halloween marketing ideas

10 Spooky Halloween Marketing Ideas to Boost Your Sales

Reading Time: 7 min

Introduction

Finally, Halloween is coming this year on Monday, October 31st. It’s also more than simply spooky fun and terrible pranks on Halloween Horror Nights. Halloween, among other festivals like Christmas, Thanksgiving, and Easter, is the most popular holiday. 

This holds a very special place for e-commerce owners as it allows them to boost their sales during this festival and double their profit. Halloween is about more than just trick-or-treating and creating a frightful atmosphere. 

It’s one of the ideal occasions to let your imagination go wild and come up with promotional strategies. We will also be going to discuss the statistics from the previous year and a few marketing ideas for you.

In this article, we will deep dive into 10 Halloween marketing ideas that you can use to promote your products and get fang-tastic results for your business.

Halloween Marketing Ideas to Boost Halloween Sales.

In this blog, we are going to discuss the top 10 ways that will help to scale your business. This blog is exclusive to S&M businesses to make themselves big brands and make a good chunk of money. 

Halloween is quickly approaching, and you still have a lot to do if you want to increase your online sales. We are here to assist you with some fantastic Halloween sales ideas.

1. Incredible Holiday Discounts

According to Magestore, customers always love discounts and generally prefer discount stores, which are ideal for shopping. Almost 40% of Americans preferred to shop at these stores in 2021. So, here’s your time to stock up on Halloween deals and offers for your clients to take advantage of the early bird sales craze. 

With this effort, you will get a chance to gain a large chunk of sales for your business. Along with providing them with the discounted offer, you can also provide them with some freebie items which they can gift to their family members, friends, or colleagues as a Halloween gift. 

2. Design your website so that it gives a spooky look

I assume you might be aware of the power of email marketing as well as social media. But to get more sales and profits, you have to redesign your website. Visitors will feel more at ease browsing or purchasing on your website if it’s sleek and sophisticated. As a result, customers are more inclined to buy from your store. 

You could integrate some basic elements like pumpkins, spiders, and webs, as well as spooky stickers, into your web design. The owner of the online store can also alter the website’s colour or add some eerie font combinations to make it more engaging. 

If you are intending to shoot up the sales for your online store this Halloween, you must emotionally engage your audience. Install specialized add-ons like gift cards, cashback rewards, upsell opportunities, etc., along with modern CTA buttons.

A spine-tingling spin-to-win discount popup: where customers will find it more exciting and engaging. Or you can also spice up some messages like- 

  • “Have you seen our latest Halloween Marketing Ideas for promotion? Act quickly before the new moon. ” 
  • There are no tricks! Only sweets. Get a 20% discount coupon for our Halloween specials.
Halloween discount offer on setubridge all magento extension

3. Develop fascinating content

Writing about Halloween subjects will help you obtain a lot of seasonal visitors. You could use spooky content like images or videos to get proper attention. You also have to decide on the platform on which it would be easier to initiate a consumer’s mindset, so it would be easier for you to sell. 

Don’t worry about the niche you are working on. You can easily post information about the product or services you are offering. If you own an online gift store, you could easily write about how you can decorate your house for Halloween along with eye-catching images.

Your audience will be able to stick around your content longer, and you will be able to build your authority, which eventually generates more sales for your business.

4. Optimise your website for the mobile version as well

Since 54% of users visit the website from a mobile device, it drives sales for your store. Make it convenient for your clients to browse and buy the things they need at any moment. Online buyers are shifting their behavior away from using desktop computers and toward using mobile devices.

Try to design and organize the Halloween web pages that tend to be responsive so that you can use just your thumb to navigate your mobile browser. And, the most important thing to not forget is the website loading speed. For optimum engagement, put your most crucial material in the middle of the screen.

5. Don’t Neglect the Power of Social Media

Leveraging your social media is one of the great ways to connect with your audience, where you can easily inform them about upcoming events and offer great discounts and deals available only to those who will sign up and fill in their details. 

With the help of social media, you can also share some funny and interesting posts, scary animations, and gifs with thought-provoking messages. Customers may browse their favorite goods by clicking on the links. It will contribute to greater website traffic, which may boost revenue throughout the holiday weekend.

You can take the help of a Social media influencer, there are many brands that can boost their sales in this way. These influencers have a vast number of followers on their social networks that can directly help with their promotion campaigns.

Here, one tip that I could provide is that you don’t promote Halloween in every post. Instead, you can run social media ads for a few posts. 

Power of Social Media

6. Design a strange Creative to stand apart from competitors

As a thumb rule now, your content plays a very important role and it’s your secret weapon for this Halloween occasion. You can become unconventional, bizarre, or even spooky with your content.

Well before the big day, be ready by posting fascinating information and interesting imagery on Facebook, Instagram, or Twitter. Along with that, you can also add popular hashtags such as #HalloweenSales #Halloweencostume #trickortreat to extend the reach of your product base. 

Unleash the artist within you and come up with some exciting creations to leave your viewers speechless. Remember that celebrations provide reasons for delight and festivity whenever you prepare to generate resources for your promotional campaigns. 

7. Run E-mail Marketing Campaigns with wicked themes

While running an e-mail marketing campaign, you can never run out of leads and sales. This is because emailing clients with sponsored content have been an effective approach to growing your client base. 

Try and unleash your creativity while bringing new marketing ideas for Halloween. An email template is the best strategy to entice your customers with fresh offerings. Try and add spooktacular subject messages along with terrifying discounts to them. 

The initial step in starting the strategy would be sending emails to customers with promotional content, a coupon code, and an engaging CTA. As a result, clients will be able to buy right away.  

You can find out many readymade Halloween email marketing templates for this special occasion on the web.

8. Cross-selling could crack down on sales for you

Since online shoppers are constantly looking for better discounting options, they are extremely perceptive and smart. 

They look for a discount and compare it to the best deals on the products across the different platforms before they come to the conclusion of buying the merchandise. As you are aware of the fact that competition is increasing, it is not an easy task to tie up your clients with deals. 

Well, Cross-selling strategies for those products that are higher in demand. For example, if you have an online retail store, in addition to clothing, customers will be influenced by accessories, sneakers, and decorative items. Create a “haunting” edition of your products if they have nothing to do with Halloween. There are also many Halloween marketing campaigns and Halloween sales ideas on the web.

cross selling

9. Post a Spooky Marketing Video

You can still celebrate Halloween even if you don’t sell cauldron-shaped coffee cups or cakes with pumpkin spice frosting. Making a marketing video for your company with a Halloween concept is a way to engage with your audience. There are also many diff Marketing and sale ideas for Halloween

It could be the best way to connect with your audience during this Halloween season by using a behind-the-scenes video that would give them a more personal side of you and the purpose of your business. 

Believe it or not, your marketing video would be a perfect way to interest people in all your products and offerings and scale up your business.

10.  Add a mystery to your online ads

Running online ads and attracting customers is still the best choice for your business. Because it has the remarkable possibility for your online store if done properly. But you’ve got to be sure that your plan to run ads is accurate. If it’s poorly designed, it might end up being a catastrophe. Nothing should go wrong while planning for Halloween with the best Halloween business ideas. 

And, before you run the ad, you should be aware of the following criteria you decide to run the advertisements, you must be prepared with thorough research of those phrases and their patterns. While running the ads, the keywords play a major role, as you could use them to skyrocket your business sales.

Wrapping Up

So, here we are at the end of the blog and have 10 frightfully smart Halloween marketing campaigns that will support you in boosting your online sales. We sincerely hope that you can put all of these suggestions to use this year and get the unexpected boost in participation and revenue that you’re after. 

It’s crucial to have a structure for your online store and to have proper Halloween sales ideas in order to grow your audience. 

If you are in need of some assistance for your online e-Commerce store, feel free to talk to our experts.

Best Recommended Ecommerce Development Company

SetuBridge as Ahemdabad’s Best Recommended Ecommerce Development Company

Reading Time: 2 min

The Manifest Spotlights SetuBridge Technolabs as Ahmedabad’s Best Recommended E-Commerce Developer for 2022

Whether it’s eCommerce development or app and extension development, SetuBridge Technolabs is the all-around team that can help you achieve your goals. With over a decade of experience, our team has had the pleasure of working on different projects and taking on challenges. We are a tried and tested team that has mastered various key technologies such as Magento, Shopify, WooCommerce, and WordPress.

Today, we’re proudly celebrating a new milestone that was helped unlock by our clients’ tremendous support. During the inaugural The Manifest Company Awards, SetuBridge Technolabs was officially recognized as one of Ahmedabad’s best-recommended and reviewed e-commerce development partners for 2022!

This is incredible news for us! Looking back at how our journey got started in 2012, who knew we’d welcome distinctions like this? There is a ton of competition in the market and a lot of huge players. We’ve dedicated ourselves to standing out by building long-lasting relationships that matter.

We would like to attribute this wonderful award to our clients who believed in us through countless highs and lows. It’s a huge privilege for us to partner with amazing brands like GO2GAMES, Capitol Area Technology, Afwerkingshop, and Premium Ropes. The overwhelming support they have for us helped SetuBridge Technolabs be recognized by The Manifest.

To give you further context, The Manifest is a business resource that showcases company projects of trusted service providers from a wide range of industries. Their first-ever company awards highlight the power of trust between companies and their respective clients. Awardees selected are those who received the most stellar recommendations and testimonials over the past year.

Thank you so much to all our remarkable partners throughout the years! This award is for you! We couldn’t have achieved such a feat without the projects you entrusted us with.

Work with a team that genuinely cares about your success. Connect with SetuBridge Technolabs today and let’s get the ball rolling.

How to deal with out of stock products, 8 ways to avoid losing your sales

How to deal with out of stock item, 6 ways to avoid losing your sales

Reading Time: 4 min

One of the most irritating things for your customer is to find out that the product they want is out of stock. The fact that you are selling items means that people visit your site. When they find out that certain products are not available, they leave.

If a product is important to them, there is a good chance they’ll go to a competitor’s website and buy the item there instead. To avoid losing customers and sales due to out-of-stock items, consider these 6 proven methods to reduce dropouts and increase sales.

1. Let product pages reflect the availability

Product out of stock is a common problem for e-commerce stores. It can be frustrating for customers, and it can be difficult to keep track of which products are available and which aren’t. But there are ways to deal with this problem if you know what to look for.

When a product is out of stock, there are the things you need to do:

  • Make sure that your website reflects an “out of stock” message when a product isn’t in stock. This should happen automatically if you’ve set up your inventory properly – but if not, it’s worth checking your settings so that the site will let customers know when something isn’t available.

You can also alert yourself with the help of the Magento 2 out of stock notification extension. That way you can know when your products are going out of stock.

2. Let customers know when the product is back in stock

The first thing you’ll want to do is make sure each product has a “back in stock” date. If it doesn’t have one yet, add one! This will help you keep track of when your next shipment of the product should arrive.

If your inventory management system allows you to set up alerts based on inventory levels, set up an alert for when your back-in-stock date comes around. That way when you get an alert saying that your back in stock date has arrived or is close enough to arrive that it’s worth restocking the product you’ll know immediately so you can take steps toward restocking it.

Also, run a back in stock notification campaign with the help of Magento 2 back in stock notification to notify customers when items return so they can be purchased again. That way you can retain customers to a great extent.

Also read: What is Quick Order and Why does it matter in the e-commerce business?

3. Allow pre-ordering of out of stock items

You should allow pre-ordering of out of stock items because it will help you build a better relationship with your customers.

This will allow customers to secure their place in line while they wait for the product to get back in stock. They’ll feel more confident about making a purchase because they won’t have to worry about losing their spot in line if someone else purchases the item before them. This also allows you to start collecting payment for an order that won’t ship until after the item comes back in stock.

This will make people feel valued and appreciated by your company and that’s an excellent way to start building customer loyalty.

4. Offer similar products

When you’re dealing with out-of-stock products, the best thing to do is to offer similar products.

If you’re trying to reach a customer and they can’t find what they’re looking for, they’ll be frustrated. You don’t want your customers to feel like they’ve wasted their time trying to buy your product. You need to offer them something that’s similar, but also different enough that it can fill their needs as well.

If you could make a recommendation for something else that would work for them, then you can help them out without having to worry about losing potential sales.

5. Use a waiting list feature

When a product is out of stock, you can create a waiting list for that product. This means that any customers who purchase the item will be added to a queue, which will be updated every time an item is restocked. You can then prioritize your customers based on their position in the queue so that you’re always making sure your most loyal customers get first dibs on the product.

The waiting list allows you to set up automatic notifications for each customer when they are moved into their new position in the queue so if a customer buys an item and gets bumped up to number three, they’ll receive an email letting them know they can expect it within the next few days!

6. Showcase customer reviews and ratings on product pages

But we wouldn’t recommend hiding your out-of-stock products. In fact, if you do that, you might lose more customers than you’d expect. Here’s why:

1) It’s better, to be honest about what’s available than to make up excuses for why an item is sold out. Customers appreciate honesty and transparency, especially when it comes to their hard-earned money.

2) If an item is sold out but still available from another retailer, let your customers know about that too! If a customer feels like they’re getting the best deal on the internet for a particular item, they’ll probably stick around and continue shopping with you even if that means buying something else instead of what they originally wanted.

3) Finally, consider showcasing customer reviews and ratings on product pages for out-of-stock items even if they aren’t available right now. This helps customers get a sense of what other people thought about an item before they buy it themselves 

Conclusion 

Each one of these different strategies can help you deal with an out of stock situation on your product page. Not every strategy will fit every situation, but having various options to choose from will ensure that you’ll be able to get all your customers their products as soon as possible.

And with this list in mind, you should be able to avoid the common pitfalls and problems with out of stock products and avoid losing any sales whatsoever.

Age verification software for website

Age Verification for eCommerce: A Complete Guide

Reading Time: 4 min

Let’s bust some myths. Many believe that age-restricted products are not as profitable compared to open for all products. But that’s just wrong. Why? Even though buyers are restricted to a specific age group, it appeals to a huge chunk of shoppers.

With the regulating authorities having trust issues on local stores to sell age-restricted products online. eCommerce stores are in a great position to leverage this opportunity. With the help of Magento 2 Age Verification. Online stores can follow norms and improve sales.

Want to know more? Here are 6 pointers that will brief you on age verification. Just read on!

1. What’s Magento 2 age verification?

When you’re selling age-restricted products like 18+ films, vapes, and drugs like cannabis. You’re supposed to follow strict steps and norms proposed by authorities. And you must adhere to it. If not, then you’ll be inviting a heavy penalty to your brand.

The main concern is that the products should not be purchased by some minors. And these days, cliché age verification pop-ups don’t work. It’s like closing a window but not a gate.

So, what’s the solution? With the help of technology. We can filter shoppers. Magento 2 age verification popup extension is one such solution. Shoppers can’t just bypass this one by clicking on “yes”.

Such extensions are acceptable by the norms. And you can focus on selling 18+ products without worrying about underage buyers sneaking on your product.

2. Why does it concern you?

When age-restricted products like 18+ games, films, and comics are sold to minors, then it can have a negative impact on their mental as well as physical health. 

Why is avoiding age verification bad for businesses?

  • New laws are introduced and age gates are a thing of past
  • You are staking your brand value and inviting heavy penalties
  • Stores are vulnerable to further sanctions if you’re not following the norms
  • You are prone to frauds

Hence, to avoid all this hassle. Owners are integrating their eCommerce stores with virtual verification software like Magento 2 age verification extension. This also helps in avoiding frauds and chargebacks.

3. Some laws that e-commerce stores should know

There are regulations set by different states through the USA and other countries in Europe.

Following are some Age verification laws that you should know if you’re selling vaping products online:

  • GDPR: General Data Protection Regulation
  • PAS 1296: Publicly Available Specification – It focuses on Online Age Checking
  • AVPA: Age Verification Providers Association – Works to enhance Code Of Conduct

Now, let’s see what type of age restrictions are laid out in countries like the US and UK.

Age verification is required in the UK

From October 1, 2015. Law makes declared regulations to avoid adverse effects of products like tobacco, e-cigarettes, or e-liquids for minors. They’ve introduced serious penalties for sellers who defy the law.

Age verification is required in the US

Retailers who sell Electronic Nicotine Delivery Products (ENDS) will face regulations from the Food and Drug Administration (FDA). The law intends to prevent the sale of alcohol, various vape products, and tobacco to below 18 age groups.

Canada’s Age Verification Update

After the Cannabis Act was introduced in 2019. Retailers have been informed to improve age verification for specific products. As simple age gates won’t work. Along with it, they’ve set a heavy penalty of upto $5,000,000 and imprisonment for offenders.

Age Restriction for France

Stores that sell spirits, alcohol, knives, etc are not supposed to be sold to minors. Except for some cases where there’s authorization as per norms. Also, there’s no direct regulation for the sale of tobacco products but it’s prohibited to market or sell products while showcasing intent.

Age restricted products

4. Some Popular Age-Restricted Products In The US

Want to know which products are regulated in a country like the US? Let’s Take a peek:

  • Knives and crossbows (Depends on the state)
  • 21+ : Alcohol | Cigarettes | e-Cigarettes | Vape
  • 17+ : R-rated Movies | Dating apps (State dependent)
  • 18 to 21+ : Guns (Depends on the type of gun)
  • 18+ : Aerosol paint | Some shaving razors | Lottery tickets

5. Age Verification Popup Extension

To avoid trouble with authorities. Businesses are integrating their website with age verification.

There are two methods to do it. 

  1. Store managers themselves manage web development. This method is good for the long run. But it’s a hassle as they need to learn and do it themselves.
  2. Hire experts who specialize in such issues and get personalized.

Trouble handling age verification? No need to worry! We got your back. With our robust Magento Age Verification extension. You can manage, customize, and place age gates on the homepage, CMS, cart, and product pages. This will enable you to verify the age of visitors.

There won’t be any annoying prompts once verified. Also, you will have all the freedom to add custom touch into your pop-ups in the form of designs, templates, color, and content. Our product is the best fit for businesses that face difficulty in implementing age verification norms.

The extension can be integrated with your eCommerce store. It’s 100% responsive with mobile devices. The best one you can find in the industry!

6. Benefits Of Setting Age Verification?

Age verification is necessary. Beyond doubt. The reasons are pretty obvious. If you want to showcase your credibility and protect industry standards, then age verification is a must. Also, it helps you avoid warning letters, fines, and shutdowns from regulating authorities like FDA.

From the perspective of shoppers. Magento Age verification is a sign of credibility. It will help you build trust among fellow customers.

#We Conclude here!

We’ve taken a tour of age verification that would help your store stay away from unnecessary regulations and penalties. If you have any further queries, be sure to comment or hit us up. We will be glad to help you out.

Take your e-commerce business to the next level with Magento’s best-in-market solutions. 

spam_protection4

How do I protect my website from spam?

Reading Time: 4 min

Imagine you’re in a spa and suddenly you get bombarded by a gust of cold wind. That’s what spams do with your website.

Magento stores are vulnerable to fake users and spam which will reduce your store’s workability. You won’t be able to work on quality leads and waste your resources on dummy entries.

Now, before we start on how to counter fake registration. Let’s learn more about spam and why should a business worry about it.

1. What are spams?

Spams are one of the cheapest and most effective methods to fuel malicious intent. It can be in the form of fake registration on your eCommerce website, spam forms, fake messages, or comments on your website to freeload your audience into other platforms.

Another term when it comes to spam is Spambots. Bots can be good or bad. For instance, your stores might have chatbots or email bots that can help create follow-ups to take care of your customers.

On the other hand, there are bad bots that will ruin your client base. They are designed to collect client information from online sources like forums, chat rooms, etc. This is done so that they can send unsolicited emails to your customers and redirect them away from your site.

2. Why should you care about Spam?

Spammers can break into a site to disrupt its workflow. Following are some major issues faced by online stores.

Fake registrations and signups

It’s one of the major issues faced by e-commerce stores. Sometimes clients don’t even know that they are getting spammed.

Can’t focus on legit leads

It’s not difficult to distinguish between fake and real leads. But there are so many entries that it’s a hassle to deal with them all. Stores waste a lot of their essential customer service time to handle the consequences.

Spam messages and comments

Sometimes spammers want to redirect your valuable audience to other platforms. They simply spam comments on products and chat rooms to divert your customers. 

Result: Reduction in Conversion Rate and revenue.

Data collection

Spam bots have specific tasks. Some are designed to collect information. They’ll gather the contact info of your customers and mail-blast them with their brand or intent. It usually leads to losing your client base.

Search Engine Rankings

One of the worst effects of website spam attacks is, it creates a negative impact on your hard-earned Search Engine Ranking. It leaves a deep scar on your brand value.

3. Do you know how to recognize Spam?

Actually, it’s not difficult to detect spam. There are a few things you need to keep in mind when you are analyzing the data of your store.  

Look out for abnormal traits. Even a sudden increase in visitors can also be an indicator of a bot. Though it might not be true in many cases. 

So, how to find them? Simply include time analysis. Entries by a bot are very typical. Usually, a customer will take a few seconds to check the page and then click on a form. Then another 10-20 seconds to fill out minor details. Whereas a bot will do it flashily. Like in just 2-4 seconds.

So all you gotta do is check on the duration a visitor spends and filter them out. But this is not a full-proof plan. You will be wasting a ton of time managing this. A better way to handle spam is by using technology.

Counter measures to protect your website from spams

4. What is the best way to protect my website from spam?

Now, in order to focus on genuine leads, businesses out there are using tech to counter tech. Following are some widely used methods. You can find your fit here.

Google reCAPTCHA

Stores are widely adopting the Google reCAPTCHA feature. It’s easy to use with great results. It involves simple tests to make it difficult for bots to go through it. 

Magento Captcha

For your website, you can try using the built-in Magento captcha feature for customer registration forms. It helps avoid bots from auto registering accounts as it requires human interaction.

Restrict Spammer Through Email Domain Name

With this, you can restrict spammer requests through the email domain name used in the request, just enter the list of email domains known to you as spam domains and you are able to restrict

Use Plugins & Website Spam Protection Extension

SaaS is a boon. You can pick from the various custom options to reduce spam activity on your website. Like Magento 2 Restrict Fake Registration. 

Another method is to add a Magento Honeypot extension which keeps a hidden question on your form. If it gets filled, then it’s a bot.

Rate limiting rules

Many times there is troublesome spam from specific regions. So in order to have those reputed locations, you can create custom rules to limit the connections based on country, URL, etc. With this, you can limit the volume of repeated requests.

5. Best Magento 2 Spam Customer Registration Extension

Taking care of spam can be a hassle. What if you can get everything in one place?

We’ve compiled top contenders that will help you avoid spam as much as possible.

Spam Customer Protection ~by SetuBridge

Our developers at SetuBridge have come up with SetuBridge Spam Customer Protection to counter the spam. Check out its features below!

  • Efficient in preventing signups from spam customers
  • Customer name length validation
  • Magento 2 Honeypot validation to detect spambots
  • Auto-detect & block known spam bots
  • Configure spam characters & email domains to blacklist them

Spam and Bot Blocker ~by MageAnts

It’ll protect your site from spammers. It’s capable of keeping bad emails from registering on your site. Clients can add specific bots to the list for blocking. 

It can restrict spammers for a domain name, email, IP address, and length of the first name. Also, you will get an error message in case of abnormalities. All in all, it’s a decent product that you can give a try.

Bot Blocker ~by Swissuplabs 

This bot blocker enables you to detect and block bots that tarnish your site morale. The service comes with features like bot activity tracking and compatibility with Magento sites. It majorly works on clicks per minute activity to track bots. It’s a good pick for starters.

#Conclusion!

Did you find one that tickles your pickle? Hit us up and we’ll be happy to take your store on a spam-free journey. You can take care of your customers and we’ll take care of spam.

Conversion rate optimization

What is Conversion Rate Optimization (CRO)?

Reading Time: 4 min

Imagine that you own a shop and many customers come daily, but they move out without buying anything. Sounds dejecting right?

What if this happens on your eCommerce website?

Worry not. What you need to do is to convert those visitors into potential customers. We got a solution for you.

The path that leads to quality instead of just quantity, is Conversion Rate Optimization (CRO).

In recent times, most people have a low attention span. If something does not attract them in the first go, there is a high chance that they won’t be one of your conversions.

In short, you’ll have to be their love on the first visit.

In the following blog, we will discuss Conversion Rate optimization. Benefits. How to calculate conversion rate. Where your business stands among the eCommerce world.

So, let’s get started…

What Is Conversion Rate Optimization?

CRO is the process of increasing the percentage of conversions from the desired platform. Conversions as in doing a specific set of actions like purchasing, subscribing, etc.

You must be thinking that increasing visitors will increase conversions. But that’s not how CRO works. For instance, there are 100 visitors on a site & 5 of them purchase a product.

Now, making the rest 95 of the visitors interested in purchasing the product is the motive of CRO.

In other words, it focuses on improving conversions from the existing crowd.

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”
– Jeff Eisenberg, Bestselling Author

Now, before deciding whether you should go for CRO or not. Let’s see how to calculate Conversion Rate.

How to calculate Conversion Rate?

Conversion rate is the ratio of the number of conversions and number of visitors multiplied by 100.

Let’s take an example if you’re having 100 visitors. And getting 3 conversions. Then according to the formula, you’ll be having a 3% of Conversion Rate. You can also calculate different Conversion Rates for different goals. For instance subscribing, signing up, visiting blogs, feedback, etc.

It depends on your priorities while considering different rates for evaluation.

Conversion Rates Running in eCommerce Zone

See, different companies have different domains of clients. Hence, they will have conversion rates. For example, a business that primarily focuses on industrial tools will have a lower Conversion Rate as compared to a business that specializes in consumer goods like cosmetics.

Below are some major industries and their Average Conversion Rate (CVR).

IndustryAvg. Conversion Rate
Luxury handbags0.6%
Home Furniture0.6%
Luxury apparel1.0%
Home appliances1.0%
Sporting goods1.5%
Active footwear2.1%
Electronics & accessories2.2%
Toys and learning2.3%
General footwear2.4%
Home, dining, art & decor2.4%
Beauty and makeup2.4%
Active apparel2.5%
General apparel2.7%
Health & beauty2.8%
Beauty & skincare3.0%
Haircare3.5%
Food & beverages5.5%

If you find yourself below the concerned numbers, then you need to work on Market Research & Conversion Rate Optimization. Anyways, whatever your current Conversion Rate is you must strive to improve it because better leads mean better revenue.

What if businesses avoid CRO?

Cart dumping is one of the biggest problems for consumption-based businesses. Stats says that more than 60% of carts are dumped midway while checking out.

This happens because many online shopping platforms are annoying their customers by asking a ton of details while filling out forms or taking too much time loading the page or even browser crashes.

You don’t want this to happen with your clients, do you?

Such incidents can be avoided if you go for Conversion Rate Optimization. It will do proper market research and provide optimal solutions.

So, if you consider it, CRO plays a huge role in bringing out your potential conversions and revenue. Especially those businesses that belong to the eCommerce domain.

  1. What are CRO tools?
    CRO tools collect data about a website and its visitors. It helps owners understand how people use their site and filter out potential changes for CRO.

  2. Reasons why CRO is good for online businesses?
    Increase speed of your website
    – Your clients will get a customized experience
    – More profit from existing visitors
    – Helps to reduce the annoyance of the website
    – Improve the overall website functionality
    – Increase website traffic indirectly

  3. What is CRO testing?
    It is a method of bringing out the best possible options for improving your conversion rates while making changes to your website. It’s like a simulation that runs for a stipulated period and its outcomes are then evaluated for better CRO.

  4. What strategies are used for Conversion Rate Optimization?
    Step 1: Introspection. Research and identify flaws
    Step 2: Analyze research outcomes and channel the thoughts to find a solution for better optimization
    Step 3: Sorting your priorities. It is essential because you don’t want to waste your resources on something trivial
    Step 4: Test out your findings and conclude the essential changes

  5. What strategies are used for Conversion Rate Optimization?
    We are also preparing a blog series on Conversion Rate Optimization where you can get insights into topics like:

    Product Page Optimization
    Checkout Flow Optimization
    Website Speed
    Performance Optimization

CONCLUSION

To sum it up, CRO is not just website optimization, but it also helps improve site performance, bounce rate and boosts marketing efforts. It enables companies to understand how customers think. Also, we can’t ignore the fact that CRO enables industries to transmit the data to improve their future business strategies.

CRO is a blessing that can be bestowed by SetuBridge where we have a great team to fulfill your needs.

By now you must be having a decent idea of where your business stands in the Conversion World. Still, got queries? 

Hike Your Conversions Upto +12% with Our CRO service!