Magento security patch

Magento 2 Critical Vulnerability: Adobe Update Walkthrough!

Reading Time: < 1 min

13 Feb, Sunday was a surprise as Adobe caught us off guard and released an emergency patch for a critical vulnerability in Magento 2. As per Adobe, this issue is critical. So neutralizing this should be a high priority.

Why the sudden release by Adobe?

The issue CVE-2022-24086, allows any unauthenticated user to manipulate the vulnerability. This flaw concerns all Adobe Commerce and Open Source Magento stores worldwide. Very limited information is released by the software titan due to security concerns.

But what store managers need to do is clear! They need to fill the hole with the following steps.

How To Solve It?

You just need to chase the below guidelines and it’s done!

Step 1: First of all. You need to add the below file to the root directory.

     MDVA-43395_EE_2.4.3-p1_COMPOSER_v1.patch

Step 2: After it’s done. You can run the following command to install a patch.

     patch -p1 < MDVA-43395_EE_2.4.3-p1_COMPOSER_v1.patch

Note: If the above command does not work, try using -p2 instead of -p1

Step 3: The final step is to run the cache refresh command under

System > Cache Management.

In case you’re facing problems in solving this issue. You can contact us and we will do it for you!

References

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5 Ways to Create a Powerful CRM Strategy for your e-Commerce Store

Reading Time: 4 min

Your typical e-Commerce store contains a number of different types of orders, potential customers, and other information. 

A CRM strategy is how you organize all of this data so it can be used effectively to drive sales.

In fact, when it comes to improving your small business chances of success, CRM or “Customer Relationship Management” should be at the top of the list.

If you’re confused by CRM and unsure how to implement this powerful tool, then you’ve come to the right place. 

This article breaks down how you can develop a robust CRM strategy for your e-commerce store.

1. Have a strategic vision and goals

Prior to creating a CRM strategy, you want to go back to your business strategy and goals.  

Define a clear vision of how you want your end results to be after implementing your CRM strategy. Doing so will set a clear purpose from the start. 

Next, focus on how you can contribute to your business’ success. The most common CRM strategy goals include higher customer satisfaction, increased productivity and efficiency, and reduced customer churn rates.

Though having a CRM strategy does not mean your business will succeed, it will drive your business goals. It is thus vital to have a strategic vision and goals.

2. Go multi-channel

Thanks to advancements in technology, today, you find different options for e-commerce marketing and customer engagement. It will benefit your business to try your hand at different technologies and select the best tool to reach your customers. 

The most popular channels used by marketers include email, SMS messaging, in-app advertising, Facebook ads, Instagram, push notifications, and so on.

You can integrate tools such as Hootsuite to push on-brand messaging to all your active social platforms at the same time. Also, tools such as Mailchimp are great for email marketing. 

You need to have a smart and multilayered CRM strategy to reach your customers wherever they are present.

3. Use automation and personalization

One of the most significant benefits of automation is that you can personally reach out to each client and treat each as an individual. It ensures that no one is left out.

In fact, you should implement automation and personalization right from the initial sign-up. You can start by educating the user about your site. A new user should not be receiving the regular promotion messages that you send to other users.     

Personalization is crucial in marketing. Statistics suggest that 80% of consumers are more likely to buy from you if you offer personalized experiences

If you look at the major e-commerce platforms, they have one thing in common, i.e., a marketplace of additional plug-ins and apps that offer you automation help.

Here’s an example of a personalized special birthday email from Hawaiian Airlines.

This kind of targeted personalization engages the audience and drives sales. If you look at the statistics, 58% of all revenue can be credited to segmented, targeted, and personalized emails.

If you are using the right CRM software, you will be able to sort your audience by purchase history, demographic, interests, preferences, and so on. 

Remember, marketing is not a one-size-fits-all approach. Each customer has different needs, preferences, and goals they want to achieve by using your product or services. Using automation and personalization can help you to fulfill this demand.  

4. Organize loyalty programs 

Loyalty programs have many benefits. It can noticeably improve the customer retention rate, increase customer lifetime value, build personal relationships and create brand advocates.

Plus, as per a study, customers who sign up for your brand’s loyalty program are 15% more likely to purchase from you.   

Here’s an example of Sephora’s Beauty Insider rewards program.

The program has over 17 million members, and they make up nearly 80% of the brand’s yearly sales. The company lets users earn 

Customers earn rewards for each item they buy based on a point system. Their program works very well as they allow members to choose how to use their reward points. Members can redeem their points for discounts and gift cards.

Though Sephora products are costly, the members can still afford the products by redeeming the points. The points from the loyalty program help to counterbalance purchase prices without cheapening product value. 

Some of the best practices to incorporate in your loyalty program include: 

  • Personalization
  • Offering paid upgrades to an improved tier of your program
  • Allowing target customers to engage with your loyalty program via chatbots, AI, VR, and smart devices
  • Refraining from gathering personal information, such as an address
  • Not requiring members to download an app to join the program
  • And not requiring them to own a physical card.

5. Make your e-commerce store ADA-compliant

Since almost everyone uses the internet in some way or the other, it has become crucial that you design a website that is easy to navigate, especially keeping the disabled in mind.  

In the US alone, nearly 13% of the citizens have a disability, making it a necessity to design an ADA-compliant e-commerce website.

Besides, e-commerce sites that meet ADA requirements will get an organic boost to your SEO rankings.

Consider using text-to-screen technology, allow users to enlarge the text, and have a separate profile for people with disabilities.

That’s a Wrap!

CRM solution is a must-have for any online business that aims at increasing sales and customer loyalty through smart contact management. When you consider CRM, remember to consider its importance in a bigger picture of your e-commerce strategy. 

It is about adding value to your business processes as a way to improve the market position and increase productivity. The single most important step in taking full advantage of CRM is integrating it with the other corporate systems such as order delivery system, accounting, and inventory management system, order number generation system, etc.

In addition, follow the tips and techniques mentioned in the article to create a winning e-commerce strategy. 

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Timing for bringing page experience to Google Search

Reading Time: 3 min

Update: The page experience update is rolling out to all users globally. It will be complete by the end of August 2021.

This past May, we announced that page experience signals would be included in Google Search ranking. These signals measure how users perceive the experience of interacting with a web page and contribute to our ongoing work to ensure people get the most helpful and enjoyable experiences from the web.

In the past several months, we’ve seen a median 70% increase in the number of users engaging with Lighthouse and PageSpeed Insights, and many site owners using Search Console’s Core Web Vitals report to identify opportunities for improvement.

Today we’re announcing that the page experience signals in ranking will roll out in May 2021. The new page experience signals combine Core Web Vitals with our existing search signals including mobile-friendliness, safe-browsing, HTTPS security, and intrusive interstitial guidelines.

The change for non-AMP content to become eligible to appear in the mobile Top Stories feature in Search will also roll out in May 2021. Any page that meets the Google News content policies will be eligible and we will prioritize pages with great page experience, whether implemented using AMP or any other web technology, as we rank the results.

In addition to the timing updates described above, we plan to test a visual indicator that highlights pages in search results that have a great page experience.

We believe that providing information about the quality of a web page’s experience can be helpful to users in choosing the search result that they want to visit. On results, the snippet or image preview helps provide topical context for users to know what information a page can provide. Visual indicators on the results are another way to do the same, and we are working on one that identifies pages that have met all of the page experience criteria.

We plan to test this soon and if the testing is successful, it will launch in May 2021 and we’ll share more details on the progress of this in the coming months.

The Tools Publishers Need for Improving Page Experience 

To get ready for these changes, we have released a variety of tools that publishers can use to start improving their page experience. The first step is doing a site-wide audit of your pages to see where there is room for improvement. Search Console’s report for Core Web Vitals gives you an overview of how your site is doing and a deep dive into issues.

Once you’ve identified opportunities, PageSpeed Insights and Lighthouse can help you as you iterate on fixing any issues that you’ve uncovered. Head over to the web vitals tools for a roundup of all the tools you need to get started.

Additionally, AMP is one of the easiest and most cost-effective ways for publishers looking to achieve great page experience outcomes. Based on the analysis that the AMP team has done, the majority of the AMP pages achieve great page experiences. If you’re an AMP publisher, check out the recently launched AMP Page Experience Guide, a diagnostic tool that provides developers with actionable advice.

We continue to support AMP content in Google Search. If you publish an AMP version of your content, Google Search will link to that cache-optimized AMP version to help optimize delivery to users, just as is the case today.

Conclusion

At Google Search, our mission is to help users find the most relevant and quality sites on the web. The goal with these updates is to highlight the best experiences and ensure that users can find the information they’re looking for. Our work is ongoing, which is why we plan to incorporate more page experience signals going forward and update them on a yearly basis. We hope that the tools and resources we’ve provided make it easier for you to create great websites, and thereby build a web ecosystem that users love.

If you have questions or feedback, please visit our help forums or let us know through Twitter.

The article was originally published on: https://developers.google.com

Read announcement: https://searchengineland.com/the-google-page-experience-update-user-experience-to-become-a-google-ranking-factor-335252

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Best ways to build trust and convert visitors into customers

Reading Time: 6 min

Today let us talk about that magic word that can make your online business soar through the sky. Yes, the word is ‘Trust,’ the customer trust. If you think about outshining your competitive businesses, the first thing that comes to your mind is providing high-quality products or services; you are only halfway there. But, when you can build customer trust through your superior services, then, in that case, you win customer’s loyalty too, then you contribute in a big way towards the success of your business. With even a small percentage increase in customer retention, you can bring about an enormous leap in profits for your online business.

So, it is very crucial for you as an online business owner to know how you can shape up customer trust. Remember, take that extra step to keep your customer satisfied.

You will surely be rewarded with their loyalty towards your brand. Spoilt for choice, today’s customers will not take your claims at face value, but it is only a better user experience and customer service that can keep them bonded to your label.

Let us now see how we can work step by step in raising a loyal customer base with these simple yet effective hacks and help your organization reap the benefits of winning customer trust.

Having A Testimonial Page and Product Reviews Is a Must

Creating a Testimonial page or having product reviews is essential for your online business. Don’t hesitate to reach out to your customers for a testimonial. If their experience with your organization is satisfactory, they will be more than willing to share it with others.

Putting up direct certified reviews from, say Google or Facebook could be included on the Testimonials page for additional weightage. Place these testimonials out there prominently for both existing and potential customers to see. It gives a clear shout about your credibility and will help to convince new visitors to convert.

Many websites put customer reviews and product star ratings on the product page. This feature is a must for every website that wishes to win the trust of new visitors.

Today’s customers heavily depend upon gauging product quality from existing product reviews. So, having honest and organic reviews and giving quick and professional responses to the reviews can work very well for turning your visitors into customers.

Securing Your Website with SSL Certificate

By securing your website with SSL Certificate, all the interactions between the user’s web browser and the webserver are encrypted to protect it against any cyber-attacks like Man-in-the-middle attacks and resulting data breaches.

In addition, the protocol of the website changes from HTTP to secured HTTPS after installing SSL Certificate on the server.

A visual symbol of trust, a padlock, is introduced before the URL of the website, which helps the visitors to feel secure to share their crucial information. With an array of SSL Certificates available from many reputed SSL Certificate providers, you must buy a Cheap SSL Certificate not just to provide your website with the highest degree of security but for the added advantage of getting authentication as well. Ranging from different security necessities and varying budgets, RapidSSL Certificate, and Comodo SSL cert is among the most popular and widely used SSL Certificates. You can invest in what suits your needs.

Research Well About Your target audience

Know your target audience and spend some time market researching them well. This is essential to deliver personalized experiences to your customer, which is indeed the need of the hour. Then, focus your sales and marketing strategies based on this research. Who does not enjoy, it when you are looking through the vast list of daily essentials that you buy online, and suddenly the pain is reduced by presenting before you a list of things that you most often buy? These are the services your customers enjoy. Yes, these are the small, thoughtful solutions to the customer’s needs, the daily issues they face, and that small added value to your services, e.g., a special discounted offer curetted just for them, can help you gain their unmatched trust.

Pay Attention to the Design structure

A well-structured, professional website design can create an impact that will help you win your customer’s trust. Therefore, please pay attention to details to create a good website design that is easy to navigate. As a result, customers can have easy access to the information required, thus taking the user interface to the next level.

You must always strive to create a website design that supports fast loading speeds. A fast-loading website will always help you achieve a better user experience for your customers. In addition, loading high-resolution product images can go a long way in attracting your customers by giving a real feel of the products. Easy and fast checkouts and mobile optimization are a few other design elements of your website design that will help you garner trust from customers in a big way.

Incorporate Business Information into Your Website

It is vital to provide clear and authentic information about your organization on the website. It is always advisable to have sections of the ‘About us’ and ‘Contact us’ pages carrying this information. It creates a sense of trust in customers to know that the organization behind the website is a genuine one.

Take care to incorporate “contact us” details across various channels so that customers can reach out with any issues and get resolutions from the customer service.

Work On Building a Great Customer Service

Customer Service is a crucial factor that can make or break the trust and loyalty associated with an organization. Here, the network of highly trained and dedicated support staff plays a crucial role. For their successful operation, they need a reliable support structure to solve customers’ daily issues individually. This makes the customer services being offered more personal, systematic, and professional.

If the customers see how far you have gone to solve their problems, then you are surely going to be rewarded with not only their trust and loyalty but your strong referral to their social network. And after all, this is what you are aiming for?

Build A Strong Social Media Profile

These days, social media has become a platform that has the largest audience attached to it. It allows you to interact specifically with your existing customers and address their issues with a quick and effective response. Remember, this is going to reflect on your potential customers.

They are going to notice how responsive and responsible your organization is in handling existing customers’ issues. Here is the time to build a reputation with the new prospects.

Social content marketing is another tool that you can take advantage of, and you can use this platform for trust-building.

When the articles posted by you on social media get shared by your existing customer, it carries a lot of credibility, and it acts as a referral of trust for the new customers. Another tip that needs to be highlighted here is, that any positive feedback or approval from a big, reputed company you have worked for, you should shout about it. This social proof of your credibility is the most important trust-building factor for new customers.

Conclusion

In conclusion, we can say that online businesses that will devote time and resources to developing trust and loyal customers surely have a very bright future ahead of them. Work on all the tips shared above to win customers and put their interest first before anything else. Then, you will be on the right road to building a long-time relationship with your customers.

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7 Types of shipping message to optimize CRO

Reading Time: 3 min

Our love for online shopping is on cloud 9, and by the passing of time, it definitely will go beyond. Now, it has reached the level that buying offline is slowly becoming accustomed to us. ”You name it, You have it”. Almost every sort of product & service is available online at your fingertip.

Whenever we buy a product or service, what stays with us is the experience of how they make us feel. So, it becomes very important to give the customer the best user experience beyond their expectations. This is why they say, “You are Not Selling Products – You’re Selling Experiences.”

Now the question is “How to improve user experience?”

And if we google so typically, the answer would be like…

Improve UI – design, Improve speed, Update the content, and so on…. So the next question that pops up in the head will be like, I am taking care of Design, website speed content, etc. So, how to take the user experience one step further?

Then we have to go back to the basics, which is delivering the ordered product at a given time. Although, you have been working very hard to keep up the promise and make the customer happy after receiving the desired ordered product at a pre-informed time/ day from your e-store.

To align this working process integrating the estimated delivery date app can play a vital role.

It helps convey the customer’s written message by showing the estimated delivery date of the ordered product. Showing the Estimated Delivery Date enhances the user’s trust & authenticity & credibility of the store.

The Merchant can put clear information about the ordered product delivery. Thus it helps customers to make quick decisions.

Below are a few references of estimated delivery date messages.

1. Simple date range

Order today & receive this product between 8th July to 12th July

2. Create urgency with the Countdown timer

3. Contactless and convenient shipping

4. Personalize with country name & flag

Delivery order from 29th Jun to 1st Jul
FREE Shipping to the  United States ☎

• Express FedEx Shipping
• 7-days refund policy & money-back guarantee
• 24×7 customer support

5. Increase order value

Order now & get your product between 1st July to 3rd July

♣ Get free shipping above $100 cart
♣ Fastest delivery over the United Kingdom
7-day replacement & money-back guarantee

Estimated between Tuesday, 27 July and Tuesday, 31 August

For pre-order products, please take note of the anticipated delivery date and the pre-order policy before ordering. Our Shipping Policy

7. Create urgency

It’s time to get Next Day Delivery! Order before 5:00 pm & Get your delivery by Sun, Sep 13.

Free 2-day delivery on $50+ orders
Arrives by Sun, Sep 13
Pickup Not Available

Also read: How Order Delivery Date Improves User Experience in Shopify?

Let’s talk about the specialty of this app, which makes it even more useful for every e-store owner.

Features:

  • Merchant can set Country/product/collection/tag wise expected delivery date range & message
  • Highlight the widget using Icon, text, font styling, country flag & name, etc.
  • Ready-to-use designed templates
  • Set Cut off-time (Non-working days)
  • Select min lead & max lead days for the order delivery message
  • Target all/specific products estimated range
  • Import & Export CSV file to elevate manual work
  • Set Customized position for arrival message bar
  • Messages can be displayed on single or multiple pages

Thus, Integrating the estimated delivery date app will immensely improve the user experience. Which ultimately boosts the sales of your e-store.

Furthermore…

let’s add a bit more nuances to your website to make the user experience even further. Adding coming soon & call for price functionality through an app. Let’s talk one by one about both the application and how it will create value for your e-store.

Coming soon creates similar sorts of experiences in the user’s mind. As it allows us to interact directly with the e-store about the availability of the product. This builds confidence in the customer’s eye about your store and its commitment todays’ customer. Call for the price yet another very liable & useful application.

The functionality of this app is to communicate with the customer by hiding the price and showing a request quote. So, the amount of converting the customer gets increases which overall increases the sales of your e-store.

Therefore, we can conclude that going into the nuances of the e-store and adding the relevant application or functionality creates a huge impact on the user experience. Which also creates a good recall value of your brand in customers’ minds. Thus, following basics and pushing it to the next level will only make you stand in online competition. 

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How to Boost Your E-commerce Sales in 2022

Reading Time: 4 min

With the advent of lockdown, people were only left with online options for their shopping. You should take this as a great opportunity in expanding your E-Commerce store. Here are some tips and advice to boost your E-Commerce sales in 2021. 

These are the 8 ways that you can boost your e-commerce sales

1. SEO optimization for organic traffic 

To increase your E-Commerce sales, you first need to have visitors to your E-Commerce store. So increasing your traffic should be your first priority. This can be done by making your E-Commerce store SEO-friendly. This can be done by having a simple, hierarchical website.

Neatly categorize your products, add blogs and testimonials and update your products with those according to the trends. All this helps your E-Commerce website in getting discovered by your potential customers in search engines ultimately increasing traffic to your E-Commerce store. There are companies out there that are experts in this field. Click here for more info about the best SEO company in India. 

2. Try Google Shopping 

A rising marketing strategy among the E-Commerce brands is Google Shopping. It is shown to drive greater conversion for those E-Commerce stores that implement this. This is achieved by showing their products at the top of Google SERP that are relevant to users’ search queries. 

A typical Google Shopping ad comprises a product image, its price, store’s name, and user rating. 

These stores, in spite of being unfamiliar to the customers, seem credible because of this strategy. 

Using this marketing strategy increases traffic to your store. The great part of this is that you pay on a pay-per-click basis. There are plenty of tutorials online to implement these for yourself. So try giving it a go. 

3. Social media and affiliate marketing 

Social media is an ever-increasing platform. It has assumed an important role in the marketing industry as it fetches a high ROI. Taking in social media influencers for your marketing campaign increases traffic to your E-Commerce store. This traffic can be made into conversion by optimizing your store for a greater customer experience. 

Affiliate marketing is another marketing strategy that can drive traffic to your website. In this, you will be paying your affiliate who endorses your products on different platforms. You only need to pay your affiliate partners who deliver results. With both social media influencers and affiliate partners you will be able to increase your brand awareness. 

4. Smartphone friendly 

The use of the internet from smartphones has greatly increased over the past decade. Now more than 50 percent of the internet traffic comes from smartphones. Making responsive and mobile-first websites have become a compulsory practice.

You can also improve your customer’s shopping experience by optimizing for mobile commerce. By regressive testing of your mobile store’s designs and usability, you can achieve this. Ultimately it helps you to grow your business further and increase your brand awareness. 

5. Omnichannel shopping 

Omnichannel shopping focuses on smoothening the shopping experience whether the customer is shopping online from a laptop, smartphone, or from a brick and mortar store. This allows the customer to start where they left off their previous shopping irrespective of the device on which they are shopping.

This enables the customer to avoid repeating the same step again and again in times of discontinuation. As you already know, increasing the customer experience leads to greater revenue, this is a good investment to make. 

6. Personalization 

One of the important factors for increasing your E-Commerce sales is customer satisfaction and user experience. One way to improve customer satisfaction is by personalizing their experience. Studies suggest that personalizing the customers’ experiences has a great influence on sales with an increase of 25% in revenue. 

Once the customers sign in to your E-Commerce website you can collect the data that they have provided such as demographics and location. You can use this data to individualize their experience. Individualization can be achieved by showing relevant products based on their previous searches, sending relevant notifications, saving their previous purchases, etc. 

As price is one of the most important factors in shopping, offering great deals and discounts to their relevant products can attract your customers and make them become loyal to your E-Commerce store. 

7. Providing multiple payment options 

The world is moving into the era of complete digitization. People are expecting innovations and features that help them  get digitized. With the rise in payments via mobile, you need to include them as a payment option in addition to cash on delivery, credit card, and debit card payment methods. 

Recently with the ongoing COVID-19 pandemic, a conventional payment “Buy now pay later” has become popular. This enables the consumer to increase their purchase capacity. Stores both online and offline have increased their sales tremendously by including this method as an option for payment. So including this method for payment gateway for E-Commerce can also increase your sales.

You have little to worry about collecting your money as it is done by companies that enable this payment method. In the end, these options enable a smooth checkout process and increase your sales. 

8. Incorporating Artificial Intelligence 

Artificial Intelligence is finding its way into every sphere of life and the E-Commerce market is no exception. Using AI, you can effectively use the customer data that you have collected and get a deeper analysis. With this analysis, you can improve the way you personalize user experience (an important sales-driving factor, as you’ve seen above). 

You can further use AI to automate tasks, improve advertising strategies, manage your inventory, and many more. Incorporating AI now enables you to stay ahead of your competitors as it becomes imperative in the future in implementing AI features. Automating customer support, marketing, workflow automation, etc. is a great place to start your AI revolution. 

Conclusion

These are fast-changing times and as the E-Commerce store owner, you need to be on top of your game and make sure your business is growing. Giving importance to customer experience and driving traffic to your E-Commerce store are the factors you need to consider and implement that help in expanding your business. Click here for more info about the best SEO company in India. They help you gain more traffic to your E-Commerce store. 

Author Bio

Hermit Chawla is MD at AIS Technolabs which is a Web/App design and Development Company, helping global businesses to grow by Global Clients. He loves to share his thoughts on Web & App Development, Clone App Development, and Game Development.  You can connect with him on LinkedIn.

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SetuBridge Celebrates Mother’s Day in his own way

Reading Time: 4 min

“At every step i the eCommerce, we supports you like mothers hand”

Mothers already have a lot to do, but that doesn’t mean they forget their family or business. While there are plenty of obstacles inherent in running a business while raising kids, millions of moms worldwide are successfully balancing motherhood with Business/job.

As mothers give support to us on every step, we’re here to share with you our moto as “At every step in the eCommerce, we support you like mothers hand”

Mother’s Day is now the second biggest gift-giving holiday & the third-largest retail event of the year. Back-to-early time shopping holds steady behind as we go to the market and buy gifts for mothers. But, this time things might be different as we approach Mother’s day during COVID, but the accuracy of the special day remains the same as usual by buying gifts online for them.

Mother’s Day is a great opportunity for e-commerce stores to boost their visibility and increase sales with Mother’s Day campaigns. If you’re still looking for ways to incorporate Mother’s Day into your marketing strategy for eCommerce, SetuBridge is always available to lighten up your stress to help eCommerce merchants to build a better version of their store as we say “At every step in eCommerce, we will support you like mothers hand”

We’re sharing 6 creative ideas to enhance your ecommerce store.

  1. Google search
  2. Landing page
  3. Add to cart
  4. Check out 
  5. Success page

1. Google Search:

Whenever we decide what to buy gifts. We always take our device and start surfing it. Have you ever thought that whatever we search for, why the best one comes to us? 

Building a website is not a big task, but taking it to the top it is. Here we have got you a good idea of how your website can score at the topmost.

Our Magento store has many extensions that can help you to score on the top but on this special occasion we got you to meet our SEO organizer Extension

Meta Tag Templates

This Meta Tag Templates Magento 2 Extension will help your store to update meta tags of various pages like product page, category page & CMS page. It will help you to create flexible meta templates using a variable library and attributes.

SEO is now elaborating and its importance is reaching the merchants. This extension can take your website from nobody to somebody.

Also read: Emerging eCommerce trends 2021

2. Engaging users by Landing Page:

A landing page is a standalone web page, created specifically for a marketing or advertising campaign.

We have special Extensions that can enhance your website to another level

  • Notification Bar
  • WhatsApp chat connect
  • Spin To Win Discount

Notification Bar:

This Notification Bar Magento 2 Extension offers eCommerce merchants to create & display numerous attractive & CTA (call-to-action) promotional bars for specific or all pages to catch customers’ attention on new launches, special offers, deals. It also shows promo bars to specific or all customer groups.

WhatsApp Chat Connect:

This WhatsApp Chat Connect Magento 2 Extension enables businesses to utilize it as an effective live chatting app widget. this extension also allows adding a WhatsApp business chat button on your website through which your customers can connect directly from the web. It is a marketing tool that lets your customer connect with you using just a single click.

Spin To Win Discount:

This Spin To Win Discount Magento 2 Extension is an advantageous and promotional tool for an eCommerce store. This will attract customers by playing this unique spinning wheel game by giving them a surprise discount. It allows you to make a custom spinning wheel for various occasions consisting of various discounts & reward patterns. 

Engaging users for having this landing page will definitely magnify your website to another level.

3. Inspire users for “Add To Cart”:

Thinking of customers that when they visit our store, what can make them for shopping easily?

We always have an answer to your queries. Giving the option of adding to Cart on your shop will make them shop well. 

Here, are some amazing extensions that can help to elaborate your store to another level. 

  • Product Designer
  • Free Shipping Bar
  • Quick Cart Drawer

Product Designer:

This Product Designer Magento 2 Extension is a one-stop solution for products & online printing businesses that will give your customer an option of creating and customizing different products online like t-shirts, phone covers, mugs, or caps. This allows your customer to create an amazing web to print personalized products for your eCommerce store.

Free Shipping Bar:

This Free Shipping Bar Magento 2 Extension helps your store to display a free shipping notification bar with little space on your website. After viewing this bar customers can close the bar if you enable the option to provide a closing button. With every item getting added to the cart, the bar will auto-calculate the current cart amount and displays the amounts left to get free shipping.

Quick Cart Drawer:

This Quick Cart Drawer Magento 2 Extension enhances your customers shopping experiences and improves the conversion rate. this extension also displays all the necessary product information in the mine cart, along with the option to apply the coupon code and proceed to checkout directly from the mini cart.

Having Add to cart detailed feature will always inspire your customers for shopping freely.

Also read: Scope for Print On Demand Business – eCommerce 2021

4. Improving Checkout Page:

Checkout page design is the most crucial part of your entire website!!

Adding a checkout page to your store eliminates the possibility of shoppers dropping off the idea of going.

Below is this extension that can help with your Checkout page process

  • Product-wise comment on cart 
  • Add Free Promo Product

Product-wise comment on cart:

This Product Wise Comment On Cart Magento 2 Extension is very simple for working which allows your customers to add comments/notes on their cart page per product. You can add, edit or remove the product comments from the order view or customer view page. It comes with a wide range of features that will help you and your customers.

Add Free Promo Product:

This Add Free Promo Product Magento Extension is amazing marketing & promotional module which will auto add free promo/gift products to the cart. This extension can create a free complementary product that will display everywhere. Rules & conditions will apply after clicking on add to cart button, the complimentary promo item will automatically attach to the shopping cart after a click event.

Enhancing your website with different types of Check out pages is always a good option to have.

Also read: Top 5 Payment Gateways in India (2021)

5. Increment of Success Page ratio:

Customers buying the product for this special day is always a pleasure for mothers. Increase your checkout success ratio by integrating success & fast payment gateway through our Payment Gateway Integration Service.

Conclusion:

Whether families are connecting with their mom. People still want to celebrate Mother’s Day to show their appreciation. By thinking outside of the box and taking your offerings online, there are many ways to enhance your store to another level by this relevant time of the pandemic. Happy buying!

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Utilize GeoIP Feature for Magento 2

Reading Time: 4 min

In today’s world, awareness and open-mindedness have evolved communities to respect, entertain, and accept different ideologies and concepts of utilizing certain elements for living one’s life. And thus, the allowance of certain products and services is accepted and legal in certain countries.

While for other countries, those are restricted products. Thus, it becomes necessary for globally selling eCommerce merchandise to verify the locations by detecting the GeoIP location of the user and accordingly, show/hide the product automatically from the website & restrict placing orders for that particular product for the respected user only.

Magento 2 GeoIP:

Magento merchants deal with such dilemmas and scenarios where they have no advanced options to show/hide products based on customer/county groups. Thus, maybe welcoming legal conspiracies and haunt the reputation of the company, got no need to worry as the extension called Country Specific Products Magento 2 extension takes your burden away. The Magento 2 GeoIP product hide extension auto-detects the GEO location of the user & shows/hides products through the GeoIP database.

The smart GeoIP Magento 2 extension detects the original locations of the user using a proxy disguised and restricts the product from getting added to the cart. Along with this, user live location detection is also provided by Maxmind, Geoplugin, etc.

Why Need Magento 2 restrict product by country

Apparently, the above-mentioned concept has made the usage of cannabis/weed/marijuana legal in some countries around the globe for health and pleasure purposes.

Great countries like the Netherlands, Canada, Uruguay, South Africa, etc. have made it legal for 18+ years of age to have abounded amount and grow with the permission of the priors. Some Age verification laws that e-commerce stores should know to sell age-restricted products.

Thus, acceptance of cannabis in some countries make it easy and available for Tobacco industry merchants to sell it online, have eCommerce, and deliver it to the peoples ordering from the countries where the usage, cultivation, possession, and intake of cannabis isn’t a crime.

But, for the merchants having a globally selling eCommerce, it may drag the merchant into legal problems to sell restricted products to the listed countries. Apart from the legal terms, it creates a false reputation for the company to display wide categories of restricted products on the site and allow users to place the order. 

A significant portion of merchants in the Gaming industry experiences the same scenarios. Some games containing realistic excessive violence, sensual content, nudity, drugs, and graffiti are banned from developing, distributing, trading, and displaying video games in some countries. Recently, PUBG – Player Unknown’s Battlegrounds game, focusing on violence and shooting got restricted from India due to the increase in addictivity in the young generation.

There is a long list of games that have been completely banned or whose in-game content has been changed to be following the gaming guidance of Australia.

Among the restricted, some of the great names rise,

  • Saints Row IV,
  • The Witcher 2,
  • Syndicate,
  • NecroVisioN,
  • Dark Sector,
  • Silent Hill: Homecoming,
  • Hotline Miami 2: Wrong Number,
  • Postal, South Park: The Stick of Truth,
  • Marc Eckō’s Getting Up: Contents Under Pressure.

Apart from Tobacco and Gaming Industries, there are several other industries like the Health Products Industry which have to be keenly careful with the country’s restrictions before selling any products. Merchants have to be mindful of the user’s location before allowing them to view and order the restricted products.

Even if the user plays around, draws curtains on the real locations, and tries to buy illegal products for the country, the merchant will be equally responsible for not being cautious. A small blunder can pull the merchant into the webs of illegal terms.

Now, with the enhancement of technologies and knowledge of disguised location techniques, how does a merchant follow the legal rules and save oneself from the illegal webs?

How they can follow creating a good reputation of the site by not displaying the restricted products for specific countries so no users from the listed countries can see or set orders.

The answer is COUNTRY SPECIFIC PRODUCTS MAGENTO 2 EXTENSION

If the business expands across borders and sells specific products which are restricted in certain countries, then it would be suggested to restrict the display of those specific products to specific countries. 

It doesn’t give a good user experience as a customer to visit a store, browse the most desirable products and finally, when proceeding to buy, the customer gets an alert for the product not being available for the country! It gives a poor user experience. Because it’s unable to buy the product, then the product shouldn’t be shown in the Product Feed or on any pages of the website.

A Magento 2 GeoIP extension is a very simple, robust, and reliable solution for this. It uses the Geoplugin and MaxMind database to identify the country/state/city from where the customer is visiting your website from his IP address. If your website has some products which are restricted/banned/illegal in that region, then a country-specific app would not show those products to that customer. 

What does the Country Specific Products Magento 2 extension do?

To overcome this challenge we have come up with the solution as a “country-specific app”. Which uses GeoIP as a tool to provide location details of any IP address globally, by using the MaxMind database. 

As we already know that electronic devices like laptops, pc, and cell phones have unique IP addresses. So if we locate the IP address, we can easily know the geographic location (city, country) of the particular device across the globe. GeoIP/Geoip2 tool works around this idea. 

GeoIP is a tool for locating IP addresses. It is capable of pinpointing IP addresses’ Geographic location to a particular city, or state. For this, it uses the GeoIP database. However, it is not accurate as other methods of geo-locations like mobile or GPS

When a customer is visiting your website, the GeoIP tool will identify the location of that IP address, and hide/show products selected from the backend. 

Admin can restrict/allow from the backend itself by selecting countries/products and creating groups, where he wants to show/hide any specific products, and restrict customers from seeing those products.

Most Useful Features of the extension:

  • Compatible with standard Magento themes
  • IP address wishlist
  • Hide the product specifically on the home page or collection page

Installations steps:

For more details and how our extension could add more value to your store, we would be happy to assist you.

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How Order Delivery Date Improves User Experience in Shopify?

Reading Time: 3 min

Planning for a voyage and thinking to buy some stuff online & select a few. But, what if the site didn’t mention the delivery information! That can be very annoying that they won’t come to know when they will receive their product. Besides, that will be very worst and they can return from your site. So, for those reasons, enhancing your delivery information is necessary!!

Writing aims to show how delivery date enhances the user experience in Shopify eCommerce. It helps your customer that places an order but expects that product won’t take much time to deliver it safely. SetuBridge offers a wide range of Shopify e-commerce solutions and Shopify development services that help store enhancement including product delivery and shipping information.

Why the order delivery date in Shopify is important?

Since a good delivery service can help you a great deal not to fall behind the competition in the eCommerce market. The activation of an on-demand delivery service is a good idea.

Coming across with information & Displaying delivery date is far better than showing products delivery speed. Furthermore, it suggests product presence, confidence, and commitment to providing the best customer experience. 

For retail stores to run smoothly, an estimated delivery date plays an important role:

  • To enhance the user experience
  • Provide customers with the best service.

According to the data received from the customer behavior experts suggests that:

Customers are more interested in knowing about the delivery information of the product instead of the shipping information & tracking details.

With the time rushing by with lots of activities on the individual’s daily list. The customer prefers to be pre-informed about the delivery date & manage their presence to receive the product at the promised period.

Selling your products to an international platform might need much information e.g. Inform the buyers that they can get delivery of their products in this much amount of time. So that they can make an informed decision about buying your product or not.

The estimated delivery date range app from Shopify helps the customers to find out the expected delivery date of product and service when the order is placed. Moreover, this app can also configure delivery messages with a dynamic and static date range.

Allowing you to customize the admin page and establishing this system enhances your product and catches the eye of buyers.

This app has 25+ widget templates for your Shopify store and you can design your widget using different colors & elements.

You can also Display Estimated Delivery Dates on Multiple Pages like the cart page, checkout page & thank you page. Admin can set for delivering time by using week off days, cut off time, and Date format, and this app also supports mobile responsive.

Also read: What is User Experience Design? UX Overview and Analysis Tools

The main 3 features included in this app are:

Display Delivery Estimate Date

Displaying a delivery date on your app for products is always a good idea. But if your customer on your website places an order but expects that product won’t take much time to deliver. So correspondingly, they would be annoyed and get frustrated easily, and in the worst-case scenario, they may return from your website empty-handed.

However, reasons to display the estimated delivery date feature must be there.

Display Specific Message

Coming across a digital platform and customers can’t contact you for their product, can make a wrong impact on your e-commerce store. So, featuring a specific message for your specific product that can deliver on different dates can receive cleared details for your products.

Estimated delivery time configured to estimate display shipping date details for all specific countries and by-product tag wise that are available.

Customize Delivery Time Widget

Screening your delivery time and date increases your customers’ to build confidence in your store. While customizing your delivery time widget can ship the application that allows you to personalize widgets using your font styling, background colors, border color, capitalizing words, and many more options. 

There are also many features that you can highlight the widget using an icon, text, font, styling, etc you can also you can add a country flag & name. Having templates that are ready to use and in non-working, you can set a cut-off time.

Selecting starting & ending details from the order delivery message can be changed from the admin panel. Targeting all specific products’ estimated range and customizing position from arrival message bar. Messages can be displayed on single or various pages.

Additional requirements or queries related to the application can also be customized for the user. Fill out the form to know more…

Conclusion:

Writing aims to show how delivery date enhances the user experience in Shopify eCommerce is to help your customer that places an order but expects that product won’t take much time to deliver it safely. So for these reasons, they would get annoyed and frustrated, and in the worst-case scenario, they can return from your website with plain hands.

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5 Best Ecommerce Platform To Start Online Business (2022)

Reading Time: 5 min

Are you ready to start online? But, tense about how to start…

No need to worry! You don’t need to have any technical or design experience to create a beautiful online store easily. So, you need to build a good eCommerce store by using the best eCommerce platform.

In the world of eCommerce, more than 20-30 million eCommerce sites are accessible, and over 370 eCommerce platforms are available for start-ups/businesses. 

The type of eCommerce website that you have will also determine your eCommerce platform. All eCommerce platforms are not created equally. Ecommerce websites are vertically supported by Fashion & Apparel, health & beauty, sporting goods, food & beverages, home furnishing, automotive, B2B (wholesale & distribution), etc.

Take your e-commerce business to the next level with Magento’s best-in-market solutions. In today’s highly competitive market, conversion-driven services provide a seamless path to growth.

All have different tactics, features, and many more. Here, the below platforms are the best for beginners with little experience setting up or managing a webshop. 

The Best eCommerce Platforms for 2022:

1. Magento eCommerce (Best for large inventory holders)

Magento is known for its incredibly complicated eCommerce platform. It empowers thousands of retailers and brands and its bundled offering that provides companies with flexible & scalable end-on platforms to manage, symbolize and optimize the experience across every touchpoint.

Merchants can also decide between an on-premise deployment and a cloud-hosted solution.

Magento’s eCommerce platform has significant benefits that make it deserving to be at the first position on the list.

Features:

  • Integrated checkout, payment, and shipping
  • Mobile optimized shopping
  • Global selling
  • Versatile content management
  • Extended functionality via the app marketplace
  • Instant purchase 
  • Site search
  • Powerful & comfortable
  • Customize options available

Whatever the merchants pick they will enjoy the catalog of features that they can extend like discounts, recurring payments, membership subscriptions, unlimited products, etc.

Magento development service is provided all around the world and they have a 24/7 technical support team.

There is also a Magento Marketplace where you can get Magento extensions and themes to increase your platform’s functionality and developers are willing to work on your store for a fee to answer some of your questions free.

Plans & Pricing:

  1. Magento Commerce (Community Edition) is free to download and use but expect to pay for everything else associated with site link hosting, themes, development, add-on, etc.
  2. Magento Commerce (Enterprise Edition) is a business-level solution. Prices are reported between $15,000 to $50,000 annually.

Brands that use Magento are LensKart, Hp, Boodles, COX & COX, Joel and sons’ fabrics, and many more.

Also read: How To Boost Your E-Commerce Sales In 2022

2. Shopify eCommerce (Best for start-up entrepreneurs)

Shopify is a well-known eCommerce platform in the world. This is an all-in-one eCommerce website builder that powers more than 1 million online stores and making it one of the most popular choices on the list. 

Hence, It is best for beginners and any existing online store can develop from scratch and also for retail locations. It offers 14 days free trial for all its plans and it is easy to use with the right level of flexibility.

Shopify’s ecommerce platform has 70+ professional themes and amongst them some are free and 4100+ Shopify apps you can create a good-looking and highly functional eCommerce store website.

Features:

  • Multi-currency sales
  • Unlimited product listings and bandwidth & file storage
  • Customs domains
  • Reporting
  • Gift cards
  • Integrations with shipping 
  • POS (Point on Sale) software to power retail sales
  • Page builder

Shopify has its payment processor and they charge on the plan that you choose and a payment solution to accept credit cards.

Shopify service is provided internationally and they have a 24/7 technical team available and you will have an excellent eCommerce platform. 

Plans & Pricing:

  1. Shopify Lite — $9 per month 
  2. Basic Shopify — $29 per month 
  3. Shopify — $79 per month 
  4. Advanced Shopify- $299 Per Month
  5. Shopify Plus – Custom Pricing

Brands that use Shopify are mCaffeine, John Jacobs, Star-Struck, Nush, and many more.

Also read: 5 Considerations for a Strong E-commerce Product Strategy

3. WooCommerce (Best WordPress plugin)

WooCommerce is a plugin made for WordPress, developed by WooThemes. This eCommerce platform is the most popular eCommerce solution and 30-40% of online stores is powered by woo-commerce.

Woocommerce is designed to be an extendable, adaptable, and open-sourced platform and it allows merchants to sell physical products and services.

It is necessary to install WordPress and it needs a domain, hosting, and its setup, or else the woo-commerce platform will not be installed.

Features:

  • Mobile-optimized shopping
  • Geo-location support
  • Catalogue & Inventory management
  • Shipping options and calculator
  • Search engine optimization
  • Coupons and discounts
  • Product reviews
  • Specific payment Gateways

Woocommerce with any website running on WordPress can be turned into an eCommerce store.

Plans & Pricing:

  • Lots of extensions are free to download and some are paid.

Brands that use Woocommerce are Aeropress, all black shop, Orangeamps, and many more.

4. Wix eCommerce (Best for drag & drop eCommerce site builder)

Wix is a free, Flexible, Drag and Drop hosted website builder, designed to be advisable and customizable without requiring coding from the user. Their platform powers over 500,000 businesses over the world.

It is well-known for its simplicity and its eCommerce solution, which allows users to build an online store.

Features:

  • Digital products
  • Related Product galleries
  • Shipping options
  • Discount codes
  • Mobile optimized
  • Abandoned cart recovery
  • Unlimited Bandwidth
  • Functionalities available by extensions

Wixcommerce provides merchants to choose 500+ free mobile-optimized eCommerce themes and can create their own 90+ languages and provincial overall.

Plans & Pricing:

  1. Basic — $23 per month
  2. Unlimited — $27 per month
  3. VIP — $49 per month
  4. Enterprise — $500 per month

Brands that use Wixcommerce are Kaekoo, Coal & Canary, evolve clothing gallery, Celebs On Sandwiches, and many more.

5. Squarespace eCommerce (Best designing template collection)

Squarespace is a CMS platform that concedes users to create their blog, eCommerce store, and portfolios like visual art or music. Some of its websites and their shop templates are industry or you can use case-specific, such as menu builders for any sites.

Squarespace can even install multiple templates which are famous for their ease of use & creativity to one website and switch between them at any time and making this an excellent choice for creating online stores. 

It integrates with the most popular email marketing and social media platforms to sell and market your products.

Features:

  • Abandon cart auto-recovery
  • Unlimited Digital products
  • Personalized products
  • Product import/export
  • Real-time shipping rates and tracking
  • SEO tools
  • Upselling and cross-selling
  • Gift cards
  • Automatic discounts
  • Manage subscriptions 
  • Limited integration options

Squarespace has 24/7 customer support service ready to answer your questions and help you get things set up the way you want them to. 

It includes other essential features like customer accounts and eCommerce analytics & mobile store management and it’s the cheapest plan with no transaction fees.

Plans & Pricing:

  1. Personal — $12 per month
  2. Business — $18 per month
  3. Basic Commerce — $26 per month
  4. Advanced Commerce — $40 per month

Brands that use Squarespace are ARTIPS, Edible Boston, Thinkcoffee, and many more.

CONCLUSION:

The best eCommerce platform depends on what your business is. It also depends on several factors e.g. your experience level, customization requirements, and the type of products you want to sell.

All Ecommerce platforms are not created equally so choose the right platform to create your website or grab the best from scratch. 

Choosing the right platform can feel devastating because there are countless options. But if you have any doubts or any query feel free to connect with us and share the details by filling below form.

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Celebrating the success of #Shinyheelsincommerce on international women’s day

Reading Time: 4 min

From “Do it Like a Man” to “Do Like a Women”, the story has changed glorifying Women’s extraordinary contribution & success in every role & phase of life.

Whether the talk is about the first women to win the Nobel prize – Marie Curie or the first women to reach the Mount Everest peak – Tabei, Women has dug their presence and victory flag on every path.

Similarly in the eCommerce world, Women Entrepreneurs holding a significant position in the world of startups. There are many untold stories of inspiring entrepreneurs who are running successful organizations and impacting positively in the business cosmos.

#Shinyhillsincommerce – Women’s Day 2021

Below is a list of the 6 most impactful women entrepreneurs in the E-commerce space who are changing the dynamics of the eCommerce business.

The list is not in any particular order, we as a company celebrating their contribution as a woman through their brand in the world of eCommerce business.

Shweta Nimkar

Founder & CEO – PAIO Shoes  – Magento Ecommerce

Shweta’s love for shoes began in 2015 as she indulged in customizing shoes for select few clients prioritizing a variety of sizes, styles, quality, and comfort. With this mission, she set out to create the perfect shoe! 

PAIO Shoes

PAIO is a PETA-approved vegan brand. Since our inception, we have taken a conscious decision to stay away from leather or any such product that would harm animals.

We strongly believe that fashion need not come at the cost of a precious life. Instead, we focus on using a variety of materials like faux-leather, hemp, cotton, jute, faux-silks and constantly experiment with newer materials. Not only are they cruelty-free, but also beautiful, raw, and comfortable!

The platform provides sustenance to skilled “karigars” at the grassroots, who have been trained through generations in the art of handmade products. 

Lisa Robin Adkinson

President  – Lisa Robin Jewelry

Lisa strives to be an original woman with all her jewellery indicating the sense of time she invested to achieve expertise in design and construction.

Receiving encouragement from other women throughout the journey, In 2008, after more than 15 years as a successful business consultant, former interior designer Lisa Robin Adkinson returned to her artistic roots with the launch of Lisa Robin Jewelry. Since then, she has been achieving new milestones every new dawn.

Lisa Robin Jewelry

Lisa Robin Jewelry creates a relaxed jewellery store shopping experience with personal styling. Experience the Lisa Robin Studio as Lisa selects her own designs of jewellery to create a personalized jewellery style for you. 

Advise

I am excited about the e-commerce engagement ring and fine jewellery market in a post-pandemic world. I continually research features and opportunities to keep my e-commerce presence as cutting edge as possible. Always seeking to improve my customer’s experience without sacrificing the personal touch.

Swathi Sri Aravind 

Founder at Aikya Clothing Pvt Ltd

An engineer-turned-entrepreneur, Swathi is a new-age mother, who believes in driving a change that positively impacts the lives of mothers and babies. “Being a mother myself, I take meticulous care in cloth quality, comfort level and designing of all our products.

I envision a modern society whose mothers are well-aware of safe and sound baby care products and provide ultimate care to their babies” 

A Toddler Thing

A Toddler Thing is an Indian brand that aims at revolutionizing the art of modern-day parenting. Our unique baby care products ranging from cloth diapers to newborn essentials offer comfort and protection and most importantly are eco-friendly.

Our motive is to make new generation moms understand the benefits of cloth diapering and switch to our non-toxic, eco-friendly, and reusable baby care merchandise.

Deepa Kumar

Founder & Director – Yashram Lifestyle brands 

Being a woman entrepreneur, she is inspired by women across all socio-economic and global backgrounds. Her brands, products, innovations, and invention are all a result of her interest in improving the quality of life for girls, women, and people with vulnerabilities.

Yashram Lifestyle Brands

Started in the year 2008 by Yashram Lifestyle Brands Pvt Ltd. (Yashram.com), Adira is the most innovative brand of inner wear in India. Being the first to innovate on multiple products like period panties, starter bras, incontinence underwear, hygiene panties, and more, Adira has taken a special place in the girl’s journey through womanhood.

Advice

Don’t think any person should give up on their dreams be it a man or a woman. Each of us faces challenges in our lives and these challenges only make us grow stronger as individuals. We live only once and we should try and seize every moment. We should stay humble when we win and stable when we lose

Zefanja Degreef

Founder & Director – Zendee 

Zefanja founded her own label called Zendee that makes fun sporty retro clothing, beautiful and timeless. Zendee’s work ethic does not let her compromise on quality.

Zendee

The aim is to keep dresses, skirts, and cardigans just new as the client saw for the first time & purchased as the product enchanted to fall in love. Alongside refreshing designs & a contemporary look, she makes pocket-friendly products considering comfort.

Advise

Don’t hesitate, start with a low stock and minimal investment. Expand it further as soon as you see sales picking up. You have nothing to lose.

Jessica Allen

Founder & Director – Jessica Flinn designs Limited

She created her first collection in a small studio. 4 years ago, she moved to a home-based studio. With her first child on the way, she wanted to embrace motherhood, whilst continuing to expand her brand.

It was then she began to specialize in engagement & wedding rings. Her passion for unusual gemstones & timeless designs is the driving force behind each collection.

Jessica Flinn designs Limited

“Multi-Award Winning Bespoke Jewellery. Founded in 2010. Specialists in Wedding & Engagement Rings. Also developing contemporary Jewellery Design, Metalwork, Wedding Rings, Metalwork, Manufacturing, and Retail”

Advise

Pick a product you really care about. It is possible to be a woman, a mother & a businesswoman. As a mother of two, I aim to create a workplace that allows women to have incredible careers whilst enjoying motherhood. Focus on technology and pick the right technology. Your website needs to work for you so invest in it. Don’t give up.

At the end

Every woman is special in her own way and so do her story. #Shinyheelsincommerce is our small initiative to show how Women shaping up the eCommerce space with their dedication and passion to strive in the world of eCommerce business.

Let’s acknowledge and celebrate the untold stories to motivate and inspire other Women to express themself through their work.

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Emerging eCommerce trends 2022

Reading Time: 3 min

ECommerce trends and technology are changing the overall purchasing experience of the customer with the global push of Pandemic. E-commerce is most likely to take over a huge portion of all retail sales in the coming years.

Recent stats of the e-commerce industry showed that the expected revenue of the eCommerce industry has increased by 37%, according to a new report released by the U.S. Census Bureau.

In this article, we have covered the eCommerce trends in 2021. Which going to help the e-commerce sector to plan and execute their business strategy to help them and ultimately boost the world economy.

1. Virtual Brand Experience

Image source: joor.com

The customer is the King, and the user experience of the customer on your e-store will define your brand. Perhaps, it also influences their buying behavior. So it is crucial to maintain a good mobile virtual brand experience, proper product page, easy checkout process, and a quick errorless shipping process.

Sustaining things is a big task if you do not have an in-house technical team. So, whether you’re just beginning or already present in the e-commerce business. A helping hand in the form of software will ease down your daily working tasks.

2. Role of ChatBots 

Image source: dribbble.com

The traditional way of communicating on call for any customer support service is a time taking process. So now customers prefer chatbots as it saves time, and their query gets resolved in less than minutes.

As per the recent stats, the use of chatbots is more likely to increase by 70%. This will help customers to resolve the issue on the spot. Also, conversion chances and customer satisfaction will increase by adding chatbots to your E-commerce platform.

3. Personalization

To get ahead in the game, you should have a futuristic approach alongside good relations with your targeted customer. Personalization helps drive sales and increase conversion by showing specific offers based on browsing behavior, purchase history, demographics, and other personal data.

Product designer extension tool is responsive HTML5 + Angular-based web software. Through this, it is easier to design customized different products online like Custom T-shirts, phone cases, and coffee mugs.

4. Social media buzz will continue

It’s been years now social media plays a significant role in all aspects of marketing activities and with the introduction of the buy option button on the Facebook shop or Instagram shop, its become more convenient for the customer to buy the product and surf on their favorite social media platform.

As 49.03% of the world’s total population is active on social media. So it becomes essential to engage your targeted customer on social media.

5. Voice Assistant 

3.25 billion people currently use voice search and assistants worldwide and so it is very feasible for customers to voice search through technology like Alexa & google assistance. So it becomes very much obvious to Optimize the content to make it more relevant to the voice searches.

The flow of your E-commerce website should be simple to navigate through the website and mobile app by using the voice assistant.

6. M-commerce

Shopping through mobile will still lead the E-commerce as 67.04% of the world population uses mobile devices.

It will keep increasing more as it is very convenient for consumers to purchase products just through a few clicks. So, it has become very much important that your website should be mobile friendly and have high page speed to increase your customer experience & conversion rate.

You can use the PWA Magento extension to give a mobile app-like experience to your users.

Summarise

As we all are aware that last year was very challenging for us. But if we look at the brighter side of it is the E-commerce market will dominate in 2022. So it becomes very much necessary for us to adapt according to the current eCommerce trends.

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Meet Magento India 2021 Event #MM21IN | Silver Sponsor – SetuBridge

Reading Time: 2 min

Preceding from 4 years, the Successful Meet Magento India event series continues this year on 4th Feb 2021. Being a tech-enthusiast team of Certified Developers, Designers & Marketers, SetuBridge is proud to be encouraging the biggest Magento community event by being a Silver Sponsor.

We admire Wagento to step up and boost an exceptional event for the Magento community, where all get to interact with fellow developers, Magento Market experts, customers, as well as tech devotees.

The event has been an inspiration for the eCommerce supporters to listening out to the extraordinary field knowledge shared by the great Speakers, get to know about Magento 2 CMS, new updates, attend technical sessions, collect new business ideas, and receive future insight into the technology.

As the eCommerce is at the peak with consumers converting more to online platforms, it also welcomes ideal business needs and challenges. Book your seats now, we are ready to meet you and challenge your business and technical challenges with our unique solutions. If you miss out to meet us, our email address: [email protected] is always in front of you.

Fair reasons why shouldn’t miss this Meet Magento India 2021 virtual event:

1. Talk with the best

The event attracts Magento master, certified developers, contributors, authorized trainers & leaders. The opportunity brights to connect, learn & know their thoughts.

2. Tech Knowledge

As your business grows, Magento grows. And, it grows without any dependence & fast. Here, the tech experts discuss the most benefits use case to leverage and develop using new features.

3. International thoughts come National

India and other 40 countries, including the USA, Germany, Japan, UAE, Spain, etc. have been the place of event hosting. Thus, the event attracts international attendees along with their unique thoughts & brings up the opportunity to interact.

4. Magento – All about User experience

Belonging to the company whose core motto is to provide a smooth user experience, the session will be helpful to stand still to our motto.

Stay connected to the event by following: #MM21IN

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Top 5 Payment Gateways in India (2022)

Reading Time: 4 min

If you’ve just set up your eCommerce store or decided to digitize your small business and sell your products online, you need a payment gateway to accept payments from your customers. There are many payment gateways available in India that allow customers to make payments online

However, we have made the process of picking the best payment gateway for your online store easier by compiling a list of top payment gateways in India. 

Here are the top best payment gateways for India that you can integrate with your website or mobile application for seamless online transactions.

What Is A Payment Gateway?

A payment gateway is a technology used by merchants to accept debit or credit card purchases from customers. 

Payment Gateway is to approve the transaction process between merchant and customer. It plays a vital role in the online transaction process and authorizes transactions between merchants and customers.

Let’s evaluate the best 5 payment gateways for India (List):

1. PayPal India

PayPal is a global name and offers services in 200+ countries. They offer business loans, web payments, apps, etc for a richer customer experience.

 paypal-payment-gateway

What’s included?

  • Customized invoices to customers to get payments quickly & easily
  • Live customer support
  • Receive money in 100+ currencies
  • PayPal Here Card & Apps processes payment creates an invoice and tracks sales.

It also offers, 

  • Zero initial setup fee.
  • Zero annual maintenance fee.
  • Secure with 128 bit SSL encryption and two-factor authentication
  • App-ready with mobile SDKs for Android and iOS platforms.
  • A wide range of payment options includes debit and credit cards from all card associations, 50+ net banking, UPI payment mode as a default checkout option, and digital wallets.

Transaction fee:

  • 2% + GST for domestic payments.
  • 3% + GST for international payments.

2. PayU Money

One of the largest gateways in India. It has assured the lowest prices.

payU-payment-gateway

What’s included?

  • Zero setup and maintenance fees
  • SSL and 2FA
  • Transaction management
  • Integrated Payment system
  • Payment Options (Netbanking, UPI, Cards, Wallets)

Transaction fee:

  • 2% + GST for domestic payments.
  • 3% + GST for international payments.

3. RazorPay

It allows us to accept, process, and disburse payments. Brands like Udacity, Grofers, HotStar use this.

razorpay-payment-gateway

What’s included?

  • Easy integration
  • API Driven
  • 100+ Payment options
  • Dashboard reporting
  • Instant activation

It also offers, 

  • 100+ payment options including PayLater and NEFT/RTGS payments
  • UPI auto pay
  • Subscriptions base features
  • Smart Collect (using UPI, BharatQR, ePOS, NEFT, etc)

Transaction fee:

  • From 2% to 3% depending on the payment mode

4. CCAvenue

Start off without any worries with a zero setup fee. Brands like Myntra, MakeMyTrip, Starbucks Coffee, and ClearTrip are its customers.

ccavenue-payment-gateway

What’s included?

  • Zero setup fee
  • 200+ Payment Options
  • Mobile Payments
  • Analytics
  • Multi-Currency Processing

It also offers, 

  • Accept payments in INR, USD, EURO, etc
  • 200+ payment options including EMI options.
  • Support credit cards such as MasterCard, Visa, Diners Club, Amex, etc. 
  • CCAvenue can be integrated with your website for free 

Transaction fee:

  • 2% – 3% for domestic Credit/Debit cards.
  • 0% for UPI payments.
  • 3% – 4% for international Credit cards.

5. Instamojo

It’s the fastest-growing platform for eCommerce businesses. To create payment links, share with customers, and get paid instantly!

Instamojo-payment-gateway

What’s included?

  • Payment buttons
  • Free tools
  • Shareable payment links
  • Visual charts of payment
  • Dispute Resolution Center for your buyers
  • Deciding on your payment gateway

It also offers, 

  • Supports 100+ Payment Methods
  • It is one of the PCI DSS compliant payment gateway in India
  • no charge for NEFT/RTGS or bank transfer
  • Allows merchants to charge a convenience fee to their customers.

Transaction fee:

  • Zero setups & maintenance cost
  • 2% + Rs 3 per transaction on domestic credit/debit cards, net banking, UPI, & wallets.
  • 3% + Rs 3 per transaction on American & other international cards.

Get help to choose & integrate the best payment method for your eCommerce.

Imagine this: You have a beautiful and speedy website. Your customer is impressed and is about to complete the transaction but the payment fails. That would hurt bad, right?

The ultimate goal of your website is sales. Your decision should take into consideration various aspects like integration, quick resolution center, currency support so that there’s no failure.

Avoid going for a payment gateway “only” because of the low cost. There are high chances you will have to invest a lot of your time in integration and setting up everything on your own.

Author Bio

Sakshi Behl is a marketing manager at MageHost, a Managed Magento Hosting Company. She specializes in content marketing and has knowledge of WordPress, Magento, and Hosting. You can connect with her on LinkedIn https://www.linkedin.com/in/sakshibehl

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Scope for Print On Demand Business – eCommerce 2022

Reading Time: 2 min

The Print On Demand (POD) Business is a printing technology and business process in which products are not printed until the company receives an order. It allows printing single or small quantity orders. This is the best alternative to start low-risk businesses or companies.

From product customizers like custom t-shirts for any occasion, shoes with variations, glorified, and gorgeous coffee mugs, you can put your own original spin on everyday products and sell them online.

Why Print On Demand Business?

This is a process where you work with a supplier to customize white-label products like a custom mug, mobile cover, Business cards, and Custom shoes. with your designs to sell them on a per-order basis under your brand. Create your personalized products, monetize your audience, or cater to a specific niche with custom products.

POD is a fulfillment model that makes all of that possible without having to hold your inventory. Majorly considering these 4 steps, the POD proves to be a complete success;

  • Create: Create new or add existing designs to any products of your choice
  • Sell: Interested customers can order the products you created from your online store
  • Print: The store automatically sends the placed order to your POD service for printing
  • Ship: Your POD service packages the order and ships it directly to the address entered by the customer

Jumpstart your business with little cost and almost no risk. Using a POD service means the ultimate saving of time and money. It saves on inventory space as well, and not paying for products until you’ve sold them. Grow your business by selling to customers all over the world. Many print-on-demand services offer worldwide warehousing and fulfillment.

Moreover, it encourages experimenting with new designs, products as well as sales channels. Print On Demand services provides a safer way to find what works best for you and your business/company.

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How to Score 100 in Google PageSpeed Insights?

Reading Time: 5 min

The Google PageSpeed Insigts is a useful tool for all kinds of webmasters, developers, and site owners to check and improve the website’s performance for SEO.

Google PageSpeed Insights is run by the world’s largest and most popular search engine, Google. So its score directly affects your Search Engine Results Page (SERP) rankings.

Google Page Speed Insights is run by the world’s largest and most popular search engine, Google. So its score directly affects your Search Engine Results Page (SERP) rankings. In 2009, Google conducted an experiment and found they lose 20% of their traffic for every 100ms of load time for a page.

Page speed affects many areas of the website as of the total amount of revenue made by your site online.

Why 100% score matters in Google PageSpeed Insights?

As we know, Google PageSpeed Insights is a free-to-use tool and works pretty simply. You just need to enter your site’s URL and it will analyze your website’s front-end performance and provide a score out of 100.

The tool considers various aspects and the score is provided on the basis of the website performance on those aspects.

Along with the score, the tool also provides recommendations to improve page load time and site performance. But it doesn’t provide proper information on how to get a perfect 100 score for your website.

Many people spend lots of time attempting to get a perfect 100 score but even after much effort, they lack.

So here we present the list of elements that can help your website score 100/100 on Google Page insights.

1. Core Web Vitals

Recently chrome team has announced Core Web Vitals. A set of metrics related to loading experience, responsiveness, and visual stability of the page.

Core Web Vitals consider 3 main criteria: 

  • Largest Contentful Paint
    LCP evaluates pre-received load speed and marks the point in the page load timeline when the page’s main content is nearly loaded. 
  • First Input Delay
    FID measures interactiveness and evaluates the experience of the user trying to interact with the site for the first time. 
  • Cumulative Layout Shift
    CLS measures visual stability and marks the amount of unexpected layout shift of visible page content.

2. Image Optimization

The biggest cause of slow pages and a low score is images accounting for most of the downloaded bytes on a page.

Image optimization often releases larger bytes saving and improves site performance. 

The lesser the bytes that have to download, the faster the browser can download content and display it on the screen.

Defer offscreen images process or commonly known as “Lazing Loading”. It is a widespread practice to improve page speed and minimize page load type occurring due to large image sizes.

Using properly sized images or responsive images also works positively towards improving page speed.

3. Leverage Browser Caching

When a visitor enters your site for the first time, all the images, heavy HTML, and other codings and page elements are downloaded in the browser.

Browser caching helps to improve page speed by remembering the pre-loaded resources and displaying them without downloading them while re-visiting.

This means the user’s browser has to download fewer data and make fewer requests to your server.

4. Reduce Server Response Time

TTFB – Time To First Byte means the measured time taken by the browser to collect the first byte of data back from your website’s server after making a request.

Low TTFB can be achieved by various means like choosing a better & high-quality web hosting provider, including fewer plugins to your site, choosing a Solid Domain Name System, installing lightweight themes, etc.

CND (Content Delivery Network) is highly recommended for faster page speed. It works as a background by collecting all your images, CSS, and javascript and saving a copy of the files in their servers spread around the globe.

Read more about: what is CDN & how it works?

This helps visitors to quickly download the files from the rarest server in their geographical area.

5. Minify CSS, JAVASCRIPT and HTML

Minification of CSS, JAVASCRIPT, and HTML is crucial because it creates a smaller yet fast server version of your file.

It is a big factor in getting a perfect 100/100 score from the Google page speed tool.

It’s the process of condensing your files by removing or fixing unnecessary or duplicated characters, spacing, and data without impacting how a browser will process the HTML.

It involves fixing or minifying e white spaces, new lines, unnecessary and unused code, redundant formatting, comments, code, and shortening codes as much as possible, etc.

6. Integration Of AMP

As we talk of improved page speed, AMP – Accelerated Mobile Pages is the first thing to strike the mind. 

It’s Google implemented a project which offers web developers instructions and resources helping to create mobile pages that deliver content faster than usual.

It’s basically an open-source version of your webpage that removes tons of unnecessary content and features that makes your site slow.

It gives mobile users a better experience without any clunky features.

AMP allows Google to pre-render and load web pages instantly. 

Get your free Google page speed audit & recommendation report

A Final Note

After spending a lot of valuable time on perfect website creation along with top-notch images, coding, and all elements, your expectations get shattered into pieces when it doesn’t contribute to the conversion.

Nobody likes to wait for even 10 seconds to stay and wait on your site while it loads. Your site has to be fast to carry the visitor to the success page.

Try to understand where your site is lacking and decide on further improvements to fasten up the page speed quickly.

Google PageSpeed Insights helps you at this stage, it analyzes, recommends as well informs some detailed guidance to improve page speed.

For website speed optimization of your website, you should check out with SetuBridge. SetuBridge promises to offer the most dependable services to help your website rank top in all aspects.

From the experience of 8+ years, dedicated to web development and eCommerce development. The company has a treasure of tactics and tricks for better website ranking. You can get our guidance at [email protected]

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11 Lead Generation Extensions To Boost Magento 2 Store Sales

Reading Time: 6 min

Do you want to make money from your Magento 2 store? Hopefully, there are plenty of sales-boosting & lead generation extensions for Magento 2 available to quickly achieve the targeted sales.

Best Lead Generation Extensions:

Presently, Magento 2 is an evergreen platform in the digital world. If store owners want to make their online store more eminent and increase visitors, then they have to add functions to their website using various extensions.

In this article, we have explained the top 11 lead generations Magento 2 extensions. These extensions help you enhance your store performance and attract more visitors to your store. Moreover, you can convert your visitors into customers and hike your sales.

Without any further ado, let’s check out our smartly curated Magento 2 extension list!

1. Quick Cart

Quick Cart Drawer Magento 2 extension improves the conversion rate and shopping experience of the customers by displaying all the necessary product information in the mini cart, along with the option to apply the coupon code and proceed to checkout directly from the mini cart.

As the customer clearly gets to see all necessary information required to place an order in the mini cart, further can proceed to checkout directly from the mini cart.

You can purchase this Magento 2 extension for just $99.

 

2. Best Deals

The Best Deals is an amazing Magento 2 extension that allows you to showcase special products with an attractive timer on your Magento 2 store. It is a great way to tell your visitors when the deal and special offers will be started. The countdown clock present in the separate timer for the products has a discounted price with start and end dates. And, you can easily customize the timer blocks.

This extension helps you to improve your sales on your online store by showcasing special prices and a sense of emergency with limited-time offers.

You can purchase this Magento 2 extension for just $49.

3. Spin To Win Discount

The Magento 2 Spin to Win Extension was developed by Setubridge exclusively to create an interactive eCommerce Store that aims to engage and attract customers in the festive season through a unique promotional tool that leverages a Spinning wheel game to give them a surprise discount!

This highly interactive Magento 2 Spinner also provides the functionality to manage the number of spin counts for a particular user and send the discount voucher to users via email so that there is complete transparency and no confusion as to when the customers can redeem it.

You can buy this Spin To Win Magento 2 extension for just $59.

Also read: Top 9 Sales Booster Special Magento Extensions

4. Reward Points

The Reward Points Magento 2 extension encourages customers to buy more products using an effective loyalty program. You can easily turn website visitors into loyal customers. You can provide rewards to your customers for purchasing, registering, and many more.

Using this plugin, you can insert or reduce points from a customer’s balance. You can also track the customer’s reward point history.

With this extension, you can increase the revenue by explaining to consumers that the more purchases they make the more rewards they get. You can also magnify the customer’s satisfaction by providing them with a small gift on their birthday.

You can buy this Magento 2 extension for just $299.

5. Best Seller Products

The Best Seller Products Magento 2 displays the best-selling product through the slider and grid layout. This extension promotes the product images on the left or right slider or dynamically in the slider show. This extension displays system-developed products as best sellers. It will help to grab the user’s attention and uplift sales.

Apart from this, you can also set the product limit for sidebar and home page products. And, the consumers can directly insert these products into the Cart, or Wishlist.

You can buy this Magento 2 extension for just $49.

 6. Most Viewed Products

The Most Viewed Products is a great Magento 2 extension that helps you to showcase your products attractively and gain visitors’ attention. You can control the number of products from the admin panel and showcase it in the slider bar. Improve your online store by permitting the catalog to display the catalog’s most viewed product.

You can display a specific number of products in the grid layout with thumbnails with this extension. All the most viewed products are demonstrated in the slider with navigation arrows. Consumers can insert these products directly to Wishlist, Cart, as well as compare from Most viewed product blocks on the home page.

This extension provides 3 ways to showcase Most Viewed Products.

  • Stand-alone Magento 2 page.
  • Slider in the right or left sidebar.            
  • widget-like block that can be added anywhere.

You can buy this Magento 2 extension for just $49.

7. Advanced Testimonials

The Advanced Testimonials is a user-friendly Magento 2 extension that permits your consumers to submit reviews. And, you can display testimonials on your online store.

These powerful customer testimonials give reason to new visitors to purchase a product without any doubts. You can showcase a customer’s name, description, company name, email, and many more on the testimonial page. And, with this feature, your testimonial page becomes more wide-eye to customers and visitors. Ultimately, it will intensify your sales.

Furthermore, this extension supports the adaptive configuration with distinct settings of the testimonial list.

You can purchase this Magento 2 extension for just $49.

8. Notification Bar

The Magento 2 extension offers eCommerce merchants to create & display numerous attractive and call-to-action promotional bars for specific/all pages to grab customers’ attention on new launches, special offers, deals, etc. Show promo bars to specific or all customer groups.

The admin can schedule start and end dates to automatically start & stop displaying notification bars from the admin panel.

You can buy this Notification Bar Magento 2 Extension for just $59.

9. Abandoned Cart Email

This Abandoned Cart Email Magento 2 extension helps you to effectively recover abandoned carts and enhance conversion. It also heightens the revenue with custom emails, providing discount coupons and recalling them about their cart abandonment. This extension is flexible enough to trigger emails at any particular time, remove the queued emails, and send them manually from the back-end panel as well.

In addition to this, the extension comes with blacklist features that permit the store admin to remove specific customers from getting reminder emails related to their abandoned cart.

You can buy this Magento 2 extension for just $149.

The Auto Related Products Magento 2 extension permits you to set conditions and action rules to establish a connection between showcased products and related items. It is flexible for creating unlimited rules for each product. Multiple blocks can be showcased at a single time on a web page.

It is considered the most effective extension to hike your sales and increase your purchasing experience.

You can buy this Magento 2 extension for just $179.

11. M2 Follow Up Email

The Follow Up Email Magento 2 extension provides extensive targeting options to run email marketing campaigns. You can track as well as analyze your consumer’s reactions with the reporting tools. Moreover, also organize a plethora of email campaigns with an appropriate title, description, and duration. 

Furthermore, you can also change the order of sending emails using the drag and drop feature. Apart from this, you can also divide follow-ups for various customer conditions. In addition to this, the condition includes store view, customer segment, customer groups, cart and product condition, lifetime sales, and many more.

Using this tool, you can monitor stats to get a better vision of your email marketing performance. Also, prevent any kind of spam risk using an automated email chain.

You can buy this Magento 2 extension for just $319.

Final Thought!

We hope these above-explained Lead Generation Extensions for Magento 2 help you to gain significant growth in sales and profits from your online store. Importantly, take the best out of these plugins according to your online store’s requirements.

Don’t forget to share your experience with these extensions in the comment section below!

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Products Designer – A Complete Guide For Web-To-Print Business

Reading Time: 15 min

Customers today are picky about their products and want them to be different from others, making them stand out in the middle of a thousand individuals. Buyers seek to get products that can add a personal touch to the product, something that purely indicated their uniqueness. 

Every product that is manufactured by any brand is supposed to have a differentiating physical characteristic and features which will make it attractive to customers, this characteristic is commonly known as “DESIGN”.

Products design, therefore, is all about building a product that satisfies their needs and provides value to them. A products designer is greatly useful when it particularly targets a specific customer and the solution developed exceeds its expectations.  

For building a product as per the consumer’s preferences, designing is the most important “feature.” Getting personalized products has become a trend – it’s what helps them to set themselves apart from others and dominate over competitors. 

Let’s take a deep dive and dig out the important aspects of products design. In this article, I’ll cover basic to advanced principles and approaches to help you design exact products as specified by the end-user. 

Also read: Scope for Print On Demand Business – eCommerce 2022

What is the products design?

Products design means adding great value to a product by ensuring that its design and layout are attractive to the customer. 

In assembled words, Products designing is a link connecting customer’s requirements and product attributes, thus providing an exact solution to the customer with value. 

A good design can only satisfy a needy customer and enlights the purpose of the product to its market. The actual purpose of a good products designer is to satisfy its customer by meeting their actual needs or expectations. Which enhances the competitiveness of the brand; products design can be said completely dedicated to the customer from start to end. 

The solution delivered aims to be a better product that competes on value rather than price.

As per Schroeder (1993 pp 54) “ Products designer is crucial to the survival of most firms. While a few firms experience little product change, most firms must continually revise their products. Products design is seldom the responsibility of the operations function but operations are greatly affected by new product introduction and vice versa. Products design is a prerequisite for production. The result of the Products designer is transmitted to operations as product specifications; these specifications state the desired characteristics of the product and allow production to proceed.”

Designing new products leads to shorter life cycles for the products. New products design must be introduced as an advance and replacement of outdated designs. 

Focusing on Chase et al (2006 pp 111) “The design of a product differs depending on the industry; for example for consumer products, understanding consumer preference, market testing and prospective products are very important activities. Companies that specialize in the design of products have highly developed processes to support the activities needed for industry.”

A decision of core competency is the foremost for the brand to properly design a product that attracts as well as exceeds the expectations.

 A core competency – the only thing which can help a brand stand out and perform better than other competitors in the market. The core competency is useful for firms to design important products. 

As the life cycle of the product becomes shorter, designing a new product is critical. New product design must be introduced as an advanced and replacement of the outdated design.

Nigel et al (2007 pp 120) state that “ Good design also helps businesses connect strongly with their customers by anticipating their real needs, this, in turn, gives them the ability to set themselves apart in increasingly tough markets. The use of the design in generating new ideas and turning them into realities allows organizations to set the pace in their markets.” 

Bennett et al (1988 pp46) “The design of a fast-food restaurant, for example, will comprise elements such as scheduling operations, inventory system, quality control, etc.”

Hill (2000 pp65) states that “All organizations have a range of products at a given time.”

Products designers should balance the overall development purpose of the firm as well as attract and provide the best services and satisfaction to the user, it should be beneficial for both ends. This is not an easy task to meet all the expectations within a specified budget

Period and costing of manufacture both need to be kept to a minimum as possible and new products design should reflect it. These two terms are interlinked with each other.

 A low grade of raw material may require slow processing speeds and thus generate high labor costs, a simple design solution in comparison to complex offers unskilled labor and employment rather than skilled workers whose payments are high.

Thus, the need for complex yet low costing design roars as no customer gets attracted to simple designs like t-shirts designs, mugs, Mobile covers, etc.

Product design consists of understanding, imagining, creating, and validating objects. 

Understanding the needs and specifications of the end-users is the basic and foremost part of product design. 

After the requirement is known, there comes the part where everything depends on your imagination and creation that can be the answer to each problem of the user. 

And the end part is to develop a solution that surpasses physical expectations as well as functionalities and validate it to the end-user.

“If you think good design is expensive, you should look at the cost of bad design.”

— Dr. Ralf Speth, CEO of Jaguar Land Rover

In other words, we can describe product design as the process used to blend user requirements with business goals to help companies to maintain the consistency of successful products. 

The process is the holistic approach to developing a new product from start to end. This covers everything from doing market research, identifying problems, development of the designing informed solutions—and everything in between. 

Product design helps companies to build products sustainable for longer-term business needs.

The whole concept of designing a product revolves around analyzing and delivering a problem-solving approach to tackle the problems, improving the lives of the end-user. It’s about understanding the need and delivering an exact solution for it. 

Product design applies to almost every industry, even including medical devices, tableware, jewelry, sports and leisure, food preservation appliances, furniture, accessories, etc. It considers production cost, the manufacturing processes, and the regulations.

The key to successful product design is a keen understanding of problems for what the end-user wants the solution. Product design is an attempt to solve real problems for real people by using both skills and knowledge. 

Also read: How to Boost Your E-commerce Sales in 2022

Importance of product design 

Product Design is a fundamental part of rooting the business. It’s the future shaper of your establishment from the origin and can be a great determinant of its sustainment.

A company’s name, website, or logo is not enough for company branding. Undoubtedly, these things play key roles in marketing strategies but it doesn’t affect anyway if your product isn’t getting sold. 

To make your product look attractive to the customers and tempt them to buy, your product needs to be well designed, including the packing. 

Packing is the first thing consumers get to see about your product and it has to be impressive at the first sight because generally, consumers buy the product depending on the product design when they have lots of options for the same product. 

And in today’s era, we have no shortage of options. Thus, to bring a spotlight to your product in the market, make sure to seriously consider the design, packing, and overall look of the product.  

Those of us living in the First World are faced with many options most of the time. With the store full of hundreds of options for the same product, what will differentiate your product from others and grab consumer’s attention & make a successful entrance into the shopping basket? The answer to this is the product’s design. 

We live in a society where product design is an essential need. Though our needs for products are still basic we all desire a different story.

 A good product design checks both requirements of the following consumer: Needs and Desire. Product design is considered a success when it is effective in explaining and communicating its means to the market and also that particular consumer. 

Consumers desire the product to match the criteria based on economical, ecological, and technological preferences. So the business needs to listen to the needs and desires of the consumer and provide the exact product creatively and innovatively. 

A brand can not exist without any service or product offering. For the success of any brand, the communication of its product with the requirements of the potential customer are the foremost necessity. 

In simple terms, product designing is reshaping the appearance and feel of the product as per the requirements and imagination of the consumer. It is a basic setup of the features and benefits of the product that attracts its chosen audience.

Below are some inspiring points to encourage the importance of product design:

  • Successful product design attracts the new customer and thus provide an edge over other competitors
  • It is also important because it brings together three important issues, the concept, the package, and the process.
  • It brings in all three concepts: the basic structure, the packing, and the process. 
  • Good design brings profit and goodwill to business
  • It eases up the consumer life by offering easy to use desired services in desired shapes
  • Good product design is important in replacing old boring designs.

Importance of Product Design For Marketing

When your designed product is extraordinary and praise-worthy, marketing becomes simple and easy.

Practically, customers are attracted by what they see. This concept is completely driven by the way the product is designed.

Marketing involves advertising the quality, deals, and importance of the products to the potential consumer. It is to bring the product to their awareness and convince them of the quality. A good product design completes half of this process.

 

 

Below mentioned are several reasons that product design can be important to a brand from a Marketing aspect:

  • While comparing with the competitors in the market, consumers will choose your successful product design rather than over your competitor’s product
  • Directly results in driving more traffic from the targeted audience
  • In any industry, designing plays a major role in defining efficiency
  • Product design brings your company a better acceptability and brand awareness
  • Pushes-up your brand’s goodwill and identity
  • Differentiate your brand as well as your products from the products of other brands
  • Boost sales and awareness of your products or services
  • Fewer customer complaints and greater customer loyalty
  • Ability to create new and advance products and services and introduce new markets
  • Brands investing in product design and involving the customer’s requirements in the designing process have higher ROI.

Influence of Product Design on Consumer Behaviour

Product design is known to influence consumer behavior greatly. According to the research, your product’s design is the particular reason that contributes to over 80% of why your product is chosen over any other. 

Product design is known to influence consumer behavior heavily. These brands offer features completely dedicated to customer satisfaction. Customers love to have such customer-friendly nature products. 

The effectiveness of the design lends customers a reason to purchase the product from you and not from your competitors. A well-designed product helps you stand out from competitors. 

We often notice customers willing to pay any written amount for well-designed products that benefit them with better usability, advanced functionality, and improved aesthetics.

The Process of Product Design

Now, as we have understood what product design is and how it’s important in a business, it’s now the time to define the design process. The design process is a series of significant steps that product teams follow during the creation of the product from the first step to the last step. Having a solid well-structured list of steps to conduct a process is helpful for 2 main reasons: It helps to stay focused & on track and helps to stay on schedule and complete tasks on time.

“What is exactly a process?” A process may be defined as “a series of necessary steps, actions or operations used to make a thing and bring about desired results: a manufacturing process”. Similarly, defining a design process can be stated as a sequence of finding problems, researching & analyzing, and solving steps to develop an appropriate design solution for the given person.

But if you’re thinking about a universal design process to encounter and fit for every project is quite impossible for practitioners. Yes, if you are considering a silky general flow of steps for designing a new process is possibly describable. 

Design activities are challenging, complicated, and mind-bending. There must be clear explanations of steps to plan and integrate, and the whole process should be rationally prepared considering scientific laws, so as to achieve the aimed design successfully. 

As we discussed, every organization may follow different plans and strategies to reach their ideal design, but the point of consideration to achieve a successful design remains the same for every brand. These points of consideration are: 

  • Discussing and sharing plans for new product launching with the team, brainstorming;
  • Defining the needs of the consumer and plan solutions, eliminating the problems;
  • Building up secured and strict product requirements based on technical specifications;
  • Dividing up the product implementation process into important steps;
  • Testing and modifying the solution that has been created after following all the steps on the basis of satisfying customer’s needs and increasing user experience. 

In order to remain implemented in the above-mentioned 5 phases, we have outlined the universal steps of the product design process below. The product design process includes such steps: 

Concept Generation and Strategies:

One of the most important phases of product design is actually done before even starting designing. These are the steps that should be made even before the whole product designing process and planning starts. This may sound unclear and fuzzy right now but it’s highly important to define the existence of the product and who will be benefited from its use. These questions should be analyzed in-depth to target the right audience and design a product that settles their needs and insights.  

 How can you make a successful product design without understanding the need for its development? How do you work on a project whose overall target is not clear? It’s the time when the product designing team should have or get a clear idea of the product vision. 

Designing a product needs a clear vision that directs the designing team with the right outcome. Defining a vision is like understanding the essence of the product— a must known information that should be known by the designing team in order to launch a successful product. Vision helps you understand “ What and why are you trying to build a product”. It also helps state what is not to be built. While crafting products, vision helps to set clear boundaries. 

Mostly, the designing team gets ideas from customers through carrying out some interviews and questionnaires, being active on customer forums and listening to their problems related to a product on a daily basis, or talking to the people around. 

Product Strategy

What do you think, Product vision is full picture? No. The other half which completes the picture is strategies. It defines the product journey. Strategy and vision help you define the destination – the final goal. It’s also necessary to set goals so at the final stage you can accurately your designed product with the final outcome.

Reaching to the targeted markets, gaining an aimed numbered profit, or a decided number of personas – these are the measures that evaluate how you performed and what changes are necessary to reach success. This is also necessary for Product Designers to know the results of their work.

Product Discovery

With the product vision defined, product discovery that significantly includes users, as well as market research, provides the other half of the circle for designing great designs. To finalize the occasion of victory, run insightful research before making any product decisions. Remember, to succeed you must tighten up your roots first or the structure falls before completing.

No doubts about your brand having the best ideal product but making the research is necessary to check whether the targeted market is ready for your product and needs it. It is foremost necessary to conduct a detailed study of existing market trends and requirements. Therefore, you need to conclude what is currently ruling in the market, and is there anything identical to your product concept. For this, you must know about what is currently ruling the market and how you can differentiate your product from others along with providing better features. A strategy to tackle the identical product and emphasize your product in the market comes after precise market research.

Good market research is essential to designing a product with a great user experience. Conducting market research enables you to acknowledge what your users are actually in need of.

Good research and knowledge lead your product with a new design, thus it saves your brand from spending time and capital again to make major new changes after several periods of the launch. Additionally, solid research provides you with a strong base to sell your ideas before stakeholders.

With the ideal product idea in mind, you may feel inclined to leapfrog ahead and start production as early, but surely become misled if you forget to validate your idea first.

Validating the product ensures the creation of the product which people will find beneficial and pay for. It clarifies the scenario of not wasting the time, money, and effort on an idea that won’t sell. 

Get as keen and real details of the market or people you are designing for. If possible, carry out extensive studies to design a user persona for your proposed products like;

Conduct User Research

As creators of a product that is completely dedicated to people, our responsibilities lie first and foremost with the people’s problems, needs, and expectations. If we don’t know our consumer and their needs, how can we create great products for them and make them buy?

By understanding the consumers of the product and their exact expectations, you can get a more sheer perspective of the facilities that your solution should provide. This ultimately sums up your product to be valuable in every term.

“Life’s way too short and valuable to build something nobody wants”

Defined user research validated the creation of a successful product that improves user experience. Conducting user research provides you with an exact list of features to add to your solution. As it comes to product research, brands have different ways and tactics to choose from.

User Interviews

A user-focused approach ultimately differs from the product design from a self-focused design. A self-focused approach often relies on the beliefs and projecting your behavioral solution. Instead, the user-focused approach helps develop a product through objective results based on how users would use and interact with the product dedicatedly developed for their purpose.

Collecting information through direct user interviews is a well-known user research technique that can give the researcher a bunch of rich information about the needy criteria of the user. This technique contributes a big part to researchers, as users need and feel both are considered at the top before a product is designed and released. One-to-one interviews are typically conducted for 30 minutes to an hour. A researcher asks questions to the user based on product development. At the end of interviews, it’s important to synthesize and analyze the data to identify insights in the form of patterns.

Things to consider while user interview:
  • Try to conduct physical interviews

If you have a choice, in-person interviews are better than telephonic or web-based interviews. One-to-one personal conversations are preferable because they provide much more behavioral data than remote ones. This helps gain additional views by observing body language and listening to verbal cues (tone, inflection, etc.).

In-person, it’s easy to connect to the user. It’s necessary to connect to the problems, feel their needs to design a product justifying them and needs.

  • Make a list of questionnaires

There’s a psychology to asking questions that aren’t relevant to the purpose or based on the aimed topic. It’s easy to make a questionnaire relating to the purpose topic to get valuable and honest replies from our users.

All questions you ask during the interview should be selected according to the set goal. Questionnaires should be made simple and easy to understand, so when you ask users about the question, they don’t have to spend minutes understanding the question. It should be quick, striking, and easy to answer. A wrong set of questions can not only nullify the benefits of the interview session, but also lead product development down the wrong path.

  • An experienced interviewer

A skilled interviewer knows how to make the user comfortable and how to carry out the interview in a lenient manner. Experienced interviewers know the tricks and tactics to take talks in-depth and get the details. A question asked in the wrong tone or manner can completely lose user interest in answering the questions, this can be avoided by the skilled interviewer.  

Online Surveys

Surveys and questionnaires get the company with larger volumes of data and responses, which opens up the opportunity for more detailed analysis. Apart from commonly using online surveys for quantitative research, they also can be used for qualitative research. 

Open-ended questions like “What do you think about the product?” or “How is it working for you?”, get users to share their individual experiences and point-of-views. This kind of quantitative as well as qualitative information helps companies in numerous ways.

Though online surveys are quite affordable, the downside of the method is there is no direct interaction with the respondent, thus you can’t get in detail. The method lacks personal interaction and detailed information. 

Things to consider while conducting online surveys:
  • Keep it short

Keep the questions short and simple. Add questions that can be answered with one word or one sentence. This doesn’t stop the respondent to get bored in between the form fillings and leave the site. 

Conduct Marketing Research

Being an entrepreneur, bringing something to market solo, or introducing it as a startup gets quite challenging, as anybody or everybody would be doing or trying to do so. 

Gaining true market research can also get quite challenging but not completely complex. Generally, the person introducing a startup has an idea of the sector or industry but if not, the person must approach industry experts and get an understanding.

Look to understand the nature of this sector and the competitors. You cannot ignore competitors at any cost if you want to build a great product and brand as well. To be competitive, you need to know what pror\ducts already exist in the market, how they perform, and what functionality they are providing at present. By understanding the present feature availability, you get a clear idea of what features adding can differentiate your products from the existing products. That’s the reason why conducting market research is a crucial component of the product design process. Your ultimate goal should be to design a solution that has a competitive advantage and advanced features.

Competitive Research

Competitive research is a keen analysis of competitor products and the presentation of the results of the collected data in a comparative way. Research helps product teams understand the market as well as industry standards and identify opportunities for your ideal product design in a given market segment.

The competitor is a company sharing the same goals and products as you. There are majorly two types of competitors:

  • Direct competitors – Direct competitors resemble those whose products compete for head to head or on the same level as your value proposition
  • Indirect competitors – Indirect competitors resemble those whose products do not exactly provide features as your product but targets the same customer base without offering the same value proposition.

Tip to be considered while conducting competitive research

Make a list of competitors

Start making a list of direct as well as indirect competitors way before conducting comprehensive research. This provides a brief of competitors as well as their areas of advertising and working.

User Analysis

After research and investigation, the product team must make sense of the data it’s collected. The research should aim to draw insights from the data collected during the product research phase. Capturing, organizing, and making inferences about what users want or think. This should help UX designers to understand why they want, think, or require that.

IDEATE

Ideation is an exciting process when facilitated successfully. The goal is to generate a large number of ideas, most practical and innovative ones— ideas that potentially inspire newer, better ideas — that the team can then cut down into the best.

It’s the phase when team members brainstorm on a range of creative ideas that address the project targets. Ideation is the core of the creative product design process. During this phase, it’s critical to formulate product concepts based on the user’s needs and business model identified during product research. The process consists of creating ideas as well as validating the most important design assumptions which can be successful in fulfilling target users’ needs.

The ideation stage uses creativity and innovations to develop a solution. By getting into unbiased ideas, the designing of the product can be made contradicting the usual methods of solving problems to find better, more elegant, and satisfying solutions to problems that affect a user’s experience.

How Ideation Will Help You:

  • Ask the right questions and create innovative designs
  • Step beyond the obvious solutions and therefore increase the innovation potential of your solution.
  • Bring together the perspectives and strengths of team members.
  • Uncover unexpected areas of innovation.
  • Create volume and variety in your innovation options.
  • Get obvious solutions out of your heads, and drive your team beyond them.

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What is User Experience Design? UX Overview and Analysis Tools

Reading Time: 3 min

Looking throughout the web statics, ever wonder why your website’s bounce rates are high but conversion rates are low? All your attempts and efforts of attracting traffic to your sites are successful yet there is no improvement in sales rate? You know it’s not good and wants to fix this but don’t know-how. Set back and read this article carefully, here you are going to have an overview of user experience design and some of the best user experience tools to improve conversion rate. 

What is User Experience Design?

The User experience design process is the designing of products that are useful, simple, and easy to work with.

The main perspective of UX design is to create easy, efficient, relevant, and overall pleasant user experiences for the user.

UX experience refers to the interaction the user has with the products or the services and UX design considers the elements that shape this User experience. 

It’s about enhancing the experience that people have while interacting with everyday products and services, such as websites, apps, and even coffee machines. UX design is the combination of market search, psychology, business, strategy, and design of the product. 

In this overview, we have briefed 5 categories of User Experience analyzers:

1. UX analytics and event-tracking

UX analytics and event-tracking tools enable you with insight into what your visitors are doing on your website or mobile app. 

This provides you with a better idea of what works for your website and whatnot. These tools also collect real-time data, exploring this data gives you a quick ability to determine if a particular design change will be effective before you implement it. 

These also allow you to check inside the application and decide if your visitors successfully achieved their goal with your product or services.

UX analytics & event tracking tools:

2. Session recording and heat mapping

Heat Mapping and session recording tools are advanced as it shows you exactly how your visitors are interacting with each page of your website or mobile app. 

With the heat mapping analyzer, you can check how the user interacts with the individual page. You can recognize patterns using heat maps at the page level to see the interaction. This includes mouse activity- where the visitor moves the mouse over your site or clicks.

Congrats on this, the session recorder enables you to track the entire session. It also includes full session recordings of how the visitors move about on your website or app. 

The session recording analyzers allows recording and watching users’ sessions to get connected with their behavior. 

With these, companies can better monitor all visitor gestures over the entire session or particular page and conclude which areas require rework or optimization.

Session recording & heatmap tool:

Also read: 5 Best Ecommerce Platforms To Start Online Business

3. A/B and split testing

A/B testing, multivariate testing, and split testing are user testing techniques. These techniques are used to determine the variations of a web page having the highest success rates with your visitors.

This testing enables you to compare two versions of a web page- content or an element on the page. 

The testing offers real-time, quantitative data about your visitors and helps you make better upcoming decisions.

Some best tools falling into this category:

4. Usability feedback

Usability feedback tools are usually referred to as visual feedback grabbers. Generally, marketers and other user experience specialists use these tools to enhance page usability by capturing input from their users as it comes in. 

These user experience tools allow visitors to point to specific page elements and provide feedback on the same.

Visitors can pinpoint any friction points at the page level, including unresponsive or confusing gestures, too many unused features, etc. With the selection of the element, it saves the screenshot with the user’s feedback. 

These tools are of great use for new websites or apps to detect bugs or irrelevant elements easily. 

Some best tools falling into this category:

5. Mockup and wireframing

MockUp and wireframing tools mainly focus on the creation of new designs and emerging concepts for funnels, landing pages, etc. 

The tools show you conversion rates at different points of the user journey so you can easily see where users might be dropping out and find a solution for it.

They provide a visual representation of the design and lead to rapid prototyping.

These tools play a leading role in product development as they enable the creation of technical drawings and collaboration on these projects using built-in communications tools.

Mockup & wireframing tool:

Last Words

These all have the best to offer in terms of tracking and optimizing user interaction with your brand and improving user experience.

With the analyzers offering your required analytics, you can experience the highest conversion rates. 

If you have more personalized factors to analyze and tackle for your Magento website, contact us here at [email protected]. The SetuBridge team has phenomenal expertise in analyzing, tackling, and solving the factors contributing to a low user experience rate. 

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5 Best T-Shirt Designing Softwares and Feature Comparison: 2021

Reading Time: 4 min

There is a reason why custom T-shirt designing took over the world after the 19th century. An arouse in the desire to get a personalized design t-shirt for a sports team, band members, a branding campaign for a company. Get a T-shirt of ideal thought design or simply start a Print On Demand business based on graphic skills has lead individuals to hunt down the best t shirt design software. Which can allow creating visionary designs with aids like photographs, texts, graphical representations, etc

Fashion is an exigent industry, everybody wants to stand out and be iconic in a design reflecting their personality. Designing T-shirts using t-shirt design software is fun and simple! But how will you know which is the best offline t-shirt design software to match your needs? 

5 Best T-Shirt Designing Software List:

Here, we are going to walk you through some of the top t-shirt design software and their feature comparisons to get your head clear with the choice.

1. ADOBE ILLUSTRATOR

Part of the adobe suite, Adobe illustrator is highly recommended for professionals or t-shirt designing businesses, because of its high-ended graphics for designing high-quality t-shirts. 

The software offers various features with font varieties, sizes, shapes, and effects. 

As the software is mainly focused on vector graphics. It allows the creation of multi-dimensional, layered illustrations, logos, and typographies without compromising the quality. 

For screen printing, the design, the software simplifies the process of creating layered, spot-coloured files to easily get the designs printed. 

Main pros of having an Adobe illustrator- It provides a steep learning curve, just like other professional designing software.

Key features: 

  • Vector-based graphics designer tool
  • Variety of fonts, effects, shapes, and images
  • advanced tools for creating designs
  • Compatible for making designs for various printing techniques
  • Do not conflict with other app and services
  • Allows resizing shapes, creating duplicates, and positioning them
  • Responsive to all devices
  • Offers practice files for designing with the new Illustrator CC version

2. CORELDRAW GRAPHICS SUITE

CorelDraw is quite a popular design tool used globally for its large database of fonts, arts, and colour options. This makes the software stand out from other designing software as most of them lack this functionality. 

It offers a vast library of over 7,000+ clip-art images, 1,000+ high-resolution images, 150+ ready-to-design templates, 1,000+ typefaces, and 600+ fountains, bitmap, and vector files. 

The software doesn’t specifically rely on T-shirt designing, it can be used for other projects as well. 

it also offers the functionality to include some attractive features like shadows, symmetrical designs, mosaic, etc.

Key features:

  • A large collection of editing tools with vector-based graphics design
  • Create beautiful artistic and mosaic patterns- especially for comic designers
  • Fully compatible with Windows 
  • New added: Non-destructive image effects. Allows experimenting effects on images without changing the source of the image

3. SKETCH

The sketch is probably the best designing software for ios devices. Built for UI design, prototyping, and wireframing, it also offers vector graphics editing abilities. 

The software is well-known for offering enhanced user experience through strong breadcrumbs features. It also has an astonishing suite of educational resources.

Designers can easily access designing guides or support through Sketch Cloud and get an immediate response to any queries.

Key features:

  • Offers Non-destructive image effects
  • Allows designers to export codes and preset to use design anywhere
  • Provides grid and guides for proper measurements
  • Instant previews
  • Only supports IOS devices

4. AFFINITY DESIGNER

The Affinity designer is one of the most comprehensive vector design toolsets on the list for iOS devices With full compatibility, the software supports standards: 10-bit, CMYK, CIELAB, and Pantone. 

An Affinity Designer is similar to Photoshop for bitmap functionality. The designers love this software as it’s not too heavy and doesn’t take much RAM.

Key features:

  • Allows apply Raster techniques to Vector Art
  • Encourages professional typography
  • Non-destructive editing
  • Live blend modes and adjustments

5. GIMP

The GIMP is an open-source graphics editing software recommended for professional graphic designers, who have a low budget and excellent design work.

It provides free tutorials and YouTube to get started. GIMP provides extensibility through integration with many programming languages consisting of Scheme, Python, Perl, and more.

Key features:

  • Allow producing icons, graphical design element, and arts
  • Supports scripted image manipulations with multi-languages
  • Provides top-notch colour management

Wrap up

Whether you want to design your own t-shirt or start a designing business, there is various t-shirt designing software out there to satisfy all your needs. You just need to select the right one for your store.

T-shirt designing on eCommerce platforms is proven to be a low-risked and quite profitable business. If you are thinking of starting a shirt designing business or already having a physical store, you should definitely try to establish an eCommerce platform. Ecommerce is the new future of businesses globally. 

Design not only t-shirts but various other products all in one place with the help of all-in-one SetuBridge’s web to print solution. The extension offers various customizable options to design the product of your ideal choice without any compromisations.

You can also schedule for Product Designer Live Demo at your convenient date and time. For any queries or additional information, connect us here.

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Top 5 Parameters To Consider Before Purchasing Magento Hosting

Reading Time: 2 min

The Magento hosting is a web hosting that offers compatibility with the eCommerce software Magento. Noticeable advantages offered by Magento is a high level of scalability, extra flexibility, and additional facilities of expandability. While Magento is free (Community Edition) and provides various useful features for running an online store, one thing it does not provide is web hosting.

Web hosting is a must for any website as it’s the online location of your website, a database of your site content (information, images, video, etc). Hosting lets companies or individuals post a website or web page on the Internet. 

Websites are stored on special servers. Your clients can simply type your website address or domain in their browser to check out your web page.

Parameters to be considered before buy Magento hosting:

1. Speed

Let’s talk about ourselves, even we don’t like to carry on our purchase with a slow responding website, then how do you expect your visitors to have a long patience tolerance and wait for your site’s element to load completely and make an order? A fast responsive website is a must to have a successful eCommerce business and improved user-experience.

Ensure the Magento hosting you are purchasing uses elements that fasten up your website.   

2. Security

Great security is a key requirement especially when you are planning to get all your customer’s data and requirements via your website. Check the Magento hosting service provides daily backups, SSLs, and SiteLock for better security strength.

3. Technical Support

Support is the utmost requirement. See if the hosting company promises to provide quick and amazing hosting support for any issues or queries. Whenever you need support regarding your hosting, the support team should be ready to resolve your queries in the merest time so that your business does not suffer major losses. 

4. Back-up Management

Your web hosting provider is also vulnerable to online threats. This specifically doesn’t guarantee data safety and thus creating regular backups is essential by the Magento hosting provider and from your side as well. This ensures the data is safe and there are multiple copies so that you can recollect the data whenever you want.

5. Pricing 

Before purchasing a Magento hosting service, make sure to compare the hosting price for first-time purchases and the renewal fees. Most hosting companies offer the first-time service at a discounted price just to attract customers but when it is time to renew the service the company charges you double.

That’s the kind of trick hard to neglect. 

Bottom line

So, we hope this is useful to you. Here, you have learned about Magento hosting and what parameters should you consider to select the best one for your website. Your website performance is somehow dependent on web hosting, any lack of services can result in a major crisis and destruction of eCommerce business. 

Ecommerce is an opportunistic platform, there is no limitation on any type of business industry to be conducted. This is the right time to start your e-store in your interested industry. Just start your eCommerce business and we promise to provide our best expert knowledge and support to grow your eCommerce business.

Please ping us for any kind of support service or information.

 

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REBRANDED: Google Trusted Stores To Google Customer Reviews

Reading Time: 2 min

From searching winter coats to the best multi-cuisine restaurant around. We trust Google search results to identify our needs and show suitable results. A long course of study, expertise, and service contribution has given Google an association as a representative of assurance. 

And as an e-store holder, you understand there is no more reliable method. To improve a site’s prominence and gain new customers’ trust better than adding a Google trusted badge on your site. For this, we had a “Google Trusted Stores program”, which used to provide certainty to customers by providing a direct endorsement to some stores. But, in 2018 Google Trusted Stores went under some updates and came rebranding as “GOOGLE CUSTOMER REVIEWS”

Why Opt For Google Customer Reviews?

Equivalent to Google’s Trusted Stores, Google’s Customer Reviews indicates a positive purchasing experience to potential customers.

It’s a free service provided by Google, allotting e-store merchants to collect feedback from the shoppers of the store. The collected reviews help eCommerce merchants to become eligible for seller ratings. You can display these seller ratings at your store with Google Customer Reviews badge and encourage new visitors to trust other buyer’s ratings and place an order. 

Google’s Customer Reviews is a leaner and advanced program than the Trusted stores, following over the feature to display the seller rating in ads and search results as well.  

Major Features of GCR Program:

1. Opt-in Survey Popup:

It’s an opt-in survey pop-up visible to all customers on the order success page. Users who opt-in for the survey will receive an email requesting to rate and review the service/product provided by your store. 

2. GCR Email Survey:

Merchants can add brief questionnaires in the review email to get an idea of the overall performance of the product.

3. GCR Badge:

Display GCR Badge with sellers ratings ranging between 1- 5 stars on any/all the pages of your store. 

4. Seller ratings:

A medium score that appears on Search ads and Google Shopping, as well as on GCR badges.

Wrap up

Google’s Customer Reviews is an exceptional reach to level up your website’s reputation and involve current as well as new customers. If you’re still on the fence when it comes to setting up the GCR program on your small business’s website, you need to check out Google Customer Reviews extension for MAGENTO 1 & MAGENTO 2 as well as Shopify store. The solution offers hassle-free integration of GCR Badge to your website. For more details, just send a “Hello” at [email protected] and we will be there next minute at your services.  

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How To Start Custom T-shirt Design Business Online [GUIDE]

Reading Time: 2 min

Whenever people think about starting a business, a custom t-shirt design business is probably one of the first five ideas that come to their mind. Why? Well, the t-shirt printing business looks creative and interesting. Being a boss, having your t-shirt designing company, selling them with your brand label – that’s happiness. Isn’t it?

A perfectly designed t-shirt will provide you with continuous exposure for a long, long period. A comfortable, unique, and stylish t-shirt can be a top-notch marketing or fundraising tool, but it all comes down to design. While the design process can feel overwhelming, especially if you have the correct designing tool in your hands. 

Why Custom T-shirt design business?

The custom t-shirt designing business low capital requirement for a startup. There is no high cost involved in starting up and managing an online t-shirt designing business. When starting an online venture, all you require is the right tools.

Make sure to have a laptop, an Internet connection, and an e-commerce website that has your virtual store. Once you have an online site in place, you are ready to do the business right from a convenient place and environment.

To start the online t-shirt design business, you need to take some wise steps. The right decisions before you take the plunge will keep you on the right path during the roller coaster ride of the business period.

Remember to remain patient, things take time. For an online custom shirt designing business, you should consider these 7 steps: 

Design a T-shirt in 7 Simple Steps:

  1. Define your business plan
  2. Consider areas to focus on while manufacturing
  3. Testing of design
  4. Choose perfect tool
  5. Select the print method
  6. Marketing and selling
  7. Handle legal issues

Now is the time to start your own custom t-shirt print business

Every year custom T-shirt designing and printing is becoming more and more accessible. They’re something every business can take advantage of as long as they are clear with their goal. We hope this guide on how to start a shirt designing online venture gives you everything required to break into the t-shirts designing world. 

Please feel free to ping us on [email protected] in case of any query.  

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Best 5 Print Machines For T-Shirts Designing – Printing Business

Reading Time: 3 min

For the branded apparel business, the choice of garment decorations is ever-expanding. Today’s well-known options include traditional screen prints, embroidery, applique, transfers, and the increasingly popular digital direct-to-garment (DTG) printing.

DTG is one of the most widely used printing technologies in the garment printing market. And with the growing preference, numbers, and types of models are evolving. With so many models and features, it’s easy to get confused when figuring out which one is best for you. 

So, we’ve compiled all of the information for you to help understand which model fully satisfied your business needs. Here, we present 2022’s top five DTG print machines for custom t-shirts designs:

Print Machines For T-Shirts Designing

1. Epson F2100

The first one on the list and our favorite are Epson F2100. At roughly 3’ by 5’, the Epson F2100’s footprint is more rectangular than the GTX from Brother. And at just over 1.5’ high, it’s certainly smaller.

The Epson F2100 allows you to print higher quality images at a faster pace, which means more garments out the door and more money coming in.

Overall, the F2100 is a quietly operating machine with a polished, that works as easily in a home-based business as it does in a full production environment.

Also read: How To Start Custom T-shirt Design Business Online [GUIDE]

2. Brother GTX

The very next worth considering print machine is the Brother GT3, which gives you eight print heads, providing you marvelous print quality. At 4.5’ by 4.25,’ the GTX is a little boxier and immediately conveys an industrial look with its predominantly metal exterior.

If your business demands a printer capable of handling high-volume work, the Brother GT3 is worth a look.

3. Col-Desi (DTG Digital) M2

Next up is a unique digital print machine as it is distinct from others by being the only dual platen printer of this group — meaning there are two platens to load T-shirts instead of just one — the natural thought would be that it has a much larger footprint.

The printer is a beast at 4’ x 3,’ it occupies a similar space as the Brother, but with a much larger shadow as it’s nearly a complete rectangle.

A great machine for those considering something with an extra-large imaging area.

4. Kornit Breeze

Kornit Breeze is the biggest print machine on our list with a 4’ x 5 framework and is the most modern-looking by far.

The integrated pre-treatment system – is the stand-out feature, which is a liquid solution that makes light-colored inks show up better on dark T-shirts.

Kornit’s inks are cured with a gas dryer, which serves as the base table for this printer.

Last is the M&R M-Link-X being the only free-standing unit in this group. It’s also the biggest one at 4.5’ x 5.5’ rugged steel frame and squared-off edging makes the most industrial looks and feels.

If your business grows and you need to up your game, this is a nice option to have. But for a home-based business, it’s quite expensive.  

In A Nutshell, 

All the above mentioned are the best shirt printing machines (digital machines) and consist of unique features differentiating from one another.

We hope our research helps you finalize the DTG printer machine fulfilling all your needs. With printing there arises a topic of custom designing. For that, you should check out SetuBridge’s T-shirt designer extension for Magento 2. The tool supports multiple industries and products.

Magento pwa extension

Top 5 PWA Magento Extensions 2022!

Reading Time: 3 min

Innovation in technology has emerged in online stores with new ways for successive user experiences. Performance being the key to the successful checkout, Progressive Web Apps (PWA) is the new light fasting and the most well-known standard. It is used by online industries to provide a native app-like experience to valuable customers.

For the e-Commerce industries, progressive Web App is becoming a middle solution combining bests of Mobile App and Mobile website to offer enhanced user experience.

Clearly, PWA is comparatively fast, reliable as well as responsive without internet access. It provides a native app-like experience with great features and fewer issues.

Let’s have a look at the Top 5 best PWA Magento extensions to help you choose the most promising PWA extension.

Top 5 PWA Magento Extensions

1. Magento 2 PWA by SetuBridge

SetuBridge’s Magento Progressive Web Apps stand first on our list for their outstanding and highly advanced features just at a minimal price as we couldn’t imagine. SetuBridge’s PWA tool offers a light fastening native app-like experience. Multiple push notifications and app functioning with low or no internet connection.

Significantly, it is a game-changer delivering new phases to the traditional website. The brand promises higher user-experience results by PWA integration with e-commerce.

Besides other various custom options, the admin can set the entire app’s look and feel by setting the background color, splash screen, full-screen mode, or standalone mode. The app offers to push notifications from the browser itself.

Pricing: $59

2. PWA M2 by Webkul

Webkul’s Magento Progressive Web App is a light weighted and no update required tool. The extension offers great facilities that help online stores to provide a native- an app-like experience to users. The application provides fast browsing speed as it takes less loading time.

Moreover, Magento 2 Progressive Web App supports all Magento 2 responsive templates as well as Webkul Multi-Vendor Marketplace Module.

Pricing: $199

Also read: 11 Lead Generation Extensions To Boost Magento 2 Store Sales

3. PWA Magento 2 by Cedcommerce

Cedcommece’s Progressive Web Application for Magento 2 is a great solution for providing an enhanced user experience comprising the best and latest web capabilities while aiming to bring both the best of an app and a website united in an extension. 

Notably, the Progressive Web App for Magento 2 improves the google page speed and sends push notifications for events even without opening the app.

Pricing: $149

4. PWA Magento 2 by Magetop

Magetop’s Magento 2 Progressive Web Application grabs a fourth place in our list because of its eye-catchy and defined features offering a combination of mobile web and mobile apps to create the best mobile web experience. It is 100% open-source, supports multi-store, and multi-language.

Particularly, aggressive caching of pages uses CacheStorage API. This is a great tool for improvising user online shopping experience. 

Pricing: $199

5. PWA M2 by Elsner Technologies

Elsner’s Progressive Web Apps Magento 2 is a cheap and great tool for user experience improvement with light-fastening native app-like websites. The extension uses uber-cool technology to send push notifications from the browser itself. Configuration of App manifest works out in the form of PWA.

The extension is a great start to integrate your eCommerce as well as offer a headless website experience to customers.

Pricing: $49

Wrap up

It should be noted that all the tools mentioned in the list stand equally good for their uniqueness. Our finest work is to help users understand PWA and provide the best 5 PWA Magento extensions to clarify and justify the store’s experience and needs.

Without a doubt, SetuBridge’s Progressive Web Apps for Magento 1 and Magento 2 platforms offer promising services and bring out e-commerce store improvement outcomes.

You can have a detailed inquiry at [email protected] 

DISCLAIMER

All the demos are to proceed on mobiles. Furthermore, the prices of all the products are taken on a blog published date. Prices may change, for the latest pricing visit respect the product’s website.

build_customre_trust

How To Build Customer Trust & Confidence For Your E-Commerce Website

Reading Time: 3 min

“e-Commerce is a structure that completely works on trust. The relation between customer and online store is based on pure trust. Customers trust online stores to provide genuine products as well as online store trusts customers to pay promptly”

Importance to Build Customer Trust & Loyalty.

You might have the best product and best services in the market but a lack of trust towards a brand can lead to no business improvements. Attracting new customers is an important factor for every business, but it’s especially crucial for an e-Commerce setup.

After all, with an e-Commerce business, you somehow are miss-benefited to connect with the customer in person. It lacks the essence of face-to-face relationships which can turn customer churn.

Your loyal customers are the business’s most valuable asset and they are not going to just appear doing anything, creating loyal customer needs, strategies and attention.

In this article, we are going to discuss 4-B’s, which indicates how to build customer trust towards your brand.

Be Available

For an eCommerce store being easy and instantly available is as important as the person required in a physical store to attend customers. As a fact, customers prefer shopping from a site that clearly displays contacting ways.

Security is the main concern of the customer. Customer needs surety from the online store that in case of any mishappening or query regarding product, the store is ready to help any time.

Attending and replying to those queries quickly is very important. Offering various ways of contacting your brand world immensely in building customers’ trust.

There are various ways to be available for the customer:

Be Transparent

Transparency is the main pillar of building customer trust. As an online store, you have practically zero physical appearance. Thus gaining trust only becomes easy by being as transparent as possible with your policies.

Being completely transparent at your terms helps customers to understand your brand from a better angle. Adding policies as well as product clarifying questions under the FAQ page is the best way of covering all concerned questions by the customer.

For instance, adding an answer to the following questions can work miracle for your band

  • How can I return the product?
  • How quick can I cancel an order?
  • Within how many days can I return the product?
  • How can I exchange my product?
  • Is shipping free all over?

Also read: Emerging ECommerce Trends

Be External Proof

How many of you believe to purchase after reading reviews and ratings of brand and product? Well, majorly we all do. It’s better to know others’ experiences with the brand.

Reviews and Ratings are signs of transparent trust. According to a survey, 90% of customers admit that their next purchase is influenced by online reviews. Adding Reviews and Ratings related to your brand and product helps customers to make their next move towards purchase.

So make sure you don’t miss out to add any Reviews and Ratings to your landing page. There are many unbiased brand and product Ratings and reviewing applications in the market. Adding their precious thoughts about your brand can lay more impact on visitors.

Be Social

Social media is a vital part of building customer trust and loyalty. It is a huge community of like-thought users.

Social media is more than just a platform for promoting your products, services, and content. It’s like a two-way street for communication that can engage your customers and prospects. These interactions help build brand loyalty and form a community around your brand.

Before purchasing, customers would like to get an idea of your brand and product, for that social media pages and appearance comes first in mind. Social presence and active posting affect visitors to focus and trust on your brand easily. Social media discussion, polls, vibrant blogs, news, videos, etc. provide more knowledge of your brand.

Wrap-Up

Customer trust comes before sale especially when users today have numerous similar sites to purchase from. Trust and loyalty are the building blocks of a strong customer base. Building customer trust is a tricky thing, it won’t come easily but once you get on their trusted list, there is no going back.

Above mentioned steps are our finest and latest searches to build customer trust. We hope it brings good for your brand. Check out our other resources on optimizing your ecommerce and eCommerce strategy to learn more about improving the user experience on your store at our support desk. For further queries, please mail us at [email protected]

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Magento 1 End Of Life: Ultimate Services and Migration Guidance

Reading Time: 4 min

Magento has officially announced that they will be ending all support and security patches for both Magento Open Source 1 and Magento Commerce 1 in June of 2020.

What does this mean to a business owner using Magento services?

Small business owners are on their own with anything their website may require if they don’t consider the announcement to migrate Magento 1 to Magento 2 before June ’20. Magento Official support will end, so there shall not be any expectation for more official patches and security updates.

If you still stay with Magento 1, there won’t be any new feature or innovations which will risk your competitive edge & soon your software stack will be outdated. it’s always difficult to be in competition with outdated technology stack.

Why did you need to think about migrating to Magento 2?

Though Magento 1 helps in showcasing a robust online store, the advantages of Magento 2 over the forerunners are something that cannot be missed out. Additionally, Magento 1 is a setting sun, and migrating to the latest is a must. Here some key benefits of Magento 2:

  • Faster Load Time
  • Improved Admin Interface
  • Streamlined Checkout Process
  • Smooth & faster shopping Experience
  • More Reliable Mobile Shopping Experience
  • Improved Technical Architecture
  • What involves in Magento 2 Migration Processes

The Magento 2 migration is a complex process & will take a lot of time & attention from your side. One thing you should do before starting process is, list out things you really don’t care & do not wants to see in Magento 2. You can thank us later for this 😊

coming back to the migration process, you can think of it as the migration of 4 different entities as listed below

  1. Data Migration
  2. Store Theme Migration
  3. Installed 3rd Party Extensions Migration
  4. Customization & code Migration

1. Data migration

Data migration is a big part of the migration. It is the process of migrating critical data such as categories, products, customers, sales-related data, store configuration, etc. so the process requires 100% accuracy and reliability or the business can suffer a loss of important data.

Facts to consider during Data migration:

Magento provides data migration tool called command-line interface (CLI) used for transferring data from Magento 1 to Magento 2 store. The tool tracks data transfer progress creates logs and runs data verification tests by verifying consistency between Magento 1 and Magento 2 database structure.

2. Theme Migration

In the Magento1 to Magento2 migration process, theme migration is one of the most elementary phases. Magento 2 follows new approaches and technologies for developing a theme and customization to enhance shopping and store experience for the merchants and users. It’s an advantage to use new ways of creating awesome Magento 2 themes or customize the current to make them compatible with the Magento 2 standards.

Facts to be considered during Theme migration.

It is not possible to migrate Magento 1 theme to Magento 2 instead you have to develop a new one that has the same appearance or design a new website.

In case you are running with ready available M1 theme, you can check with your theme provider if they have already released compatible release for Magento 2. You can also find many feature-rich Magento 2 based theme from Magento 2 marketplace & can tweak it as per your business needs.

This is the glorified chance retailers can utilize to improve their website design.

3. Extension Migration

Extensions are crucial components that provide new features and extend the functionalities of your Magento store. We cannot imagine any production-ready store built without the use of any 3rd party Magento extensions. Hence, its crucial to decide what should be done with these plugins after migration

Facts to be considered during extension migration

Just like Magento Theme, Magento 1 extensions will also not work on Magento 2 because of different code architecture. You must prepare a list of all used 3rd party extensions to check if their compatible Magento 2 version released by providers. If yes, you can integrate the same extension in Magento 2.

In case if it’s not available, you can find similar Magento 2 extension or migrate m1 extension code into Magento 2 codebase. We have certified developers to help in migrating Magento 1 extension code into Magento 2 codebase

4. Customization & code migration

It is necessary to migrate Magento 1 custom code to Magento 2 safely as there are high chances that your store would be running on custom code. We recommend creating a good document explaining each customization so that it can help your Magento development partner while migrating your Magento 1 code into Magento 2.

You really need experienced hands for this task in order to write upgrade safe & following high coding standards.

Facts to considered during Customization & code migration:

Magento provides Code Migration Tool to help you port custom codes easily to Magento 2. You may have work additionally on custom code to check successful integration with Magento 2 store. This results due to the structural difference between the two platforms.

Wrap Up!

Once the migration is over, you need to test Magento 2 store working to make sure that there isn’t any glitch or loss during migration. Project success depends on good QA program else you may end up seeing glitches on production site

M2 Migration is a complex & tedious process which will demand a lot of attention & expertise in order to execute the project successfully. Now as you have the whole idea of how this migration, you can better plan your Magento 1 migration project.

If you are looking for a qualified migration partner, SetuBridge welcomes you to discuss with our certified professional and we will help hassle-free migration. Please get in touch or send us an email at [email protected] to discuss the project.

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Global Market & Solution To Rising e-Commerce Prescription Eye Lens Industry

Reading Time: 2 minThe aesthetic appearance of eye contact lenses is driving its growth from brick and mortar store to an e-Commerce platform with super-fast speed. With rising product innovations and easy availability of the desired lenses online as compare to the offline store have increased the adoption of contact lenses on the e-Commerce platform. The online contact lens industry is experiencing unexpected demands and result in a small course of a period. This is the golden period for merchants to try their luck in this blooming industry by providing better and bigger service.

The Global Revenue in the Contact Lenses segment amounts to US $15,420m in 2020. Growing prevalence of myopia, growing geriatric population, and increasing preference for contact lens over eyeglasses are the major factors driving the growth of this market.

Active advantages and constant discoveries in eye contact lens industry have drawn merchant’s attention to get this business online. This is the right time for the merchant who desires to get recognition as well as profit by building a skilful and powerful e-Commerce business. Various compatible e-Commerce platforms support the eye lens industry but if you don’t want to take any chance to fall, you should go with the expert’s acclaimed Magento platform.

Magento offers advance components and functionality to take your business on the top level. At this stage, the success of your online store depends on an attractive, reliable and user-friendly website.

SetuBridge help merchants to set up eye contact lens store online, we have a beneficial solution called Prescription Eye Contact Lens extension for Magento 2. Using this extension admin can set custom configurations as per required parameters for either of the eye or both. This extension is purposefully developed to encourage merchants to manage custom lens product options programmatically. Moreover, custom eye lens module bridges the gap by deducting complexities and thus improving the eyewear online shopping experience.

Wrap Up

With the overall study of the global market trend, we can conclude that the online eye lens industry is experiencing a boom and it’s going to be one of the leading industries in the very short period.

For all e-Commerce store owners, practising in this field has a great chance to cover up large revenue along with customers by offering customizations to satisfy the need.

If you are looking for experienced hands in developing eye lens-based e-Commerce store, please Get in Touch with us or send us an email at [email protected]

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Top 5 Free Website Performance and Speed Testing Tools For 2022

Reading Time: 4 min

One of the main challenges for an e-Commerce business store is “Page Load Time”. It is as simple as that if your site is slow; you are losing your business.

The speed of your website has a direct connection with SEO and conversion rates. Research shows how critically the user leaves a site if it hasn’t loaded in 3 seconds. Nobody wants to surf on a slow site. Not taking the time to make improvements can be a costly mistake.

Naturally, you have to spend some money to get the best tool. After a large excavation, we have made a list of the best free as well as paid website performance tools.

Best free website performance tools

1. Google Pagespeed Insight

Google Pagespeed Insight is the most popular free website speed testing tool offered by Google that analysis website performance on a scale of 1-100 and provides suggestions to make it better. PSI uses Lighthouse to collect and analyze lab data about the page.

Once you insert the URL of the page you want to check, it gives you an overall rank for page speed. The Higher the ranking better the optimization of your site.

The tool presents reports for both desktop and mobile versions of your website. One of the unique analyzing aspects that power Pagespeed from other speed testing tools is Field Data. It compares the speed of the page with other pages in the Chrome User Experience Report over the last 30 days.

It is a pool of performance metrics gathered from some users of Google’s Chrome browser. Most importantly, the tool provides various bits of advice to optimize response time.

2. GTmetrix

GTmetrix holds a position among the premier free website performance tools of 2021. The tool is sleekly straightforward. It is a free online website speed test tool that offers an analysis of page performance without any fee or even registration.

Along with a detailed examination of page speed, it also reports YSlow metrics, recognizing your website a grade from F-A. The grades are assigned on the basis of site performance in the fields including PageSpeed, YSlow, waterfall breakdown, video, and history.

GTMetrix offers an incredible upgrade that grants access to page settings, monitoring, and alerts, among other benefits, that can be spectated in the graphical format.

The tool allows you to analyze your website from seven different countries as well as different browsers.

Moreover, it allows an advanced feature to playback web page loads with videos.

3. WebPage Test

The webpage is one of the most popular tools for speed testing across 40 multiple locations worldwide in over 25 browsers including mobile browsers.

It offers a grade from F to A based on different performance tests such as FTTB, compression, caching, effective use of a CDN, etc. It offers a unique procedure to the test by running a test called a first view and a repeat view.

This helps to diagnose what may be a first-time DNS lookup delay as mentioned earlier. The free speed testing tool considers aspects such as the type of browser, device, connection speed, and cache state the user has to obtain concrete results. 

It showcases straightforward reports, a visual comparison, and a traceroute examination. Its report is divided into six sections; summary, details, performance review, content breakdown, and screenshots.

4. Pingdom Speed Test

Pingdom is one of the best-Paid tools for performance monitoring services for businesses. It does not offer free services, but a user can opt for 14 – day’s free trial.

It allows the user to test the webpage speed from 4 different testing locations. This tool helps customers to get alert about any issue in minutes so that they can focus on their daily business. It enables SMS or email notifications for an in-depth insight into page speed and performance expectations.

Pingdom is a deceptively deep webpage speed tester with a nice mixer of options and simplicity. The reports report reflects four different sections which include a waterfall breakdown, performance grade, page analysis, and history.

Pingdom is a great tool to provide a client-facing report while also giving your developer information specific enough to address problems.

5. Uptrends

Sending 299 checkpoints just to track your website’s response. That’s Uptrends for ya. Each checkpoint looks for a successful response, tracks the timing, and generates a report based on the website’s availability and response time.

Based on purchases, clients can access paid and free versions of tools that can be used to get the real-time status of a website.

Uptrends Website Monitoring makes it easy to stay in sync with your site uptime and performance on a global level. You can check whether there’s a regional outage or your website got some issues that are causing problems. 

Clients can have reports from diverse fields like load time breakdown for different browsers & OS, page views Vs performance, etc. You can compare your stats with websites prevalent in different countries.

A unique quirk of Uptrends? They alert you when your website is down. Uptrends verifies errors from various checkpoints before issuing an alert. You can even customize your alerts as per the error condition.

Clients can have all the analytics on their dashboard and review the website’s performance for a specific niche. It’s a user-friendly tool that helps you fine-tune your site’s performance for the benefit of your customers based on the technology they actually use.

Need help to boost your website speed? drop your message below.

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Top 5 Magento 2 Product Designer Tool in 2022!

Reading Time: 5 min

In this age of digitization, e-commerce has experienced a big boost. Along with giants of the e-commerce industry, new companies are emerging and more start-ups are pushing to enter this market. After all, the e-commerce industry is expecting to reach Rs. 13,97,800 crore (US $ 200 billion) by 2027

Magento store has been one of the popular platforms to create an ecommerce website offering product personalized solutions.

Nowadays, customers are in search of web-to-print tools to personalize and customize products both at the same place. Individuality and uniqueness are now important factors in the online shopping experience.

Best 5 Product Designer Tool

We bring you to the top 5 Product Designer software to help users select the best of the best tools for personalized products.

Generally, designing is a crucial aspect of a product, and working on Photoshop isn’t very handy, thus the Product Designer Magento 2 extension offers easy functionality to design the products on the platform itself with too many options.

Though there are some of the best choices available. Here are the best:

1. Magento Product Designer by SetuBridge

Product Designer Magento 2 Extension by SetuBridge is a newbie in the market claiming to have the most advanced and feature-rich design studio for both the merchandise and printing business.

This Magento 2 ready web to print is the best solution intended and applicable to almost all merchandising industry products like Custom T-shirts designs, Mug designing, Mobile Phone cases, Business cards, invitation/greeting cards, etc.

Moreover, the platform offers a lightweight and fast HTML5 and JavaScript-based (Angular) responsive design studio that makes the design’s personalization very smooth as well as prevents any lags.

Quick features:

  • Light-weight, fast and mobile responsive fast web to print design studio built on
  • Unlimited text layers along with rich text styling effects, fonts etc.
  • Designing on Multiple product sides with colour variants
  • Realistic print preview on the editor and throughout the checkout process
  • Print-ready design files in both vector & raster format e.g. SVG and PNG
  • Admin can create and configure custom price rule
  • Multiple designs template and assign them to specific products
  • Image masking using clip-arts, shapes and custom image upload via computer
  • Admin Management panels for clip-arts, quotes and printable colours etc. which empowers admin control

Pricing:

Community Edition: $1,299  $299  (Early bird discount)
Enterprise Edition: $1,499  $498 (Early bird discount)

Also read: Products Designer – A Complete Guide For Web-To-Print Business

2. Custom Product Designer by Aitoc

Custom Product Designer for Magento 2 is an extension by Aitoc which offers an art library for the users to choose from. The platform also gives an option to choose to design different sides in the same product. 

A custom product designer for Magento 2 also renders print-ready files which save time. Overall, it provides lightweight tools to design the product which is easy to use and does not slow down the system.

Quick features:

  • Multiple fonts and Clip arts
  • Ability to customize different product sides
  • Special prices for customized items
  • Print-ready design files
  • Optimized for mobile

Pricing:

Community Edition: $299
Enterprise Edition: $599

3. Premium Product Designer by CMSmart

The Premium Online Product Designer Extension is a product of CMSmart E-commerce Solutions. The platform offers one-stop solutions and can integrate a module of any product that is desired by the shop owner. 

It offers functional buttons to add text, art, image, or QR codes. Also, it offers the shop owner the choice to accept the designs uploaded by the customer. It’s easy to install and configure.

Quick features:

  • Allow adding and customizing the image
  • Ability to add QR code function
  • Easy to preview the design
  • Allow customers to design on the Smartphone
  • share the designs via social media

Pricing:

Community Edition: $267.16
Enterprise Edition: $649

4. Product Designer Studio by BrushYourIdeas

BrushYourIdeas provides a Product Designer extension which is a wonderful solution that lets customers add images, text and customize the design on the products.

This module helps improve the great user experience as well as attracts your customers at first sight. Moreover, this extension is available for Magento 2 and Magento 1 platforms.

By using this web to print Magento extension, the customers can design numerous products in a few minutes.

Quick features:

  • Unique text features
  • Allow uploading the custom images over the design area
  • Easy to import and export templates
  • Align individual objects on the canvas
  • Easy to locking and deleting layers

Pricing:

Standard Edition: $599
Pro-Edition: $799
Ultimate Edition: $1299

Also read: 5 Best T-Shirt Designing Softwares And Feature Comparison: 2022

5. Product Design Canvas by Magebay

The Magento Product Design Canvas by Magebay is another effective tool in the market. The platform offers custom design but the design can be done through a tablet device. It can be uploaded through PCs and saved on the platform itself.

Generally, it offers a library to transform text and art the same as others. This platform has a simple user interface and designs can be shared via social media or their plug-ins. It offers many options for the back-end to manage sample colours and quotes too easily.

Quick features:

  • Allow your customers to upload the photos from PC
  • Simple and eye-catching user interface
  • Allow customizing the product’s design
  • Ability to manage product design template

Pricing:

Small Print Shop: $399
X3 – Medium Print Shop: $899

Conclusion

With our immense expertise and experience in this field, we tried our best to find the best and top 5 product designer tools, helping users to make an easy decision.

Additionally, SetuBridge, Aitoc, and CMSmart are offering fast performance for the technologies which they are using. The rest of all offers custom tools for designing and libraries are offered by some.

But, the SetuBridge has exceptional features in design as it offers pre-designed templates to build on. It saves the time of user and provides more clarity.

The eCommerce market is buzzing now and you have these options go with one of them if you are thinking to capitalize on this creative demand.

Disclaimer

All product prices are taken on the blog published date. The extension prices may change as per their product owner. For the latest pricing, please go through the extension’s detail page.

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Discover The New Features of Setubridge PWA App For Shopify

Reading Time: 2 minThis is a competitive world. To achieve a standard and maintain that peak position is a task. As the world is turning towards the technological era, discoveries are experienced every new dawn. Meanwhile, SetuBridge developers are in constant search for a cent that would keep their customer’s business above the opponents. Recognizing the priority of our customers, we are here with updates for SetuBridge PWA App For Shopify.

Setubridge PWA has been proved to be the best at providing enriched features and services. With record-breaking downloaders and their impressive reviews, we are here with more superior features to help our customer stand top at their games:

Personalized Installation Message Pop-Up

Personalization installation message pop-up is an advanced way of engaging customers with personalized live interaction. It’s a key feature to engage more customers by defining benefits in the installation message pop-up itself. By attaching benefits, admin has a chance to completely engage the customer by describing the greatness of the app that the customer never knew. The title of the installation message pop-up and short description can be customized from the backend. Additionally, the admin can configure the installation button text, text colour, and background to enhance UI/UX.

Install Event Tracking Through Google Analytics

Set enable “Google Analytics Tracking” to start sending different events like App install to your Google analytic dashboard. This will also create a chart in-app installs chart in the Analytics tab.

All these features set this app apart from others. These are the most advanced features provided by very short numbers of the company. We tried our best to gather amazing features to help you provide great service to your following customers. Don’t hesitate to check out the free demo or suggest improvements at [email protected]

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Happy Easter Sale 2020 with 10% OFF on Wide Range of Extensions

Reading Time: < 1 min

Have a safe and glorious Easter!

Easter also called Pascha or Resurrection Sunday is a day where all Christian people glorify the auspicious day by Church services, festive family meals, Easter egg decoration, and gift-giving. To bring more joy, SetuBridge has come up with a great offer.

To celebrate Easter 2020, SetuBridge would like to give you an exciting offer with 10% OFF on bestselling and advance extensions. The offer is valid form 12th April 2020 to 15th April 2020. Customers can generate an offer with the use of COUPON CODE: EGGHUNT during placing order. Do not miss this golden chance to get an amazing deal for your business.

ALONG WITH FLAT 10% OFF, 1 YEAR FREE UPDATE, 3 MONTH 24*7 SUPPORT AND 7 DAYS MONEY BACK WILL ALSO BE FACILITATED.

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ECommerce Tips and Turns To Rise Against COVID-19

Reading Time: 3 minAs the novel coronavirus pandemic known as COVID-19 has not only affected business nationally globally. It creates a rough situation for online store merchants to manage the business under such a situation. Every e-commerce merchant has one question in mind presently, how to lessen the impacts of a pandemic on the business? What strategies to be planned out to reach a minimized goal with no experienced loss? Companies are sourcing different ways to be productive and create a safe and convenient online shopping experience for customers. 

In this article, our research team has collected information your brand needs to know about strategies and step to surpass the scenario with consistency. 

RE-DESIGN CATALOGUE 

Have your mind ever tickled with the thought to go through the product page, graphics that you created long ago or give a new look to your website but with the busy schedule, the idea couldn’t be executed?

Well, the time is now. The company can use this valuable time to re-design catalogue with precision. From product description to layout, everything on the front-end of the website can be determined through. Left out information or more descriptive words can be utilized to connect easily to the reader. The time can be used very productively to get knowledge about different new technologies like live support, artificial intelligence, chatbotsetc. to provide the most reliable customer service.  

BRANDING AND MARKETING 

There are various ways to reach out to the potential and genuine customer with custom branding methods using Google, Facebook, etc. By replacing companies branding and messaging from sales-driven to general concern, it impacts the customer with the thoughtfulness of the company. The effective business campaign at the right time to the right customer can increase the exposure of the business and may lead your business to be popular. An effective business campaign grabs attention, stir curiosity and loyalty, although not immediately, but comes to notice after the positive scenario.  

COMMUNICATION

Every business house has taken the term “self-quarantine” seriously to break the virus chain. Under such circumstances, communication needs can be fulfilled by utilizing video calls, free chat applications, teamwork applications, etc. The company may still be able to meet quarterly goals by the use of a wide range of communication applications, especially if you can effectively leverage technology to your benefits. 

OPTIMIZE ORGANIC REACH TO CUSTOMERS

A company can boost the site’s organic reach by updating website title pages, H1 descriptive headers, backlinks and Meta tags. Refreshing page content with new information will help to keep your website on top of the search engine results when your customers naturally search for your product or services. This keeps your site updated and classified over other competitors. Organic search traffic can also be optimized by creating targeted audiences similar to those who visit your competitors’ site.  

OFFERS AND GIFTCARDS

Customer is always in search of an opportunity to get more and pay less. It makes him feel like he has won a war against every consumer who pays the same without getting any benefit. Offers and benefits are what customer needs and cash is what a company needs; both the needs can be fulfilled with the strategy of “pay-in-advance” to get exciting offers and gift cards. This continues cash flow in the business as well as it completes a sales target. For the delivery purpose,   

Create an option such as buy online pick-up in-store, Touchless pick-ups or curbside request. As it has become a topmost priority, it’s a simple way to emerge trust and loyalty among shoppers. 

Moreover, an e-commerce merchant can empower their business by utilizing this time in reading and analysing different e-commerce upcoming trends. Determine emerging market developments, cons and pons of advancing technology and plan a distinct approach to resume business with more power after a pandemic. 

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Top 5 eCommerce Trends 2020

Reading Time: 5 min

E-commerce-the emerging trend in today’s era. This is going to be an epoch-changing thing. With the current fast world & the internet connecting world, the heights of trading have also changed. It’s a booming industry to rapidly grows each and every second in this world. Thus, it is enthralling and exhilarating to discuss E-commerce trends.

HEADLESS & API-DRIVEN E-COMMERCE 

Headless is a solution that disjoins the website’s presentation layer from the backend ecommerce functionality to offer a malleable, seamless digital experience. It is a proceeding toward e-commerce that allows Large companies to look more limber and flexible for testing and experiment. By separating the frontend and the backend of their e-commerce experiences. Nowadays, Mobile share ecommerce trends are rapidly growing. Businesses are looking for the best way to get their share of the mobile ecommerce market. Today the benefits of Magento PWA may make it possible for some businesses to get the same functionality with PWAs.

A progressive web app is a headless technology that enables businesses to build web applications that have the look and feel of native mobile apps. All while using web technologies like JavaScript, HTML, and CSS. Also, PWA is an Umbrella term coined by Google engineers.

It can be done on the front end without disrupting or impacting the back end. That means it’s easier for agile organizations to have more flexibility to maximize e-commerce improvements without any workload. It works through an application programming interface (API) between front-end and back-end businesses’ web stores that manage the exchange of data.

Although, it also allows you to easily integrate new user interfaces into your front-end ecosystem and also make changes to them independent of your back end. This benefit ultimately means faster time to market, a more agile business, and a future-ready e-commerce strategy.

Moreover, Headless commerce platforms to consider as three names

  1. Magento : Magento 2 users can leverage Magento APIs, but will need to rely on a third-party web content management system (CMS) to handle large quantities of content at scale. 
  2. Shopify Plus: Similarly, Shopify Plus users have access to APIs which can expose product information to third-party systems. 
  3. Core DNA: Core DNA is an all-in-one headless commerce solution that can power omnichannel eCommerce experiences. 

MOBILE SHOPPING

Mobile is nowadays accessible to the majority of the people. Ecommerce businesses are integral for designing and building their online businesses with mobile users in mind before desktop users. Desktop users become tiresome while operating their stuff for shopping and mobile gives more flexibility than desktop.

As it is said, “Time is money so use it preciously.” So this proverb is better to justify with M-Commerce by saving a lot of time.

With the increase in the number of smartphone users, mobile shopping is rising towards its peak. Survey shows that people around the globe spent about an average of 2 hours on social media platforms e.g. Instagram, Facebook, Twitter, Pinterest. Advertising on social media platforms is considered more effective rather than on websites, online stores. Optimization of the mobile page is also necessary in order to attract more users. 

Payment gateways have provided UPI which is the most encouraging step for the digitalization of payment mode. For example, A Company creates an Instagram profile to sell its products and to collaborate with other companies for better opportunities in the nearby future. For example, Amazon, Flipkart has optimized the sites into mobile pages to give a convenient way to the user. Also, they provide different payment gateways to promote digital payment.

Voice Assistants and Chatbots

The current scenario is that Voice assistants rapidly grow in numbers by the day and sketch the future of chatbots. A chatbot is a computer program or artificial intelligence (AI) which operates a conversation via textual or auditory methods.

Chatbots have become the new definition of convenience. They are assisting people in all activities ranging from finding good deals online to transferring money to even buying cars. When enormous chatbots are accessed via virtual assistants such as Google Assistant and Alexa, via messaging apps such as Facebook Messenger or WeChat, or via individual organizations’ apps and websites. It can be classified into usage categories that include conversational commerce (e-commerce via chat), education, entertainment, health, finance, news, and productivity.

Upcoming future trends will have the ability to revolutionize the world. AI, Faster internet connectivity, 5G technology will give new opportunities e.g. the voice assistant and chatbots will glorify the technology. Voice assistants recognize the voice and give necessary solutions according to it. Chatbots will be able to solve the query of the user which are also known as FAQs. Eventually, every person will create a futuristic world by fully functional personal assistants right in their pocket, making our world a more efficient and associated place to live and work.

Ecommerce Conversion optimization

It is the process by which a business increases the percentage of websites visitors who convert on available offers. If you have a 45% conversion rate, that means 45 of the people who visit your website actually convert out of 100.

The question is how do we optimize the Ecommerce conversion rate?

Here are some benefits of conversion rate optimization:

  1. Build more trust among your audience.
  2. Generate more revenue that you can inject back into the business.
  3. Better understand your customer’s wants and needs.
  4. Reduce customer acquisition costs.
  5. Improve brand perception.

UI/UX optimization is an important factor!

Nowadays, UI/UX is a crucial part of website development. It takes your website to better engagement for customers. Technology has immensely turned the table over the last few years. In the current scenario, the majority of people prefer filling shopping kitty sitting at the comfort corner of their home using a friendly and captivating e-commerce website. And the best part is that your order comes at your perfect delivery time.

It’s a human tendency to seek immediate attention when we come across abysmal things. UI/UX design gives more prominence to the abstract shape that is enough to bring the brand in limelight. The UX/UI of a website is necessary for creating an impact and applying the necessary changes to give the optimum user experience.

Augmented & Virtual Reality (AR & VR)

Online shopping has plenty of benefits: first of all, it saves your golden time to visit multiple stores to buy products, and it’s more convenient to research and price analysis in your home. Online shopping is now on a trend, every person needs a low price rate product and benefits and online shopping gives all of them. But still, there are some drawbacks customers cannot touch and feel the products before buying it. So, it’s difficult for them to sell furniture, clothing, and any other accessories before purchasing. 

How AR & VR Changes the user experience?

Augmented Reality (AR) visualizes products in our life. For example, Warby Parker has launched an app that follows AR, so customers have more convenience to purchase glasses before ordering. Also, Burrow, a DTC furniture brand, uses this functionality for their customers to visualize their furniture to fit in their rooms. It provides 3D models in its app, so customers can easily understand its products. Moreover, Amazon also uses these technologies so shoppers can check out their furniture to fit in their living rooms.

Virtual reality is known as immersive multimedia or computer-simulated reality. It combines technology and experience design to create a completely immersive environment that makes users feel like they’ve truly entered simulated environments. It is equipped with a mobile app and special hardware. Buyers can enjoy all the opportunities provided by physical shops, such as trying on clothes as well as communicating with a personal assistant. Such a big example of Alibaba and Amazon have recently realized the power of virtual reality and started using it in shopping malls around the world. 

To sum up, Virtual reality is the creation of a virtual environment presented to our senses in such a way that we experience it as if we were really there. It has both entertainment and conscious uses. The technology is becoming affordable and more omnipresent. We can expect to see many more innovative approaches for technology in the future and conceivably a fundamental way in which we communicate and work thanks to the possibilities of VR. 

CONCLUSION:-

The entrepreneur always searches for change, responds to it, and explodes it as an opportunity. The above-mentioned top 5 ecommerce trends tell us to seek every piece of opportunity to progress. This same is implied in the field of E-Commerce which helps you to progress with tremendous speed. The future approach of ecommerce is absolutely going to be full of exciting changes and innovations for both businesses and buyers. 

In a nutshell, keep improvising yourself and explore the undiscovered capabilities. 

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#MM20IN: Let’s Meet, Discuss & Contribute! Meet Magento India 2020

Reading Time: 2 minMeet Setubridge at The most exciting confluence of Magento Developers and Designers at “Meet Magento India 2020”!

For Setubridge, it is a happy new year indeed as we are headed to the most exclusive gathering of Magento enthusiasts in Mumbai, the western part of India, Meet Magento India 2020. As a team of hard-core tech enthusiasts, we are very excited to interact with fellow developers, Magento Market experts, customers, as well as tech admirers.

Being a routine participant in this event, we are looking forward to learning newer insights and happenings in this ever-expanding industry. The event, organized and curated by Wagento, has already taken place across the globe at a variety of venues like North America (USA, Mexico), South America (Argentina), East Asia (Japan), South Asia (Indonesia), Europe (Germany, Spain), Middle East (UAE). Being a part of this exclusive event. you can meet with our team member for your typical queries and regards their solutions. Also, you can send on [email protected].

With the increase in Internet connectivity as well as government pushing for digitization across all spectrums, we are witnessing an unprecedented boost to the eCommerce Sector. While this boost gives us Magento developers a wide range of opportunities, it also gives rise to new challenges. The conference will be a great way to discuss these challenges with the Magento Community!

 

This edition of Meet Magento is rife with insightful sessions and interesting events! What’s in store at the Meet Magento 2020? Let’s find out:

1. Expert Interactions:

In attendance at Meet Magento 2020 with some of the leading contributors, authorized trainers whose insights will benefit the entire Magento Community!

2. Technology Conclave:

The tech industry is moving and is moving fast. There are a lot of new technologies like Progressive Web Applications, Cloud Services, to name a few. In these sessions, developers will understand how to leverage the latest developments of the industry for better and more advanced solutions.

3. A Worldwide Confluence:

An event that has already taken place across 40 countries, this year’s meetup will host attendees from different parts of the world, making it an exciting opportunity for Indian Magento community to interact with their global counterparts!

4. Uber-cool Merch:

Opportunity to get free swags like Event T-Shirt, Diaries, Laptop Bag, Discount Coupon for Magento 2 Training, Surprise Gifts from different sponsors.

5. Consumer Experience:

As a result-oriented Magento solution firm, it is our goal to serve customers with the best possible experience. This year’s session will witness a lot of interesting talks on how to utilize design for improving the consumer experience.

You can follow the #MM20IN hashtag on twitter to stay updated with the buzz of the event.

See ya, Magento community!

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What is Magento PWA App Manifest? How To Configure It?

Reading Time: 4 min

Earlier, ecommerce was a preferred medium for buying products worth low ticket sizes. But now, the behavior is changing rapidly. Owing to attractive offers that challenge traditional selling mediums, the comforts of home delivery, the ability to access products transforming geographical limits, and improved exposure to the Internet and smartphones, eCommerce vendors are adding more users at an aggressive rate.

The importance of technology as a catalyst cannot be stated enough for this growth. Thus, organizations are investing heavily in digital infrastructures. On that point which makes it simpler for growth as well as the retention of customers. A Progressive Web Application (PWA) is one such new-age technology.

A PWA offers users an experience that replicates a mobile application without having to install it. Just like a native app, a PWA can be saved on a user’s smartphone, send a user push notifications, and offers many other features, while being faster, secure, and simpler. A Progressive Web App offers ecommerce organizations a wide range of benefits that make for a sound investment. Some of them include:

  • Responsiveness: PWAs are device agnostic. They work with smartphones as well as they do with tablets.
  • Security: Users can be assured of security while operating PWAs as they are accessed via HTTPS.
  • Amazingly Fast: Developed using a design concept known as an App shell model, PWAs can operate very quickly, making them even more attractive for customers.
  • Easier to adopt for users: As users don’t need to actually install an application on their phone while being able to access a lot of similar features, PWAs help improve converting customers who were previously unwilling to download an application.
  • Simplicity: A PWA can be accessed using a browser of the user’s choice.

How do the PWA App works?

According to Google Developers, “The web app manifest & service worker is a core of the PWA, that tells the browser about your web app and how it should behave when ‘installed’; on the user’s mobile device or desktop. Below are the roles of Manifest & Service worker in PWA.

Image source: developers.google.com

What is Web App Manifest?

  • The web app manifest is a simple JSON file that tells the browser concerning your web app.
  • In order for a user to be able to install your Progressive Web App, it must meet the subsequent criteria: name is needed as is used is utilize app install prompt.
  • icons should include a 192px and 512px sized icons, these icons play a really vital role as. These icons area unit utilized in places just like the home screen, app launcher, task switcher, splash screen, etc.
  • The Start_url is should because it tells the browser wherever your application ought to begin once it’s launched.
  • The display should be one of fullscreen, standalone, or minimal-ui.
  • Having a manifest with these higher than parameters are needed by Chrome to indicate the Add To Homescreen prompt.

What is a Service Worker?

Image source: wisdomgeek.com
  • The website should be served over HTTPS (required for service workers)
  • A service worker is a script that your browser runs in the background. It becomes independent from an online page, gap the door to options that do not would like a web page or user interaction.
  • Today, they already embrace options as push notifications and background synchronise. In the future, service staff may support different things like periodic synchronise or Geofencing.
  • Service employee caching is way additional manageable. As well as, it continually checks network standing whether or not it’s online or offline and fetches or terminate the resource files consequently.
  • Service worker helps the web site to load offline. not like AppCache API, it’s having additional management over the browser cache. Returning guests will fetch the web page instantly from the browser cache and obtain a power tool expertise.

Here is how the service worker is registered

 if ('serviceWorker' in navigator) {
  navigator.serviceWorker.register('/service-worker.js')
  .then(function(registration) {
    console.log('Registration successful, scope is:', registration.scope);
  })
  .catch(function(error) {
    console.log('Service worker registration failed, error:', error);
  });
}

Using Magento 1 and Magento 2 Extensions for Rapid Development:

[metaslider id=4573 cssclass=””]

For businesses using the Magento platform for their ecommerce stores, implementing the PWA framework is a lot simpler with Magento 1 and 2 Progressive Web Application Extensions developed by SetuBridge.

Developed after carrying out extensive research that brings the best user experience and optimizes operational efficiency. With these extensions, users can access a wide range of features that include:

  • The PWA app using very little internet speed which made from our Magento 1 and 2 PWA extension.
  • Customers needn’t download an application as it can be ‘bookmarked’ with an app icon on the home screen. Just like an actual mobile application!
  • Business owners can customize the look and feel of the Progressive Web App to serve a complete brand experience
  • Furthermore, the admin can also send notifications to the customers from time to time.
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ADA Compliance for Magento

Reading Time: 2 min

What is the ADA?

“The Americans with Disabilities Act (ADA), 1990 is a civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and all public and private places that are open to the general public.” 

Owing to the widespread proliferation of data connectivity and web-based activities, it is essential that websites are developed in such a way that are easy to navigate for everyone, especially for those associated with any form of disabilities. According to a recent report, nearly 13% of US Citizens have reported a disability, making them an important group whose needs must be considered while developing any web-based solution. 

To meet with these requirements, developers and stakeholders have chalked out ADA Compliances for websites. Apart from serving the needs of the disabled, having a website that strictly adheres to ADA Accessibility Guidelines, and Magento based eCommerce stores that abide by the Magento ADA Compliances also benefit business owners in a variety of ways. Let us look at some of them below: 

  1. Untapped Market Potential: As explained by the report, a large number of people are a part of the ADA. Thus, to have a digital presence that follows ADA Website Guidelines helps attract customers who are looking for hassle-free web experiences.
  2. Organic boost to your Search Engine Rankings: eCommerce websites that meet with ADA Requirements for Websites are often given an organic boost to their SEO Rankings by leading search engines. There are a variety of methods through which your organization can make ADA Web Accessibility much simpler.
  3. Increase Business Goodwill: Having an eCommerce store that checks all the boxes off the ADA Checklist will help uplift your business goodwill and your brand value as yours is a business that would be accessible by all! 

Build an eCommerce store which has Magento ADA Compliance:

  1. Text to Screen Technology: For users and customers who have poor or no vision, help them understand your website and its offerings better using the Text-to-screen technology
  2. Enlarging text: Users who are able to see, albeit not properly, can access an ADA Compliant website if the developers have allowed a provision that lets them enlarge the text for better vision.
  3. Separate Profiles for the Disabled: Some of the web solutions that thoroughly follow the ADA Checklist read ID Cards and adjust profile settings if the person has a disability. 

Setubridge Technolabs is your perfect ADA Compliance partner:

Setubridge Technolabs, an experienced development company. We understand deeply the intricacies for an eCommerce business that meets perfectly all the ADA Accessibility Requirements, to ensure everyone from the society benefits from your store. Contact us today for developing the perfect ADA Compliant website

SetuBridge Announcing New Custom Product Designer Extension for Magento 2!

Reading Time: < 1 min

Hello Everyone!

We, at SetuBridge, are delighted to announce our newest offering to our valued customers, a comprehensive Magento 2 Custom Product Designer tool that will simplify all your product customization needs. Loaded with awesome features like an Advanced web-to-print solution, User-friendly Editor, multiple templates, designs downloadable in multiple formats. And much much more, the extension is all you need!

The extension, created using HTML5 and Angular JavaScript, is developed after extensive research of the market requirements as well as the ideal selection of technologies. It comes with amazing functionalities that will surely enhance the customer experience. Also, it’s able to product customization for a variety of products like T-shirts, Phone Cases, and coffee mugs.

There have many factors that you can consider this Magento product designer tool is best for your online printing/ecommerce business. This software is an obvious way to resolve distance between user experience and product utilities. You also get a chance to generate extra worthy revenue by charging extra for custom prints.

What’s more?

We are also running an early bird discount for a limited period! So hurry up now and make your store a lot easier to manage!

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How Can AMPs Boost Your eCommerce Business?

Reading Time: 3 minAs handheld devices (smartphones and tablets) become increasingly commonplace with each passing day, along with a massive reduction of data prices in large markets like India. It is no surprise that these devices drive a huge chunk of the total web-traffic (nearly 51%). As more and more users use web-browsers, they find out about their inherent limitations in terms of speed and overall functionalities. Further, it is difficult to get people to download applications. In such a scenario, it is imperative for businesses to optimize the browser experience for having users engage with their businesses on a regular basis.

Many innovations are taking place to ensure that at least the web browser experience is sufficient for users who do not download an application, a great example being Progressive Web Apps that replicate the experience of an application on the mobile browser itself.

AMP For eCommerce = Better User Experience + Increase ROI

Google continuously keeps on bringing out innovations and technologies that take forward the movement called the Internet. One such recent innovation is the introduction of an open-source program called Accelerated Mobile Pages (AMPs), widely considered to be a response to Facebook’s Instant Articles. The primary aim of AMPs is to minimize load-time of an article by conveying only the important message to users by reducing engagement and driving optimization for mobile-based browsers, thereby causing articles to load almost instantly.

With the need for instant gratification higher than ever (an average user waits no longer than 3 seconds for a page to load), this technology is revolutionary. Statistics suggest that pages that use AMPs can achieve over 80% optimization. Moreover, AMPs can work cutting across device and browser abilities, leading to wider acceptance. Represented by a flash-like icon next to a web page on your browser, this technology limits the Javascript functionalities of a page and as a result, drives performance.

Further, the technology, while reducing other overheads, is very conducive of broadcasting ads, leading to little loss of ad revenues. Google search rankings also show a preference for web pages using AMPs as load time is a very important metric for search engine optimization.

How Can eCommerce Companies Leverage the Power of AMPs?

An obvious and a significant advantage that eCommerce websites can avail by integrating AMPs into their websites is achieving higher search results on popular search engines, primarily Google. A better SEO ranking will surely drive more traffic on your website, that too organically, leading to higher sales and thus, revenues.

As discussed earlier, there is yet another technology called Progressive Web Applications that are disrupting the browser experience. A more conventional fit for the eCommerce industry, PWAs replicate the mobile application experience on the browser itself, leading to an increased number of buyers. If both these technologies are tactfully combined, then it could lead to endless possibilities as the user would witness a near-instant shopping experience. Further, it makes sense to use the two of them together as using one and not delivering a completely fast experience will alienate customers even more.

Blogs are a commonly accepted way eCommerce business owners attract traffic to their websites organically, using the power of Search Engine Optimization. Since blogs are text-rich, AMPs would be the perfect technological extension to the blogs put out by eCommerce businesses helping them serve customers better.

All in all, this technology by Google has a lot of applications in delivering customers with an awesome web experience. When combined with other new-age technologies, Accelerated Mobile Pages (AMPs) will surely change the way businesses operate on browsers, especially in mobile phones. With an increasing onus on handheld devices, it is imperative for eCommerce business owners to invest in such technologies and ensure strategic competitive advantage. With SetuBridge Technolabs, you can find the most useful tips and strategies that boost your eCommerce business and generate sizeable revenues.

Final Words!

Overall, We hope the article will inspire you to add AMP to your website or store and also get all related answer from our AMP & PWA experts which you have about AMP for an e-commerce site.

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Magento Free Version EOL in 2020: What it mean for eCommerce entrepreneurs?

Reading Time: < 1 minOopssss…Magento® (free version) is going to end of life, It’s kinda tricky to understanding!

Let’s see how?

It’s since a topic in the discussion that will Magento continue with free open source product or not. With this email, even we got confused if it’s connected to Magento 1 or Magento Free Open Source Approach.  It may put you as merchant or agency partner in worry.

Magento® had added

“A free version of Magento which will sunset in June 2020, and we want to ensure your business is prepared.”

Fortunately or maybe, unfortunately, it’s all about Magento 1 referencing Magento 1 community edition and Magento 1 commerce product. They have made it official announcement earlier that Magento 1 will no longer receive any new release update or security release after June 2020.

Let’s take a look on twitter post…

 

This post is purely related to merchants who are using Magento1 software product for their e-commerce business. It’s more like a promotional email for Magento Commerce 2 so that merchants to subscribe & can check how Magento 2 Commerce solution can boost their E-commerce business. So there isn’t anything to worry about Magento open source approach nor there is any official statement about ending of open source approach till now. In case you Magento 1 merchant, you should plan Magento 2 migration as early as possible to be on a safe business side.

If you planning for Migrating Magento 1 to Magento 2 & looking for a reliable partner, We can help you out here with our experienced hands handling important database such as products, orders, customers.

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#MM19IN : Meet SetuBridge, The Marketplace Sponsor at Meet Magento India 2019 Event

Reading Time: 3 min

The biggest Magento eCommerce conference in India, Meet Magento India 2019 will be held in Ahmedabad, India this year. As we all are aware, Meet Magento is a widely successful event with its presence in over 20 nations! The idea behind this conference is to bring together a dynamic e-commerce network. Also, be able to share success stories, case studies, the way forward for eCommerce, and much more!

The biggest Magento eCommerce conference in India, Meet Magento India 2019 will be held in Ahmedabad, India this year. As we all are aware, Meet Magento is a widely successful event with its presence in over 20 nations! The idea behind this conference is to bring together the dynamic e-commerce network and be able to share success stories, case studies, the way forward for eCommerce, and much more!

Meet Magento India 2019 will be a confluence of eCommerce developers, entrepreneurs and different leaders from all over India. At this conference, you can avail an exciting opportunity to interact with eCommerce Giants, Technology leaders and designers. Further, this conference will be a unique opportunity for you to interact and find out more about the intricacies of the eCommerce market through breakout sessions, workshops, tech talks. With Meet Magento India, 2019, grow your network and discover unlimited opportunities!

We are delighted to be associated with Meet Magento India, 2019 in the capacity of Marketplace Sponsors. It is our privilege to be a part of this esteemed confluence as a proud sponsor. As an organization working with Magento, we are excited to meet some the best developers, specialists, entrepreneur, vendors and lovers from everywhere throughout the globe, especially the talented individuals from India. We are hungry to learn, share, and associate!

This year, SetuBridge will be attending Meet Magento India 2019 on 2nd & 3rd February at Narayani Heights, Ahmedabad, with over 500+ attendees discovering a wealth of talent through 25+ talks and technical workshops. With this prestigious conference already a success in more than 20 countries, come be a part of it to discover possibilities, witness breathtaking innovations, and build a robust network!

With an experience of over 7 years in the industry of e-commerce development, and a special focus in developing Magento 1 & Magento 2 extensions for five years, we have gone through a lot of ups and downs, but we have never compromised on the highest standards of quality in our Magento services. So far, SetuBridge has developed over 60+ extensions trusted by thousands of merchants over the world. As the official Meet Magento Marketplace Sponsor, we are firmly committed to contributing to the Magento community. We sincerely hope to see you there!

Why should you attend Meet Magento India 2019?

The conference aims to help Magento enthusiasts identify the crucial factors that lead to successful eCommerce stores. The Magento extensions can lead to more efficient sites with higher productivity and increased profitability. The conference will not only talk about conversion rates, sales, customer retention or leads generation! which is our concentration, but it will also be a platform that will help online retailers, our customers,  grow and flourish. By attending Meet Magento India, 2019:

  • Grab an opportunity to collaborate with the most splendid minds of the business.
  • Get the most advanced information on eCommerce updates as well as the most cutting-edge business solutions from industry experts.
  • Find out about the latest eCommerce trends and development ideas that empower your business towards the next level.
  • A unique opportunity to interact with our eCommerce Experts as well as other industry leaders.

To sum up, this is an opportunity any Magento Enthusiast must not miss! We look forward to seeing you there.

Mark Your Calendars Today!!!

& Follow us on #MM19IN

 

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Progressive Web Apps – New Rising Power for E-commerce Stores

Reading Time: 2 min

What is Progressive Web Apps (PWA)?

Progressive Web Apps is a term that was brought in by Google engineers which intrinsically combines the best of both the worlds: the app and the web. Since the majority of traffic is increasingly coming from mobile devices. Hence, the PWA is the best approach to drive traffic and increase revenue. Responsive apps yes, help re-form the layout depending on the devices but quite ignore the expectations of today customers for speed, app-like experience & easy access to features.

The principles the PWA encompasses includes:

Reliable:  Irrespective of the network or the browser the PWA loads quickly & the Service Worker written in JavaScript is primarily responsible for this.

Fast: Besides the instant loading the interaction is quick and scrolling is smooth

Engaging: The PWA app feels and looks like a native app offering various features of a native app.

How to empower your e-commerce store with PWA

The PWA with its various features and functionalities empowers the e-commerce website that creates an engaging and great shopping experience for the customers.

Web Push Notification:

The web push notification re-connects with its customers even if their mobile browser isn’t open. As compared to email and SMS, the notification doesn’t get lost in the pile. Web notification has a high open-rate compared to email.

Instant Page Load:

The App loads the cached content instantly. For instance, the product list on an e-commerce store can have placeholders loading & the remaining page quickly giving a perception of instant page load instead of having flashes of the white screen. Common elements like the header or side banners will persist across the transition. This reduces the bounce rate drastically.

Home Screen Shortcut:

Once a customer engages regularly with the website, the customer can be prompted to add the site to the home screen. Thus, giving ease of access and visibility as an app.

Full Screen:

The Full-screen mode provides an intuitive and ease of use giving an app like feel without the URL bar.

Offline Mode:

Offline mode allows the user to browse through the site in the time of low or no network. It continues to serve the customer request by displaying the pre-cached content and displays an alert that the site is working in the offline mode. Thus building on the customer relationship.

Why are businesses taking the Progressive Web Apps (PWA) route?

Building websites and then apps for various platforms and maintaining can be a tedious process. Progressive Web Apps (PWA) helps business brings in the best of both the web and mobile platform together. Building a single app with utmost quality without really the need to download improves the conversion rate and the reach. The hassle in terms of integrating, updating and publishing the app on the app store is reduced. Search engine optimization is more detailed in PWA as compared to mobile native apps. The Service Workers updates the content for the users as soon as the app owner deploys it on the server without the user needing to do anything, unlike the native app. PWA runs on any device effectively irrespective of the browser.

Looking around in the market tech giants like Twitter, Google, LinkedIn, and many others are moving towards the PWA route! the future of PWA looks promising. Many more businesses are excited rolling out the Progressive Web App’s (PWA) version of their web store or application in the upcoming time.

Awwwful Halloween offer sale is ON! Get Flat 15% Off on all Magento Extensions

Reading Time: < 1 min

Tik-Tok Tik-Tok! The count-down has begun…

It’s coming & we know you guys are busy being scary, designing pranks or finding Halloween costumes,  Coz “Halloween” here!

We take Halloween seriously & want to be part of your celebration by giving a discount offer with Halloween memories & promising for the joyful year.

We are glad to announce that we are tossing offer for the world of development. Thus SetuBridge is offering flat 15% discount offer on this Halloween for all Magento, WordPress & PrestaShop extensions.

The offer timings will be 20th Oct. to 1st Nov., so “Grab It. Use it. & Buy With Discount.”

Use code to grab Halloween discount: HALLOWEEN15

Don’t miss this Halloween treat from us! Passez une bonne journée ☺️

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Best Magento Extensions For Better Customer Engagement in E-Commerce War!

Reading Time: 4 min

Customer engagement is an intermediate term to empower online business across down to up. On the huge level, the better customer engagement is the most influential term for your brand & market value – also that’s definitely too worthy to increase return visitors to your store.

Keep remember & go ahead, Make your customer the center of your business system.

To keeping your visitors on your store with good navigation, converting into them to “The Customer” & also increasing return visit action, many factors depend on your store design and engage functionalities which are probably ignored by store admin/owner.

Magento is a best custom & powerful eCommerce platform to use a backbone of your online store, with a lake of varieties. Here, is the most profitable difference between the Magento® & other platforms are custom development & rich extension library. Also, there are many Magento® extensions that can help to engage with better visualization & benefits.

Still have a question, How?

“Give everything to the user like a physical store!”

I have created a list of Magento & Magento 2 extension which are used for higher conversation rate & based on order checkout & navigation action by users.

Gift Card

The Gift Voucher extension avails feature for customers to buy a gift voucher which can be sent to friends, family or colleagues to help them shopping their choices. The idea simply promotes sales boost by having one another way for shoppers to shop for others. This is surely a classy way to increase branding among your customer’s groups & near ones. Magento Extension offers 3 different form of sending gift voucher.

Competition Panel

Quiz & Competitions not only helps in customer engagement but can also feed your newsletter email list for future email engagements. Our Lucky Draw winner Magento extension helps merchants to run multiple competitions forms like add your product review, sign up to receive discount etc. This prize draw Magento module allows you to create a flow from creating competition to the winner announcement process with perfect tracking. 🙂

Recent Reviews on Product Page

recent-review-sidebar-magento

User reviews are the mirror of its (product or brand) compatibility & features. This also one great module to build a trust in products & brand.

Reviews are also helping the customer to find the best products from your eCommerce store. With the Recent Review Sidebar Magento 2 Module, you may display recent reviews on homepage or sidebar of other pages without coding skill.

Product Price Bargain

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This is interesting, No? Each shopper loves to bargain to the product into their budget or price. Customer price bargain module gives an enhanced functionality to the customer to bargain price on the product which they want (of course admin has to activate this feature for specific product ;)). Price bargain surely a tricky way to earn customer attention & the battles with sales. This extension makes your website more productive and engaging compared to other extensions in the same category.

Product FAQ

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Today, online shopping is just not a subject of purchasing (add to cart product and then purchase), but a good experience in itself. When any user visits a local mart, they have too many queries related to product functionality and after services. The Product Based FAQ module arranges most frequently asked questions to be visible on the product page so that customer can find their query answer before they make a purchase. This helps increasing customer session time & engagement activity.

Spin to Win Discount Game

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E-commerce is somewhat very similar to the local store where you can to run interesting stuff in order to attract your potential customers.

Great offers & discounts, but straight coupons? No, it’s a lot more than this now.

Every store makes effort for a unique approach. Our Magento Spin to Win Extension, a simple yet creative way to offer a discount to your site visitors. You can allow site visitors to play games & in return offer an attractive discount with win points. This creates a unique experience for customer & discount can lead it to successful sales victory. It’s a great engagement tool to derive existing and new visitors to your Magento store.

These all Interactive marketing and promotional extension are developed to get huge scale traffic to your online store & also holidays & festivals are the right time to see your sales soar and increase visitors. We are heartily welcome to our store, the place to find marketing & promotional tools for your eCommerce store! 🛒
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We Have Released Our New Magento 2 GDPR Extension

Reading Time: < 1 minWe are happy & excited to share that we added one more powerful & feature ready extension to our list to empower Magento merchant community. The EU GDPR is one of the best changes of eCommerce; which tells, how to individual data is maintain, stored & used by any online service provider GDPR is already known term now & None of one eCommerce Merchants can ignore this term due to their higher Penalties. Thus, we aim to create one stop solution which can help stores to comply with GDPR complex laws.

Our GDPR toolkit enables admin to enable core features like

  1. Right to access
  2. Right to delete
  3. Right to forget
  4. Request privacy consent on privacy terms
  5. Adding cookie consent

You can find out More Features on Magento GDPR Extension detail page.

Also you can follow our GDPR configuration video as Feature demonstration & installation guide.

In case you have any query regarding extension working, you can send us your query directly at [email protected]

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E-commerce Trending – Adobe Acquire Magento Commerce for $1.68 B

Reading Time: < 1 min

Its trending story since Adobe Systems officially announced to acquire the Magento Commerce Company for $1.68 billion, that’s pretty awesome. This has definitely created a buzz in the E-commerce sector & sending down shares as much as 5.5% in Magento’s e-commerce rival, Shopify.

Magento Focused on E-commerce segment & undoubtedly one of most the most powerful community driven company. Magento, which counts CocaCola CoIntelligentsia Coffee, Canon Inc. and Burger King among its customers, helps companies build online stores seamlessly. On other ends, Adobe has expressed its interest to get a bigger slice in digital commerce through this acquisition

This is trending news since its release; every corner of e-commerce is discussing this. The community is in strange shock, some are excited, some scared, and few don’t know what to react (just like us).  Everyone likely discussing its impact on open source approach, license sale, a gateway for new technology Adobe had developed etc.  However, it’s too early to predict its impact on sector so maybe everyone’s just as excited as we to see how this deals impact on a community

Check Official Announcement here

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THINGS TO CONSIDER WHILE PREPARING YOUR MAGENTO 2 STORE GDPR READY

Reading Time: 4 min

What is GDPR?

The GDPR, or the General Data Protection Regulation, as the name infers, is a data protection law that passed in the EU Parliament in 2016. It brings data protection and privacy control of EU individual who is using your Website. It takes into account the extracting, handling and processing of personal data by your sites. Every business and various websites need a careful and thorough analysis the way they handle private information to be sure they comply with all regulation stated in GDPR Law.

Who needs to comply GDPR & when?

It considers both EU based and the other organization based outside EU that caters to EU audience or tracks the behavior of individuals in EU. This regulation comes into force on 25th May 2018 that means if you have to be GDPR ready by 25th May 2018 else your business can be in trouble

Why it’s important for you to consider?

If you are serving EU customer anyway & If found non-compliant with these regulations, fines can be up to €20 million or 4% of annual revenue. It’s simply not worth for companies of any size.

 

HOW TO MAKE YOUR MAGENTO STORE GDPR COMPLIANT

Based on the GDPR, we have summarised actions you can take as Magento Merchant in order to make your ecommerce store GDPR ready

1. Add cookie consent & Opt-out control to site visitors (The right to restrict processing)

Cookie notification popup needs to be integrated on site to aware your site visitors that you or third party service requires a cookie to work. Site visitor must give consent by accepting before you inject any third party service on your site. A link should be there to privacy policy page which explains which 3rd party service’ are accessing cookie & what purpose they are added. User should have option to opt-out here as well.

2. Checkboxes Consent on for customer consent:

To ensure transparency, it is important to have unticked checkboxes at the registration and checkout pages to let them know that the personal information will be stored for registration and order processing.

3. Privacy & Dataflow

It is important to track the complete data flow. What and where at each point in the flow the data is stored. This complete flow should be well explained & updated in your privacy policy and/or term of use, pages. Do make sure they all comply with GDPR norms. You should straight include when customer data will be captured, what purpose they are going to use & include if any third party will access data & what reason.

Its advisable to consult a legal firm to get your privacy policy updated complying with GDPR norms.

4. Authentic data collection(The right to be informed) :

It is important to collect data from the user only that is relevant to their business functioning, in case of inspection, your business must be able to justify that the collected data is necessary. It is also crucial to check if any old data set contains unnecessary non-obligatory information which will have to be deleted. This directly impacts on how magento handles orders quote tables because it stores users personal data even if the transaction doesn’t go through. They all should have been deleted frequently if they are not in use anyway. Also, visitors log tables should have been deleted by configuring log deletion frequency.

5. Customer Data can be deleted(The right to erasure) :

This ensures customer should have option to request delete account from logged in account area which should delete all associate personal information directly from database. You have to implement a secure way (email confirmation or any) for user to request Account deletion which should delete the data related to their transaction, orders, shipping details, subscription status etc and these details should be completely removed from their records.

6. Data portability (Right to access) :

To abide by the regulation, which also suggests customers must have access to what information about them has been stored and this must be responded to within a month. It will be worthwhile to have the option in customer account area to extract all the information stored for the customer in the CSV format or machine readable format. A feature can be implemented which allows the user to access all of his account data stored in a database which should be available to download (Put security validation here) within 1 month of the period. Information can include, transactions, orders, addresses, personal account info, subscription data, or any data with 3rd party extension.

7. Ability to remove or anonymisation personal data

You need to have the ability on your website for customers to delete or anonymisation their personal records, orders, quotes records from the database by login into their account. You can, of course, add an additional security layer to verify account authority of a user.

8. Data Flow (The right to be informed):

It is important to track the complete data flow. What and where at each point in the flow the data is stored. This complete flow should well documented & privacy document should be updated to justify when & why data either being collected by you or by any 3rd party from your sites.

9. Third party integration:

While you make sure you comply with the regulation, it is equally important to inspect and check whether the third party extension and other integration also make appropriate use of the data and have strict compliances with the regulation.

10. Data encryption & Database View/Action Control

To ensure the personal data is secure and safe, encryption of stored data is highly recommended. The access right to your data might sound very naive, but it is very important aspect to consider. Stringent access control rules and rights can protect your data from unauthorized access. In case of the site being operated by multiple persons, individual rights should be setup & restriction should be put in place to restrict unauthorized access to individuals personal data. Admin back-office should be restricted to limited IP addresses & should be placed on hard to guess unique server paths.

11. Children’s personal data

For business catering to children, to give special data protection to children under 16, it would be advisable to get consent from their parent or guardian by implementing a right directed action process.

 

It’s all about clarity & process how individuals’ data should be used & treated by online portals in service & ecommerce industry.

 

If you have Magento or Magento 2 store and want our highly skilled team to assist you in making your website GDPR ready then please contact us via email [email protected] or send us direct enquiry using our contact us form.

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We’ve released our new Android App called “GIF MAKER – Screen Record, Images and Video to GIF”!

Reading Time: 2 min

GIF MAKER: Get your own personalized gif

Gifs have become a popular and trendy choice in terms of expressing themselves. It gets even better when you can create your own gifs.
GIF Maker, a free app that allows you to create and edit your own GIFs. You can also share your high-quality GIFs with your family and friends via Facebook, WhatsApp, Twitter or even a simple email or a message.

How???

Convert your:

  • IMAGES TO GIF
  • VIDEO TO GIF
  • RECORDED SCREEN TO GIF

What’s in it??

  • Create your GIF with up to 50 images
  • Save high-resolution GIF images
  • You can easily adjust the speed of the GIF animation
  • Share your GIF images directly on social media through Facebook, Whatsapp, and Twitter.

GIF Maker is definitely your go-to app for crafting your own creative gifs. Download and give it a try.

Here is app URL GIF MAKER: Images, video and screen record to GIF

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#deletefacebook Which side of the game are you?

Reading Time: 2 min

#deletefacebook Which side of the game are you?

Mark Zuckerberg, very active on various issues on social media was brought to silence and despair. This resulted because of Cambridge Analytica, a British firm, which is said to have accessed private Facebook data of more than 50 million users. The analytics firm has been suspected to work on Donald Trump’s election and even on bigger issues like Brexit campaign harvesting millions of Facebook profiles to forecast and sway their choices. This scam has definitely triggered serious trust issue with the whole platform where audiences gave out their information confidently purely on basis of trust.

Brian Acton, co-founder of WhatsApp added fuel to the fire by his tweet “It is time”, he stated in a tweet, along with hashtag #deletefacebook.

Do share your stand on #deletefacebook move using application here.

https://play.google.com/store/apps/details?id=com.deletefbpoll

This not only created more awareness about the scandal and also has been trending since then. It resulted in exploding effects with significant number of people taking this seriously and urging others to do so.

The data breach has had ripple effects spreading its reach towards Indian politics too. Indian Information Technology Minister, Ravi Shankar Prasasd, questioned Congress openly on Wednesday in terms with its ties with the Cambridge Analytica.

Ravi Shankar Prasad speaking to the reporters at the Parliament House complex said,

“My question to Congress party is whether to win elections, Congress will depend on data manipulation and theft of data. What is the role of Cambridge Analytica in social media profile of Rahul Gandhi.”

Though Mark Zuckerberg, apologized for this “breach of trust”, and said that

“We have a responsibility to protect your data and if we can’t then we don’t deserve to serve you.”

With the Facebook scandals and data leakages do you still feel safe being on Facebook? Give a deeper thought around it.

So if you have made your decision to go off this social network, it may be worthwhile to get an archive of your Facebook data.

Following are the steps to download your data:

  1. Click on the account setting menu shown by down arrow at the top right
    corner of your Facebook page.
  2. Click on Settings.
  3. Within setting go to General, click on “Download a Copy” of your Facebook data.
  4. Click on Start My Archive.

Since this archive contains your personal Facebook information it is important to be careful about where you store it.

Once you get hold of your archive, to delete your Facebook account follow the below link on login and choose

Delete my Facebook page

Then click the ‘Delete my account’ option.

Since you wouldn’t get a chance to access your account hereafter it is important to take this decision prudently and make sure to download your Facebook data.

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How to generate app device artwork?

Reading Time: 4 minMaking device art has become a tedious task for every app developer. Sometimes they pay a designer or use a paid tool to make screenshots. You may be thinking to yourself, But I don’t want to pay a designer to create fancy screenshots. App screenshots are the first thing user notice once they access your app page within a given app store, Your screenshots must grab their attention immediately. Gorgeous, visually enhanced screenshots and artwork can make a difference and drive your users towards app downloads.

AppWrap is one of a free tool that helps developers, designers, bloggers and students wrap screenshots in different mobile devices. Place your artwork instantly to the huge collection of mockups and find your ideal in a second. Easily create stunning visuals which help you boost engagement on an app store, social, blog posts or advertising campaigns. In general, the app is quite complete and offers all the needed tools for creating the promotional content.

It’s a right place to showcase your artwork in a beautiful and realistic way. It provides better demonstration visibility for your apps in other devices and it’s really easier way to wrap your screenshots at the right place or time.

How to generate device art using AppWrap?

AppWrap is a very simple and easy to use app which requires no designer skills.

Step 1: Add your artwork

This is a pretty straightforward yet important one. Having the right size screenshots ensures that none of your images come out distorted, keeping your artwork compelling and professional looking. Just upload your artwork by clicking on “+” icon.

Step 2: Choose a perfect device

Device frame generator works perfectly with device art, so you can see your perfect screenshot right inside your chosen device frame. It contains a wide range of devices that can be used as the starting point for placing the user’s content. Just pick the one that best fits your artwork. If a device is not available, it’s possible to request it using a form within the app.

Device 150+ and growing…EVERY device you need!

Step 3: Apply special effects to device art

It’s as easy as it sounds. This lets you apply special effects like Shadow and Glare to your device art for giving a realistic look. Our AppWrap device art generator will process it for you in just seconds, no need to use Photoshop at all!

Step 4: Choose a background Image or Color

It gives you two different options for a background to make your artwork stand out. You are not only able to choose an awesome background, you can as well pick a base color with the color picker tool and rock the device art with eye-catching visuals. It has the best feature that is Blur art background, by using this you can able to give blurry effect to your art background.

Step 5: Crop your background Image

Artwork background can be reduced/adjust using CROP feature. You can also use Photoshop or GIMP but it will take you several minutes or even hours to figure out how to do it and the results might not be what you were expecting.

Step 6: Name your artwork

Make your artwork more attractive by adding Title & Sub-title. It let you choose font-style, size and color of your choice. Additionally you able to adjust the title alignment to get perfect visibility. Use bigger fonts for your captions, so your text will be readable across all devices without having to zoom in on it. People don’t “read” screenshots, they scan and focus on specific highlighted words. So make it easy for them!!

Step 7: Half of Mockup

Now you can also use Half of mockup to rewind your artwork by having different looks. Here you have three options to place your artwork i.e Top, Center and Bottom. This moment is a quick and simple experience ensures you get off to a more productive start. No design skills required.

Step 8: Zoom Magnifier

Create magnified element by using zoom magnifier option & place anywhere on the artwork. It has three different types of shapes i.e. Circle, Square and rectangle. This lets you highlight the main part of your uploaded artwork. Easily create stunning visuals which help you boost engagement on social, blog posts or advertising campaigns.

Step 9: Download It!

Yes, that’s it. You can download your generated Device art or share it on your favourite social media. It’ll generate high-quality product mockups for you.

This is a free service and you can add device frame generator to your mobile app to frame your screenshots any time with it. Download now to see for yourself: http://bit.ly/2xytk5E

We made a video tutorial to guide you throughout this full process, have a look: http://bit.ly/2yeJ2qs

Hope you enjoy AppWrap, use the feedback form if you have any question or trouble. Find more about AppWrap by visiting website: http://appwrap.in

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Design Matters!! Keeping Your Website Updated Leads to Increase in SALES

Reading Time: 4 minYour website design is the face of your business, and you want it to look GOOD!!

In a world where people stay online for most of the day, the majority of the consumers visit a company’s or service provider’s website before making a purchase. And as more and more consumers make decisions based on their online experience, the appearance, usability, and accessibility of your website are more important than ever, especially if you are in a competitive market. The study showed clearly that the look and feel of the website are the main drivers of first impressions. With growing competition in every sector, users have more options online and are becoming less tolerant towards bad design and usability. The first thing a potential customer will do is visit your website, and from that visit form opinions about your products and services, If they like what they see, they will take the next step toward doing business with you.

An updated website shows growth and makes your constituency see your organization as vibrant and relevant. Although this impact on perception may seem soft, the change in perception will have an increase in trust, which can directly impact lead generation efforts, sales and competitiveness.

Does an attractive design lead to more sales?

The answer is yes, updating your website can attract customers, therefore make your business grow. After all, why would a customer deal with a frustrating site when a competitor has an easier site that is painless to use? An easy to use the site can enhance the user’s productivity and let them get tasks done quicker. There are a number of different ways you can use so as to maintain your website. It is indeed important to update your business website as it carries in higher traffic and high conversions, which in return will provide success to your business. A website refresh is a perfect time to find ways to save admin time and improve customer service. Don’t procrastinate, update.

1. It creates the perfect impression of your business

When people visit your site, they see it as a reflection of your organisation. The updated website gives you the feeling that it is still in operation, active and that they care about their customers. Creating fresh and reliable contents for your website is indeed great for most customers. Making periodic “spot changes” to your website can help you keep up with popular online trends as well as improve its usability and visual appeal.

2. Search engines love fresh content

Why your competitors are ranking high on search engines and you might not be. High results on search engines will always mean high traffic. If you keep your site and content updated, you increase your chances of getting noticed. Apart from rethinking your SEO and Keyword strategy, new content attracts more links to your site. This involves providing easily accessible, engaging content that the ideal customer will find useful. It also means that the website is ultimately focused on converting those visitors into customers.

3. Responsive & mobile friendly

We’re spending two hours online on our Smartphone every day; 65% of web traffic comes from mobile devices. The use of mobile devices like smartphone and tablets has increased rapidly in the market and they have overtaken the desktop and the primary method of accessing the web. With users accessing the Internet via smartphones and tablets rather than a desktop computer, the importance of having a mobile- friendly website becomes paramount. The responsive website gives visitors a better user experience and increases the chances that they will buy your product or service. This means that if your website is not designed for smartphone and tablets in mind, then you could miss out potential leads.

4. Website Speed

Website design is not just about appearance. It also affects how quickly your website loads, the most visitors will not hang around for a web page to load if it takes too long. They will simply hit the back arrow and look elsewhere, leaving you with a potential customer lost. So try to engage the customer with some awesome stuff which will hardly take a fraction of seconds to draw your customers. If your website speed is slow, you’re missing out on traffic and customers. People want sites that load quickly when they are on the move.

5. Keeping visitors informed, keeps them coming back

You can keep visitors coming back to the site by telling them about your news, latest offers and product reviews, increasing the chances of selling to them not just once, but again and again. Another reason to update your website is that it gives your potential clients valuable information. In this way, your website acts as a networking tool to business contacts you may never actually have talked to, potentially keeping in touch with thousands of valuable contacts with very little work on your part.

In conclusion, You should plan to frequently update, upgrade and redesign your business website in order to keep it fresh for your customers. The website who is getting updated regularly with custom needs of the client’s requirement, the client might think they have reached in safe hands, and thus refer numerous other customers, thereby increasing your business and revenue. By investing a little time and effort into updating your website, you have a chance to pull ahead of your competitors, who may not understand the importance of looking sharp and up-to-date in the online world. Hence, website redesign might help you achieve your business goals.

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Launched IOU Manager : Everything you need for money management

Reading Time: < 1 minWe are excited to spread that we have launched our new app called “IOU Manager” !!

IOU Manager, the android app is built to keep track of money either you lend or debt with relatives, friends or colleagues & gives you a summary in one screen. That will make sure you don’t forget to collect debts & be on top of your money management. Simplified app design makes you focus on what matters for you. The highly valued dashboard gives you a quick summary of money from all.

It has never been so quick and focused on managing your debts. Try out our application & share your experience or suggestions via email at [email protected]

Download FREE app: http://bit.ly/2rOLtu7

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Magento Live India 2017 to come!

Reading Time: < 1 minSuper excited about Magento Live India on 2nd May 2017, in Bangalore. Mark your calendar now #MLIN17

It has been a very enthusiastic period for us just because of the fact that “Magento Live” is going to happen for the first time in India. These will cover areas like maximize investment, and explore the unlimited possibilities of e-commerce and advice and exchange the latest ideas, technologies, and strategies transforming e-commerce. The best marketplace to connect great developers with great merchants, technology innovators and agencies, so there should be a moment to share a word with someone who has the same obstacles and challenges.

Gain the winning advantage with best practice presentations, merchant case studies and skilled training for your business to be up-to-date. It’s also a opportunity to discover the latest Magento news, join the conversation about e-commerce trends and growth, with knowledgeable community members who will help you grow your business to the next level.

If you’re a Magento site owner or developer, face the challenges of the present and future by marking your presence at Magento Live India.

See you there!!

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AppWrap Device Art Generator Launched!!

Reading Time: 3 minWe’ve launched our brand new “AppWrap” application!

Finally Wait is over !!!

We’re excited to introduce AppWrap new look and the experience which is now available globally. We’ve not only upgraded the new AppWrap app from scratch but we have taken everything you love and more to develop a mobile experience to simplify your artwork. So many people using our app, it’s more important than ever to make sure it works great for everyone -no matter what screen size you have or how old your phone is. Hence we decided to give things a complete overhaul, from what our app looks like to how fast it works. This application makes designer, blogger, students, developers job easier by allowing them to wrap their creative screenshot in mobile devices mockup.

How can AppWrap help you here?

If you want to promote an app properly, you need quality device artwork and mockups that will present your screenshots and ideas in a professional manner. Once you do this properly, you will see that the quality and value is there, you just have to give it a shot, and the experience will be second to none in the end.

Are there any special features?

The way the application works is very simple. What makes AppWrap amazing is the fact that you aren’t limited solely to a single set of device mockups. You can easily download more if you need an individual device that you can find on the initial list. It also allows you to integrate some special effects. While these vary based on what you need, you can indeed add effects like glare, shadows, background images and color changes at any given time. In order to make the screenshots appealing and meaningful, the application also allows you to integrate things like titles and subtitles. You are free to change their color if you so desire and the experience is certainly worth it because of that. It really shows that creating a device frame is very easy, provided that you have the right tools for the job!

How easy to share?

AppWrap makes it easy for you to share the framed screenshots or you can easily import them in any application you want. The process is fast, easy and it will bring you all the quality and value that you may need. Performance-wise, the entire process is smooth and easy to go through. Everything is intuitive, and you don’t have to worry about spending a lot of time as you explore all the features and options. Thankfully, you can import screenshots directly from your device, so you don’t have to connect your phone to the computer. As a professional device frame generator, the app provides outstanding results fast and easy. It’s also a great device art generator that makes it easy for you to generate device frames and device art on the spot!

If you want to create fantastic, visually appealing mockups that pertain to an individual device, you are in the right place. AppWrap can do all of that and so much more, not to mention that it does bring in front a distinct and rather rewarding experience. All you have to do is to download the app, it’s free of charge as it can help you design the mockups you need fast and easy!

We strongly recommend upgrading app to latest release available on google play store. Even ball it’s still rolling, so keep your eye out for updates in the coming days.

Here you can download AppWrap for Free: http://bit.ly/2oBfU8G

Take a look at our app store page: http://bit.ly/2rgrgAk

As always, we are happy to receive all your feedback & feature suggestion via application or you can write us email in order to send it at [email protected]