Increase_Valentine’s_Day_Sales1

How to Increase Valentine’s Day Sales 2022

Reading Time: 5 min

With the all-time fav, Valentine’s day knocking on the door in Feb. Online stores are gearing up to fulfill the demands and surpass their previous year’s revenue.

From 2020 to 2021, we’ve observed a spike in online shoppers. More than 45% of consumers now buy their Valentine’s presents online, and this trend is set to keep rising.

As per NRF Research, planned Valentine’s Day spending in the United States reached around 22 billion USD in 2021. Though it was relatively lower than 2020. But considering the pandemic, it went quite well. For 14 Feb 2022, it’s expected to surpass the previous year’s revenue because revenge shopping is in momentum.

With that being said. The main issue lies in getting the sales. You might have a fabulous team and products, but without a perfect layout for marketing. It will all be for nothing.

Take your e-commerce business to the next level with Magento’s best-in-market solutions. In today’s highly competitive market, conversion-driven services provide a seamless path to growth.

1. When To Start Product Planning And Marketing?

As early as possible. Why? Because it’s never too early. Many online stores book their clients a whole year prior by asking them to sign up or remind them to purchase for next Valentine’s. So, it’s all about planning. If you’ve set up your store and are looking for potential means to get Valentine’s conversions, then read on!

2. Valentine Is Not All About Flowers & Rainbows!

Though 14th Feb is a day for Cupid supremacy. But stats give out the real picture. Contact pigeon says that only 52% of the shoppers are buying gifts for their partners. So, what about the rest of the 48%?

Well, the answer lies in trends. People these days are more inclined towards gifting their loved ones. Which includes family, co-workers, besties, “just friends”, pets, and even themselves. So, you need to ensure that you don’t miss out on a decent chunk of customers.

3. What Do Buyers Want?

Before you start spending to market products. You need to know whether shoppers want to buy it or not. In the 2021 Valentine’s season, florals only contributed only 9% of the sales. Whereas a large shift was observed towards jewelry, consumables, and more personalized gifts. Customizable goods have seen a spike recently.

Shoppers’ behavior is dynamic. But you can track their behavior through API integrations. You’ll be able to analyze the trends and generate useful leads. You can take a follow-up or pitch them through email marketing.

4. Is Your Website Valentine Specific?

When shoppers come in the mood to buy products. You would want them to give relevant options right?

To ensure that, you can create a special Valentine section on your website to pool in buyers. It can cater to the needs of buyers in a specific niche. Your section can have various customizable products like Cards, Mugs, and T-shirts that will resonate with the Valentine theme. It will also help you improve the website’s conversion rate and overall ranking in random searches.

5. Is My Website Annoying?

When it comes to online shopping. There are tons of options for buyers. And they tend to have a short attention span. So you need to be their love on the first visit. How? Let’s see…

  • Your website must be speedy like flash. Nearly 54% of shoppers quit the store due to loading time.  If your average loading time is beyond 3 seconds. Then you need to work on Page Speed Optimization.
  • Another aspect is to avoid spam. Your website will get extra load if your website gets spammed frequently. Due to this, you won’t be able to focus on legit leads. So, you can protect your website from spam with the latest tech like Google reCAPTCHA for Spam protection.
  • Checkout duration must be minimum. Almost 45% of shoppers drop carts midway because the payment portion is time-consuming. So, you must integrate with robust Payment Getaways for quick and easy payments.

6. Offer Custom Gifts!

As we discussed earlier. Florals are a thing of the past. People are looking for goods that can connect them with their loved ones. With the trends moving towards personalized shopping, stores are coming up with a lot of customizable products. 

In 2021’s Valentine, people spent $2.7 billion on Clothes and wearables for their loved ones. The top picks among the sold products were custom T-shirts, custom mugs, Shoes, Wristbands, and personalized gift cards. Along with it, custom mugs and jewelry were among the best sellers.

So, in order to convert customers to your website. You can get your store integrated with a custom product designer tool for better likability. With this, your shoppers can create products of their own taste on your website. It will also help you improve your Conversion Rate and bounce rate.

7. Assert Your Shipping Date!

Customers want commitment. More than 80% of shoppers are concerned about the delivery date of their purchase. In fact, ETA is of the essence during Valentine’s week. So, if you can assure them in this regard, then you’ll be improving your conversion rate. 

Your store can convey the delivery date range and ETA of the order. You can integrate your store with the Order Delivery Date to support your call. With delivery date estimation, your customers can plan to send gifts to their partners on a specific date.

8. Audience Engagement Plans!

Wouldn’t it be nice if your customers would market your product?

What if you can compel them to purchase more?

Revenue: Stonks!

To achieve this, marketers can draft ideas to engage shoppers. People like offers with discounts and cashback. But we ain’t doing charity. So, in order to get a perfect balance in sales, you can run activities and ad campaigns.

For instance, you can try to give a discount through Spin To Win Game on your website that will give various vouchers that’ll tempt them to buy more. Sometimes people prefer to send gift cards instead of purchasing. So, in order to convert them, you can allow customers to buy and share gift cards.

Intriguing campaigns will attract shoppers. Because everyone likes odd & fun stuff. For instance, you can have a meme war for your customers. Like, regular posts of product-related memes will intrigue shoppers and want them to share it more.

9. Convey Your Plans!

Your campaigns won’t have any effect if the targeted public does not know it exists. So, when you’re set to attract an audience. Be sure to hit the right spots for a Better Conversion Rate.

Now, in order to market your ideas. You can tap into your regular customers. They should be the first ones to get the brochure and all the discount offers. You can mail-blast to inform them of the same. Also, the same strategy can be used for casual visitors to convert them into purchasing products.

10. Is Collaborating Worth It?

Yes & No! Directly tapping into a client base is always a good strategy. But it requires long-term execution and a lot of planning. When you collab with a brand, you can use the concept of Event Activation. And depending on the location/place your leads will spike. Though this idea can give you a lot of headaches and it’s time-consuming.

#Summing_Up

We’ve covered a significant portion of the marketing ideas that a retailer can use. Still, there are many plans that can suit a specific niche well. These will surely help you generate good revenue.

Still, your website is the face of your brand. So be sure that it’s a heavy worker.

Happy Selling!

Conversion rate optimization

What is Conversion Rate Optimization (CRO)?

Reading Time: 4 min

Imagine that you own a shop and many customers come daily, but they move out without buying anything. Sounds dejecting right?

What if this happens on your eCommerce website?

Worry not. What you need to do is to convert those visitors into potential customers. We got a solution for you.

The path that leads to quality instead of just quantity, is Conversion Rate Optimization (CRO).

In recent times, most people have a low attention span. If something does not attract them in the first go, there is a high chance that they won’t be one of your conversions.

In short, you’ll have to be their love on the first visit.

In the following blog, we will discuss Conversion Rate optimization. Benefits. How to calculate conversion rate. Where your business stands among the eCommerce world.

So, let’s get started…

What Is Conversion Rate Optimization?

CRO is the process of increasing the percentage of conversions from the desired platform. Conversions as in doing a specific set of actions like purchasing, subscribing, etc.

You must be thinking that increasing visitors will increase conversions. But that’s not how CRO works. For instance, there are 100 visitors on a site & 5 of them purchase a product.

Now, making the rest 95 of the visitors interested in purchasing the product is the motive of CRO.

In other words, it focuses on improving conversions from the existing crowd.

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”
– Jeff Eisenberg, Bestselling Author

Now, before deciding whether you should go for CRO or not. Let’s see how to calculate Conversion Rate.

How to calculate Conversion Rate?

Conversion rate is the ratio of the number of conversions and number of visitors multiplied by 100.

Let’s take an example if you’re having 100 visitors. And getting 3 conversions. Then according to the formula, you’ll be having a 3% of Conversion Rate. You can also calculate different Conversion Rates for different goals. For instance subscribing, signing up, visiting blogs, feedback, etc.

It depends on your priorities while considering different rates for evaluation.

Conversion Rates Running in eCommerce Zone

See, different companies have different domains of clients. Hence, they will have conversion rates. For example, a business that primarily focuses on industrial tools will have a lower Conversion Rate as compared to a business that specializes in consumer goods like cosmetics.

Below are some major industries and their Average Conversion Rate (CVR).

IndustryAvg. Conversion Rate
Luxury handbags0.6%
Home Furniture0.6%
Luxury apparel1.0%
Home appliances1.0%
Sporting goods1.5%
Active footwear2.1%
Electronics & accessories2.2%
Toys and learning2.3%
General footwear2.4%
Home, dining, art & decor2.4%
Beauty and makeup2.4%
Active apparel2.5%
General apparel2.7%
Health & beauty2.8%
Beauty & skincare3.0%
Haircare3.5%
Food & beverages5.5%

If you find yourself below the concerned numbers, then you need to work on Market Research & Conversion Rate Optimization. Anyways, whatever your current Conversion Rate is you must strive to improve it because better leads mean better revenue.

What if businesses avoid CRO?

Cart dumping is one of the biggest problems for consumption-based businesses. Stats says that more than 60% of carts are dumped midway while checking out.

This happens because many online shopping platforms are annoying their customers by asking a ton of details while filling out forms or taking too much time loading the page or even browser crashes.

You don’t want this to happen with your clients, do you?

Such incidents can be avoided if you go for Conversion Rate Optimization. It will do proper market research and provide optimal solutions.

So, if you consider it, CRO plays a huge role in bringing out your potential conversions and revenue. Especially those businesses that belong to the eCommerce domain.

  1. What are CRO tools?
    CRO tools collect data about a website and its visitors. It helps owners understand how people use their site and filter out potential changes for CRO.

  2. Reasons why CRO is good for online businesses?
    Increase speed of your website
    – Your clients will get a customized experience
    – More profit from existing visitors
    – Helps to reduce the annoyance of the website
    – Improve the overall website functionality
    – Increase website traffic indirectly

  3. What is CRO testing?
    It is a method of bringing out the best possible options for improving your conversion rates while making changes to your website. It’s like a simulation that runs for a stipulated period and its outcomes are then evaluated for better CRO.

  4. What strategies are used for Conversion Rate Optimization?
    Step 1: Introspection. Research and identify flaws
    Step 2: Analyze research outcomes and channel the thoughts to find a solution for better optimization
    Step 3: Sorting your priorities. It is essential because you don’t want to waste your resources on something trivial
    Step 4: Test out your findings and conclude the essential changes

  5. What strategies are used for Conversion Rate Optimization?
    We are also preparing a blog series on Conversion Rate Optimization where you can get insights into topics like:

    Product Page Optimization
    Checkout Flow Optimization
    Website Speed
    Performance Optimization

CONCLUSION

To sum it up, CRO is not just website optimization, but it also helps improve site performance, bounce rate and boosts marketing efforts. It enables companies to understand how customers think. Also, we can’t ignore the fact that CRO enables industries to transmit the data to improve their future business strategies.

CRO is a blessing that can be bestowed by SetuBridge where we have a great team to fulfill your needs.

By now you must be having a decent idea of where your business stands in the Conversion World. Still, got queries? 

Hike Your Conversions Upto +12% with Our CRO service!